FIRST BREAK ALL THE RULES

Presentation on The World Turned upside down

This report is based on innovation in emerging markets

Reinvention of all the elements of modern business

Analyzing all kinds of consumers in the market

Rethinking innovation

Paradigm shift in thinking

Budget minded approach Adapting their products to the pockets and

preferences of emerging market consumers.

Reverse innovation / frugal or constraint based innovation –

1. NOKIA’S CHEAPEST HANDSETS, TATA MOTORS NANO. 2. Rethinking of entire production processes and

business models. 3. companies need to reduce cost to gain volume.

3 ways of reducing costs

1. Contract out ever more work. For e.g., Bharti Airtel

2. Money saver is to use existing technology in imaginative new ways. For e.g., TCS is looking at mobile phones to connect television sets to internet

3. Apply mass production techniques in new and unexpected areas such as health care.

FROM JUGAAD TO SHANZAAI

1. Jugaad meaning, roughly, making do with what you have and never giving up and cite many examples of ordinary Indians solving seemingly insoluble problems.

2. Chinese have made 2 important contribution to frugal innovation a. the use of flexible networks b. bandit or guerrilla innovation ,known as shanzhai.

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