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    Chapter 5INCOME AND SUBSTITUTION

    EFFECTS

    Copyright 2005 by South-Western, a division of Thomson Learning. All rights reserved.

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    D emand FunctionsThe optimal levels of x 1, x 2,, x n can beexpressed as functions of all prices and

    incomeThese can be expressed as n demandfunctions of the form:

    x 1* = d 1( p 1, p 2,, p n,I ) x 2* = d 2( p 1, p 2,, p n,I )

    x n* = d n( p 1, p 2,, p n,I )

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    D emand FunctionsIf there are only two goods ( x and y ), wecan simplify the notation

    x * = x ( p x , p y ,I )y * = y ( p x , p y ,I )

    Prices and income are exogenous the individual has no control over these

    parameters

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    H omogeneityIf we were to double all prices andincome, the optimal quantities demandedwill not change the budget constraint is unchanged

    x i * = d i ( p 1, p 2,, p n,I ) = d i (tp 1,tp 2,, tp n,t I )

    Individual demand functions arehomogeneous of degree zero in all pricesand income

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    HomogeneityWith a Cobb-Douglas utility function

    utility = U ( x ,y ) = x 0.3 y 0.7

    the demand functions are

    Note that a doubling of both prices andincome would leave x * and y *unaffected

    x

    x I 3.0

    * !y p

    y I 7.0

    * !

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    HomogeneityWith a CES utility function

    utility = U ( x ,y ) = x 0.5 + y 0.5

    the demand functions are

    Note that a doubling of both prices andincome would leave x * and y *unaffected

    x y x

    x I

    /1

    1*

    y x y p p py

    I

    /1

    1*

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    Changes in Income An increase in income will cause thebudget constraint out in a parallelfashionSince p x / p y does not change, the MRS will stay constant as the worker moves

    to higher levels of satisfaction

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    Increase in IncomeIf both x and y increase as income rises, x and y are normal goods

    Quantity of x

    Quantity of y

    C

    U3

    B

    U2

    A

    U1

    As income rises, the individual choosesto consume more x and y

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    Increase in IncomeIf x decreases as income rises, x is aninferior good

    Quantity of x

    Quantity of y

    C

    U3

    As income rises, the individual choosesto consume less x and more y

    Note that the indifferencecurves do not have to beoddly shaped. Theassumption of a diminishingMRS is obeyed.

    B

    U2 A

    U1

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    N ormal and Inferior Goods A good x i for which x x i/x I u 0 over somerange of income is a normal good in thatrange

    A good x ifor which x x

    i/x I < 0 over some

    range of income is an inferior good inthat range

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    Changes in a Goods Price A change in the price of a good altersthe slope of the budget constraint

    it also changes the MRS at the consumersutility-maximizing choices

    When the price changes, two effects

    come into play substitution effect income effect

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    Changes in a Goods PriceEven if the individual remained on the sameindifference curve when the price changes,his optimal choice will change because theMRS must equal the new price ratio the substitution effect

    The price change alters the individualsreal income and therefore he must moveto a new indifference curve the income effect

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    Changes in a Goods Price

    Quantity of x

    Quantity of y

    U1

    A

    Suppose the consumer is maximizingutility at point A .

    U2

    B

    If the price of good x falls, the consumer will maximize utility at point B.

    Total increase in x

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    Changes in a Goods Price

    U1

    Quantity of x

    Quantity of y

    A

    To isolate the substitution effect, we holdreal income constant but allow therelative price of good x to change

    Substitution effect

    C

    The substitution effect is the movementfrom point A to point C

    The individual substitutesgood x for good y

    because it is nowrelatively cheaper

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    Changes in a Goods Price

    U1

    U2

    Quantity of x

    Quantity of y

    A

    The income effect occurs because theindividuals real income changes whenthe price of good x changes

    C

    Income effect

    BThe income effect is the movementfrom point C to point B

    If x is a normal good,the individual will buymore because realincome increased

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    Changes in a Goods Price

