game based organization design bij vgz
DESCRIPTION
Slides (partly in Dutch) used for talk at the Gamification Conference in Amsterdam, March 14, 2013.TRANSCRIPT
![Page 1: Game based organization design bij VGZ](https://reader034.vdocument.in/reader034/viewer/2022051514/5480c2ef5906b5136d8b45a4/html5/thumbnails/1.jpg)
Game Based Organization Design bij VGZ
Jeroen van Bree (@jeroenvanbree)Leonie Voragen (@leonievoragen)
14 maart 2013
![Page 2: Game based organization design bij VGZ](https://reader034.vdocument.in/reader034/viewer/2022051514/5480c2ef5906b5136d8b45a4/html5/thumbnails/2.jpg)
games
![Page 3: Game based organization design bij VGZ](https://reader034.vdocument.in/reader034/viewer/2022051514/5480c2ef5906b5136d8b45a4/html5/thumbnails/3.jpg)
![Page 4: Game based organization design bij VGZ](https://reader034.vdocument.in/reader034/viewer/2022051514/5480c2ef5906b5136d8b45a4/html5/thumbnails/4.jpg)
![Page 5: Game based organization design bij VGZ](https://reader034.vdocument.in/reader034/viewer/2022051514/5480c2ef5906b5136d8b45a4/html5/thumbnails/5.jpg)
![Page 6: Game based organization design bij VGZ](https://reader034.vdocument.in/reader034/viewer/2022051514/5480c2ef5906b5136d8b45a4/html5/thumbnails/6.jpg)
![Page 7: Game based organization design bij VGZ](https://reader034.vdocument.in/reader034/viewer/2022051514/5480c2ef5906b5136d8b45a4/html5/thumbnails/7.jpg)
![Page 8: Game based organization design bij VGZ](https://reader034.vdocument.in/reader034/viewer/2022051514/5480c2ef5906b5136d8b45a4/html5/thumbnails/8.jpg)
![Page 9: Game based organization design bij VGZ](https://reader034.vdocument.in/reader034/viewer/2022051514/5480c2ef5906b5136d8b45a4/html5/thumbnails/9.jpg)
![Page 10: Game based organization design bij VGZ](https://reader034.vdocument.in/reader034/viewer/2022051514/5480c2ef5906b5136d8b45a4/html5/thumbnails/10.jpg)
2006
![Page 11: Game based organization design bij VGZ](https://reader034.vdocument.in/reader034/viewer/2022051514/5480c2ef5906b5136d8b45a4/html5/thumbnails/11.jpg)
![Page 12: Game based organization design bij VGZ](https://reader034.vdocument.in/reader034/viewer/2022051514/5480c2ef5906b5136d8b45a4/html5/thumbnails/12.jpg)
![Page 13: Game based organization design bij VGZ](https://reader034.vdocument.in/reader034/viewer/2022051514/5480c2ef5906b5136d8b45a4/html5/thumbnails/13.jpg)
![Page 14: Game based organization design bij VGZ](https://reader034.vdocument.in/reader034/viewer/2022051514/5480c2ef5906b5136d8b45a4/html5/thumbnails/14.jpg)
gamification
![Page 15: Game based organization design bij VGZ](https://reader034.vdocument.in/reader034/viewer/2022051514/5480c2ef5906b5136d8b45a4/html5/thumbnails/15.jpg)
transfer
![Page 16: Game based organization design bij VGZ](https://reader034.vdocument.in/reader034/viewer/2022051514/5480c2ef5906b5136d8b45a4/html5/thumbnails/16.jpg)
Playing a game is the voluntary effort to overcome unnecessary obstacles.
- Bernard Suits
![Page 17: Game based organization design bij VGZ](https://reader034.vdocument.in/reader034/viewer/2022051514/5480c2ef5906b5136d8b45a4/html5/thumbnails/17.jpg)
![Page 18: Game based organization design bij VGZ](https://reader034.vdocument.in/reader034/viewer/2022051514/5480c2ef5906b5136d8b45a4/html5/thumbnails/18.jpg)
Playing a game is the voluntary effort to overcome unnecessary obstacles.
- Bernard Suits
![Page 19: Game based organization design bij VGZ](https://reader034.vdocument.in/reader034/viewer/2022051514/5480c2ef5906b5136d8b45a4/html5/thumbnails/19.jpg)
![Page 20: Game based organization design bij VGZ](https://reader034.vdocument.in/reader034/viewer/2022051514/5480c2ef5906b5136d8b45a4/html5/thumbnails/20.jpg)
transfer
![Page 21: Game based organization design bij VGZ](https://reader034.vdocument.in/reader034/viewer/2022051514/5480c2ef5906b5136d8b45a4/html5/thumbnails/21.jpg)
game design
![Page 22: Game based organization design bij VGZ](https://reader034.vdocument.in/reader034/viewer/2022051514/5480c2ef5906b5136d8b45a4/html5/thumbnails/22.jpg)
![Page 23: Game based organization design bij VGZ](https://reader034.vdocument.in/reader034/viewer/2022051514/5480c2ef5906b5136d8b45a4/html5/thumbnails/23.jpg)
adjust
test
Second-order Design
gameplay
rules
![Page 24: Game based organization design bij VGZ](https://reader034.vdocument.in/reader034/viewer/2022051514/5480c2ef5906b5136d8b45a4/html5/thumbnails/24.jpg)
© 2012 Eric Zimmerman
paper prototype
![Page 25: Game based organization design bij VGZ](https://reader034.vdocument.in/reader034/viewer/2022051514/5480c2ef5906b5136d8b45a4/html5/thumbnails/25.jpg)
© 2012 Eric Zimmerman
playtesting
![Page 26: Game based organization design bij VGZ](https://reader034.vdocument.in/reader034/viewer/2022051514/5480c2ef5906b5136d8b45a4/html5/thumbnails/26.jpg)
![Page 27: Game based organization design bij VGZ](https://reader034.vdocument.in/reader034/viewer/2022051514/5480c2ef5906b5136d8b45a4/html5/thumbnails/27.jpg)
Hoe kunnen wij samen met werkgevers en gemeenten werken aan het bevorderen van
gezond gedrag?
