Mobile

Web App

Filip Kik CEO/President

Will

Schoellkopf CTO

Taron

Kephart Chairman

Brad

Shoemaker CTO

Problem

• Overcrowded Gyms • Time wasted waiting for

machine availability

• Ruined workouts due to lack of

available weights/equipment

• Need for optimized

quality of workouts

and time spent in gym

Solution • Mobile web app for Apple iOS, Android, Windows

smartphones

• Tracks/displays how crowded gym is in real-time

• Members scan upon entry and exit

• Users check-in to specific machine or room

• Basic and Premium

versions

• “GymCrowdKarma”

Business Model

• Geared towards college students/busy zip

codes

• Purchased through App Store/Google Play

• $0.99 basic version/ $2.99 premium

version

• Advertisements - $1 to remove

• 40% Gross Margin

Marketing and Sales

Facebook, google, other

search engines

Posters in gyms and health

stores

• Part of gym membership

applications

• Advertising in other apps

Competition

Gym Flow only available on Apple App

Store

“VirtuaGym Fitness Home and Gym” –

workout instructions

“Total Gym Fitness” – tracks your health,

connects to twitter

General fitness apps – no direct

competition

Underlying Magic

Available for iPhone, Android and Windows

Waitlist feature for equipment

Social aspect – “Karma Points”

Gym crowding for specific sections, rooms,

or equipment

Little direct competition, first mover

advantage

Risks and Mitigations

Market/Competition Risks

Mitigated with First Mover Advantage

Technology/Product Risks

Mitigated with Reliable QR code system

Management/Team Risks

Hire employees who workout frequently

Financial Risk

Karma Points system to ensure user base

GymCrowd

Filip Kik

CEO

President

Will Schoellkopf

CTO

Brad Shoemaker

CTO

CFO Taron

Kephart

Chairman

Team Organization

Flat Structure

Consistent Vision

Each Employee is an

Ambassador

Each Executive hires one

to two more employees

Cash Flows

-50000

0

50000

100000

150000

200000

Year 1

Year 2

Year 3

Year 4

Year 5

Dolla

rs

Break even point at 26 months

Cumulative sales of 350,000 by end of

year 3

Assume 50% of users remain active

Current Status

Completed

Team formed, venture name decided, business plan done

Still to do 1. Obtain initial $15,000 investment

2. Hire additional programmer

3. Find office location and purchase necessary materials

4. Begin development of application

5. Contact target gym locations for marketing

Works Cited 1) "American FactFinder." American FactFinder. United States

Census Bureau, n.d. Web. 14 May 2013.

2) Dorf, Richard C., and Thomas Byers. Technology Ventures: From

Idea to Enterprise. Boston [etc.: McGraw-Hill Higer Education,

2008. Print.

3) "Flat Organization Structure." The Business Plan.

TheBusinessPlan, 2013. Web. 14 May 2013. <http://the-business-

plan.com/flat-organization-structure/>.

4) Pappas, Andreas. "Which Apps Make Money?" VisionMobile.

N.p., 12 Nov. 2012. Web. 14 May 2013.

5) Fusion, Jenn. "What Is the Target Market for Fitness Gyms?"

Small Business. N.p., n.d. Web. 16 May 2013.

6) Stravarius, Justin. "25 Killer Tips for Facebook Marketing."

AppStorm.net. N.p., 27 Sept. 2010. Web. 14 May 2013.

<http://web.appstorm.net/roundups/social-media-roundups/25-

tips-for-killer-facebook-marketing>.