infoworld 2012 media kit
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Modernizing Enterprise IT, Delivering Marketing ROI
2012 MEDIA KIT
CONTENTSAUDIENCE 2NE W MEDIA LANDSCAPE 4ONLINE 5E VENTS 7CUSTOM 9CONTAC TS 10
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ũ InfoWorld reaches an audience with an average annual IT purchase authority of $298 million.*
ũ InfoWorld is the leading source of information on emerging enterprise technologies.
*Source: InfoWorld Site Profile Survey, IDG Research, 2011
Our audience is modernizing enterprise IT.We help them find the right tools.New foundation technologies and trends are changing the enterprise, and our audience is leading the implementation. Cloud computing. Business intelligence solutions. Virtualization. Next-generation collaboration tools. We put these transformational technologies and more on the radar and continue to cover them from every angle until decision-makers have their questions answered.
Our mission is to help our audience modernize IT and stay ahead of the curve.
Because it’s never a good time to get left behind.
And today, the enterprise is banking on IT to help drive recovery. According to a global study by Forrester Research, 72% of business and IT executives say their organizations place greater value on IT today than they did before the economic crisis, and most expect increases in technology spending in the coming year.
The need to modernize enterprise IT—to drive greater business efficiency, productivity, profitability— is ushering in a new cycle of IT growth, with emerging providers and veterans vying to position cutting-edge technologies or battle-tested solutions as essential tools in the IT enterprise toolkit.
While you prepare to stake out or defend your share of this competitive market, consider this:As today’s leaders revamp enterprise IT, they are turning to us—as they have for more than 30 years— for information they can count on.
This IT Makeover won’t be Do-It-Yourself.Make sure your brand has visibility.How will your brand get to the front of the IT provider pack in the new growth cycle?
To reach decision-makers with purchase power, connect with InfoWorld. Our audience participates in every phase of the IT purchase process, from determining needs and requirements to recommending and selecting vendors and approving purchases. And they turn to InfoWorld for insight to guide their decision-making.
Source: Navigating IT: Objectives & Obstacles, InfoWorld, 2011
Determine need
Determine requirements
Evaluate
Recommend & select vendors
Selling internally
Approve/authorize
0 20 40 60 80 100
76%
87%
85%
83%
38%
44%
58%
73%
81%
64%
11%
19%
IT managementIT professional
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Closing the SaleInfoWorld visitors share how a vendor can close the sale—beyond just price—once they are on the short list:
“ Credibility, good working relationships, competitive price, realistic project plan.”
“ Good past experience with delivery, support, and returns when necessary.”
“ Provide a solution that cost-effectively meets our business requirements and provides first-class support after the sale.”
InfoWorld is your market’s go-to resource. Modernizing enterprise IT is our expertise. InfoWorld is the destination for modernizing enterprise IT and your best media choice for reaching those who set the technology agenda.
With InfoWorld, decision-makers get information they trust, including reviews from real IT practitioners and advice from authors who have actually built, deployed, and managed enterprise technology.
They come for quality information and find a rich mix of innovative content and services. Video presentations, online forums, newsletters, virtual conferences, White Papers, blogs, face-to-face events: in short, all of the resources that today’s decision-makers like to tap when they need to research purchase options.
Partner with InfoWorld and get results! Together we’ll put you on the “A” team. We invite you to work with us to develop and implement a comprehensive strategy for building awareness, developing client relationships, and driving sales.
Choose InfoWorld and you: ũ reach key decision-makers with purchase authority ũ choose the brand that leaders turn to for IT intelligence ũ link your brand to a trusted name with a 30-year track record ũ connect with engaged and qualified buyers ũ lay the groundwork for building your brand and bottom line in a period of growing IT sales
Information Sources Used to Keep Up-To-Date with technology
Source: Role & Influence of the Technology Buyer, IDG Enterprise, 2011
» AUDIENCE
Technology publications 75%Technology content sites 74%Peers 69%White papers 69%Webcasts/webinars 60%Technology manufacturer sites 56%Third party research 50%Business publications 49%Newsletters 48%Online forums 46%Executive conferences and events 41%Trade shows 41%Case studies 39%User groups 39%Blogs/Wikis 34%Virtual conference 32%Web video/video clips/podcasts 32%Mobile feeds/updates 16%
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Explore marketing opportunities with the world’s most trusted source of IT intelligence.Our brand portfolio offers many options for engaging your prospects and customers, all building on an approach that leverages the 4Cs—content, community, conversation, and conversion—to showcase your solutions and accelerate your marketing results.
