Evaluation Question # 2

How do the elements of your production work together to create a sense of ‘branding’? There are various ways I could try to attract viewers in my video. The lack of action to start with, and the characters opening the letter could pull the viewer in, and make them wonder what is going to happen to the characters, and what the content of the letter could be. Also, the age groups of the viewers and the actors in the film relate, so they may be drawn in to see what happens to the men involved, as they can relate to them.