GOLDBERGExecutive Creative Director San Francisco, CA

EXPERIENCE

ACHIEVEMENTS

INFORMATION

SKILLS

EDUCATION

PRESENT San FranciscoFLIPELEVEN Executive Creative Director | DirectorFlipeleven’s mission is to create innovative content for brands whether it’s a short form video, a microsite, a social media campaign, a docu series or even a sitcom. Weather Channel: Developed brand strategy & creative. Wrote & directed integrated national campaign resulting in 5 million organic views in a week.Reebok: Strategic and creative development for signature shoe. Finagle-A-Bagel: Created an integrated national campaign for the Boston based retail restaurant chain resulting in their entree into numerous supermarket chains across the country. PayPal • NASDAQ • NEATO Robotics • Deloitte • Progressive • YETI TechnologyAnd a whole bunch of hi tech start ups.

San FranciscoONEWORLD COMMUNICATIONS Executive Creative Director | DirectorCalifornia Phones: Re-branded the company with a unique integrated state wide campaign Red Cross: Created innovative integrated campaign.

New YorkMcCANN ERICKSONCreative Director | Vice President Leadership role on the Verizon and Staples accounts. Creative director on multi million dollar Verizon production featuring Michael Bay & CD/writer on highly successful Staples campaign.Verizon • Staples • CitiBank/Smith Barney • BlackBerry • Intel:

New YorkDEUTSCH Art Director Cadbury Schweppes • Snapple • Swedish Fish

New YorkTURNER ENTERTAINMENTWriter | Director Psych Ward: Created, wrote and directed one of the most successful webisodic sitcoms for Turner Entertainment’s online media channel at the beginning of the content age,

New YorkTHE FEDERATION Creative Director | Partner An agency well ahead of its time, it was among the first to merge digital, traditional and branded content creating new methods for brands to communicate with their audience. Oversaw creative development & client brand positioning.ESPN • Golf Channel: Co-developed the reality show “The Big Break”.NBA on TNT • Champion Spark Plugs • ABC Networks

New YorkJWT Creative Director Management role on all accountsAdams Gum • Merrill Lynch • Lipton Iced Tea • Kimberly Clark

New YorkHILL HOLLIDAY Creative Director | Vice President Oversaw & managed strategy, creative development & execution on multiple accounts.Popeyes Chicken: Created award winning, long running campaign.American Lung Association • Omnipoint Cellular phones • Minolta Cameras • Riggs Bank

New YorkDMB&B Senior Art Director Coca Cola: Created a new brand called etc! to fill a gap in the global lineup. Developed flavor profiles, identity, packaging and advertising.TOPPS Cards: Created national brand campaign resulting in the largest sales in TOPPS history.

BostonARNOLDJunior Art Director Learned the fundamentals of conceptual thinking and got busy in the stat room.MacDonald’s Regional • Boston Aquarium

YouTube

Art

Vimeo

mikesgold@me.com

917 697 7116

Aiming to bring the most creative and original content to the world in any form and on any platform.

WEATHER CHANNELWrote & directed campaign that achieved 5 million organic views in one week.

COCA COLACreated new beverage from scratch. Responsible for brand strategy, creative, flavors & packaging.

POPEYES CHICKENDeveloped strategy and creative for award winning campaign which achieved record sales

SITCOMCreated and produced a webisodic sitcom for Turner Entertainment.

PSYCH WARD COUNSELORAs a 22 year old head counselor of a locked psychiatric ward responsible for 100 patients I was fortunate enough to help a few people.

ARTISTCreated an original style and comprehensive body of work.

BOSTON UNIVERSITY BA Boston Psychology Cum Laude

SCHOOL OF VISUAL ARTS, New York Advertising

BRYN MAWR COLLEGE, Bryn Mawr Post Baccalaureate Pre-Med program

FENWAY STUDIOS, Boston Painting program

CREATIVE DIRECTION

VIDEO DIRECTOR

WRITING

DESIGN

SOCIAL MEDIA

DIGITAL

DRAWING & PAINTING

ADOBE CREATIVE SUITE

www.mikesgoldberg.com

LinkedIn

Flipeleven Creative