hyden yoo autumn/winter 2011 collection lookbook
DESCRIPTION
Hyden Yoo 2011 NY fashion week presentation @ The Soho House in New York CityTRANSCRIPT
Autumn/Winter 2011 | Teddyism
1950’s British rockabilly style takes over!
Inspired by the 1950’s cultural phenomenon that took place in England, Hyden Yoo created a collection based on the
Edwardian style of the time that was popular with the British youth subculture that eventually associated a bit with American
rock & roll.
The palette is comprised of dark purple, rust, ink, and charcoal & is complimented by shades of powdered pink, burnt olive &
a cool heather grey. Fabric-combos can be seen throughout the women’s collection from burnt-jersey combined with washed
cupro, wool knits with hairy angora blocking, soft jersey laced with sheer mesh & moleskin lined with shearling. For men,
color blocking, casual styling & relaxed tailoring are predominant throughout.
Autumn/Winter 2011 | Teddy(ism)
I thought all the wilderness of America was in the West till the Ghost of the
Susquehanna showed me different. No, there is a wilderness in the East; it’s
the same wilderness Ben Franklin plodded in the oxcart days when he was a
postmaster, the same as it was when George Washington was a wildbuck Indian-
fighter, when Daniel Boone told stories by Pennsylvania lamps and promised
to find the Gap, when Bradford build his road and men whooped her up in log
cabins. There were not great Arizona spaces for the little man, just the bushy
wilderness of eastern Pennsylvania, Maryland, and Virginia, the backroads,
the black-tar roads that curve among the mournful rivers like Susquehanna,
Monongahela, old Potomac and Monocacy.
- Jack Kerouac, On The Road
The long, woolen drape coats favored by Teddy Boys were not just a badge
of recognition, but also proved useful for hiding alcohol or knives; while the
bright-colored socks were worn by some to mock convention, but by others to
show gang affiliation. Teddy Boys and Girls were at the epicenter of a counter-
cultural wave that began frothing across England in the mid-1950’s - starting
as a grass-roots inversion of the Edwardian style preferred by Saville Row and
evolving into a street-glam homage to rock ‘n roll.
Teddy(ism)
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Autumn/Winter 2011 | Teddy(ism)
FELTON BLAZER MBCJ026 TINNEWTON TURTLENECK MBCW075 SAGEBISHOP PANTS MCB028 MILITARY GREEN
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Autumn/Winter 2011 | Teddy(ism)
EVERETT JACKET MBCC071 CLOUDOLIVER HOODIE MCT066 SAGEAVERY HENLEY MCT059 SILVERBISHOP PANTS MCB028 MILITARY GREEN
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ALBERT SWEATER MBCW049 CHARCOALSLIM SHIRT MBCS007 MAROON OLIVE STRIPECLIVE PANTS MCB027B DARK SAGE
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Autumn/Winter 2011 | Teddy(ism)
GIRL1: EVELYN SHIRT WS013 OLIVEIRENE SHIRT WT040 GREY BLACKAUBRIANNA SKIRT WSK008 OLIVEGIRL2: MADELINE COAT WC052 RUSTJUDITH SWEATER WT041 CHARCOALAUBRIANNA SKIRT WSK008 BLACK
GIRL3: EDITH PARKA WC045 CLOUDBEATRICE DRESS WD018 NAVYGIRL4: CONSTANCE JACKET WC050 CHARCOALCALLISTA SWEATER WK032 CREAMSELINA PANTS WP027 OLIVE
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Autumn/Winter 2011 | Teddy(ism)
SHELLY CARDIGAN WT042 AUTUMNNAOMI DRESS WT049 AUTUMNOWEN BELT ACC019 BLACK
