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108 Tile International 2/2015 Cersaie 2015 Cersaie 2015: the international showcase of surface coverings Representativeness and international reach remain the hallmarks of Cersaie, which for the first time last year opened its doors to exhibitors of non-ceramic surface cover- ings and thereby increased its appeal to interior designers and architects. The product categories cov- ered by the exhibition were ex- panded to include marble and other natural stone, par- quet and even wallpaper. The final figures for Cersaie 2014 confirmed the wisdom of this decision. The 32nd edition of the show hosted 945 exhibitors (45 more than in 2013), including 339 non-Italian companies (+37) from 38 countries. It also attracted total attend- ance of 100,985 visitors (+0.2%), including 46,599 in- ternational visitors (46.14% of the total). The figure for “first admissions” (a measure of “unique visitors”) also rose to 66,096, 3.6% more than last year, while numbers of inter- national visitors increased even more sharply (+4.1%) to 23,363. Again this year the 33rd Cer- saie is preparing to offer visi- tors a wide range of surface covering and bathroom fur- nishing products along with the usual packed cultural

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108Tile International 2/2015

Cersaie 2015

Cersaie 2015: the international showcase of surface coverings

Representativeness and international reach remain the

hallmarks of Cersaie, which for the first time last year opened its doors to exhibitors of non-ceramic surface cover-ings and thereby increased its appeal to interior designers and architects. The product categories cov-ered by the exhibition were ex-panded to include marble and other natural stone, par-

quet and even wallpaper.The final figures for Cersaie 2014 confirmed the wisdom of this decision. The 32nd edition of the show hosted 945 exhibitors (45 more than in 2013), including 339 non-Italian companies (+37) from 38 countries. It also attracted total attend-ance of 100,985 visitors (+0.2%), including 46,599 in-ternational visitors (46.14% of the total). The figure for “first

admissions” (a measure of “unique visitors”) also rose to 66,096, 3.6% more than last year, while numbers of inter-national visitors increased even more sharply (+4.1%) to 23,363.

Again this year the 33rd Cer-saie is preparing to offer visi-tors a wide range of surface covering and bathroom fur-nishing products along with the usual packed cultural

Tile International 2/2015

Cersaie 2015

109 Tile International 2/2015

Cersaie 2015

programme.

On Tuesday 29 September, Australian architect Glenn Murcutt will become the sev-enth Pritzker Prize winner to give a Keynote Lecture at Cersaie. On Friday 2 October, the versatile and multitalent-ed Massimo Giacon will give the customary and keenly anticipated Lesson in Re-verse in the Europauditorium.The extremely varied pro-

The image for Cersaie 2015 Elena Del Prete, Guglielmo Gennari Elena Del Prete was born on 25 January 1992 in Cattolica (RN) and currently lives in Riccione (RN). After attending the Brocca T. Mamiani high school in Pesaro, she is now about to graduate from the three-year course in industrial design at the San Marino campus of the IUAV University of Venice. As part of her university course, in 2013 she did a three-month internship at the Pesaro-based firm MAD Design led by Monica Zaffini and Massimiliano Patrignani. In 2014 she and her colleague Guglielmo Gennari won the Beautiful Ideas competition launched by Cersaie for their project entitled Le Forme dell’Arte.

Guglielmo Gennari was born in Pesaro on 29 October 1990, but moved at an early age with his parents and two older brothers to Miramare di Rimini, where he still lives. Here he attended the “Agostino di Duccio” middle school, followed by the “Giulio Cesare - Manara Valgimigli” high school in Rimini. Design and Communication was not his first choice of university degree as he initially attended classes in Construction Engineering at the Marche Polytechnic University in Ancona. This experience prompted Guglielmo to enrol in Industrial Design at the San Marino campus of the IUAV University of Venice.

28 SEPTEMBER / 2 OCTOBER /2015

Colour

Clay Water

Unfired body

Elena Del Prete e Guglielmo GennariUniversità degli Studi della Repubblica di San Marino

Università IUAV di Venezia / Industrial and Communication Design

promoted by

in collaboration with

organized by show management Promos srl

www.cersaie.it

CERSAIE-2015-A4-GB.indd 1 12/11/14 16:18

gramme of Building, Dwelling, Thinking (see details on the following pages) will be ac-companied by two exhibi-tions.

