overview 2013 media kit

2013 MEDIA KIT

Overview

95% of our readers dine out 3-4 times a week.

Photo by Jim Bush

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NEW PUBLICATION!

About Buffalo Spree Publishing, Inc.Buffalo Spree Publishing started with the acquisition of Buffalo Spree magazine in 1998, and now produces 36 publications & events, as well as a range of related services. We have over 700,000 readers, over 1,300 advertisers, and we print over 2 million pieces every year. We’ve also won national awards for editorial and design from North American Mature Publishers Association and the City and Regional Magazine Association. Every year, BSP supports dozens of nonprofits and charity events through donations and sponsorships; we have been honored for our support of the Western New York community by such organizations as the American Institute of Architects, Burchfield Penney Art Center and the WNY Arts Council, Buffalo-Niagara Event Professionals, and the New York State Nursery Landscape Association, Inc.

Buffalo Spree Publishing is everywhere—in area theaters and concert halls, in doctor’s waiting rooms and beauty salons, on Facebook and Twitter, on living room coffee tables, and in the daily conversations of people throughout Western New York. Our growing Rochester division has expanded our reach and influence to thousands more readers.

We’re the publications you want to read over and over again!

I. Buffalo Spree Publishing, Inc. Buffalo Division

A. Buffalo Spree magazine PUBLISHED 12X PER YEAR

• January • July • February • August • March • September • April • October • May • November • June • December

B. Buffalo Spree Beauty Book PUBLISHED ANNUALLY

• May - polybagged with May Spree

C. Buffalo Spree Medical Resource Guide PUBLISHED ANNUALLY

• June - polybagged with June Spree

D. Buffalo Spree Holiday Shopping Guide PUBLISHED ANNUALLY

• November

II. Western New York Playbills & Program Books PUBLISHED SEPTEMBER – AUGUST

• Shea’s Performing Arts Center

• Buffalo Philharmonic Orchestra

• Theatre of Youth • Artpark • The Kavinoky Theatre • Irish Classical Theatre

Company • MusicalFare Theatre • Allentown Art Festival • UB Department of Music

at Slee Hall

• Performing Arts Center at Rockwell Hall, Buffalo State

• Secrets of Allentown • Curtain Up! • Nickel City Chef • Buffalo Spree’s

Best of WNY • Buffalo Spree’s

Girls Night Out • Buffalo Spree’s Bachelor

Auction (bi-annual)

III. Buffalo Spree Publishing, Inc. Events

A. Bachelor Auction HELD BIANNUALLY

• February

B. Spree Garden Party at Plantasia HELD ANNUALLY

• March

C. “Refresh” the Beauty Book Event HELD ANNUALLY

• May

D. Best of WNY Party HELD ANNUALLY

• June

E. Girls Night Out HELD ANNUALLY

• November

IV. Buffalo Spree Publishing, Inc. Senior Products

A. Forever Young PUBLISHED MONTHLY

• January • July • February • August • March • September • April • October • May • November • June • December

B. Forever Young Senior Directory PUBLISHED ANNUALLY

• January

C. Forever Young Health and Living Expo HELD 2X PER YEAR

• April • October

D. Forever Young FavoritesFOREVER YOUNG’S BEST OF WNY EVENT HELD ANNUALLY

• September

V. (585) Publishing The Rochester Division of Buffalo Spree Publishing, Inc.

A. (585) magazine PUBLISHED 6X PER YEAR

• Jan/Feb • Mar/Apr • May/Jun • Jul/Aug • Sep/Oct • Nov/Dec

B. (585) Beauty Book PUBLISHED ANNUALLY

• May - polybagged with May/June (585)

C. (585) Holiday Shopping Guide PUBLISHED ANNUALLY

• November

VI. Rochester Playbills PUBLISHED

SEPTEMBER – AUGUST

• Rochester Broadway Theatre League (RBTL) • Geva Theatre Center • CenterStage at the Jewish Community Center • Garth Fagan Dance

About Buffalo Spree MagazineBuffalo Spree magazine, Western New York’s only city and regional magazine, is now in its 47th year of publishing. A national award-winning monthly magazine, Spree is dedicated to providing timely, informative, and entertaining articles and features relevant to Buffalo and Western New York. We help our readers take advantage of the best Western New York has to offer, and keep them informed about what’s happening in their community.