At the heart of this approach is an understanding of how our audience seeks information:
Content• WhenITprofessionalsarelookingfortechnologyrelatedinformation,theyaremostoftenseekinginformationonaspecifictechnologytopic/product(89%)orbrowsingfornewsandthelatestdevelopments(81%).
• ITprofessionalsarelookingforsitesthathavetheexpertisetoorganizeandsynthesizeIT-relatedinformationratherthanjustpostingfacts.
Community• IDG’saudiencecanmostoftenbeclassifiedas“Joiners”–leveragingtheInternettonetworkwithotherprofessionals,maintainingprofilesonbusinessorsocialnetworks,attendingvirtualconferencesorevents,orcreatingavatarsonaugmentedrealitysitessuchasSecond Life.
• 87%finditvaluabletoreachouttopeerswithsimilarjobroles,insimilarverticals,withsimilartechnologyplatformsforadvicewhenconsideringatechnologypurchase.
Conversation• TheITprofessionalaudienceisusingtheirnetworkingpowertointeractwithandinfluenceothers.Infact,64%ofthosewithaprofileonanetworkingsitehaveinteractedwithanothercompanyorbrandviaasocialorbusinessnetworkingsiteinthe past6months.
• ITprofessionalsarelisteningtotheconversationsaroundthem.Inthepast30days,71%havereadcommentspostedbyothers,61%havereadforumposts,and52%havevisited aWiki.
Conversion• ITprofessionalsarewillingtogiveupinformationinordertogetinformation–91%wouldbewillingtoregisterforsometype ofonlinecontent.
• 88%considervendor-sponsoredcontentsuchaswhitepapers,webcastsandpodcaststobecrediblesourcesoftechnology-relatedinformation.
Content • InfoWorld.com • InfoWorld Events • InfoWorld Custom Solutions Group • IDG Research Services
Community • Virtual Events • InfoWorld Events • InfoWorld Custom Solutions Group
Conversation • IDG Strategic Marketing Services • Event Engagement • InfoWorld Custom Solutions Group • Content Threading • Forum Management • Social Subnets • IDG Social Scout
Conversion • Premium Lead Generation • LeadAccel• Lead Nurturing• New Ad Units • Content Optimization •Mobile Lead Generation • Analytics & Consulting
CONTENT
COMMUNITY
CONVERSION
CONVERSATION
» NEW MEDIA LANDSCAPE
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InfoWorld.comWhere decision-makers get IT.InfoWorld.com averages 3.9 million page views and 1.1 million unique visitors per month,* attracting a vast community of IT managers, tech professionals, and business leaders looking for technology information and insight.
Our content is researched and created by the most talented, experienced, and well-respected team of staff writers, freelancers, columnists, and vendor companies in the industry. Because the majority of our writers are former practitioners, they are exceptionally in-tune with our audience and adept at providing information on topics they need to understand—whether they are analyzing enterprise IT needs, weighing purchase options, rolling out a new product, or engaged in the continual and critical quest to keep up with what’s current in the dynamic IT industry.
InfoWorld.com visitors are active members of a vibrant online community. Visitors post comments to the site’s blogs and discussion boards, test their knowledge of technology news with online quizzes, register for events, sign up for newsletters, click on banner ads, and even enter to win coveted InfoWorld awards that recognize success in areas such as open source software, green computing, and enterprise architecture.
Channels on the site—Applications, Application Development, Cloud Computing, Data Center, Data Explosion, Mobile Technology, Security, and Virtualization—address specific enterprise IT priorities.
Within any of these channels, websites in their own right, visitors can access channel-specific news, blogs, discussions, White Papers, and webcasts. We also provide “deep dive” pdfs that cover a specific program, which can be vendor sponsored.
