Disclaimer This is an English translation of the captioned release. This translation is prepared and provided for the purpose of the reader’s convenience. All readers are recommended to refer to the original version in Japanese of the release for complete information

News Release dated: September 12, 2014

To whom it may concern:

Company Name: ASKUL Corporation (Code No.: 2678, Tokyo Stock Exchange First Section)

Representative: Shoichiro Iwata President and Chief Executive Officer

Contact Person: Tsuguhiro Tamai Executive Officer, Finance & Corporate Communication Unit Phone: (03) 4330-5130

FY5/2015 1st Quarter Performance (Consolidated financial summary for first quarter of fiscal year ending May 2015)

ASKUL Corporation (hereinafter referred to as the “Company”) herewith attach the “FY5/2015 1st

Quarter Performance” (Consolidated financial summary for first quarter of fiscal year ending May

2015 ) to provide supplementary information with respect to the “Summary of Consolidated Financial

Results for First Quarter of Fiscal Year Ending May 2015.”

These supplementary materials include forward-looking statements concerning current plans and the

outlook for operating results. These statements are based on plans and forecasts that use currently

available information. Forward-looking statements are not promises or guarantees about the future

because actual operating results may differ from the Company’s outlook for a variety of reasons.

These supplementary materials are unaudited and have not been reviewed by certified public

accountants or auditors.

September 12, 2014

First Quarter Sales and Profit Growth in Line with Forecast

B-to-B Business to Work on Further Enhancing Earning Power

LOHACO to Pursue Further Growth by Introducing New Products

FY5/2015 1st Quarter Performance

DisclaimerThis is an English translation of the captioned presentation material. This translation is prepared and provided for the purpose of the convenience of non-Japanese-speaking people. All readers are recommended to refer to the original version in Japanese of the presentation material for complete information.

1

Notes:

This material contains ASKUL Group’s current plans and performance outlook. These plans, forecasts, and other forward-looking statements

represent ASKUL’s plans and forecasts based on information currently available. Actual performance may differ from these plans and

forecasts due to a variety of conditions and factors that could occur in the future. This material does not represent promises or guarantees

regarding the achievement of these plans.

This material has not been audited by certified public accountants or auditing firms.

For the purposes of this material, LOHACO refers to the online mail-order business for general consumers, launched in October 2012 in

alliance with Yahoo Japan Corporation.

B-to-B refers to business-to-business transactions.

Reproduction or reprint in any form of all or part of this material (including trademarks and images) without the permission of ASKUL is

prohibited.

2

I. First Quarter Results and FY5/2015 Outlook (Reminder)

II. Strengthening of Logistics Capability– Pursuit of Efficiency and Expansion of Production Capacity –

III. Status of B-to-B Business– B-to-B Business to Work on Further Enhancing Earning Power –

IV. Status of LOHACO Business– LOHACO to Pursue Further Growth by Introducing New Products –

FY5/2015 1Q Consolidated Performance

Amount AmountYoY

c hange

(\million) (\million) (%)