Hall 30 will be hosting Cer-Stile _ Italian Style Concept, de-signed by Angelo Dall’Aglio and Davide Vercelli, an exhibit focusing on a journey from the north to the south of Italy, from mountain huts to the sea by way of an underground

station, to explore the coun-try’s qualities of excellence through regeneration projects.

Hall 29 on the other hand will feature an exhibition entitled Day Off curated by architect Diego Grandi and consisting of an essential home in an or-dered natural setting which strives to establish a continu-ous link with nature. See below for further details on both exhibitions. 5

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What's new at the trade fair: new spaces for new initiatives

Hall 30: Cer-Stile / Italian Style Concept"Travel does not merely broaden the mind, it makes the mind "

(Bruce Chatwin)

This is the spirit that inspires the exhibition Cer-Stile, a journey from the north to the south of Italy, from mountain huts to the sea by way of an underground station, to explore the country’s qualities of excellence

through regeneration projects.A journey through a series of habitats in which Italian style is the common thread uniting projects carried out using exclusively Italian products.Angelo DAll’Aglio and DAviDe verCelli explore the Italian landscape through an itinerary extending over a 1,500 square metre space consisting of a space-time tunnel divided into sections and arranged in a horseshoe layout. The tunnel, a metaphor for a journey that takes the form of a life-size high-speed train with Orient Express style interiors, is the venue devoted to events and meetings for visitors and industry professionals. The two spaces inspired by the sea and mountains reinvent the functions and characteristics of these places with irony and a sense of fun. For example, the mountain scenario not only features a tearoom, bookstore, restaurant and spa, but also a tailor where one can pick up a tuxedo ready for a New Year party!The exhibition consists of imaginary, surreal and humorous scenes created using products and solutions provided by the participating companies from a wide range of sectors: from fashion to ceramics, from furniture to sports equipment and from bathroom furnishings to food and textiles. The sponsors include: Alce Nero, Vitra, Molteni, Cordivari, Technogym, Duravit Italia, Valli Arredobagno, Wall&Deco, Glass 1989, Emilceramica, Eterno Ivica, Hom, Idea, Julia Marmi, Messori, Minacciolo, Mirage, Oikos–Oli and Made a Mano.

Cer-Stile is promoted by Edi.Cer. spa, BolognaFiere and Promos s.r.l. and organised by Promos s.r.l.

Davide VercelliBorn in 1966 in Varallo (Vercelli), engineer Davide Vercelli carried out a research project at Turin Polytechnic before embarking on a career as a designer.He has a passion for design culture and has worked with companies in various sectors, including lighting, home accessories, radiators, surface coverings and bathrooms. From 1999 to 2007 he developed the corporate concept for Ritmonio.In 2010 he founded the furniture brand liberoStile. In 2013 he curated the Aggregàti format devoted to the contract and wellness sectors, one of the key collective events at Cersaie 2013 which was repeated on a smaller scale at Goodesign - Fuorisalone 2014. He has been involved in numerous training programmes in collaboration with institutes and universities (including the Polytechnic University of Milan and IED).He has won various international awards, including 5 selections for the ADI Design Index, 2 for the Compasso d’oro, 2 Young & Design and Design Plus awards, a first prize at IDA (International Design Awards) and a Good Design Award. He is the coordinator of the Abitare thematic committee for the ADI Design Index and a member of the Atelier dell’Innovazione.In May 2015 he became the creative director for new product

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development and communication at Fima Carlo Frattini, a leading tap manufacturer.

Angelo Dall’Aglio Born in Bologna in 1969, Angelo Dall’Aglio graduated from the

Polytechnic University of Milan in Architecture with a specialisation in Industrial Design and Furnishing. He collaborates with several well-known companies in the furniture sector as a designer and consultant and at the same time works on interior architecture for private homes, shops, offices and exhibits.Since 2013 he has been part of the management team of Promos srl, the Cersaie Show Office.

Hall 29: Day / Off - A green retreat for outdoor livingA place to spend days in contact with nature, a weekend retreat exemplifying the more personal side of architecture in the style of Le Corbusier’s Cabanon or the Summer Bauhaus houses on Cape Cod.

