When it came to ancillary text we wanted something that gave the brand an image all of their own and showed their attitude, also we wanted to see if we could still incorporate the hybrid genre of indie-pop. Our colour scheme is white, red and black so they were the colour that we were going to try and incorporate into our ancillary text. So our main aim was to create a text that was different, stylish and when we decided what we wanted, we wanted an individual, girly style of text.

If you look at the CD cover here, it shows a girly, but individual style, she shows it through hoe she dresses, which is seen as completely different to how mainstream R&B artists would wear, but still very girly style, especially with the ancillary text being light, bright, and it stands out and has its own individualism. This was what we were trying to create in our own ancillary text and media product, something individual, but something people liked, also a product that would appeal to our target audience.

The product text that we created came from the website www.picmonkey.co.uk it had different texts to what you would usually see on Microsoft software such as word and publisher and also it allowed us to write straight onto the picture. These were the prototypes that we came up with for our brand name, using the different style of text available to us.

At first we decided to use the style of text number one, but when it came to actually producing a product, it was agreed as a group that it did not give the attitude and girly image that we wanted

and were trying to create, in the end we chose a girly, white and red ‘Sassy’ in the style which was not from our chosen layouts and is shown in our final product.

We wanted something that people would recognise and when it came to our second draft of the advert we wanted to the sign of ‘Sassy’ to show the most, shown below is the final brand style for the name and how we decided that we would use it in making our final product. We wanted everything to fit around the image, so things such as costume also had to show a girly side of the character with an attitude.

So when it came to deciding what costume for the band to wear, it was relatively easy. Sophie had to look like she was ready to party but also looked relaxed, which is why we had the block, simple coloured, but the party ‘messed up’ natural hair, almost as if she had already been partying before she had arrived.

For Katie it still had to look fierce but also innocent that came in perfectly with the blazer showing her attitude through the print and the white shirt to show her innocence and mother figure within the group.

For Nicole, she was wearing all black costume for a reason and that reason being that she is the loud, different and stylish, the hair and clothing always

have to match and the attitude, just from the colour and also the girly poses that she throws out show her perfect styling for the brand name.

So at the end we felt as if our main product and ancillary task all help when making a final finished product looking exactly how we wanted it to be for how we wanted our whole branding image to look, some examples that helped in guiding us where artists and bands such as the spice girls.

The spice girls image was exactly the same throughout their whole career and the ancillary text did not change either, shown is one adaptation of what it looks like, for the song Wannabe, through this, they still managed to create own separate images and then piece them altogether in a package that has sold millions across the world.

The girl group, All Saints, has a very similar idea, of just having the text on the album cover, making them and their brand name the two most important part of the whole process, they are the singer and they most importantly want to be remembered as All Saints and separate singers within their own right as a band through the way that they pose, it seems as if the most important member being in the middle and the others around her, are the same status when singing, but all huddled together to show unity as a girl band.

We wanted to show these images and show when it came to creating a text and a picture that would come together as one whole unit such as the examples shown below, we sued the idea for All Saints when it came to the brand name at the stop also seen as a for front, but because the design for our cd cover product. We decided to show the different emotions by having them on one part of the cover each. With the front cover showing the main singer at the for-front with the brand name, ancillary text above, is giving the audience a taster as to what to see inside. The text was used throughout our products, such as the advert and the flat pack plan.

So on the back which is the middle panel, we showed the track titles which at first looked like this style of writing:

Which then changed to the style of writing that we actually chose to show that there is a continuity and a constant style that will never change to make sure that the audience see the ancillary text and just know that the band is there about to be played or playing life.

But when we received our final feedback from our audiences meant that we had to make further changes, which we all thought as a group, worked really well, we had a different more modern and stylish advert shown below. We made it more effective to what we wanted, less girly, more of an attitude, we changed the colour scheme to a white, black and grey advantages, with pictures of lots of colour, bring both soft and ‘punchy’ attitude.

Our audience feedback when it went back to our audience and focus groups, we then had more positive comments and more comments that had meant less changes had to take place, so we left it as the focus group were actually happy with the final advert product and the added extra of an autograph, meant also we were giving something extra to the fans.

This is the inside of the CD pack that we had created, if you look at the first design above, it was very complicated to recreate and our focus group did not find it very interesting and wanted it simplistic and based mainly around the band and not one video, for one song of the whole album. So we decided to make the whole CD plan, based specifically on the band as a whole group and also as individuals as a personal touch to connect with the audiences that they were trying to reach, which was young girls from fourteen and all the way to early twenties age groups. The inside of the cover, matched them in the way that they stand within the actual music video, linking the pieces of work together, but they way they dress, is no longer fifties, but own individual styles, from attitude from just plain simple to the funny looks, all giving away personalities.

This is the front of the CD cover and we included more a pop feel instead of the indie feel, this is shown through the balloons and also the writing is classy, yet feminine feel was given to this cover, we wanted something that was showing the group as a well known, close-knit group, by pictures of them hugging and laughing and smiling, adding the already bio graphed females shown, we wanted more emphasis on the band name and people more than the songs, seen as the writing is smaller than anything else shown