    U2

    U1

    Quantity of x

    Quantity of y

    B

    A

    An increase in the price of good x means thatthe budget constraint gets steeper

    C The substitution effect is themovement from point A to point C

    Substitution effect

    Income effect

    The income effect is themovement from point C to point B

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    Price Changes for N ormal Goods

    If a good is normal, substitution and

    income effects reinforce one another when price falls, both effects lead to a rise inquantity demanded

    when price rises, both effects lead to a dropin quantity demanded

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    Price Changes for Inferior Goods

    If a good is inferior, substitution andincome effects move in opposite directionsThe combined effect is indeterminate when price rises, the substitution effect leads

    to a drop in quantity demanded, but the

    income effect is opposite when price falls, the substitution effect leads

    to a rise in quantity demanded, but theincome effect is opposite

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    Giffens ParadoxIf the income effect of a price change isstrong enough, there could be a positive

    relationship between price and quantitydemanded an increase in price leads to a drop in real

    income since the good is inferior, a drop in income

    causes quantity demanded to rise

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    ASummaryUtility maximization implies that (for normal

    goods ) a fall in price leads to an increase inquantity demanded the substitution effect causes more to be

    purchased as the individual moves along anindifference curve

    the income effect causes more to be purchasedbecause the resulting rise in purchasing power allows the individual to move to a higher indifference curve

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    ASummary

    Utility maximization implies that (for normalgoods ) a rise in price leads to a decline in

    quantity demanded the substitution effect causes less to be

    purchased as the individual moves along anindifference curve

    the income effect causes less to be purchasedbecause the resulting drop in purchasingpower moves the individual to a lower indifference curve

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    ASummary

    Utility maximization implies that (for inferior goods ) no definite prediction can be madefor changes in price the substitution effect and income effect move

    in opposite directions

    if the income effect outweighs the substitutioneffect, we have a case of Giffens paradox

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    The Individuals

    Demand Curve

    An individuals demand for x dependson preferences, all prices, and income:

    x * = x ( p x , p y ,I )It may be convenient to graph theindividuals demand for x assuming that

    income and the price of y ( p y ) are heldconstant

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    x

    quantity of x demanded rises.

    T he Individuals D emand Curve

    Quantity of y

    Quantity of x Quantity of x

    p x

    x

    p x

    U2

    x2

    I = p x + p y

    x

    p x

    U1

    x1

    I = p x + p y

    x

    p x

    x3

    U3

    I = p x + py

    As the priceof x falls...

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    T he Individuals D emand Curve

    An individual demand curve shows therelationship between the price of a good

    and the quantity of that good purchased byan individual assuming that all other determinants of demand are held constant

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    Shifts in the D emand CurveThree factors are held constant when ademand curve is derived

    income prices of other goods ( p y ) the individuals preferences

    If any of these factors change, thedemand curve will shift to a new position

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    Shifts in the D emand Curve A movement along a given demandcurve is caused by a change in the price

    of the good a change in quantity demanded

    A shift in the demand curve is caused by

    changes in income, prices of other goods, or preferences a change in demand

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    D emand Functions and Curves

    If the individuals income is $100, these

    functions become

    x p x

    I 3.0* !

    y py

    I 7.0* !

    We discovered earlier that

    x p x

    30* !

    y py

    70* !

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    D emand Functions and Curves Any change in income will shift thesedemand curves

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    CompensatedD

    emand CurvesThe actual level of utility varies alongthe demand curve

    As the price of x falls, the individualmoves to higher indifference curves it is assumed that nominal income is held

    constant as the demand curve is derived this means that real income rises as theprice of x falls

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    CompensatedD

    emand Curves An alternative approach holds real income(or utility) constant while examining

    reactions to changes in p x the effects of the price change arecompensated so as to constrain theindividual to remain on the same indifferencecurve

    reactions to price changes include onlysubstitution effects

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    CompensatedD

    emand Curves A compensated (Hicksian ) demand curveshows the relationship between the priceof a good and the quantity purchasedassuming that other prices and utility areheld constantThe compensated demand curve is a two-dimensional representation of thecompensated demand function

    x * = x c ( p x , p y ,U )

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    x c

    quantity demanded

    rises.