Ne t S a l e s 57,560 100.0 63,037 100.0 +9.5

Gross Profi t 12,785 22.2 13,576 21.5 +6.2

S e l l i ng, Ge ne ra l a nd

Admi ni stra t i ve

E xpe nse s12,420 21.6 13,194 20.9 +6.2

Ope ra t i ng Income 364 0.6 381 0.6 +4.6

Ordi na ry Income 396 0.7 404 0.6 +2.1

Ne t Income 133 0.2 182 0.3 +37.3

FY5/2014

% of net

sales

% of net

sales

FY5/2015 Net sales increased 9.5% YoY by

overcoming the impact of the

consumption tax increase

Gross profit margin declined 0.7

p.p. reflecting the weaker yen and

rising cost of raw materials

Ratio of SG&A expenses to net

sales improved by 0.7 p.p. due to

improvement in logistics

productivity

Operating income increased 4.6%

and net income rose 37.3%

3

ASKUL Catalog Autumn/Winter 2014

Released in August 2014

We revised prices in light of the weaker yen and higher raw

materials costs

New Catalog Released

To maintain competitiveness and improve profitability

4

Copier paperASKUL Multi Paper Super White

Size A4 1 box (5,000 sheets) Comparison with

similar products

L-shaped transparent foldersASKUL Standard Clear Folder A4

1 packet (100 sheets) Comparison with similar products

Per pocket

Flat filesASKUL Flat File (Economy Type) A4

1 packet (10 files) Comparison with similar products

Per file

Mineral waterKirin Alkali Ion Water 2.0 L

1 set (12 bottles)

Per bottle

TissueASKUL Original Tissue 200 pulls per box

1 pack (5 boxes) Comparison with similar products

Comparison of Prices in New Catalog against Competing Products

¥2,678 ¥2,798 ¥6.98 ¥7.59< ¥22.7 ¥24.8<

¥83.0 ¥118.2< ¥298 ¥366<

*Prices of ASKUL products are

those listed in the catalog after a

limited sale period.

*The prices of products by other

companies are based on a survey

by ASKUL as of September 2014.

*The prices do not include

consumption tax.

<

5

ASKUL Other company ASKUL Other company ASKUL Other company

ASKUL Other company ASKUL Other company

Introduce More Value Added Products to Improve Gross Profit

6

Net Sales 1.8 55.7 57.5 4.0 59.0 63.0Operating

Income -0.6 0.9 0.3 -0.9 1.2 0.3

FY5/2014 1Q Actual

B-to-B

Business, etc.LOHACO Total

FY5/2015 1Q Actual

LOHACOB-to-B

Business, etc.Total

FY5/2015 1Q Consolidated Performance (By Business)

B-to-B Business, etc.: Both net sales and operating income rose YoY

LOHACO: Top line was 224% of the same period a year earlierActively implementing measures to increase customers

7

(¥billion)

Consolidated Net Sales and Operating Income Progressing in Line with Forecasts

0

20

40

60

80

100

１Q ２Q ３Q ４Q

FY5/2015 Plan

FY5/2015 Actual

Note: Quarterly trend when full-year plan is set as 100%

(Quarter)

Plan

Actual

(%)

Progress of Net Sales

0

20

40

60

80

100

１Q ２Q ３Q ４Q

FY5/2015 Plan

FY5/2015 Actual

Note: Quarterly trend when full-year plan is set as 100%

(Quarter)

Plan

Actual

(%)

Progress of Operating Income

Price revision,

etc.

8

Amount YoY change Amount YoY change

(\billion) (%) (\billion) (%)

Net Sales 132.5 100.0 +11.1 144.5 100.0 +7.7

Gross Profit 29.1 22.0 +9.1 32.4 22.4 +11.6

Selling, General and

Administrative Expenses 27.1 20.5 +7.5 27.9 19.3 +6.4

Operating Inc ome 2.0 1.5 +36.3 4.5 3.1 +60.2

Ordinary Inc ome 1.9 1.5 +30.0 4.4 3.1 +53.1

Net Inc ome 1.0 0.8 +79.2 2.4 1.7 +49.4

2H FY5/2015

% of net

sales

1H FY5/2015

% of net

sales

Consolidated Performance Outlook for 1H and 2H FY5/2015

9

Further improve logistics efficiency to become No. 1 in e-commerce

Evolve logistics service through innovation

Continue to focus on top line in LOHACO business

Growth engine is e-commerce marketing that starts from customers

Solid B-to-B business to focus on growth fields

Steadily generate sales and profits

FY5/2015 Company-wide Policy

10

11

I. First Quarter Results and FY5/2015 Outlook (Reminder)

II. Strengthening of Logistics Capability– Pursuit of Efficiency and Expansion of Production Capacity –

III. Status of B-to-B Business– B-to-B Business to Work on Further Enhancing Earning Power –

IV. Status of LOHACO Business– LOHACO to Pursue Further Growth by Introducing New Products –

One Who Controls Logistics

Controls e-commerce

Logistics Capability

That Supports the growth of

LOHACO12

Initiatives for Improving Logistics Efficiency in FY5/2015

(1) Center operation (local operation perspective): 1Q• Improve location, picking, packing, and replenishment