![Page 28: Game based organization design bij VGZ](https://reader034.vdocument.in/reader034/viewer/2022051514/5480c2ef5906b5136d8b45a4/html5/thumbnails/28.jpg)
niet altijd dezelfde taal
veel stakeholders
veel verschillende belangen
![Page 29: Game based organization design bij VGZ](https://reader034.vdocument.in/reader034/viewer/2022051514/5480c2ef5906b5136d8b45a4/html5/thumbnails/29.jpg)
Gemeenten/ Werkgevers
Zorgverleners/ Zorgverzekeraars
Alle mensen Risico-
groepen Risico-groepen Vroeg-
symptoom Ziek Chronisch/ Handicap
Maatregelen omgeving Voorlichting
en bewust-wording
Selecteren en Adviseren
Preventieve Interventies Behandeling Zorg
Universele Preventie Selectieve
Preventie Selectieve Preventie Geïndiceerde
Preventie Cure Zorggere-lateerde Preventie
Verantwoordelijkheden
![Page 30: Game based organization design bij VGZ](https://reader034.vdocument.in/reader034/viewer/2022051514/5480c2ef5906b5136d8b45a4/html5/thumbnails/30.jpg)
Dilemma’s bij preventie
• Wanneer is preventie efficiënt en effectief? (evidentie)
• De kosten gaan voor de baten uit.
• Hoe bereiken we de juiste doelgroep met onze interventies?
![Page 31: Game based organization design bij VGZ](https://reader034.vdocument.in/reader034/viewer/2022051514/5480c2ef5906b5136d8b45a4/html5/thumbnails/31.jpg)
Breng STAKEHOLDERS bij elkaar
![Page 32: Game based organization design bij VGZ](https://reader034.vdocument.in/reader034/viewer/2022051514/5480c2ef5906b5136d8b45a4/html5/thumbnails/32.jpg)
![Page 33: Game based organization design bij VGZ](https://reader034.vdocument.in/reader034/viewer/2022051514/5480c2ef5906b5136d8b45a4/html5/thumbnails/33.jpg)
Breng STAKEHOLDERS bij elkaar
Doorgrond het SYSTEEM
![Page 34: Game based organization design bij VGZ](https://reader034.vdocument.in/reader034/viewer/2022051514/5480c2ef5906b5136d8b45a4/html5/thumbnails/34.jpg)
• 3 vormen van gezond gedrag
• 7 stakeholders in dit speelveld
• 10 indicatoren van gezond gedrag
• 60 redenen om dit gedrag niet te vertonen
• 75 drijfveren voor gezond gedrag
![Page 35: Game based organization design bij VGZ](https://reader034.vdocument.in/reader034/viewer/2022051514/5480c2ef5906b5136d8b45a4/html5/thumbnails/35.jpg)
Breng STAKEHOLDERS bij elkaar
Doorgrond het SYSTEEM
Genereer OPLOSSINGEN
![Page 36: Game based organization design bij VGZ](https://reader034.vdocument.in/reader034/viewer/2022051514/5480c2ef5906b5136d8b45a4/html5/thumbnails/36.jpg)
![Page 37: Game based organization design bij VGZ](https://reader034.vdocument.in/reader034/viewer/2022051514/5480c2ef5906b5136d8b45a4/html5/thumbnails/37.jpg)
![Page 38: Game based organization design bij VGZ](https://reader034.vdocument.in/reader034/viewer/2022051514/5480c2ef5906b5136d8b45a4/html5/thumbnails/38.jpg)
![Page 39: Game based organization design bij VGZ](https://reader034.vdocument.in/reader034/viewer/2022051514/5480c2ef5906b5136d8b45a4/html5/thumbnails/39.jpg)
Breng STAKEHOLDERS bij elkaar
Doorgrond het SYSTEEM
Genereer OPLOSSINGEN
Pas de REGELS aan
![Page 40: Game based organization design bij VGZ](https://reader034.vdocument.in/reader034/viewer/2022051514/5480c2ef5906b5136d8b45a4/html5/thumbnails/40.jpg)
Game Based Organization Design bij VGZ
Jeroen van Bree (@jeroenvanbree)Leonie Voragen (@leonievoragen)
![Page 41: Game based organization design bij VGZ](https://reader034.vdocument.in/reader034/viewer/2022051514/5480c2ef5906b5136d8b45a4/html5/thumbnails/41.jpg)
You are free to copy, distribute and transmit the work under the following conditions:
Attribution You must attribute the work to the presenter and to Novay by mentioning our website, http://www.novay.nl (but not in any way that suggests that Novay endorses you or your use of the work).
NoncommercialYou may not use this work for commercial purposes.
No derivative worksYou may not alter, transform, or build upon this work.