FOCUS ONCersaie 2018

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Cersaie 2018

Welcome to the 36th CERSAIE

The 36th edition of Cersaie opens on Monday 24 Sep-tember 2018.The ribbon-cutting ceremony is due to take place at 10.45 am in Piazza Costituzione, the main entrance to the Bologna trade fair complex. This will be closely followed by the much awaited Inaugural Economic Conference, in Sala Europa at Palazzo dei Congressi.The opening day of Cersaie will come to an end with the International Press Confer-ence, at Palazzo Re Enzo in the centre of Bologna. The conference will include the awards ceremony for the Ce-ramics of Italy Journalism AwardAt 11.00 am on day two (Tues-day 25 September), the KEY-NOTE LECTURE by Richard

Rogers, the award-winning British architect and 2007 Pritz-ker Prize winner, will take place in the Europaauditori-um at Palazzo dei Congressi. The keynote lecture will be pre-ceded by an introductory presentation by the architec-tural historian Francesco Dal Co.Lord Rogers (who was knight-ed by Queen Elisabeth in 1991 and was awarded the title Bar-on Rogers of Riverside in 1996) was born in Florence in 1933 and studied at the Architectur-al Association School of Archi-tecture in London and at Yale University. After gaining experience with Team 4, the firm he set up with his first wife Su and with Wendy and Norman Foster, he met Renzo Piano in 1969, with whom he formed a partner-

"SCACCO BAGNO" the poster for Cersaie 2018

Scacco bagno, created by the White Stuff team, is the poster for Cersaie 2018: the aim of the poster's designers, a team of students from the Accademia di Brera - Artistic

Design for Business, made up of Naima Annoni, Enrica Caiello, Riccardo Piovesan and Maria Cristina Ziviani, was "To create an unexpected solution, imbued with a subtly ironic spirit." The "Scacco bagno" image was chosen from among the 43 sketches entered in the 8th Beautiful Ideas competition

for students from Italian universities and higher education institutes. The notice for this 8th edition of the award invited students from IUAV Venezia, Accademia Brera and Università di Bolzano to produce an effective portrayal of Cersaie as an international meeting place for people and professionals with an interest in ceramics, architecture and bathroom design. The jury tasked with picking the winning entry was made up of design professionals such as Anna Steiner, a lecturer at the Polytechnic of Milan, and Gianluigi Colin, art director of the Corriere della Sera, and of representatives of Confindustria Ceramica.

ship. In 1971, this partnership (to-gether with Peter Rice, Gian-

franco Franchini and Su Rog-ers) won the international tender for the Georges Pompi-

Pavimenti e rivestimenti di ceramica - Bicottura - Clinker - Cotto - Gres porcellanato - Gres rosso - Monocottura chiara - Monocottura rossa - Mosaico - Battiscopa, listelli, tozzetti, altri pezzi speciali - Frangisole e grigliati in ceramica - Pezzi speciali per piscine - Tegole ceramicate - Pareti ventilate - Pavimenti sopraelevati

Pavimenti e rivestimenti in materiali non ceramici* - Marmo - Pietra Naturale - Pietra Ricostruita - Legno - Parquet - Laminati in Genere - Polimerici - Fibre Naturali - Compositi - Vetro - Rivestimenti in Carta * Settore merceologico in contitolarietà con BolognaFiere

Apparecchiature igienico-sanitarie - Apparecchi igienico-sanitari - Cabine doccia - Vasche da bagno e idromassaggio - Rubinetteria sanitaria - Termoarredo - Saune Arredamenti per ambiente bagno - Complementi ed oggettistica per il bagno - Mobili per bagno - Specchi e specchiere - Tende, tappeti e coordinati in genere - Lavelli - Piani d’appoggio - Elementi di arredobagno per disabili Arredoceramica e Caminetti - Caminetti per arredo - Stufe in ceramica - Cucine piastrellate

Materie prime, attrezzature per prodotti ceramici - Supporto (biscotto) - Coloranti, smalti e fondenti - Prodotti per serigrafia, decalcomanie

Attrezzature e materiali per la posa e l’esposizione di prodotti ceramici - Macchine ed attrezzi - Adesivi, impermeabilizzanti e sigillanti - Prodotti per finiture e per il trattamento delle superfici - Mobili espositori, espositori per campionari, arredi per sale mostra

Spedizionieri

Editoria tecnica - Associazioni, centri di ricerca e di informazione - Servizi alle imprese

Settori Merceologici

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Città della posa: ampia area riservata alla dimostrazione delle nuove tecniche di installazione e posa in opera di pavimenti e rivestimenti.