    Compensated D emand Curves

    Quantity of y

    Quantity of x Quantity of x

    p x

    U2

    x

    p x

    x

    y

    x

    p p

    slope''

    x

    p x

    y

    x

    p p

    s l pe'

    x x

    p x y

    x

    p p

    s l pe'''

    !

    x

    Holding utility constant, as price falls...

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    Compensated &Uncompensated D emand

    Quantity of x

    p x

    x

    x c

    x

    p x

    At p x , the curves intersect becausethe individuals income is just sufficient

    to attain utility level U 2

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    Compensated &Uncompensated D emand

    Quantity of x

    p x

    x

    x c

    p x

    x *** x

    p x

    At prices below p x 2

    , incomecompensation is negative to prevent anincrease in utility from a lower price

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    Compensated &Uncompensated D emand

    For a normal good, the compensateddemand curve is less responsive to pricechanges than is the uncompensateddemand curve the uncompensated demand curve reflects

    both income and substitution effects the compensated demand curve reflects only

    substitution effects

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    Compensated D emandFunctions

    Suppose that utility is given by

    utility = U ( x ,y ) = x 0.5

    y 0.5

    The Marshallian demand functions are x = I /2 p x y = I /2 p y

    The indirect utility function is)utility

    y x y x p p

    p pV I

    I !!

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    Compensated D emandFunctions

    To obtain the compensated demandfunctions, we can solve the indirectutility function for I and then substituteinto the Marshallian demand functions

    x

    y

    pVp x ! 5.0

    5.0

    y

    x

    pVpy !

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    Compensated D emandFunctions

    Demand now depends on utility ( V ) rather than income

    Increases in p x reduce the amount of x demanded only a substitution effect

    .

    5.

    x

    y

    pV p

    x ! 5.05.0

    y

    x

    p p

    y !

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    A Mathematical Examinationof a Change in Price

    Our goal is to examine how purchases of good x change when p

    x changes

    x x /x p x Differentiation of the first-order conditionsfrom utility maximization can be performedto solve for this derivativeHowever, this approach is cumbersomeand provides little economic insight

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    A Mathematical Examinationof a Change in Price

    Instead, we will use an indirect approach Remember the expenditure function

    minimum expenditure = E ( p x , p y ,U )

    Then, by definition

    x c ( p x , p y ,U ) = x [ p x , p y ,E ( p x , p y ,U )] quantity demanded is equal for both demand

    functions when income is exactly what isneeded to attain the required utility level

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    A Mathematical Examinationof a Change in Price

    We can differentiate the compensateddemand function and get

    x c ( p x , p y ,U ) = x [ p x , p y ,E ( p x , p y ,U )]

    x x x

    c

    p

    E

    E

    x

    p

    x

    p

    x

    x

    x

    x

    x

    x

    x

    x

    x

    x x

    c

    x p x

    p x

    p x

    xx

    xx

    xx

    xx

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    A Mathematical Examinationof a Change in Price

    The first term is the slope of thecompensated demand curve

    the mathematical representation of thesubstitution effect

    x x

    c

    x p

    x

    p x

    p x

    xx

    xx

    xx

    xx

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    A Mathematical Examinationof a Change in Price