The support of our 136,000-plus readers and our client partners has allowed us to grow from four issues a year in 1998 to our current twelve issues per year in 2013. Buffalo Spree also has a vibrant online presence with a website that is updated daily, often with exclusive news content. Our active social media accounts have thousands of followers, reaching new audiences daily.

The most common compliment Buffalo Spree receives is that, more than any other publication in Western New York, it showcases Buffalo as a beautiful and desirable place to live, rich in arts, architecture, and natural beauty. With every issue, Buffalo Spree provides full-color proof that Western New York is a great community, with an impressive quality of life.

Circulation includes:• Paid subscribers and a controlled circulation list• Targeted sampling to real estate offices, re-location packages, builders, HR directors, new homeowners,

professional offices, and others• Newsstand distribution to more than 200 retail locations, including Wegmans, Barnes & Noble, Talking

Leaves, Tops, Noco, Dash's, Budwey's, 7-Eleven, Walgreens, Walmart, and more

Demographics:• 92% of our readers have a college or postgraduate education• 89% of our readers are homeowners• 89% of our readers are between 25–64 years of age• 72% of our readers have a graduate or advanced degree• 74% of our readers will purchase products or services from ads seen in Buffalo Spree• 68% of our readers have household incomes in excess of $75,000• 75% of our readers own at least 2 vehicles• 46% of our readers have household incomes in excess of $100,000• 39% of our readers keep the magazine for more than 1 month

In the next 12 months:• 85% will shop for women’s apparel• 95% will dine out and enjoy local entertainment 3-4 times per week• 81% will purchase pharmaceuticals and prescription services• 77% will shop for men’s apparel• 96% will purchase auto accessories and services• 97% will spend time and money on their lawn and garden• 76% will vacation and travel• 91% will purchase furniture, home furnishings, and/or appliances• 79% will purchase athletic and sports equipment• 41% will purchase children’s apparel• 38% will partake in the lottery, casino, racetrack, and other legal gambling entertainment• 92% will make home improvements• 48% will spend money on pets• 43% will spend money on live sporting events• 57% will visit galleries and museums

The March 2012 CVC audit and our September 2012 reader survey have provided us with the above statistics regarding our readers.

The support of our 136,000-plus readers and our client partners has allowed us to grow

than any other publication in Western New York, it showcases Buffalo as a beautiful and desirable place to live, rich in arts, architecture,

provides full-color proof that Western New York is a great community, with an impressive

Follow Spree on: Follow Spree on: Follow Spree on:

NEW! Buffalo Spree will now feature a specialty HOME section 4 times per year!

• March• June• SepteMber• DeceMber

Sales & Special Section CalendarJanuaryMedical SpecialtiesFocus on Health: Nutrition & FitnessDeadline: November 1, 2012

FebruaryWeddingsDestination: LewistonFocus on Health: Heart HealthyDeadline: December 6, 2012

MARCHNEW! Bonus feature: HOMEKidsFocus on Health: Immediate & Emergency CareDeadline: January 3, 2013

APRILRetirement & Senior LivingFinancial PlanningDestination: West SenecaFocus on Health: Pharmacies & Senior ProductsDeadline: February 7, 2013

MAYGardening, Outdoor Living & Farmers MarketsDestination: DowntownDestination: East AuroraFocus on Health: SkincareDeadline: March 7, 2013

JuneNEW! Bonus feature: HOMEDestination: Snyder & EggertsvilleCasinos, Gaming & Racetracks Rochester & the Finger LakesShop the Village of WilliamsvilleFocus on Health: Men’s Guide to Well-BeingDeadline: April 4, 2013

JulyBest of WNY Autos, Transportation & Auto Aftermarket (including insurance)Destination: HamburgDestination: ChautauquaFocus on Health: Keeping Your Bones HealthyNorth TonawandaDeadline: May 2, 2013

auguStEyewearRochester & Finger LakesDestination: Orchard ParkFocus on Health: Healthy EyesPetsDeadline: June 6, 2013