This is DAy off, a project for an essential home in an ordered natural setting which strives to establish a continuous link with nature. The small building, consisting of two separate but intersecting volumes, one of which is completely transparent, goes beyond the conventional division between interior and exterior and emphasises this perfect union through the element of greenery, architectural choices and details of materials such as cantilever roofs, continuous flooring and colour references.The thin and permeable glazed diaphragm of the greenhouse gives explicit expression to this design intention: the search for a new space for personal escape in equilibrium between nature and artifice.The exhibition, organised during Cersaie 2015 and an integral part of the show’s calendar, is curated by architect Diego grAnDi.

Diego Grandi lives and works in Milan, where in 2002 he founded DGO_Diego Grandi Office, a product, interior and design consultancy. His interest in the surface and visual aspects of design led him to conduct research into the external value of materials and into possible interpretations and influences between different types.Research into new codes of living centred on the observation of behaviour and daily habits guides his attitude towards surfaces and the profound value of two-dimensional projects. Companies he has worked with include Abet Laminati, Casamania, DuPont, Ferrino, Guzzini, Lea Ceramiche and Skitsch. His projects have been selected for international events, awards and exhibitions such as the third interpretation of the Design Museum entitled “Quali cose siamo” held at the Triennale in Milan, the Good Design Award of the Chicago Athenaeum and the ADI Design Index.

www.cersaie.it

mostra promossa da

28 settembre — 02 ottobreBologna, Quartiere fieristico

Padiglione 29, stand D56 / C53 9.00 — 19.00

in collaborazione con

si ringrazia

A GREEN RETREAT FOR OUTDOOR LIVINGprogetto di Diego Grandi

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Building, Dwelling, Thinking. Cersaie events / CALENDAR 2015

MONDAY 28 SEPTEMBER, 2 p.m. OPENING OF CER-STILE EXHIBITION hall 30

MONDAY 28 SEPTEMBER, 6 p.m. INTERNATIONAL PRESS CONFERENCE Ducal Palace, Sassuolo

MONDAY 28 SEPTEMBER, 8 p.m. CERSAIE EVENING (INVITATION ONLY) Palazzo della Cavallerizza, Sassuolo

THURSDAY 29 SEPTEMBER, 11 a.m. GLENN MURCUTT - KEYNOTE LECTURE Speakers: Glenn Murcutt, Francesco Dal Co Europauditorium, Palazzo dei Congressi

Australian architect Glenn Murcutt, born in London in 1936, received the Pritzker Prize for architecture in 2002. He has won many other awards for his work, including the Alvar Aalto Medal in 1992, the Green Pin of Denmark for architecture and ecology in 1999 and the Gold Medal of the American Institute of Architects in 2009. He is also an honorary member of the Royal Institute of Architects of Ireland and of the American Academy of Arts and Letters. Glenn Murcutt studied architecture at the Sydney Technical College of the University of New South Wales. In 1969 he set up his own practice. Since then, while undertaking all the design-related tasks himself, he has created an impressive oeuvre of environmentally conscious buildings of exceptional quality and vision.glenn mUrCUtt has shared his vision with countless students around the world. He holds a professorship at the University of New South Wales and has been a visiting professor at universities such as Yale University, University of Pennsylvania, Helsinki University of Technology, Aarhus University and many others.

Glenn Murcutt

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THURSDAY 29 SEPTEMBER, 11 a.m. НОВЫЕТЕНДЕНЦИИВСФЕРЕ HORECA – HOTEL RESTAURANT CAFÉ

ARCHITECTURE & MARKETING Speaker: Anna Kolomiyets Architecture Gallery, Hall 21/22

THURSDAY 29 SEPTEMBER, 2 p.m. OPENING OF DAY OFF EXHIBITION Curator: Diego Grandi Hall 29, stand D56/C53

***

TUESDAY 30 SEPTEMBER, 2 p.m. DBI INTERNATIONAL, TO BE FOLLOWED BY ADI AWARD PRESENTATION Exhibition space in Hall 33

TUESDAY 30 SEPTEMBER, 4 p.m. THE ARCHITECTURE OF SOLANO BENITEZ Speakers: Solano Benitez, Francesco Dal Co Architecture Gallery, Hall 21/22