    The second term measures the way inwhich changes in p x affect the demandfor x through changes in purchasingpower the mathematical representation of the

    income effect

    x x

    c

    x pE

    E x

    p x

    p x

    xx

    xx

    xx

    xx

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    The Slutsky Equation

    The substitution effect can be written as

    constant effectonsubstituti

    !xx

    !xx

    !U x x

    c

    p

    x

    p

    x

    The income effect can be written as

    x x p

    E x p

    E E x

    x

    x

    x

    x

    x

    x

    x

    x

    I effectincome

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    The Slutsky Equation

    Note that x E /x p x = x a $1 increase in p x raises necessary

    expenditures by x dollars $1 extra must be paid for each unit of x

    purchased

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    The Slutsky EquationThe utility-maximization hypothesis

    shows that the substitution and incomeeffects arising from a price change can berepresented by

    I x

    x

    x

    x!

    x

    x

    !x

    x

    !

    x x

    p x

    p x

    p x

    x x

    x

    constant

    effectincomeeffectonsubstituti

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    The Slutsky Equation

    The first term is the substitution effect always negative as long as MRS is

    diminishing the slope of the compensated demand curvemust be negative

    I x

    x

    x

    x

    x

    x x x

    p x

    p x

    U x x constant

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    The Slutsky Equation

    The second term is the income effect if x is a normal good, then x x /x I > 0

    the entire income effect is negative if x is an inferior good, then x x /x I < 0

    the entire income effect is positive

    I x

    x

    x

    x

    x

    x x x

    p x

    p x

    U x x constant

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    ASlutsky

    Decomposition

    We can demonstrate the decompositionof a price effect using the Cobb-Douglas

    example studied earlier The Marshallian demand function for good x was

    x x x I I 5.0) !

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    ASlutsky

    Decomposition

    The Hicksian (compensated ) demandfunction for good x was

    5.0

    5.0

    ),,( x

    x x !

    The overall effect of a price change onthe demand for x is

    5.

    x x

    x I !

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    ASlutsky

    Decomposition

    This total effect is the sum of the twoeffects that Slutsky identified

    The substitution effect is found bydifferentiating the compensated demandfunction

    effectonsubstituti x

    y

    x

    c

    pVp

    p x

    x

    x

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    ASlutsky

    Decomposition

    We can substitute in for the indirect utilityfunction ( V )

    25.1

    5.05.05.0 25.0)5.0(5.0 effectonsubstituti x x

    y y x I I

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    ASlutsky

    Decomposition

    Calculation of the income effect is easier

    effectincome x x x p p p

    x x I I I

    Interestingly, the substitution and incomeeffects are exactly the same size

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    Marshallian D emandElasticities

    Most of the commonly used demandelasticities are derived from theMarshallian demand function x ( p x , p y ,I )

    Price elasticity of demand ( e x , px )

    x p

    p x

    p p x x e x

    x x x p x x x

    x(

    (//

    ,

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    Marshallian D emandElasticities

    Income elasticity of demand ( e x ,I )

    x

    x x x x

    I I I I

    I ((

    //

    ,

    Cross-price elasticity of demand ( e x , py )

    x

    p

    p x

    p p x x

    ey

    y y y p x y (

    (

    /

    /,

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    Price Elasticity of D emandThe own price elasticity of demand isalways negative the only exception is Giffens paradox

    The size of the elasticity is important if e x , px < -1, demand is elastic if e x , px > -1, demand is inelastic if e x , px = -1, demand is unit elastic

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    Price Elasticity and T otalSpending

    Total spending on x is equal tototal spending = p

    x x

    Using elasticity, we can determine howtotal spending changes when the price of

    x changes]1[( , x p x

    x x

    x

    x e x x p x

    p p

    x p

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    Price Elasticity and T otalSpending

    The sign of this derivative depends onwhether e x,px is greater or less than -1

    if e x,px >

    -1, demand is inelastic and price andtotal spending move in the same direction if e x,px < -1, demand is elastic and price and

    total spending move in opposite directions

    1( ,xx

    x

    x

    x p x

    x

    x

    x

    x e x x p

    x p

    p

    x p

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    Compensated Price ElasticitiesIt is also useful to define elasticitiesbased on the compensated demandfunction