• Review inefficient operations and efficiently utilize human resources

(2) Material handling equipment and system (engineer’s perspective): 2Q• Enhance capacity of existing facilities

• Further improve productivity by introducing new equipment

(3) Business process, model (business perspective): 2Q, 3Q• Reform of inventory arrangement, inter-warehouse transfer, arrival system, etc.

13

13/５期 １Ｑ 13/５期 ２Ｑ 13/５期 ３Ｑ 13/５期 ４Ｑ 14/５期 １Ｑ

Average warehouse

operation unit cost

for all centers

ASKUL Logi PARK Tokyo Metropolitan

warehouse operation unit cost

4Q3Q2QFY5/2014 1Q FY5/2015 1Q

OSAKA DMC warehouse

operation unit cost

Logistics productivity has

improved significantly(1) Improvement from the local

operation perspective: 1Q• Optimized distribution of inventory

products

• Leveling of packing and replenishment

operation

• Optimization of man-hour management

14

(2) Improvement from the

engineer’s perspective: 2Q• Expansion and review of conveyer

lines (for all centers)

• Introduction of picking and

sorting/packing facility

(for B-to-B Business centers)

Total investment about ¥500 million

B-to-B Business

B-to-B Business + LOHACO

Fukuoka Center

(September 2000)

Yokohama Center

(April 2001)

★

★

★

Osaka DMC

(renewal in May 2013)

Nagoya Center

(September 2004)

ASKUL Logi PARK Tokyo Metropolitan

(operation started in July 2013)

Sendai DMC

(August 2007)

DCM Center

(April 2002)

Further improvement of

logistics productivity

through further capital

investment

15

ASKUL Logi PARK Fukuoka(scheduled to start operations in

January 2016 after relocation)

Rendering of completed structure

Constructing a

next-generation

logistics center

based on thorough

man-power saving

(Current status of construction work)

16

17

I. First Quarter Results and FY5/2015 Outlook (Reminder)

II. Strengthening of Logistics Capability– Pursuit of Efficiency and Expansion of Production Capacity –

III. Status of B-to-B Business– B-to-B Business to Work on Further Enhancing Earning Power –

IV. Status of LOHACO Business– LOHACO to Pursue Further Growth by Introducing New Products –

18

Targeting

B-to-B Business

100

105

110

115

120

(%)

Trend in YoY Change in Sales of B-to-B Business after

Adjusting for Differences in Number of Business Days

The impact of consumption

tax increase

B-to-B Business is

growing at a rate which

exceeds the level before

the tax increase

19

Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug

2013 2014

20

(%)

The increase in spending

per customer drove the

growth

Resulting expansion in net

sales per box improved

delivery efficiency100

101

102

103

104

105

６月 ７月 ８月

Annual growth rate of spending per

customer for full-year FY5/2014

2.8%

Trend in YoY Change in Monthly Spending per

Customer of B-to-B Business

20

Jun Jul Aug

2014

0

2

4

6

8

10

12

1Q 1H 9 months Full year

FY5/2014 actual

FY5/2015 actual/plan

0

5

10

15

20

25

30

1Q 1H 9 months Full year

FY5/2014 actual

FY5/2015 actual/plan

MRO business’s net sales

at ASKUL Group

FY5/2015 target

20% growth

¥34.0 billion

Net Sales in Growth Areas Continue to Expand

*Including sales through LOHACO

Net sales of the

medical business

FY5/2015 target

13% growth

¥11.4 billion

*Including products sold through LOHACO (LOHACO DRUG pharmaceuticals, etc.)21

(¥billion)