Gall. 21/22Galleriadell’Architettura

Mostra: MILLELUCI Italian Style Concept

I T A L I A N S T Y L E C O N C E P T

25-29 Settembre 2017Enrico Montecchi - Fabrizio Mariani

per Cersaie 2017

TILE EDIZIONI• Main Entrance, service centre

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dou Centre in the renowned Beaubourg district of Paris, which became an icon of contemporary museum architecture.In 1977, he founded the Richard Rogers Partnership, which was renamed Rogers Stirk Harbour + Partners (RSHP) in 2007, to reflect the major contribution made to the firm by Graham Stirk and Ivan Harbour.As well as winning the prestigious Pritzker Prize in 2007, Richard Rogers also won the RIBA Gold Medal in 1985, the Thomas Jef-ferson Memorial Foundation Prize for Archi-tecture, the Praemium Imperiale Prize for Architecture in 2000, the Golden Lion for Lifetime Achievement at the Venice Bien-nale in 2006 and the Tau Sigma Delta Gold Medal. In 2008 he became a member of the Order of Companions of Honour, an order of the Commonwealth realms found-ed by King George V in 1917. RSHP was awarded the Stirling Prize for Terminal 4 of Madrid Barajas airport in 2006 and for the Maggie's Centre in London in 2009.

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Building, Dwelling, Thinking 2018 Launched in 2009, 'Building, Dwelling,

Thinking', Cersaie's cultural programme focusing on design and architecture, is now in its 10th edition.Every year, the programme includes conferences led by renowned architects and designers from all over the world, who present their projects and their vision of architecture and contemporary design.Over the years, contributors have included Renzo Piano, Shigeru Ban, Enzo Mari, Eduardo Souto de Moura, Patricia Urquiola and Kazuyo Sejima; the topics have ranged from emergency architecture to social housing, Soleri's arcology and women in architecture, and the countries covered have included Italy, Japan, Spain, China and India. Over the course of nine years of conferences and seminars, the event has hosted over 100 public meetings and 200 speakers, including 5 Pritzker Prize winners.

For the 2018 edition, the programme includes conferences led by Camilo Rebelo (26 September at 10.30 am) and Carla Juaçaba (26 September at 4.00 pm). Sandra Barclay, Jean Pierre Crousse and Vincenzo Latina will lead the conference entitled The Architecture of Tolerance (27 September at 10.30 am), which will present “Il Lugar de la Memoria,

la Tolerancia y la Inclusión Social” (LUM), the Museum in Lima dedicated to the memory of the civil war that tore Peru apart between 1980 and 2000. Mario Botta and Guido Canali will take the stage on 27 September at 4.00 pm, while the Photographer Silvia Camporesi will lead "Lesson in Reverse 2018" on 28 September at 10.00 am in the Europauditorium of Palazzo dei Congressi. In this year's Lesson in Reverse, Silvia Camporesi, who was born in Forlì in 1973 and has a degree in Philosophy, follows in the footsteps of a long series of designers such as Enzo Mari, Elio Caccavale, Alessandro Mendini, Riccardo Dalisi, Riccardo Blumer, Massimo Giacon, Ugo La Pietra and Fabio Novembre.

For more information and programme updates, visit Https://www.cersaie.it/en/k_cap.php

Marocchi s.r.l. Via G. Di Vittorio, 340020 Casalfiumanese (Bologna) Italy

marocchi@marocchi.comwww.marocchi.com

Tel. +39 0542 666136Fax +39 0542 666762

DISPLAYS & SHOWROOMS - CONCEPT, DESIGN & MANUFACTURING

Patent 102015000050917

24 - 28 SeptemberArea 44 - Stand 29

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Cersaie 2018

THE SOUND OF DESIGNItalian Style Contract Exhibition event

Music becomes the soundtrack of timeless design, as it accompanies visitors on an emotional journey.The Sound of Design - Italian Style Contract is the title of the collective exhibition taking place at Cersaie 2018.

Held in Hall 30, the exhibition is now in its fifth edition and remains faithful to its transversal approach, with a focus on the world of contract furnishing and beacons of Italian Style. Music and design are spawned by creativity, stir the emotions and break down barriers: this was the starting point from which the two curators, Angelo Dall'Aglio and Davide Vercelli developed The Sound of Design, whose aim is to demonstrate the value of music and design over the course of time, and its ability to adapt to trends and fashions, and fuel new ideas.The soundtrack to the exhibition is made up of songs released between 1976 and 1983, which have become timeless icons. Those fertile years were accompanied by an unprecedented mix of musical genres - spanning rock, disco, pop, heavy metal, electro, punk, reggae, ska and hip-hop - which reflected a burst of creativity that was not merely confined to music, but also pervaded and influenced the world of design. Just think of how far design influenced the creation of the musical instruments of that period, and how, at the same time, music became a model for trail-blazing designers, and informed the conceptual and

spatial development of their ideas.The Sound of Design is an exhibition divided into sets, each with different scenery, in which products are the building blocks of the exhibition space. And of course music, images and video clips from those years accompany visitors on an emotional journey that expresses the flexibility and features of the ceramic and bathroom furnishing products, which are the true stars of the event.

Boosted by the success of the four previous event-exhibitions - CerSea in 2014, CerStile in 2015, CerSail Italian Style Concept in 2016 and Milleluci in 2017 - which attracted a total of 39,800 visitors and 243 exhibitors - the collective exhibition for Cersaie 2018 puts a selection of high-profile companies in touch with an international audience of buyers and professionals constantly on the look-out for new creative cues.