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    Compensated Price ElasticitiesIf the compensated demand function is

    x c = x c ( p x

    , py ,U )

    we can calculate compensated own price elasticity of

    demand ( e x c , px ) compensated cross-price elasticity of

    demand ( e x c , py )

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    Compensated Price ElasticitiesThe compensated own price elasticity of demand ( e x c , px ) is

    c x

    x

    c

    x x

    c c c p x x

    p p x

    p p x x e

    x x

    x

    //

    ,

    The compensated cross-price elasticityof demand ( e x c , py ) is

    c y

    y

    c

    y y

    c c c

    p x x

    p

    p x

    p p x x

    ey (

    (

    /

    /,

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    Compensated Price ElasticitiesThe relationship between Marshallianand compensated price elasticities can

    be shown using the Slutsky equation

    I xx

    xx

    xx x

    x x p

    p x

    x p

    e p x

    x p x

    x

    c

    c x

    p x x

    x x ,

    I ,,, x x c

    p x p x esee x x

    If s x = p x x /I , then

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    Compensated Price ElasticitiesThe Slutsky equation shows that thecompensated and uncompensated priceelasticities will be similar if the share of income devoted to x is small the income elasticity of x is small

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    H omogeneityDemand functions are homogeneous of degree zero in all prices and income

    Eulers theorem for homogenousfunctions shows that

    I I

    x

    x

    x

    x

    x

    x!

    x

    p

    x

    p p

    x

    p y y x x 0

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    H omogeneityDividing by x , we get

    I ,,,0 x p x p x eee y x

    Any proportional change in all pricesand income will leave the quantity of x

    demanded unchanged

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    Engel A ggregationEngels law suggests that the incomeelasticity of demand for food items isless than one this implies that the income elasticity of

    demand for all nonfood items must be

    greater than one

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    Engel A ggregationWe can see this by differentiating thebudget constraint with respect to

    income (treating prices as constant )

    I I x

    x

    x

    x! y p p y 1

    I I I

    I

    I I

    I

    I ,,1 y y x x y x eses

    y

    y y p

    x

    x x p

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    Cournot A ggregationThe size of the cross-price effect of achange in the price of x on the quantityof y consumed is restricted because of the budget constraintWe can demonstrate this by

    differentiating the budget constraint withrespect to p x

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    Cournot A ggregation

    x

    y

    x

    x

    x py p x

    p x p

    p xx

    xx

    xx

    0I

    y

    y p

    p

    y p

    p x

    x

    x p

    p

    x p x

    x

    y x x

    x

    x I I I 0

    x x py y x p x x esses ,,!

    x py y p x x seses x x !

    ,,

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    Demand Elasticities

    The Cobb-Douglas utility function isU ( x ,y ) = x Ey F (E+ F=1)

    The demand functions for x and y are

    x p

    x I E

    !

    y p

    y I F

    !

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    Demand ElasticitiesCalculating the elasticities, we get

    , !

    E

    E!xx!

    x

    x

    x

    x

    x

    x

    x

    x e

    x I

    I

    00, !!xx

    !

    x x

    x e y y

    y

    x y

    1, !

    !

    x

    x!

    x

    x x

    p

    p x x

    eI

    I I

    I I

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    Demand ElasticitiesWe can also show

    homogeneity

    ,,, !!I x p x p x eee x

    Engel aggregation

    ,, ! FE! FE!I I y y x x eses

    Cournot aggregation

    x py y p x x seses x x !E! FE! 0)1(,,

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    Demand ElasticitiesWe can also use the Slutsky equation to

    derive the compensated price elasticity

    F!E!E!! ,,, I x x p x c p x esee x x

    The compensated price elasticitydepends on how important other goods(y ) are in the utility function

