getting to the top in google - your blueprint to search engine success
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![Page 1: Getting to the Top in Google - Your Blueprint to Search Engine Success](https://reader033.vdocument.in/reader033/viewer/2022061104/541625af8d7f728a6c8b49b3/html5/thumbnails/1.jpg)
Getting to the Top in Google-Your Blueprint for Search
Engine SuccessTom Snyder
Trivera Interactive
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Benefits of Membership
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Wisconsin BuildersConference
February 22, 2012
Tom SnyderTrivera Interactive
Getting to the Top in GoogleYour Blueprint For
Search Engine Success
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Holy Grail: Page 1, Position 1
1. Deserve to be therefor the appropriatesearch terms
2. Optimized better than others vying for the same search terms.
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Tactics without strategy is the
noise before defeat
Strategy without tacticsis the
slowest route to victory
-Sun Tzu
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Strategy •Needs and Goals •Keyword Research •Competitive Analysis•Tactical Recommendations
On-Page Optimization•Sitemap Creation•Website Development•Content Population
Off-page Optimization•Search Engine & Directory Submission•Social Media•Backlinks
Measurement and Improvement
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Choose your Keywords
• Words vs. Phrases
• Competition
• Searcher’s Mind
• Click Thru Rates
• Bounce Rates
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Build Your Site
• Sitemap & Navigation
• Page Titles & Meta Tags
• SEO Friendly URLS
• Content
• Blog
• Landing Pages
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Submit and Publicize
• Search Engines
• Directories
• Bookmark Sites
• Blogs
• PR
• Social Media
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Target the Search Engines
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Add Social Media
• YouTube
• Flickr
• Pitchengine
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Measure and Improve
• Google Webmaster Tools
• Google Analytics
• Raw Traffic Reports
• SEO Moz
• WebPosition
• Hubspot
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Final Thoughts
• Domain Registration
• Site Load Speed
• Insource vs. Outsource
• Black vs. White Hat
• PPC vs. Organic
• Local Search
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Triveraguy Tips (updated hourly M-F)http://bit.ly/pbVoso
Tom Snyder's Blog –http://Triveraguy.com
Resources -
http://www.trivera.com/resources/
Contact: Trivera
N88 W16447 Main St., Menomonee Falls, WI 53051
262-250-9400 - [email protected]