Solano Benítez was born in Asun-ción, Paraguay in 1963. After graduating in Architecture from the National University of Asunción (FAUNA) in 1986, the following year he founded the practice Gabinete de Arquitectura which he runs to-gether with Alberto Marinoni and Gloria Cabral. benítez has won numerous awards, including an Outstanding Youth award from the Junior Chamber of Paraguay; the BSI Swiss Architectural Award, assigned to architects under the age of 50 who have done signifi-cant work in the field of contemporary culture (2008); and an honourable mention from the National Congress of Paraguay (2014). In 2011 he was elected Arquitecto del Bicentenario by the Paraguayan Architects’ Association and in 2012 became an honorary member of the Ameri-can Institute of Architects. In turn the Gabinete de Arquitectura has won various awards, including the Work of the Decade Award for the pe-riod 1989-1999 from the Paraguay College of Architects in 1999. The same year it was a finalist in the Mies van der Rohe award for Latin America. In 1994 it represented Para-guay in the Venice Biennale, in the São Paulo biennial and in Lisbon during its stint as the Ibero-American Capital of Culture.Main works: The Ytú tourist village in Paraguay, 1997-1998 (finalist in the Mies van der Rohe Award for Latin American architecture); Unilever site in Villa Elisa (Paraguay), 2000-2001; Casa Esmeraldina, Asunción (Paraguay), 2002; Casa

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THURSDAY 30 SEPTEMBER, 10 a.m. CERAMIC FUTURES FROM POETRY TO SCIENCE FICTION Architecture Gallery – Hall 21/22

THURSDAY 30 SEPTEMBER, 11 a.m.

RESTAURANTS, BARS & LOUNGES – ARCHITECTURE AND MARKETING. DESIGNING A BAR OR RESTAURANT USING INTERIOR DESIGN AS A MARKETING TOOL

Speaker: Andrea Langhi Architecture Gallery – Hall 21/22

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Fanego, Asunción (Paraguay), 2003 (with Sergio Fanego); Casa Abu & Font, Asunción (Paraguay), 2005-2006; Casa Las Anitas, San Pedro (Paraguay) 2007-2008.

Francesco Dal Co graduated in ar-chitecture in 1970 from the University Institute of Architecture of Venice (IUAV). In 1980 he was appointed Professor of History of Architecture at IUAV. Professor, History of Architecture, School of Architecture, Yale University (1982-1991); Professor, History of Ar-chitecture, Accademia di Architettu-ra, Università della Svizzera Italiana (1996-); Head of History of Architec-ture Department, IUAV (1995-2003);

Director, Architecture Section, Venice Biennale (1988-1991); Editor of magazine Casabella (1996-); Senior Fellow, Center for Advanced Studies, National Gallery of Art, Washington DC; Scholar, Center for Advanced Study, Getty Center, Los Ange-les; Member of the Accademia di San Luca.DAl Co founded the Andrea Palladio architecture award.He has been on the juries of numerous national and inter-national architecture competitions.Since 1981 he has directed the architecture section of the Electa publishing house in Milan.

***

THURSDAY 1 OCTOBER, 10 a.m. REINVENTING THE CITY Speakers: Markus Bader/raumlaborberlin, Fulvio Irace Architecture Gallery, Hall 21/22

Once upon a time there was a society that believed the fu-ture would bring better living conditions for everyone. Now that that period is over, the work of the Raumlabor Berlin network has begun. It is a group of 8 qualified architects work-ing in the fields of architecture, city planning and art with the aim of redeveloping urban spaces. rAUmlAbor berlin meets the challenges of urban rehabilita-tion by collaborating and interfacing with the various

stakeholders, as well as build-ing social connections with the residents of the cities in the be-lief that no one knows the prob-lems of urban areas better than those who live there. Some examples of this practice include Der Berg (2005), a spatial installation in the old Berlin Bun-destag; Eichbaumoper (2009), an urban workshop for recover-ing a neglected urban transit point; Moderato Cantabile (2008), Graz exhibition centre; Open House (2010), a vertical village built as a generator for open society in South Korea; and The Knot (2010), a workshop for artistic activities, dia-logue and public presentation. Their urban projects include Kolorado Neustadt (2003-2006), scenarios for a new urban diversity in the city of Halle-Neus-tadt, a city with a strongly declining population; Rahmenpla-nung (Framework Planning) in Dachauer Str. in Munich (2009); Aktivierende Stadtentwicklung Flughafen Tempelhof (Activating City Development Tempelhof Airport) in Berlin (2007-2008); and collaboration on the IBA Berlin 2020 con-cept (2011).

