how to turn negativity on search and social into success

@DaveKerpen @PatrickAmbron #LikeableWebinar

NEGATIVE RESULTS ONLINE COME IN

MANY FORMS


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But what if you find a negative comment or search result

online?

“Life is 10% what happens to youand 90% how you react to it.”-Charles R. Swindoll


Option 1:Delete It?

Deleting a comment = Tearing up a comment card


Do – Not – Delete Rule

Unless a comment is obscene, profane, or

bigoted, or it contains someone’s personal and

private information, it should never be deleted

from a social network site or blog.


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Option 2: Ignore it?

• Ignoring negative comments sends out the message that your customer’s opinion doesn’t matter

• Is that the impression you want to make on potential clients?

No response is a response!


The Solution


Respond Quickly!

1. Respond Publicly

2. Resolve Privately


The 4 Most Important Words in Social:I’m Sorry & Thank You


Turn Complainers Into Supporters


Listen, Apologize, Solve, Thank.


Consider Responding WithSurprise and Delight

You could be surprised with the kind of response you get!


Prioritizing for Online Influence


Complaints are Unavoidable

• Think about turning your customer care into an asset!

• Avoiding the problem won’t make it go away.

• Turn an inevitable negative into a positive!


Incentivize for Positive Feedback On Social


THE LIKEABLE SOLUTION

Likeable Hub Will

Help You:

-Sign Up For Likeable & save $200 by the end of this week.

-Sign up by the end of the month & save $100!

-Visit likeabledemo.com to redeem!

Call 212-259-3237 or email [email protected] to

redeem.

Special Offers!

-Schedule a free one on one personal branding session with a BrandYourself Reputation Expert!

-Expires at the end of May!

Call 646-863-8226 or email [email protected]

with questions.


Thank You/Questions + Grand PrizeCONTACT:Dave Kerpen Patrick Ambron

TWITTER@davekerpen@PatrickAmbron

[email protected]@brandyourself.com

PHONE212-359-4347646-863-8226

Check your email RIGHT after the webinar with details to redeem special offers!


how to turn negativity on search and social into success

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