getting money from google
DESCRIPTION
Getting money from Google. By Kim Frederiksen Creative Director Olicity LLC – www.olicity.com. Why is Google important. The 2 nd most effective method of advertising ROI Easy to track Easy to throttle EVERYONE is using Google!. Google Real Estate. What’s needed?. A good website - PowerPoint PPT PresentationTRANSCRIPT
Getting money from Google
By Kim FrederiksenCreative Director
Olicity LLC – www.olicity.com
Why is Google important
• The 2nd most effective method of advertising• ROI• Easy to track• Easy to throttle• EVERYONE is using Google!
Google Real Estate
What’s needed?
• A good website• Being there. Google Places/Google Plus/Social• Mad technical skills• Tracking and reacting• Constantly evolving• Understanding what Google wants
A good website
• Talk about your clients, NOT YOU!• SEO Friendly (Wordpress is FREE)• Easy to update (Wordpress is FREE)• Lightning fast
A good website
Hangover Heaven
A good website
Lightning fast
Lightning fast
Tracking
What does Google want
• New content (Unique content is everything)
• New content often (Less is more)
• They want it fast (Saving is expensive)
• They want it to work (Saving is really expensive)
• They want control!! (Let them think they have it)