(¥billion)

Increase the number of customers

(primarily in manufacturing and medical/nursing care)

Evolve e-commerce purchasing website to boost

active customer rate

3 Measures That Support Growth of B-to-B Business

Introduce new high-demand products (MRO, medical)

22

Ultra general-purpose products for

any industry categories

Listed on catalogs

High-demand products

Expand lineup of

industry-category-specific

specialty goods

Industry-category-specific

general-purpose products

New high-demand product

Introduce New High-demand Products (MRO)

23

24

Ultra general-purpose products for

any industry categories

Listed on catalogs

High-demand products

Expand lineup of

industry-category-specific

specialty goods

Industry-category-specific

general-purpose products

New high-demand product

Introduce New High-demand Products (MRO)

Added 500 items for customers

in the manufacturing field

Introduce New High-demand Products (Medical)

25

Added 1,240 items for customers

in medical and nursing care facilities

26

Introduce New High-demand Products (Medical)

Strengthen new customer development with new high-demand products and 1,400 agents

New customer

developmentInitial operation

1 2

Operation promotion

3

Flyers for developing

new customers in

strategic industries

Pamphlets sent along

with catalogs

Operation promotion

tools, samples

Increase the Number of Customers(Primarily in Manufacturing and Medical/Nursing Care)

27

FY5/2014 actual

Manufacturing/

construction

Medical/nursing care

Other

Manufacturing/

construction

Medical/nursing care

FY5/2015 target

Other

Develop

approx. 170,000companies

in manufacturing/construction

and medical/nursing care fields

28

Increase the Number of Customers(Primarily in Manufacturing and Medical/Nursing Care)

Motivation for

centralized purchasing

Trend in budget

and resultsMonthly results

for each index For detailed

results report

Re-launch of SOLOEL ARENA scheduled for October

Evolve e-commerce Purchasing Website to BoostActive Customer Rate

29

B-to-B business advancing towards

development of new markets and

further bolstering of profits30

31

I. First Quarter Results and FY5/2015 Outlook (Reminder)

II. Strengthening of Logistics Capability– Pursuit of Efficiency and Expansion of Production Capacity –

III. Status of B-to-B Business– B-to-B Business to Work on Further Enhancing Earning Power –

IV. Status of LOHACO Business– LOHACO to Pursue Further Growth by Introducing New Products –

×

32

LOHACO net sales

grew, overcoming the

impact of the rise in

consumption tax

0

200

400

600

800

1,000

1,200

1,400

1,600

Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug

224%of the same period a

year earlier

2013 2014

33

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

７月 ８月 ９月 10月 11月 12月 １月 ２月 ３月 ４月 ５月 ６月 ７月 ８月

(Number of people)Trend in LOHACO-san**

**LOHACO-san:

Among repeat customers, loyal customers

who satisfy certain criteria

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

７月 ８月 ９月 10月 11月 12月 １月 ２月 ３月 ４月 ５月 ６月 ７月 ８月

Trend in order rate*

*Order rate:

Number of orders/number of visits 100 (%)

Order rate

increasing steadilyLOHACO-san

expanding steadily

Second-generation e-commerce Steadily Spreading

34

Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug

2013 2014

Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug

2013 2014

1-day Sample Programto support manufacturers to nurture products

Program effective for expanding customer base and nurturing products at manufacturers

Confident of effectiveness based on demonstration test in 1Q (temporary impact on unit cost and gross profit)

Program to be operated jointly with manufacturers in the future

Inflow from Yahoo! JAPAN site’s main banner

1-day Sample Program is a program that enables the high-speed implementation of

Experience Evaluation Establishment

Expansion

of

population

Product nurturing on a small start with low cost in a short period of time

35

Enhance product

lineup to meet the

customer needs

Aim for increase in

sales per order

Started offering from August 20

Scheduled to start offering from

November

Existing products

Type 1 OTC drugs

Beer, chuhai from 4 major

manufacturers

Cosmetics,

Health products

Started offering from June 12

New productsMore new products from November onwards,

one after another

In addition to the existing

attractive products

+

+

+

+

Produ

ct coun

t

36

Opening of popular

new stores

one after another

Pursue profitability

through added

value

Newly

opened!