***

THURSDAY 1 OCTOBER, 3 p.m. FRANCISCO MANGADO AND MATTHIAS SAUERBRUCH Speakers: Francisco Mangado, Matthias Sauerbruch

and Fulvio Irace Architecture Gallery, Hall

21/22

Born in 1957, Francisco Manga-do graduated in Architecture from the University of Navarra in 1982 and since then has always taught architecture.

Markus Bader

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He has held positions as Visiting Professor at the Harvard Grad-uate School of Design, Visiting Professor at the Eero Saarinen college at the Yale School of Architecture, and Guest Lecturer at the École Polytechnique Fédérale in Lausanne. He current-ly has a full professorship at the University of Pamplona and a Visiting professorship at Cornell University, College of Architec-ture, Art and Planning.He has won numerous awards, including the Thienne Archi-tecture Award, the Architéchti Prize, the FAD for architec-ture and Costrumat. In February 2013 he received an AIA honorary Fellowship from the American Institute of Architects. In June 2013, his project for the Auditorium in Teulada received the RIBA EU award from the Royal Institute of British Architects for EU buildings located outside the UK.Some of Mangado’s best known works include the Pamplo-na Congress Centre and Auditorium, Place Pey Berland in Bordeaux, the Ávila Congress Centre, the Vitoria Archaeol-ogy Museum, Palencia stadium, the Spanish pavilion at Expo Zaragoza 2008 and the Teulada Auditorium. His latest projects include the Congress Centre in Palma de Mallorca and the Museum of Fine Arts of Asturias in Oviedo.In June 2008 he set up the Fundación Arquitectura y Socie-dad.

Matthias Sauerbruch is an ar-chitect and founding partner of SAUerbrUCh & hUtton. From 1985 to 1990 he taught at the AA, from 1995 to 2001 at the Technical University of Berlin and from 2001 to 2007 at the Academy of Figurative Arts in Stuttgart. He was a guest pro-fessor at the Harvard Gradu-ate School of Design from 2008 to 2011 and guest profes-sor at the Berlin University of

Arts from 2012 to 2014. He is a founding partner of the German Council for Sustaina-ble Building, Commissioner of the Zurich Building Council, a trustee of the Bauhaus Foundation, Dessau, a member of the Berlin Academy of Fine Arts and an honorary member of the American Institute of Architects. Sauerbruch Hutton has gained recognition for its long-term commitment to sustaina-bility.

Sauerbruch Hutton is an award-winning international agency working in the fields of architecture, urban plan-ning and design founded by Louisa Hutton and Matthias Sauerbruch in 1989. Projects carried out by Sauerbruch Hutton include the GSW Headquarters in Berlin, the Brandhorst Museum in Munich and the Federal Environmental Agency in Dessau, all of which are benchmark buildings in the field of sustainable design. Louisa Hutton and Matthias Sauerbruch received the Erich Schelling award in 1998, the Fritz Schumacher award for ar-chitecture in 2003, the International Honour Award for sus-tainable architecture in 2010 and the Gottfried-Semper-Award in 2013. Sauerbruch Hutton won the German Architecture Award for the Immanuel Church in Cologne in 2015.

***

FRIDAY 2 OCTOBER, 10 a.m. MASSIMO GIACON, LESSON IN REVERSE Speakers: Massimo Giacon, Fulvio Irace Europauditorium, Palazzo dei Congressi

Massimo Giacon was born in Pad-ua in 1961. Since 1980 he has been working in Milan as a cartoonist, illustrator, designer, artist and musician. In the early 1980s he was involved in the renaissance of Italian comics led by magazines such as Frigid-aire, Alter, Dolce Vita, Cyborg and Nova Express, then in 1985 he be-gan working with the architecture practice Sottsass Associati. He continued his design work through collaborations with Matteo Thun, Studio Mendini and Sieger design and projects for Olivetti, Memphis, Ar-temide, Alessi, Swatch, Philips, Ritzenhoff and Telecom. In 1990 he embarked on an artistic career that led to nu-merous personal and collective exhibitions in Italy, Switzer-land, America, Greece, Portugal and Germany. » »