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    Demand Elasticities

    The CES utility function (with W = 2,H = 5 ) is

    U ( x ,y ) = x 0.5

    + y 0.5

    The demand functions for x and y are

    )(! y x x p p p x I

    )1( 1 y x y p p py !I

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    Demand Elasticities

    We will use the share elasticity toderive the own price elasticity

    x x x p x x

    x

    x

    x ps e

    s

    p

    p

    se

    xx

    In this case,

    y x

    x x

    x s

    I

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    Demand Elasticities

    Thus, the share elasticity is given by

    , x

    x

    y x

    y x

    y x

    x

    y x

    y

    x

    x

    x

    x

    p p p

    p p

    p p p

    p p

    p p p x x

    Therefore, if we let p x = py

    ,, !!! x x x s x ee

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    Demand Elasticities

    The CES utility function (with W = 0.5,H = -1 ) is

    U ( x ,y ) = - x -1

    - y -1

    The share of good x is

    0.01

    1

    x y

    x

    x p p

    x ps

    I

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    Demand ElasticitiesThus, the share elasticity is given by

    5.05.0

    5.05.0

    15.05.025.05.0

    5.15.0

    ,

    1

    5.0

    1()1(

    5.0

    !

    !!

    x y

    x y

    x y

    x

    x y

    x y

    x

    x

    x

    x ps

    p p

    p p

    p p

    p

    p p

    p p

    s

    p

    p

    se

    x x

    Again, if we let p x = py

    0125.0

    1,, !!! x x x ps p x ee

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    Consumer Surplus An important problem in welfareeconomics is to devise a monetarymeasure of the gains and losses thatindividuals experience when priceschange

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    Consumer WelfareOne way to evaluate the welfare cost of aprice increase (from p x

    0 to p x 1) would beto compare the expenditures required toachieve U 0 under these two situations

    expenditure at p x 0 = E 0 = E ( p x

    0 , p y ,U 0)

    expenditure at p x 1 = E 1 = E ( p x 1, p y ,U 0)

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    Consumer WelfareIn order to compensate for the price rise,this person would require acompensating variation ( C V ) of

    C V = E ( p x 1, p y ,U 0) - E ( p x 0 , p y ,U 0)

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    Consumer Welfare

    Quantity of x

    Quantity of y

    U1

    A

    Suppose the consumer is maximizingutility at point A .

    U2

    B

    If the price of good x rises, the consumer

    will maximize utility at point B.

    The consumers utilityfalls from U 1 to U2

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    Consumer Welfare

    Quantity of x

    Quantity of y

    U1

    A

    U2

    B

    C V is the amount that theindividual would need to becompensated

    The consumer could be compensated sothat he can afford to remain on U 1

    C

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    Consumer WelfareThe derivative of the expenditure functionwith respect to p x is the compensated

    demand function

    U p p x p

    U p py x

    x

    y x !x

    x

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    Consumer WelfareThe amount of C V required can be foundby integrating across a sequence of

    small increments to price from p x 0

    to p x 1

    !!1

    0

    1

    0

    ,,( 0 x

    x

    x

    x

    p

    p

    p

    p

    x y x c dpU p p x dE CV

    this integral is the area to the left of thecompensated demand curve between p x

    0

    and p x 1

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    w elfare loss

    Consumer Welfare

    Quantity of x

    p x

    x c (p x U 0)

    p x 1

    x 1

    p x 0

    x 0

    When the price rises from p x 0 to p x 1,

    the consumer suffers a loss in welfare

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    Consumer WelfareBecause a price change generallyinvolves both income and substitution

    effects, it is unclear which compensateddemand curve should be usedDo we use the compensated demandcurve for the original target utility ( U

    0) or

    the new level of utility after the pricechange ( U 1)?

