Media Kit 2013

gloss (glôs, glõs)

1. A cosmetic that adds shine or luster.

2. A collection of notes.

What Women Want.

GLOSS inspires and empowers women with fresh, useful and engaging

information that answers life’s little questions. With a focus on how-to content,

must-have products and need-to-know tips for today’s busy women,

myGLOSS.com delivers thousands of pieces of high-quality content to more

than a quarter million visitors per month.

Our growing GLOSStv brand offers product reviews and how-to videos to

support our editorial features.

Introducing GLOSS

Stats & Demographics GENDER Female 91% AGE 18 - 34 52% 35 – 54 31% HOUSEHOLD INCOME $30K+ 21% $60K+ 36% $100K+ 39%

median HHI: $80K+ EDUCATION College Degree 37% Graduate Degree 9% CHILDREN At least one child 77%

VISITORS / MONTH Nov ‘12 239,000 Dec ’12 267,000 NEWSLETTER READERS 57,000 LOYALTY 75% visit GLOSS at least 3x per week

* Based on combined data from Google Analytics, Alexa, Compete, and Quantcast

Opportunity: Sponsored Post

Sponsored posts provide our more than 250,000 readers per

month with relevant, useful content written by GLOSS editors

and presented by a brand partner.

As a post sponsor, partners work with our editors on article topic(s) and

receive 100% share of voice on the page including:

“Sponsored by” logo with click-thru at top of page

Custom background / skin on page

300x250 banner placement on page

The post is also:

Featured on the myGLOSS.com homepage (5,000 views per day)

In our daily newsletter reaching 50,000+ subscribers (optional)

Article sponsors also benefit from our status as a Google News provider –

article is featured within Google News and typically appear near the top of

organic searches as well. Sponsored articles remain active within the GLOSS

network of sites for at least 12 months.

Case Study: P&G Beauty Procter & Gamble’s Beauty Unit sponsored a post written by GLOSS editors about their award-winning beauty products. The placement received over 24,000 views. Sponsored Post Fee: $1000 Newsletter inclusion add-on: $250

Opportunity: Sponsored Email

Sponsored emails provide a direct

connection to our readers for

maximum reach and impact.

Our sponsored emails reach our 50,000+

readers directly – right in their inbox. With well-

above industry standard open rates, our

sponsored emails provide relevant offers and

information our readers have come to trust.

Offering our brand partners 100% share of

voice, Sponsored Emails are written by GLOSS’

editorial staff to ensure maximum results.

Sponsored emails are also distributed through

our social media presences on Twitter and

Facebook.

Case Study: Head & Shoulders for Women Head & Shoulders for Women engaged GLOSS for a 4-month campaign surrounding their “Good Girlfriend’s Guide” campaign starring Alyson Hannigan. In addition to a full micro-site, the campaign included a sponsored email which was distributed to our 50,000+ readers. The email generated significant response to a call-to-action directing GLOSS readers to the H&S for Women Facebook page. Sponsored Email Fee: $1500

Opportunity: GLOSStv GLOSStv provides our visitors with quality, engaging content on

a variety of topics. Sponsorship is available by category (ex.

green/eco-friendly, cooking/food, gadgets, etc.) or we can

create video content with brand partners which include product

placement or specific topics relevant to the brand.

GLOSStv offers regular content which is featured on the myGLOSS.com

homepage as well as in our daily newsletter.

Key Features:

• 3 – 5 minute segments offer product placement or sponsorship on player

• :15 post-roll video ad

• Daily newsletter feature

• Homepage feature placement

GLOSS has worked with Yoplait Kids, HP, Chronicle Books, and Baby Einstein

on Sponsored GLOSStv video campaigns.

Case Study: Yoplait Kids General Mills’ Yoplait Kids sponsored a series of Healthy Snacks episodes featuring product placement and recipes using yogurt. The series received more than 100,000 combined views and the episode page banners have generated click-thru rates of over 12%.

Additional Opportunities In addition to standard IAB banners, Gloss offers integrated opportunities to reach our audience of influential women including: • GLOSSdaily: banner, text link and sponsorship placement in our daily newsletter with over 50,000 readers begins at just $250. • Gloss Network: sponsorship, widgets, integrated marketing opportunities within our network of sites – either across the network or within an specific site. • The Gloss List: put your product in the hands of our most influential readers for feedback as well as video & print reviews within our network and beyond. • Gloss Parties: offline or online, we tap into our network of savvy women and host parties that engage influencers with your brand and product. Online, we leverage our community within the Gloss network as well as via Twitter and Facebook.

In addition to Sponsored Posts mentioned previously, GLOSSdaily offers a 100% share of voice sponsorship which provides a partner with a 300x250 banner and Sponsored Link with 40 words of text and up to 3 links. GLOSSdaily Sponsorship: $300

In Good Company Partner with GLOSS and you’ll be in good company. So far, we’ve created successful campaigns for leading companies and brands including:

• General Mills • Procter & Gamble • The Clorox Company • Head & Shoulders • Disney Home Entertainment • Yoplait / Yoplait Kids • Seventh Generation • Baby Einstein • Hallmark Cards • Got Milk? • Robitussin • CVS / Longs Drugs • Oroweat / Arnold Breads • COVERGIRL • Kashi • Mattel • Nestle • Activision • Baskin Robbins

“ Lolita Carrico launched

myGLOSS.com almost two

months earlier than

orig inally planned because

of a major partner that

wanted to do a campaign

with [her new project] . –

Entrepreneur Magazine,

November 2009

”