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Building, Dwelling, Thinking. Cersaie events / CALENDAR 2015

In 1994 he began working in the field of graphic design for computer networks, websites and CD-ROMs. After a decade of musical activity with a number of dif-ferent groups, in 1996 he released his debut solo album entitled Horror Vacui, followed in 2003 by his sophomore outing, Nella città Ideale. He has also designed tapestries, rugs, ceramics and kitchen items, produced advertising illustrations, col-laborated with fashion designers and magazines (Ro-meo Gigli, Elle, Glamour), and created installations for international exhibitions and TV animations. giACon teaches at the Istituto Europeo di Design in Mi-lan. Since 2008 he has been working on a limited edition of sculptures entitled “The Pop Will Eat Himself” for Super-Ego. In 2011 he published “La quarta necessità” to a text by Daniele Luttazzi (Rizzoli Lizard Ed.), then in 2014 “Il Mondo così Com’è“, based on a script by Tiziano Scarpa (Rizzoli Lizard Ed.). In September 2015 he is due to publish Ettore, a comic book about Ettore Sottsass (Il Sole 24 Ore Cultura). He is currently working on several items for Alessi, drawing comic strips and graphic novels (for Rizzoli-Lizard and Il Sole 24 Ore Cultura) and continuing his artistic and per-formance work.

Fulvio Irace is Full Professor of History of Architecture at Milan Polytechnic, Visiting Professor at the Academy of Architecture in Mendrisio, and a member of the Academic Board for the PhD course in History of Archi-tecture and City Planning at Tu-rin Polytechnic.He is a member of the Scientific Committee of the Vico Magis-tretti Foundation and is on the board of trustees of the Piano Foundation. In 2008-2009 he was a member of the jury for the Mies van der Rohe Europe-an Prize. From 2005 to 2009 he was a member of the Scientif-ic Committee of the Trienniale in Milan and curator of the Ar-chitecture and Territory section.He is one of the founders of the national association AAI (Ital-ian Architectural Archives) and amongst the promoters of the Architecture and Design section of CASVA (Centre for Higher Studies and Promotion of the Arts) of the Municipality of Milan. In the field of criticism and historical methodology, he has written: “Dimenticare Vitruvio”, 2001 and 2008; “Le cit-tà visibili: Renzo Piano” 2006; “Divina Proporzione”, 2007; “Gio Ponti”, 2009. He has curated numerous architecture exhibitions.

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14 - 15 - 15/A - 16 - 18 - 19 - 20 - 22 - 25 - 26 - 36Ceramic tiles: Double firing - Clinker - Terracotta - Porcelain stoneware - Red stoneware - White single firing - Red single firing - Mosaic - Skirting boards, inserts, strips, other trims - Ceramic sun breakers and grilles - Special trims for swimming pools - Roofing tiles - Curtain walls - Floating floors

21 - 29 - 30 - 31 - 32 - 33 Sanitary installations: Sanitary fittings - Shower stalls - Bathtubs and whirlpool baths - Sanitary taps and fittings - Wall radiators - SaunasBathroom furnishings: Bathroom fittings and decor - Bathroom furniture - Mirrors and dressing-tables - Curtains, carpets and matching bathroom sets - Sinks - Marble tops, composite and natural stones - Furnishing elements for the disabledFireplaces, ceramic stoves, tiled kitchens: Fireplaces for interior - Ceramic stoves - Tiled kitchens

34raw materials, equipment for ceramics: Biscuit - Colorings, glazes and flux - Silk-screen printing products and decalcomania

44 - 45 - Gall. 25/26Materials and tools for installation, showroom displays for ceramic products: Machines and equipment - Adhesives, waterproofing materials and sealing products - Finishing and surface treatment products - Displays, sample collection displayers, showroom furnishings

48 - 49 Forwarders - shipping agents

Services Centretechnical press

ExhiBition SECtorS

Luigi Capraro for Cersaie 2013

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Palazzodei Congressi

Gall. 21/22Galleriadell’Architettura

Gall. 25/26

Tiling town: Demonstration Area of new techniques in tile fixing.