SEPTEMBERNEW! Bonus feature: HOMENEW! Bonus feature: Theater PreviewSchoolsKidsDestination: WilliamsvilleFocus On Health: Kids & Sports SafetyDeadline: July 3, 2013

OCTOBERWedding & Party planningWineDestination: ClarenceFocus on Health: Breast CancerDeadline: August 8, 2013

NOVEMBER:Spas & BeautyLawDestination: EllicottvilleFocus On Health: A Good Night’s SleepDeadline: September 5, 2013

DECEMBERNEW! Bonus feature: HOMEGiving BackDental SpecialtiesDestination: HertelFocus On Health: Cosmetic & Plastic SurgeryDeadline: October 3, 2013*All subject to change

Bu

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2/3 page4.56" x 10"

Special promotional rate: 6 time rate for a 1 time buy if client meets advertorial or editorial category for the issue.

1/4 page aDS - 4 aDS to a page

Size 1x 3x 6x 9x 12x1/4 Page $1,199 $1,099 $899 $799 $699

Rate Card & Size SpecificationsRates effective as of January 1, 2013

All rates include full color.

Front & back, 11"x 17" (8.5" x 11" aS FolDeD booklet) (4 pg)

unit count 100 500 1,000 2,000 3,000 5,0004 Pages $735 $815 $860 $1,010 $1,170 $1,475

Front & back, 8.5" x 11" (2 pg)

unit count 100 500 1,000 2,000 3,000 5,0002 Pages $499 $555 $600 $680 $740 $890

FRAMED REPRINTS

1 Page 2 Page 4 Page$95 $165 $225

Reprints

• If 1/2 folding is required add $100 per 1,000• If 1/4 folding is required add $200 per 1,000• Minimum $25 for shipping• Add 8.75% sales tax to all custom orders (subject to change)• Custom publishing design work $90 per hour• All reprint and custom publishing orders must be prepaid at time of

ordering

Prices for belly bands, split cover, bind ins, tip ons, blow ins, inserts, gate folds, polybags, photography, and advertorial assistance all available upon request.

Ask your rep about

our special multiple product

discounts!

full page/full bleed 8.625" x 11.125"

live area: 7" x 10"

trim size8.375" x 10.875"

1/2 page island

4.56" x 7.44"

1/6 page h4.56" x 2.3125"

1/3 pag

e vertical2.187" x 10"

1/2 page7" x 4.875"

1/3 page square

4.56" x 4.875"

1/6 pag

e v2.187" x 4.875"

1/4 page3.375" x 4.875"

1/4 page3.375" x 4.875"

1/4 page3.375" x 4.875"

1/4 page3.375" x 4.875"

preMiuM poSitionS

Size 1x 3x 6x 9x 12xBack Cover $7,400 $6,900 $6,500 $6,100 $5,600Inside Front Cover $4,700 $4,400 $4,200 $3,900 $3,600Inside Back Cover $4,700 $4,400 $4,200 $3,900 $3,600

• Add 15% for any other guaranteed premium positions.

aDvertiSing SizeS anD rateS

Size 1x 3x 6x 9x 12xFull Page $3,999 $3,699 $3,099 $2,699 $2,4992/3 Page $3,199 $2,899 $2,499 $2,099 $1,8991/2 Page $2,699 $2,499 $1,999 $1,799 $1,5991/3 Page $1,999 $ 1,799 $1,599 $1,399 $1,199B

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2 Page & Full Page formatted special section rates include: • Photography • Advertorial • 1 Framed Reprint • 100 Reprints• Full page $2,999 • 2 page $4,799

Spree homes • Marketplace • Dining guide

Formatted Special SectionsFormatted special sections will provide you with any or all of the following:

• Logo• Company name• Formatted layout• Address, city, state, zip• Phone, fax, email, web• Photo caption (maximum 15 words each

caption)• Advertorial may be written by staff writer

or client• Font size and style are pre-determined by

Buffalo Spree to accommodate special section layouts

• Word counts are approximate• Buffalo Spree will scale photo and copy

based on word count provided• Where more than one phone and address

applies please build into ad copy

“beSt oF” SquareS

Size Dimensions Rate1 Unit 2.4"w x 2.35"h $279

MARKETPLACE

Size 1x 3x 6x 9x 12x1/3 Page $1,265 $1,150 $995 $875 $7751/6 Page $ 695 $ 650 $550 $475 $4251/12 Page $ 425 $ 380 $350 $295 $2701/24 Page $ 295 $ 250 $225 $195 $175