8 stores at the time of opening

(August 2013)

27 stores

(As of September 12, 2014)

37

LOHACO Mall Joint Meeting on September 2, 2014

Participants: 62 officials from 32 companies

Further

revitalization also

of existing stores

38

BEER SHOP Launched

in AugustCurrently operated as a separate site

due to licensing issues

Plan to open a large-scale

liquor web shop in

October after integrating

into LOHACO39

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

1,800,000

Average for 20 days before opening Average for 20 days after opening

Comparison of Average Daily Sales of Alcoholic Beverages

(LOHACO Liquor + BEER SHOP)

for 20-day Period before and after the Opening of BEER SHOP

Alcoholic beverages net

sales expanded

significantly following the

opening of BEER SHOP

168%of the level prior to

the opening

40

Advance sales through LOHACO ofKirin Off White

Brand nurturing using big data

and web marketing expertise

Translation by ASKUL of extract from press release by Kirin Brewery

Company, Limited on August 21, 2014

New Marketing Route from Manufacturers

Promising as a Marketing Method

41

Advertisement

and contents

<Communication>

Sales

<Channel>Sampling

<Promotion>

High-speed PDCA platform

A one-stop e-commerce site for

communication, test marketing and sales

For manufacturers:

Shift from mass-communication and

mass sale to new e-commerce marketing

42

Mass

production

Mass

advertising

Mass

distribution

Securing

regular

item status

(1) Immediate startup

(2) Upfront investment

(3) Negotiation for regular item

status

(4) Reduction of regular items,

inventory disposal, own-brand

products

Issues facing manufacturers

Advantages for manufacturers

Conventional process

LOHACO’s process

(1) Small start

(2) High-speed implementation of

PDCA

(3) Visualization of evaluation

(4) Expansion at low cost

Small

start CommunicationProduct

evaluation

Improve SpreadNurture,

establish

43

Expand customer support

by creating a new distribution process

that is integrated with manufacturers

44

Appendix

45

500

550

600

650

FY5/2013 FY5/2014 FY5/2015

Trend in 1Q Consolidated Net Sales

Marked a record high

Achieved net sales

exceeding

¥60.0 billion

46

65

60

55

50

(¥billion)

1Q Net Sales by Product Category

Non-consolidated

net sales were also

a record

Positive growth

in all categories

1Q FY5/2014 1Q FY5/2015

Amount YoY change Amount YoY change

(¥billion) (%) (¥billion) (%)

OA&PC 19.9 +3.6 20.6 +3.5

Stationery 12.0 +7.1 12.9 +7.6

Living Supplies 13.4 +20.0 16.1 +19.7

Furniture 4.2 +3.4 4.6 +9.0

Others 3.7 +14.3 4.2 +12.1

Total 53.4 +8.9 58.5 +9.547

Non-consolidated

3231

26

16

12

5810

12

1922

0

5

10

15

20

25

30

04/５月 05/５月 06/５月 07/５月 08/５月 09/５月 10/５月 11/５月 12/５月 13/５月 14/５月 14/８月

0

100

200

300

400

500

600

700

800

04/５期 05/５期 06/５期 07/５期 08/５期 09/５期 10/５期 11/５期 12/５期 13/５期 14/５期 15/５期

SOLOEL ARENA Expanding Steadily

4.28.5

14.9

22.4

29.734.5

38.745.1

53.4

61.6

71.0

Quarterly sales increased 14.8%, exceeding full-year plan of 12.7%48

80

70

60

50

40

30

20

10

0

(¥billion)

SOLOEL

ARENA

SOLOELEnterprise

ASKUL

Internet

Shop

LOHACO

Medium-sized companies

Large-sized companies

Small- to medium-sized

offices

Individuals

1Q FY5/2014 sales ¥16.2 billion

Cumulative Total of Registered

Companies at SOLOEL ARENA, etc.