The exhibition’s curators:

Angelo Dall’Aglio was born in Bologna in 1969 and took a degree in Architecture, specialising in Industrial Design and Furnishing, at Politecnico di Milano. Since 2015, he has been organisational head of Promos srl, the Operational Secretariat of Cersaie.

Davide Vercelli was born in Varallo in the Italian province of Vercelli in 1966 and holds a degree in Engineering from Politecnico di Torino. A designer and art director, he has been selected twice for the Compasso d’Oro and received a number of other prestigious international awards, including: Design Plus, the International Design Award, and the Good Design Award.

The Sound of DesignItalian Style Contract

F O L L O W U S

La Fabbrica S.p.A. - Via Emilia Ponente, 925 - 48014 Castel Bolognese (RA) Italy - Tel. +39 0546 - 659911 - Fax +39 0546 - 656223 - www.lafabbrica.it - info@lafabbrica.it

From ultra-stylish ceramic tiles to extra-large slabs for architecture.Elegance, innovation, quality - we have the answer for every design need.

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Bologna Design Week Following on from the success of the first three editions of Bologna Design Week, the 2018 edition is also based on a

partnership with Cersaie aimed at making the historic centre of Bologna another setting in which to celebrate the week of

Architectural Ceramic and Bathroom Furnishing, foster interest in design culture and highlight the role of design as a means of

continuous cultural innovation.

From Tuesday 25 to Saturday 29 September, vernissages, exhibitions, workshops, competitions, film projections, guided tours and design talks will take place every evening in the historic centre of Bologna, as an accompaniment to the content on display at the 36th Cersaie.

- The night of Wednesday 26 September will come alive with Design Night, held in partnership with Confcommercio Ascom Bologna and involving shops, clubs, Ascom members, city users and visitors in unprecedented itineraries and out-of-hours openings that will change the perception of the historic centre and fill the streets with life.

- A varied range of full-length and short films on the theme of creativity and design will be shown. These are restored films from the archives of the Fondazione Cineteca di Bologna, which will be partnering BDW again this year.

- In conjunction with the Emilia-Romagna Region, the Artistic Directors of the MAMbo - Museo d’Arte Moderna di Bologna has invited the architects Elena Brigi and Daniele Vincenzi to curate an exhibition dedicated to the architect and designer Kazuhide Takahama and his 10 "initiatic" pieces, to be held in the Padiglione de l'Esprit Nouveau, a unique piece of architecture and the gateway to the trade fair complex.

- Then there's a broad programme of events aimed at showcasing the biggest strengths of the region, in which design, fashion, food and cuisine remain significant drivers of economic growth. These events include:

"Tutti a tavola. I tavoli da pranzo del design italiano dal 1950 al 1990", a project by experienceIN.it that showcases Italian-designed tables from 1950 to 1990, promoted by the FICO Foundation in collaboration with BDW;

"Custom Brand, feel the difference", a project developed

by Stile Bottega Architettura, with the collaboration and sponsorship of BDW;

"Future brand identity", an exhibition of projects by students of the University of Bologna for Fiorentini+Baker.

The Bologna Design Week headquarters, info and press point will be at Palazzo Isolani, whose lavish eighteenth-century rooms will host a selection of original show-piece installations by historic design companies, while the courtyard outside will host a lounge bar tended by the Bologna Cocktail Week team.

Other key sites for BDW will be the former Chiesa di Santa Maria della Neve, home to Insidesign Studiostore, and Galleria Cavour, the historic meeting point between fashion, art and design.

BDW 2018 will be a multi-sensory experience thanks to a collaboration with IRMA Records, a Bologna-based record label which was invited to develop the sound design for BDW, in the form of a specific soundtrack that will be played in all

the participating locations. To accentuate the multi-sensory nature of the user experience and bring holistic appeal to the locations hosting the events, a fragrance will be released along the route. Once over, therefore, Bologna Design Week will leave a lasting legacy of sound and fragrance.

BDW 2018 will be making use of social media more than ever: since 24 April, entries have been open for an international photo contest called Design Victim, held in collaboration with Sinverb, a start-up that designs online contests aimed at unearthing creative professional skills for businesses. Design Victim is a video game for design enthusiasts, who

are invited to post a photo of their favourite product on Instagram: the winner will be a special guest at the Design Night, at the headquarters of Bologna Design Week, the eighteenth-century Palazzo Isolani (the contest notice is available for download from bolognadesignweek.com).

Lastly, there's a new initiative for visitors: during Bologna Design Week, all participating stores will be offering discounts to people who take part in the "Justselfie" project, which aims to offer a new way for shops to interact with the public, by encouraging sharing on social media to generate interest and promote products.

Advertiser's list

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Elios 97

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Flaviker 33

Foppiani 135

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La Fabbrica 119

Lasselsberger Rako 7

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Matinter 102-103

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Top Cer 37

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