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    T he Consumer SurplusConcept

    Another way to look at this issue is toask how much the person would bewilling to pay for the right to consume allof this good that he wanted at themarket price of p x 0

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    T he Consumer SurplusConcept

    The area below the compensateddemand curve and above the marketprice is called consumer surplus the extra benefit the person receives by

    being able to make market transactions at

    the prevailing market price

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    Consumer Welfare

    Quantity of x

    p x

    x c (...U 0)

    p x 1

    x 1

    When the price rises from p x 0 to p x 1, the actual

    market reaction will be to move from A to C

    x c (...U 1)

    x ( p x )

    A

    C

    p x 0

    x 0

    The consumers utility falls from U 0 to U 1

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    Consumer Welfare

    Quantity of x

    p x

    x c

    (...U 0)

    p x 1

    x 1

    Is the consumers loss in welfarebest described by area p x 1BA p x

    0

    [using x c (...U 0)] or by area p x 1CD p x 0

    [using x c (...U 1)]?

    x c (...U 1)

    A

    BC

    D p x

    0

    x 0

    Is U 0 or U 1 theappropriate utilitytarget ?

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    Consumer Welfare

    Quantity of x

    p x

    x c

    (...U 0)

    p x 1

    x 1

    We can use the Marshallian demandcurve as a compromise

    x c (...U 1)

    x(p x )

    A

    BC

    D p x

    0

    x 0

    The area p x 1

    CA p x 0

    falls between thesizes of the welfarelosses defined by

    x c (...U 0) and x c (...U 1)

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    Consumer SurplusWe will define consumer surplus as thearea below the Marshallian demandcurve and above price shows what an individual would pay for the

    right to make voluntary transactions at thisprice

    changes in consumer surplus measure thewelfare effects of price changes

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    Welfare Loss from a PriceIncrease

    Suppose that the compensated demandfunction for x is given by

    .0

    5.0

    ),, x

    x x !

    The welfare cost of a price increase

    from p x = 1 to p x = 4 is given by4

    1

    5.05.04

    1

    5.05.0 2!

    !!! x

    X

    p

    p x y x y pVp pVpCV

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    Welfare Loss from a PriceIncrease

    If we assume that V = 2 and p y = 2,

    C V = 2 2 2 (4)0.5

    2 2 2 (1)0.5

    = 8If we assume that the utility level ( V ) falls to 1 after the price increase (andused this level to calculate welfare loss ),

    C V = 1 2 2 (4)0.5 1 2 2 (1)0.5 = 4

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    Welfare Loss from PriceIncrease

    Suppose that we use the Marshalliandemand function instead

    ,,( - x x p p p x I I !

    The welfare loss from a price increase

    from p x = 1 to p x = 4 is given by4

    1

    14

    1

    ln.05.0!

    !!! x

    x

    p

    p x x -

    x pdp pLoss I I

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    Welfare Loss from a PriceIncrease

    If income ( I ) is equal to 8,

    loss = 4 ln(4 ) -4ln(1 ) =4ln(4 ) = 4(1.39 ) = 5.55

    this computed loss from the Marshalliandemand function is a compromise between

    the two amounts computed using thecompensated demand functions

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    R evealed Preference andthe Substitution Effect

    The theory of revealed preference wasproposed by

    Paul Samuelson in the late

    1940sThe theory defines a principle of rationality based on observed behavior and then uses it to approximate anindividuals utility function

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    R evealed Preference andthe Substitution Effect

    Consider two bundles of goods: A and B

    If the individual can afford to purchaseeither bundle but chooses A , we say that A had been revealed preferred to BUnder any other price-incomearrangement, B can never be revealedpreferred to A

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    R evealed Preference andthe Substitution Effect

    Quantity of x

    Quantity of y

    A

    I 1

    Suppose that, when the budget constraint isgiven by I 1, A is chosen

    B

    I 3

    A must still be preferred to B when incomeis I 3 (because both A and B are available )

    I 2

    If B is chosen, the budgetconstraint must be similar to

    that given byI

    2 where A

    is notavailable

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    N egativity of theSubstitution Effect

