green startups basck ip landscape & tools 241012

© Basck Ltd 2012 © Basck Ltd 2012

IP Landscapes & Innovation Tools

Green industry start-ups

25 October 2012


IP Landscapes & Innovation Tools

Innovation Trends and Landscape

Bio-renewables & Agricultural examples

Innovation Management and Tools

IP Portfolio


Where are the Innovation trends going

Technology Innovation is key for industry to remain competitive, sustainable and manage issues like Energy prices, Skilled work force, Supply chains and new Business models in our globalised world.

© Basck Ltd 2012


Alan Moore, No Straight Lines

Managing Transformation & Innovation


Frank Zappa

Creativity, Passion & Innovation

Alan Moore, No Straight Lines


“We better know where the trees are when we decide to land”

IP Landscapes

© Basck Ltd 2012

© Basck Ltd 2012 © Basck Ltd 2012 Source: WIPO Statistics 2010-2011

Changing Global landscape for Intellectual Property Rights


Globalisation and Innovation Trends

Source: WIPO Statistics 2010-2011

Applications Year: Top patent offices


The filer of the highest number of unique inventions 2012

CHINA

Really…

© Basck Ltd 2012


China is quickly moving up the value chain and more IPR focus


“We are now starting to have success in defending our

patents in China.” German Automotive Manufacturer

Top filers of International PCT patent applications


Other BRIC countries still a long way to go but will be faster!

The world is a changing place and we need to step up our game in Innovation to keep up.

Country Patent Filings

(#) Residential Filings (%)

Own Int. Filings (PCT)

Filing Growth 2005-2009

USA 456k (1st) 50.8 44.9k (1st) 3.9%

China 315k (3rd) 67.1 12.3k (4th) 16.1%

Europe 146k (6th)

Russia 39k (7th) 66.2 0.8k (21st) 4.6%

India 34k (9th) - 1.3k (17th) 8.9%

UK 24k (11th) 29.3 6k (7th) 1.1%

Brazil 22k (12th) 18.4 0.5k (24th) 2.3%



Increased focus on patents in all markets


R&D into food and agriculture

* USDA - Research investments and market structure…, Report 130, Dec 2011

R&D on agricultural chemicals has shifted toward development expenses and

away from new discovery research. Hence fewer new products (USPTO).


Crop protection chemical patents


Crop protection chemicals show a picture of mature , consolidating industry, but

has also undergone transformation through the introduction of GM varieties (esp.

US) – IPC A01N.


Top patent applicants per area


90% Corn &

Soyabeans


Biofuel patenting over time*

* http://www.dolcera.com/wiki/index.php?title=Biofuels_database_sample_wiki, 2009

NB: Drop due to

data from 2009

in study.


Biofuel patent applicants*



Biofuel patent applicants Globally*



Biofuel patent applicants in Europe*



Biofuel patent bibliographic data*

S.No. Publication No.Publicati

on Year

Assignee /

ApplicantTitle Abstract Dolcera summary

1 US20090053777 2009

Alliance For

Sustainable

Energy, Llc

Process For

Concentrated

Biomass

Saccharification

Processes for saccharification of pretreated biomass to obtain high

concentrations of fermentable sugars are provided. Specifically, a process was

developed that uses a fed batch approach with particle size reduction to provide

a high dry weight of biomass content enzymatic saccharification reaction, which

produces a high sugars concentration hydrolysate, using a low cost reactor

system.

Process for producing high-sugar content

hydrolysate from biomass where as on

further fermentation of the hydrolysate

alcohols namely methanol, ethanol,

propanol, isopropanol, butanoletc are

produced.

2 US20090047718 2009Tetravitae

Bioscience, Inc.

Methods and

compositions for

producing

solvents

Described herein are methods, compositions and synthetic biology approaches

for solvent production, including but not limited to butanol production.