(thousand

companies)

SOLOEL ARENA , etc. Sales Trend

1Q FY5/2015 sales ¥18.6 billion;

YoY change +14.8%

FY5/2015

plan

¥80.0

billion

FY5/04 FY5/05 FY5/06 FY5/07 FY5/08 FY5/09 FY5/10 FY5/11 FY5/12 FY5/13 FY5/14 FY5/15

5/2004 5/2005 5/2006 5/2007 5/2008 5/2009 5/2010 5/2011 5/2012 5/2013 5/2014 8/2014

110

120

130

140

1Q FY5/2013 1Q FY5/2014 1Q FY5/2015

Trend in Consolidated Gross Profit

49

14

13

12

11

(¥billion)

Marked a record high

Steadily accumulating

profit reflecting sales

increase

Gross profit: ¥13.5 billion YoY change: +¥0.7 billion

Gross profit margin: 21.5% YoY change: -0.7 p.p.

Key Points of 1Q FY5/2015 Consolidated Performance

SG&A expenses: ¥13.1billion YoY change: +¥0.7 billion

Ratio of SG&A expenses to net sales: 20.9% YoY change: -0.7 p.p.

< Reasons behind SG&A expenses difference from a year earlier >

- Variable cost increase due to sales expansion +¥0.4 billion

- Variable cost decrease due to improvement in variable cost ratio -¥0.2 billion- Personnel expenses +¥0.3 billion

- Depreciation and amortization of software +¥0.2 billion

- Advertising and sales promotion expenses +¥0.1 billion

Capital expenditures: ¥0.9 billion (Annual plan: ¥6.3 billion)

ASKUL Logi PARK Fukuoka logistics base enhancement ¥0.6 billion

(Ref.) Depreciation and amortization of software: ¥1.0 billion

(Annual plan: ¥4.1 billion)50

Share of orders placed on the Internet in net sales and ASKUL original products

Key Points of 1Q FY5/2015 Consolidated Performance

51

ASKUL original products

August 2014

(single month)YoY change

August 2013

(single month)

Number of original products 5,774 +1,394 4,380

Share in net sales 17.0% +1.1 p.p. 15.9%

Share of orders placed on the Internet in net sales

1Q FY5/2015 YoY change 1Q FY5/2014

Orders via the Internet 76.0% +3.1 p.p. 72.9%

Other 24.0% -3.1 p.p. 27.1%

Note 1: The percentages above are based on orders placed.

Notes:

1. The figures above are the results for the month of August each year.

2. Net sales of original products used as the numerators in calculating the shares in net sales do not include net sales of original copier paper.

3. Each figure includes the products listed in Medical & Care Catalogs and Medical Pro Catalogs.

(items)

52

Key Points of 1Q FY5/2015 Consolidated Performance

Capital Expenditures (Details)

Construction in progress Note 3 696 +12,953.7% 5

Software in progress 257 +157.5% 99

(¥million)

Item1Q FY5/2015 1Q FY5/2014

Amount YoY change Amount

[Capital expenditures] Note 2 964 -95.2% 20,036

Property, plant and equipment Note 2 707 -96.3% 19,231

Intangible assets 257 -68.0% 805

Notes:

1. Capital expenditures are stated on an accrual basis and do not reflect reductions.

2. Expenditures for FY5/2014 are high due to recording of expenses of ASKUL Logi PARK Tokyo Metropolitan.

3. Expenditures for FY5/2015 are high due to recording of expenses of ASKUL Logi PARK Fukuoka.

Construction in progress and software in progress partially include consumption and other taxes.