integrated content marketing programs innovationcultures

brand positioning influence lead generation

Content-driven integrated marketing campaign aimed at qualified change agents, innovation leadersand enterprise executives across the continent.

the future > faster.Integrated marketing programs also mean turnkey content solutions. Intervista’s expertise is in understanding the transformation and innovation issues of large enterprise and government organizations. From the future of work, health care and government – or whatever future you and your clients are in the process of creating - innovationcultures content provides key executives and decision-makers with a way to get to their future faster.

Integrated Content Marketing Programs pushed outto 15,000 Chief Innovation Officers, Chief Information OfficersChange Agents and their teams - plus your prospect base

connecting ideas connecting youconnecting brands

Demographicsexecutive reach

Rate Cardcontent driven-marketing

Editorial Calendarcontent driven-engagement

Programoverview

www.innovationcultures.com 1-800-397-9744info@intervista-institute.com

innovationcultures integrated content marketing programs

mediamix: deliverables

e-Articles Podcasts

A 10 to 15 minute exploration of theme related issues through interview with thought leaders

Print Publication

innovationcultures magazine featuring themed articles that address emerging issues in enterprise transformation and innovation

Webinars

A thematic 20 to 30 minutes webinar exploring the campaign’s feature focus

Social Media

Curated extracts of content made available for your social marketing feeds: Twitter, LinkedIn, corporate blogs and landing pages

30 second message for introand close of podcast, and webinar

One edition of each per editorial focus

All responses are supplied to sponsors as Lead Reports.

Your ad placements positioned with special feature focus

2 full page color ads

Includes distribution to up to 5,000 Intervista executives+ 1000 copies for sponsor distribution

Includes distribution to up to 15,000 Intervista executivesand to sponsor clients/prospects

Includes distribution to up to 15,000 Intervista executives and to sponsor

clients/prospects

e-Articles pushed out based on campaign themes

Sponsor logo in margin (logo link-back to your site)

3 article-length broadcasts per quarter

integrated content marketing programsinnovationcultures

Future of Work

Topics may be subject to change*Speci�c themes may be developed on request

Future of Health Care

Business Architecturefor Health CareInfo Exchanges

SmarterHealth Care

Personalized Health Care

Secure eHealth Records

Future of Government

Innovation & the City:Enabling Architectures

Innovation &

Open Data

Mobile Service

Delivery

The Future of Shared Services

Innovative Information Services

Social & Mobile - Enabled Collaboration

The Virtual Workspace

Innovation in

Workplace Design

relevant content. turnkey marketing programsThe buzz is that content marketing is the new black. Great for customers, lots of work and coffee drinking for marketers. Intervista’s content programs are turnkey, so as the editorial flavor or color of the month changes - you don’t have to.

strategy +

archictecture

analytics/

big data

social/

mobile

cloud

editorialoverview - Examples of vertical content programs

www.innovationcultures.com 1-800-397-9744info@intervista-institute.com

integrated content marketing programs

change agents innovation leaders decision-makers

executivereach

Chief Innovation Officer • CIO • VP IS • Innovation Leader • Strategist • Director IS • Project Leader • Consultant Enterprise/Business Architect • Product Manager • Design Lead • Innovation Manager • Program Manager

The innovationcultures editorial team understands enterprise level innovation issues and delivers your brand message using rich content to decision-makers and change agents, in a context appropriate package of mixed media.

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Sample target enterprises:

US Dept. of Treasury • World Bank • Telus • The Royal Canadian Mint • EDS • GlaxoSmithKline • Aetna • Jet Propulsion Lab • Bell Controller’s Office of California • Fannie Mae • IRS • Lockheed Martin Corporation • Pfizer Inc • JP Morgan Chase • Microsoft National Research Council • Shell • Atomic Energy Canada • Federal Reserve Bank • Starbucks Coffee Corp. • Verizon Business RCMP • City of Toronto • MetLife • Siemens • Nielson Media Research • Pratt & Whitney • Reader’s Digest • Sears • EDS • FedEx Imperial Oil • PricewaterhouseCoopers • Xerox • Peace Corps • Boeing • Lexis-Nexis • Aetna • Exxon • Revenue Canada McDonald’s • Nike • Westinghouse • Nokia Research • Gillette • Liberty Mutual Corp. • Sprint • Home Hardware • Pacific Life Dept. of Commerce • Dept. of Agriculture • Foreign Affairs • Dept. of National Defence • RBC Financial Group • AFLAC • USAARochester Institute of Technology • Treasury Board • Veteran’s Affairs • Dept. of Education • NASA • U.S. Mint • AXA EquitableManagement Board Secretariat • United Space Alliance • National Guard • International Civil Aviation Organization • White House