Small and Medium

Enterprises

Development

Agency of

Nigeria

Business Proposal Line of Business : Fish Farming Name : CHEF Catfish Co. Expected date of Start-up : January 2011 Location : Nigeria Objectives : - To earn profit - Supply a nutritious product to the Nigerians - Supply fresh fish, that whenever you want to eat just get it and kill it, unlike of the frozen fish it has chemical to preserve the freshness. - Get a market share of the growing demand of catfish in Nigeria.

Business Proposal Relevant experience : Partners have no experience in catfish farming but one of us has an existing business now. Education : Partners are graduates of different courses. Economics, Accounting, Business Administration and a Doctorate in Finance. Personal Background : Came from a family of businessmen, aggressive , determine to succeed, patient . Detailed Products : Catfish (Clarias Gariepinus)

SWOT ANALYSIS:

Strength

Weaknesses

Good quality of water for

catfish farming.

Market opportunity

People do not want to eat beef so

they switch eating catfish.

People eat catfish for a long life.

Catfish is very nutritious, low

calories, low carbohydrates and high

protein, low in fat. Easy to prepare

and great taste.

High growth rate

No experience in this catfish

farming

No enough capital

No expert in fishery biology.

Needs adequate power supply so

that the catfish will have a fresh

water everyday to grow big.

SWOT ANALYSIS:

Opportunities

Threats

More health conscious people eat

catfish.

High demand of catfish in the

market

Higher survival in catfish farming

Demand of catfish is all year

round

Catfish market value is twice as

high as that of Tilapia – a closest

rival in domestic fish rearing.

High competition

Very high cost of feeds

Fingerlings will die if not properly

nurtured.

Market Plan

Customers/Consumers:

People of Abuja, Nigeria

Hotels

Restaurants

Food vendors

Supermarkets

Market Plan

Suppliers:

Supplier of feeds

Supplier of Fingerlings

Suppliers of vitamins for fingerlings.

Supplier of tanks

Market Plan

Competitors:

Areo Farmers

Berens fisheries

Kadi Fisheries

Junio Fisheries

Korodu fish farm estate – the largest in

West Africa.

Market Plan

Sales Forecast:

Jan-

May

June

July

August

Sept.

Oct.

Nov.

Dec

0

1,500

1,500

1,500

1,500

3,300

3,300

3,300

3,300

We forecasted or projected our sales for 1 yr for about 6,000 pcs

and have a sales of US $ 13,200. Assumption that all fingerlings are

harvested and sold.

Market Plan

Marketing Program/Strategies

Distribution of flyers

Complementary cards

Expo exhibition

Do the E-commerce promotion

Go directly to the target market

Production Plan

Production/Operations Process:

First Step- Put the fingerlings in the 1st

pond. Nurture and fed.

Second – after 2 mos. Transfer the

juvenile size to the 2nd

pond.

Production Plan

Production/Operations Process:

Third step – 2 mos. After again, transfer the

table size catfish in the 4th pond.

Fourth step –. after 2 mos. again, Transfer

the catfish which is now ready for harvest

in the 4th pond.

Production Plan

Production/Operations Process:

It takes 6 mos. Nurturing and feeding

before harvesting the grown up

fingerlings. We just need a net to transfer

the product and to be sure that the

fingerling will grow in our desire size or

size that it can be harvested. Every pond

should have a clean water everyday.

Production Plan

Production Layout:

Fingerlings Juvenile Table size

Harvest size

Water Bio aerator

(oxygen for

catfish)

VIDEOS

HUMAN RESOURCES

Organizational Structure

Eyiuche Theodora Unachukwu

Marketing Manager

Maria Fe San Esteban Reyes

Financial Manager

Hamidah

Human Resources Manager

A Chandima De Silva

Labor-2

Technical

Job Discripton

Chairman : all coordinating

activities,Negotitation to supplier,

Marketing Manager: decide price, distribution channel,

Finance Manager:Decide funding ,payment , accounting and auditing

Human resources Manager: decide salaries, recruitment labor, facilities for labor

Technical Assistant: give guidence to maintain the catfish farm

FINANCIAL

CASH FLOW Cash Flow Forecast

(US$K)

Year 2011 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Actual Actual Actual Actual Actual Actual Actual Project Project Project Project Project

Carry-forward from

last month (A) 14.975 11.980 8.985 5.990 2.995 11 2.625 5.239 7.852 10.466 69.024 71.638

Cash 0 0 0 0 0 6.216 6.216 6.216 6.216 62.160 6.216 6.216

Receivables 0 0 0 0 0 0 0 0 0 0 0 0

Revenue (B) 0 0 0 0 0 6.216 6.216 6.216 6.216 62.160 6.216 6.216

Cost of products 2.584 2.584 2.584 2.584 2.584 2.584 2.584 2.584 2.584 2.584 2.584 2.584

Salaries 200 200 200 200 200 200 200 200 200 200 200 200

Rents 100 100 100 100 100 100 100 100 100 100 100 100

Installments 0 0 0 0 0 607 607 607 607 607 607 607

Others 111 111 111 111 100 111 111 111 111 111 111 111

Expenses (C) 2.995 2.995 2.995 2.995 2.984 3.602 3.602 3.602 3.602 3.602 3.602 3.602

Carry-forward to

next month (A+B-

C) 11.980 8.985 5.990 2.995 11 2.625 5.239 7.852 10.466 69.024 71.638 74.252

Required Funds and Fund Raising

Required funds Amount

(US$) Fund raising

Amount

(US$)

Land

Pond construction

Water pump

Fishing Nets

Computer & Office Eq

Registration Fee

Other Accesories

Total

1,389

556

222

33

800

300

83

3,383

Own capitals

Chandima– US$ 4000

Hamida-$ 4000

Eyiuche- $4000

Fe - $4000

16,000

Loans from family, relatives

and friends

(details and loan terms)

Family – 2,358x 3% x 365

days

2,078

Public grants

(details and conditions)

Feed Expenses

Fingerling input

Labor Cost

Rent Vehicle

Lime Expense

Miscellaneous

Total

8,335

4,165

1,000

500

420

555

1,4975

Loans from commercial

banks and/or other financial

institutions

(details and loan terms)

Total (A) 18,358 Total (B)

$18,358

Assets purchase / leasing

O

perational funds

Income Forecast

Start-up

(US$)

(3 month)

First

Harvest1

year later

(US$)

Details of revenues, costs of

products and operational

expenses

Revenues (1)

6216 Revenue: Q xP=2800

x 2,22= 6216

Cost of product: Depreciation +

variabel cost

Harvest : 1 year 4 times

After 1 year

Interest + princial per month

3%x 2255

Costs of

products (2)

2584 2584

Salaries

600 600

Rents

Vehicle

300 300

Interests /

installments

0 607,19

Others

333 333

Sub-total

(3)

3817 3424,19

Income

before tax

(1) – (2) – (3)

(3.817) 2,791.81

Operatio

nal ex

pen

ses

Production Cost

Items Cost ($)/annual Cost($)Harvest (4x)

A.Depreciation Cost 285 71,25

B. Salaries 100X2 pesonX 3

month

2,400

600

Total fixed Cost 2,685 671.25

Items Cost ($)

Feed Fish expenses 1,667

Fingerlings 833

Fertilizer 56

Miscellaneous 111

Total variable cost 2,667