Come to visit us @ TILE EDIZIONI• Centro Servizi, press area

• Pav. 19, press area

B I G S L A B S F O R B I G I D E A S

H O W W I L L Y O U U S E Y O U R S ?

www.rakceramics.com

We have created a world where big is beautiful, with visually expanded spaces, fewer design interruptions

and endless possibilities. A gigantic 3.05m x 1.35m slab, Maximus is available in a range of finishes.

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StUDio yoUtool is presenting the first week devoted to design and design culture in Bologna.bolognA DeSign Week is an international event complete with events, workshops, roundtable discussions and exhibitions based on thematic routes in showrooms, shops, galleries and design studios.In line with the trend that has emerged in recent years in many Italian and European cities (Milan, Florence, Turin, Vienna, Berlin, Brussels, Istanbul, London, Eindhoven, Helsinki, Miami and Moscow), Bologna is aspiring to establish itself on the international circuit of cities that organise events devoted to design. For this purpose it is reviving and celebrating a creative spirit first fuelled by Dino Gavina at an international level from the 1960s onwards.

BOLOGNA DESIGN WEEK aims to become an annual international cultural event, a territorial marketing operation devoted to promotion of the city and design culture. BDW was set up with the aim of enriching the cultural programme, promoting collaboration between the various players and increasing the appeal of the city’s historic centre while combining tradition and innovation in the broad field of design practices.It is an itinerary that includes design firms, retail spaces and other locations where established designers and emerging young talents can present prototypes and products to raise awareness of new trends and explore new scenarios.

DESIGN becomes a competitive lever for the region

Bologna Design Week 2015From Wednesday 30 September to Saturday 3 October

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Now in its fourth edition, the event will bring together the en-tire world of tile laying at Cersaie. It has seen a rapid improvement in quality and attracted ever greater numbers of participants and visitors. Tiling Town 2015 will be divided into 3 separate areas.• New materials and new installation techniques. In four different stands, the qualified tile layers from ASSopoSA (TILE LAYERS and MASTER TILE LAYERS) will take

turns to demonstrate all the new technologies and tech-niques for installation and grouting of thin and large for-mat tiles, cutting and finishing tiles and panels, installation on interior and exterior walls, and cleaning and treatment of ce-ramic surfaces. Numerous demonstra-tions will be given each day and will be open to all visitors to Cersaie.

• Creation of a mixed media masterpiece: an artistic installation devoted to the

world of tile laying that highlights the enor-mous adaptability of ceramic products to all building and architectural needs.

• Tile laying demonstrations by students at the Silandro building school (Bolzano), the only Italian training institution that took part in Worldskills 2015, the world championships of professional skills held in São Paulo (Brazil) in August.

The fourth edition in a prestigious central location, next to the Services Centre

Tiling Town Area 49

Following last year’s success, the school in Silandro (Bolzano) will again be taking part in Tiling Town in cooperation with the association lvh.apa Confartig-ianato Imprese of Bolzano.

Cersaie 2015 is also hosting a meet-ing of European manufacturers, re-tailers and tile layers. For the first time, these players will come together to discuss the short and long term market prospects and to explore many themes of shared interest such as technical training of professionals and the state of international stand-ards governing products and installa-tion methods. The meeting will see the participation of representatives of CET (European ceramic tile producers’ as-sociation), EUF (European ceramic tile fixers’ association) and distributor and retailer associations from several differ-ent countries.

ASSOPOSA: continuing education programme for qualified tile layersThe professional qualification of member tile layers certified by Assoposa pursuant to Italian Law no. 4/2013 has a duration of two years from the date of issue.To maintain the professional qualification without having to repeat the assessment and cer-tification procedure, during this period the tile layer must earn at least 40 training credits guaranteeing the ongoing professional training of Assoposa qualified tile layers.Training credits are earned by taking part in meetings and technical seminars (dedicated training programmes) with specific characteristics. The Continuing Education programme for qualified tile layers begins on 1 October 2015 – ASSopoSA

ASSOPOSA technical partners:

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FLEXIBLE, ESSENTIALLY

Marocchi s.r.l. Via G. Di Vittorio, 3 [email protected]

Tel. +39 0542 666136Fax +39 0542 666762

DISPLAYS & SHOWROOMS - CONCEPT, DESIGN & MANUFACTURING

28 Sett. - 02 Ott.Area 44 - Stand 55