Described herein are recombinant bacteria and yeast strains which may be used

in production of a solvent, including but not limited to butanol, from

lignocellulosic and other plant-based feedstocks. Described herein are methods

of producing solvents, including but not limited to butanol, using bacteria and

yeast strains. Described herein are methods of producing organisms that display

highly efficient butanol production.

New first recombinant solventogenic

organism having altered gene expression

involved in solvent production pathway

relative to expression in first organism strain

prior to its transformation, useful for

producing a solvent, e.g. butanol


Semi-automated analysis of any patent landscape

is key for quality results and real strategic insight!


1. Leadership & be allowed to fail

2. Calculated risk management

3. Triggered by creativity

Team

Knowledge

Reward & Recognition

Deadlines

Tools & Techniques

4. Organisational integration

5. Project management

6. Information & “limited” resources

7. Protection & Business Model

8. Understanding of market

Fast moving, cost effective & global IPR thinking for SMEs

* Based on - Inspire to Innovate,

A. de Meryer & S. Garg, 2005


Patent Landscape and Innovation tools

Innography – Fast, good graphics, costly


Patent Landscape and Innovation tools Thomson Reuters Aureka* – Fast, poor insight, costly

* CleantechPatentEdge - Pentair (green), Norit (red), and Tyco Flow’s (yellow) patent portfolios


Patent Landscape and Innovation tools

GoldfireTM

“Goldfire helps

organizations understand

market or technology trends,

design new products,

identify potential failure

points in new products, and

find new markets for existing

Intellectual Property.”

Often used by large MNCs

* http://inventionmachine.com/, acquired by HIS July 2012

http://inventionmachine.com/


Idea Management – So you’ve become highly specialized…so

where do you start?

– Ask your people for new ideas,

– Hire in consultants, or

– Look to other organizations.

© Basck Ltd 2012


But where do these ideas go? – Innovation starts with diversity, but its

difficult to know which new ideas have merit.

– Innovation needs to be nurtured- both your people and their projects need ongoing support.

© Basck Ltd 2012


A new approach... – Strategiize is an innovation

development tool that gives your ideas and projects a path to success.

– It increases capacity to manage ideas and deal with the difficult issues.


How does that work... – Your organisation subscribes to

Strategiize and use it online,

– Projects are updated through the Innovation Wizard, to identify key issues,

– Strategiize provides the framework for ongoing development


Dashboard of all your projects


That’s different. – Strategiize lifts the process by focusing

your people on resolving issues.

– Strategiize encourages creative ways of getting the job done!

– Now your innovating!


Business focus on using IPR

• Market changing and global playing field

• Benchmarking against the competition and industry

• Spotting new technologies in the industry

• Manage new ideas and inventions

• Protect your IP and investments

• Patent Box UK Tax advantage


IP Portfolio more than just patents

Trade secrets & Confidential information

©, Domains

Trade Marks

Patents, Designs

Know how & Agreements

Some examples:


Example: Trade Marks

- Protect the brand (x 10 yrs)

- Company/product identity

- UK, Europe (CTM), US, etc

- Word or Mark (Logo & design)

- TM or ®


Trade Marks

Websites: http://oami.europa.eu/CTMOnline/RequestManager/en_SearchBasic

http://www.ipo.gov.uk/tm/t-find/t-find-text/

http://tess2.uspto.gov/bin/gate.exe?f=tess&state=4005:juv3m0.1.1

Search for Word or Competitors’ Trade Marks

Decide on classification of goods and services

Write your own list of goods and services based on other

examples and your own requirements.

File online at UK IPO and pay with credit card.

http://oami.europa.eu/CTMOnline/RequestManager/en_SearchBasic








http://tess2.uspto.gov/bin/gate.exe?f=tess&state=4005:juv3m0.1.1


Questions and discussion

Contact details:

Christian Bunke

Email: [email protected] Mobile: 07884052079

www.basck.com

www.strategiize.com

mailto:[email protected]

green startups basck ip landscape & tools 241012

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