how is it done today?
DESCRIPTION
“There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.” — Fairfax Cone. How is it done today?. How is it done today?. How should it be done?. - PowerPoint PPT PresentationTRANSCRIPT
1
“There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.”
— Fairfax Cone
2
HOW IS IT DONE TODAY?
3
HOW IS IT DONE TODAY?
4
HOW SHOULD IT BE DONE?
5
HOW SHOULD IT BE DONE?
6
CREATE A PROCESS FOR EVALUATION AND SUCCESS
7
STUDENT SEGMENTATION
8
MARKET OVERVIEW
Age Gender
Marital Status
ProfessionalChildren
HomeownerCredit Card
Reader
Cultural Dimension
Interest in Cooking
Ecologist
9
LABOR MARKET & ECONOMIC ANALYSIS
ForemanStudents
Farm
Clerical
Sales Service
HomemakerManagementLawyers
Unskilled
Military
Retired
10
MAPPING
11
COMPETITION
12
COMBINE ALL THE INFORMATION
13
ADVANCE RESEARCH TECHNOLOGIES
14
SET CLEAR EXPECTATIONS
15
HOW TO EVALUATE A PARTNER
16
ANY VOLUNTEERS?
17
THE END.Kari Kovar, Vice President of Non Profit Higher Education2305 Presidents CircleSalt Lake City, UT 841201.800.279.9335WWW.DATAMARK.COM