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Autumn/Winter 2011 | Teddy(ism)
MADELINE COAT WC052 SHADOWCHLOE TOP WT046 POWDER PINKAUDREY PANTS WP030 BLACK
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Autumn/Winter 2011 | Teddy(ism)
CONSTANCE JACKET WC050 CHARCOALCALLISTA SWEATER WK032 CREAMSELINA PANTS WP027 OLIVE
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GIRL 1: EDITH PARKA WC045 CLOUDBEATRICE DRESS WD018 NAVYGIRL2: JOCEYLYN COAT WC043 CHARCOALDAPHNE LEGGINGS WT080 BLACK
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Autumn/Winter 2011 | Teddy(ism)
GIRL2: JOCEYLYN COAT WC043 CHARCOALDAPHNE LEGGINGS WT080 BLACKBOY: RUFUS SHIRT MBCS046 GREY BLACKBISHOP PANTS MCB028 MILITARY GREENGIRL 1: EDITH PARKA WC045 CLOUDBEATRICE DRESS WD018 NAVY
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Autumn/Winter 2011 | Teddy(ism)
GIRL2: JOCEYLYN COAT WC043 CHARCOALDAPHNE LEGGINGS WT080 BLACKBOY: RUFUS SHIRT MBCS046 GREY BLACKBISHOP PANTS MCB028 MILITARY GREENGIRL 1: EDITH PARKA WC045 CLOUDBEATRICE DRESS WD018 NAVY
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GIRL1: VIRGINIA CARDIGAN WK035 AUTUMNPHYLLIS SHIRT WS016 GREYBRIDGET PANTS WP028 PINKBOY: CLAYTON COAT MBCC065 TINKNOX SHIRT MBCS045 BLUE STRIPEGIRL2: LYDIA JACKET WC042 BLACKAVERY TOP WT051 BLACKBRIDGET PANTS WP028 GREY
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Autumn/Winter 2011 | Teddy(ism)
GIRL2: JOCEYLYN COAT WC043 CHARCOALDAPHNE LEGGINGS WT080 BLACKBOY: RUFUS SHIRT MBCS046 GREY BLACKBISHOP PANTS MCB028 MILITARY GREENGIRL 1: EDITH PARKA WC045 CLOUDBEATRICE DRESS WD018 NAVY
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Autumn/Winter 2011 | Teddy(ism)
GIRL2: JOCEYLYN COAT WC043 CHARCOALDAPHNE LEGGINGS WT080 BLACKBOY: RUFUS SHIRT MBCS046 GREY BLACKBISHOP PANTS MCB028 MILITARY GREENGIRL 1: EDITH PARKA WC045 CLOUDBEATRICE DRESS WD018 NAVY
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BOYT1: EDMUND COAT MBCC072 BLACKFREEMAN SHIRT MBCS044 BLUE FLANNELGIRL: PHOEBE DRESS WD017 OLIVEBOY2: ADDISON JACKET MBCC066 GREYCECIL TEE MCT057 CHARCOAL
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Autumn/Winter 2011 | Teddy(ism)
GIRL2: JOCEYLYN COAT WC043 CHARCOALDAPHNE LEGGINGS WT080 BLACKBOY: RUFUS SHIRT MBCS046 GREY BLACKBISHOP PANTS MCB028 MILITARY GREENGIRL 1: EDITH PARKA WC045 CLOUDBEATRICE DRESS WD018 NAVY
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BOY1: EDMUND COAT MBCC072 BLACKFREEMAN SHIRT MBCS044 BLUE FLANNELGIRL: PHOEBE DRESS WD017 OLIVEBOY2: ADDISON JACKET MBCC066 GREYCECIL TEE MCT057 CHARCOAL
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Autumn/Winter 2011 | Teddy(ism)
MADELINE COAT WC052 RUSTJUDITH SWEATER WT041 CHARCOALAUBRIANNA SKIRT WSK008 BLACK
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CONSTANCE JACKET WC050 CHARCOALCALLISTA SWEATER WK032 CREAMSELINA PANTS WP027 OLIVECEDRIC JACKET MBCC068 SHADOWSLIM SHIRT MBCS007 BLACK GREY GINGHAMBISHOP PANTS MCB028B BLACK
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Autumn/Winter 2011 | Teddy(ism)
Photography & Creative Direction:
Production & Set/Lighting Design:
PR & Organization:
GOOD DAY STRANGER
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AGENTRY PR27 WEST 20TH ST.SUITE 504NEW YORK, NY [email protected]