    Suppose that an individual is indifferentbetween two bundles: C and D

    Let p x C , p y

    C be the prices at whichbundle C is chosen

    Let p x D

    , p y D

    be the prices at whichbundle D is chosen

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    N egativity of theSubstitution Effect

    Since the individual is indifferent betweenC and D When C is chosen, D must cost at least as

    much as C

    p x C x C + p y

    C y C p x C x D + p y

    C y D

    When D is chosen, C must cost at least asmuch as D

    p x D x D + p y

    D y D p x D x C + p y

    D y C

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    N egativity of theSubstitution Effect

    Rearranging, we get p

    x

    C (xC - x D ) + py

    C (yC -y D ) 0

    p x D (xD - x C ) + p y

    D (yD -y C ) 0

    Adding these together, we get( p x

    C p x D )(xC - x D ) + ( p y

    C py D )(yC - y D ) 0

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    N egativity of theSubstitution Effect

    Suppose that only the price of x changes( p y

    C = p y D )

    ( p x C p x

    D )(xC - x D ) 0

    This implies that price and quantity movein opposite direction when utility is heldconstant the substitution effect is negative

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    Mathematical GeneralizationIf, at prices p i

    0 bundle x i 0 is chosen

    instead of bundle x i 1 (and bundle x i 1 isaffordable ), then

    ! !

    un

    i

    n

    i i i i i x p x p

    1 1

    1

    Bundle 0 has been revealed preferredto bundle 1

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    Mathematical GeneralizationConsequently, at prices that prevailwhen bundle 1 is chosen ( p i 1), then

    ! !

    "n

    i

    n

    i i i i i x p x p

    1 1

    111

    Bundle 0 must be more expensive thanbundle 1

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    Strong A xiom of R evealedPreference

    If commodity bundle 0 is revealedpreferred to bundle 1 , and if bundle 1 isrevealed preferred to bundle 2 , and if bundle 2 is revealed preferred to bundle3 ,,and if bundle K-1 is revealed

    preferred to bundle K , then bundle K cannot be revealed preferred to bundle 0

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    Important Points to N ote:

    Proportional changes in all prices andincome do not shift the individuals

    budget constraint and therefore do notalter the quantities of goods chosen demand functions are homogeneous of

    degree zero in all prices and income

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    Important Points to N ote:When purchasing power changes(income changes but prices remain the

    same ), budget constraints shift for normal goods, an increase in incomemeans that more is purchased

    for inferior goods, an increase in income

    means that less is purchased

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    Important Points to N ote: A fall in the price of a good causessubstitution and income effects

    for a normal good, both effects cause moreof the good to be purchased for inferior goods, substitution and income

    effects work in opposite directions

    no unambiguous prediction is possible

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    Important Points to N ote: A rise in the price of a good alsocauses income and substitution effects

    for normal goods, less will be demanded for inferior goods, the net result isambiguous

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    Important Points to N ote:

    Compensated demand curves illustratemovements along a given indifference

    curve for alternative prices they are constructed by holding utilityconstant and exhibit only the substitutioneffects from a price change

    their slope is unambiguously negative (or zero )

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    Important Points to N ote:

    Demand elasticities are often used inempirical work to summarize how

    individuals react to changes in pricesand income the most important is the price elasticity of

    demandmeasures the proportionate change in quantityin response to a 1 percent change in price

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    Important Points to N ote:

    There are many relationships amongdemand elasticities

    own-price elasticities determine how aprice change affects total spending on agood

    substitution and income effects can be

    summarized by the Slutsky equation various aggregation results hold among

    elasticities

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    Important Points to N ote:

    Welfare effects of price changes canbe measured by changing areas below

    either compensated or ordinarydemand curves such changes affect the size of the

    consumer surplus that individuals receiveby being able to make market transactions

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    Important Points to N ote:

    The negativity of the substitution effectis one of the most basic findings of

    demand theory this result can be shown using revealedpreference theory and does notnecessarily require assuming the

    existence of a utility function