Other distinctive site features include:
ũ vendor-sponsored Deep Dives, published as downloadable PDFs, Shop Talk videos, Boot Camp newsletters and iGuides, presenting in-depth and editorially-independent coverage on specific topics
ũ the InfoWorld Test Center, producing the deepest and most accurate enterprise product reviews in tech publishing
ũ the InfoWorld White Paper Library, an active visitor destination with vendor-sponsored content
ũ InfoDeck, a series of slide shows designed to educate IT professionals on selected topics
*Source: Omniture, 2011
Content• Award winning articles• Interactive tools• InfoWorld Channels
Community• Virtual Events • Facebook/Twitter/LinkedIn
Conversation• Blogs • Facebook/Twitter/LinkedIn
Conversion• New Ad Units •White paper Programs
ũ 43% of InfoWorld.com visitors work for organizations with more than 1,000 employees.**
ũ Tech decision-makers come to InfoWorld.com to learn how emerging technologies work and how to use them to drive business results.
**Source: InfoWorld Site Profile Survey, IDG Research, 2011
CONTENT
COMMUNITY
CONVERSION
CONVERSATION
» ONLINE
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Choosing InfoWorld.com as your online media partner gives you a unique opportunity to sponsor high-value, editorially-independent content while generating leads.
By helping us respond to our audience’s need for reliable, well-researched information they can use, you establish your brand as a genuine thought-leader with a long-term interest in the industry—a distinction that sets you apart from competitors who limit their marketing investment to self-serving sound bites. And when a visitor downloads your sponsored content—a Deep Dive PDF, for example— you get the lead.
JavaWorld.comInfoWorld.com features JavaWorld.com, the leading independent source for JavaTM programmers and enterprise managers who want to learn more about Java programming language and related technologies from trusted Java experts.
Drawing 1.7 million page views and 574,000 unique visitors* monthly, JavaWorld.com reaches the core audience of Java professionals who are planning, developing, deploying and integrating Java-based solutions on an enterprise level.
JavaWorld.com serves as a power tool for Java developers, providing:
ũ how-to features and columns—including actual Java programs—written by Java experts ũ examples of Java’s use in the real world ũ news and new product information ũ commentary ũ Java tips and tricks, cut-and-paste code, live applets, and links to various Java resources on the Web
*Source: Omniture, 2011
“ I always get what I want [at JavaWorld.com]. After searching all the links from Google, I end up on this site. Now I’ve started to visit this site first and save my time.”
JAVAWORLD.COM VISITOR
» ONLINE
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Content• Industry/Vendor Presenters
Community• Pre-qualified audiences ranging
from 8 to 600 attendees (depending on event format)
Conversation• Face-to-face Event Engagement • Networking Opportunities
Conversion• Networking Opportunities • Lead Retrieval
InfoWorld EventsThe best marketing is face-to-face.What could be better than delivering your value message to interested IT managers and professionals directly? Sponsor an InfoWorld event for an opportunity to meet with your prospects and customers in person.
In a universe of noisy IT conferences and meetings, an InfoWorld event stands out as an unparalleled opportunity to communicate in a more intimate, collegial setting and to demonstrate your product or service to an audience with an expressed interest in finding a solution.
InfoWorld produces two different event opportunities—Deep Dive Custom Events and Deep Dive Seminars—providing you access to a regional audience of IT leaders looking to learn more about a specific technology and network with peers and sponsor on best practices and lessons learned. While the structure and levels of participation varies with the different events, both are designed to provide value and take-aways for both attendees and sponsors.
Deep Dive Custom EventsDemonstrate the value of your current product or solution while engaging in conversation with an intimate group of 8 to 15 prospects and customers.
At an InfoWorld Deep Dive Custom Event, your executives have the opportunity to participate in a 15 minute demonstration showcasing how your product or service aligns with the topic at hand, and then spend nearly three hours talking to IT leaders with a vested interest in your solution.
As the sole sponsor of this face-to-face event, you develop relationships with IT leaders who want to understand more about the topic, learn about your products and solutions, and hear how they can use what they are learning to create business value within the enterprise.
You set the date and location. We provide an eager audience.
Participants have an established relationship with our organization and know that their time will be well spent. Drawing from the InfoWorld database, we invite only individuals from organizations with 500+ employees who have IT manager/professional titles and the authority to purchase your solutions.
