gusinness - using toyota way

8/13/2019 Gusinness - using toyota way

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Presented by: Fabiha Mughal


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Arthur Guinness

An Entrepreneur, visionary and philanthropist.

Born 1724 or 1725

Celbridge, County Kildare,

Ireland

Died 23 January 1803 (aged 77)

Mountjoy Square, Dublin

Resting place Oughter Ard

Nationality Irish

Occupation Brewer and businessman

Known for Founder of Guinness
http://en.wikipedia.org/wiki/Arthur_Guinnesshttp://en.wikipedia.org/wiki/Celbridgehttp://en.wikipedia.org/wiki/County_Kildarehttp://en.wikipedia.org/wiki/Kingdom_of_Irelandhttp://en.wikipedia.org/wiki/Mountjoy_Squarehttp://en.wikipedia.org/wiki/Guinnesshttp://en.wikipedia.org/wiki/Kingdom_of_Irelandhttp://en.wikipedia.org/wiki/Oughter_Ardhttp://en.wikipedia.org/wiki/Oughter_Ardhttp://en.wikipedia.org/wiki/Oughter_Ardhttp://en.wikipedia.org/wiki/Mountjoy_Squarehttp://en.wikipedia.org/wiki/Kingdom_of_Irelandhttp://en.wikipedia.org/wiki/County_Kildarehttp://en.wikipedia.org/wiki/Celbridgehttp://en.wikipedia.org/wiki/Arthur_Guinness


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Company intro

Founder: Arthur Guinness

Year:1759

Country of origin: Ireland

Brewed in 60 countries and available in100+countries

Largest factory: Dublin (Ireland)

Annual sales: $850 million liters

Irish Tradition: Dark beer + Music
http://en.wikipedia.org/wiki/Arthur_Guinnesshttp://en.wikipedia.org/wiki/Arthur_Guinnesshttp://en.wikipedia.org/wiki/Arthur_Guinness


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Type : Privately held company

Industry: Alcoholic beverages

Founded: St. James's Gate, Dublin, Ireland (1759)

Founder(s): Arthur Guinness

Headquarters: Dublin, Ireland

Area served: Worldwide

Products: Guinness Draught

Production output: 82.9 million hecto litres 50.7 million UK barrels

Website www.guinnessstorehouse.com


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composition

It is made up of:

1. Barley 2. water 3. Hops 4. Yeast


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It is divided into 4 main areas:

1. Grain intake and storage

2. Mill and the Brew house3. Fermentation and Maturation

4. Kegging and Logistics


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Supply chain

South of Dublin (malted barley) in spring when

barley is harvested

It is sampled before et go for further processing

1. Moisture level

2. Germinating

3. Protein4. No of potential defects


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Malting section:

14% dry! Then it is send for steeping. Here it is

mixed with water for 2 days.

Germinating plants: (fermentation with the

yeast)

1 week wait ready to move to the brewery


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Every single day: 3 million piles of beer

4000 tonns of barley each day (buffer pile)

12hrs to save et Brew house 16 batches of brew daily

An extra batch to keep target

5million plants now and the main of that


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Mill and the Brew house

Brew house:

Malted and roasted barley is send to the Brew house.

Mills crush the grains

To prevent produce collage

Easily produce sugars

Mesh tank----water is addedMake a corridge

Help grain release starch from the grain

Enzymes: To release Essential brewing sugars

Its then transfer to filtration plan (KIEVE)

Separates liquid from grains.Then hops are mixed with the mixture

21/2 hr the sugary liquid is mixed with hops bittery flavors (sampled again)


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Maturation:

the biggest secret lies here. The Secret

ingredient X is mixed in this plant to give et the

exclusivity n aroma.


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Kegging and Logistics

It is tested 16 times by each tester.

10 and 1000 of euros will go down into the drain.

Once checked it will go for packaging:

130 fleet of custom design

30000 liters and an hour and half to fill (silver bullets)

To fill out the packaging demand it sends out 250 tankers a week.

Sum are send to the sea-port.

Belfast: 160 km 12 million cases for irish and international customers

1000 cans a min 24/7, 300,000liters of alchol at the site each day

From the vessels into the cans

Quickly to keep the lines running

a line carries: 60,000 cans an hour: 3 piches a week Widget to bubble out, nitrogen gas turns into gas.(1998) ingenous solution

Thorough examination given the x-rays and the sonic waves.

1. Pressure

2. Widget (shape and pressure)


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Then send to the pasturizing machine where it

is heated to 60 degrees to kill all the

bacteria/yeast. This allows to remain fresh for

much longer.

Packaging: (final stage)

100 million+ liters of beer every single year.

In 168 pack types.

Ready to ship out the world


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Pilot plant: (innovation)

New beer flavor is tested (the global demand in theworld and it is done by an international team , to

improve the efficiencyAfrica main sales of GUINNESS.

Nigeria has the highest NET SALES. And other 30african countries.

Black mgic using local ingredients.

Guiness Draft?? 1959


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Kegging

Then send to kegging plant

2 lines for 7 millions kegs a year that is enough to coverthe entire coast line of the island:

1. Sterilization process

2. CO2 and nitrogen precise mixing upside down3. Beer is filled in side with pressure

4. BUILT IN SENSORS:Then the gas mix is checked anyIMPERFECTION will

5. Can ruin the entire batch

6. Ultimate check is the PULL A POINT

7. Max capacity

8. With extra work to hire the driver to meet the toll order


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Kegging and Logistics

Marketing team: to extract enough funds

Advertising:

Annual day: Arthurs day 1050 years in brewer industry (9/10)


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Arthersday event manager

Unique day to promote et

2000 probes has registered to throuh their own

parties

1800 points are ready for toast at min 6

A lot more time to pour

Double taps they need.252 of reinvention.


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Quality check

230 quality inspectors all over

Quters of million of check

1. Quantity of oxygen and nitrogen (as it ages the

beer which they dun want)

2. temperature (5 deg consistently to the

consumers)

3. Beer lines??

Not a straight fwd procedure that takes 190.5 sec


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Color guide


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gusinness - using toyota way

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