fostering collaboration on social media - oecd comms slides final.pdf · 2016. 5. 30. ·...
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WWW.BETTERTHANCASH.ORG
Fostering collaboration on social media @AngelaCorbalan May 2016
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The Better Than Cash Alliance
AFGHANISTAN
NEPAL MALAWI
PERU
KENYA
COLOMBIA
SIERRA LEONE
MEXICO INDIA
SENEGAL
RWANDA
BANGLADESH
PAKISTAN
PNG
PHILIPPINES
GHANA URUGUAY
BENIN
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Poverty
THE STORY ABOUT DIGITAL PAYMENTS IS ABOUT IMPROVING PEOPLE’S LIVES
Women
Inclusive Growth
Transparency
Speed & Dignity
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Syrian refugees in Jordan – iris scan technology
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Lessons learned on fostering collaboration
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HYPER-TARGETING
80% LISTENER, 20% TALKER
PEOPLE, NOT JUST BRANDS
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HYPER-TARGETING
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THE CORE STRATEGY
Use social media to connect with specific audiences
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Target = Don’t spray and pray
Identify + Don’t leave it to chance
Real World Targets Our advocacy, policy and fundraising targets: 1.We find their social handles. 2.We build a relationship. 3.We make sure they see our content.
Crimson Hexagon
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80% LISTENER 20% TALKER
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PEOPLE, NOT JUST BRANDS
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@ B E T T E R T H A N _ C A S H / B E T T E R T H A N C A S H A L L I A N C E / B E T T E R – T H A N – C A S H – A L L I A N C E