CONTENT
COMMUNITY
CONVERSION
CONVERSATION
» EVENTS
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InfoWorld’s Building the Modern Data Center SeminarJune 20128:00am – 4:00pmNew York, New York http://events.infoworld.com
This is a time of transformation for IT. The old method of dedicating infrastructure and administrative personnel to individual projects has proven unsustainable, yielding under utilized capacity, high administrative overhead, and drawn-out project cycles that frustrate business management. The solution is to pool compute, storage, and network resources in a private cloud—and, step-by-step, move IT toward more agile and efficient shared architectures.
The agenda will cover the technologies that need to be considered when dealing with this growing challenge: Trends in Modernizing Data Centers, Private Cloud Case Studies, Tips and Strategies on Partnering with Providers, and Finding New Efficiencies with Modern Data Center Technologies. These topics will be the focus of the Deep Dive on Enterprise Data Explosion.
As one of our event sponsors, you will generate leads as you:
ũ demonstrate your solutions and explain how they tackle the explosion in enterprise data
ũ network with decision-makers eager to hear how you can help them implement effective strategies to meet their data explosion challenges
We invite you to join us to showcase your thought leadership on this top-of-mind topic.
ũ Audience Profile• 50+ attendees• IT managers and above• 14,262 average number of
employees at company*• $157 million average IT
budget*• $6.8 million average
annual revenue*
*Source: InfoWorld Enterprise Data Explosion Seminar, June 2011
» EVENTS
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Custom Solutions Group Strategy•Quality•Dedication•InnovationInfoWorld’s Custom Solutions Group (CSG) is a standalone custom editorial operation specializing in expert development, production and consultative services exclusively serving the business-to-business technology marketplace. Our services span from individual content products to a wide range of editorial services to end-to-end integrated marketing programs. We are fully resourced in all critical custom editorial competencies with a staff of 19 employees encompassing over 325 years of collective editorial and production experience.
Use CSG for: ũ Research: Primary research, thought-leadership, education, demand generation
ũ Microsite Services: Subject matter expertise, community engagements, thought-leadership, demand generation
ũ Content: Education, positioning, best practices, thought-leadership, demand generation
ũ Q&A: Executive-level interviews, thought-leadership, positioning, education, demand generation
ũ Amplify/Social Media: Social media, community engagements, socialized advertising
ũ Content Optimization: Sustained customer engagements, content auditing, lead nurturing, demand generation
Content• Article Bundle • Case Studies • Technology Dossier•White Paper •MarketPulse • QuickPulse• InfoBriefing Center• Product Certification• Global Research Benchmarking Tool • And Many More!
Community• Research Impact Program • Virtual Experience •Webcasts
Conversation• InfoWorld Amplify • Community Threading
– Article Bundle – Masters Of… Microsite – Other programs include community threading as an upgrade option
Conversion• Content Optimization • Lead Generation
– InfoWorld Amplify – Global Research Benchmarking Tool – Webcasts – Virtual Experience – And Many More!
CONTENT
COMMUNITY
CONVERSION
CONVERSATION
» CUSTOM
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2012 MEDIA KIT
Get with the program. Reenergize your marketing—and help modernize IT—with InfoWorld. Ready to demonstrate how your products and services will help our audience modernize enterprise IT?
Join the online conversation at InfoWorld.com—sponsoring content-rich InfoClipz, Boot Camp newsletters, Shop Talk videos, White Papers, webcasts, virtual conferences and more, or running banner ads that drive home your value message.
Deliver thought leadership at InfoWorld events—sponsoring your own Deep Dive custom event or becoming a sponsor at the InfoWorld Deep Dive on Enterprise Data Explosion.
Work with our Custom Solutions Group to generate leads—and accelerate sales.
Contact us to get started.
Sales ContactsSean Weglage, SVP Digital & Publisher, 415.978.3314 / [email protected]
Farrah Forbes, East/Central, 508.202.4468 / [email protected]
Chris Rogers, New England/ IL/MI, 603.583.5044 /[email protected]
Becky Bogart, West/Central, 949.713.5153 / [email protected]
Kristi Nelson, West Coast, 415.978.3313 / [email protected]
List Rental, 508.766.5633
InfoWorld Media Group501 Second StreetSan Francisco, CA 94107 800.227.8365www.InfoWorld.com
Copyright 2012 InfoWorld, Inc. All rights reserved.
» CONTACTS