SPREE HOMES

Size 1x 3x 6x 9x 12x1/6 Page Horizontal $549 $499 $449 $399 $349

• 50 words • Image: 2.25" x 1.5", 300 dpi • Headshot: 1" x 0.875", 300 dpi

Dining guiDe aDS - aDS will appear on Dining guiDe pageS

Size 1x 6x 12x1/6 Page Vertical $695 $595 $4951/6 Page Horizontal $695 $595 $4951/12 Page $495 $395 $295

enhanceD Dining guiDe liStingSPurchase an Enhanced Listing & receive the enhanced online Dining guide Free!

NEW! fromLooking to stand out in the Dining Guide

and increase your web presence?

• Includes logo• Highlighted restaurant listing• Address, phone, hours +

20 words of copy• Maximum logo size: 0.9375” width• Purchase 12x for $895

• Purchase 6x for $695• With any 12x display ad purchase,

receive an Enhanced Listing for only $447.50 per year - A 50% savings!

• Enhanced Dining Guide must be pre-paid in full.

Also includes:Enhanced Online

Listing FREE!

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Lorem ipsum dolor sit amet, Advertiser’s Name Here consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Ut wisi enim ad minim veniam.

ADVERTISER’S LOGO HERE

Place your photo caption underneath the photograph in this location.


ADVERTISER’S NAME HERESPECIALIST

Field of Study

123 MAIN STREET | WILLIAMSVILLE, NY 14221 | (716) 555-1234 WWW.YOURCOMPANY.COM | [email protected]

BUFFALO SPREE’S MEDICAL SPECIALTIES > > F I E L D O F S T U DYSPECIAL SPREE ADVERTISING SECTION

January 2012 www.buffalospree.com92

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BUFFALO SPREE’S MEDICAL SPECIALTIES > > F I E L D O F S T U DY

ADVERTISER’S NAME HERESPECIALIST

Field of Study

ADVERTISER’S LOGO HERE


123 MAIN STREET | WILLIAMSVILLE, NY 14221 | (716) 555-1234WWW.YOURCOMPANY.COM | [email protected]


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Advertiser’s Tagline HereAdditional information here



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SPECIAL SPREE ADVERTISING SECTION

January 2012 www.buffalospree.com90


91www.buffalospree.com January 2012

123 Main StreetWilliamsville, NY 14221

Phone: (716) 555-1234 • Fax: (716) 555-1234Website: www.yourcompany.comEmail: [email protected]

Name of Private School

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Photo captions here. Photo credits here.

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September 2012 www.buffalospree.com90


91www.buffalospree.com September 2012

123 Main StreetWilliamsville, NY 14221

Phone: (716) 555-1234 • Fax: (716) 555-1234Website: www.yourcompany.comEmail: [email protected]

Name of Private School

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September 2012 www.buffalospree.com92

This annual publication is an exciting exploration of the world of beauty. The Beauty Book features all the different ways women—and men—can look and feel their best, providing the perfect opportunity to showcase your products and services in a high-end context.

Distribution & DeadlineBuffalo Spree Beauty BookDistribution: 18,000To all Spree subscribers & a controlled circulation listPolybagged with the May 2013 edition of Buffalo Spree magazineDeadline: March 14, 2013All rates include full color.

The Beauty Book EventA rejuvenating evening of healthy living, beauty, fashion & shopping

Bringing Spree’s Beauty Book to life in the most perfect setting - the Buffalo & Erie County botanical gardensThursday, May 2, 2013 from 5:30 p.m. to 8:30 p.m.

Booth space: $500Includes: 1/12th prototyped identity ads in the May issue of Spree & the Beauty Book.Sponsorships available, ask your rep for details.

Buffalo Spree Beauty Book

Buffalo Spree presents “Refresh”


live area: 8" x 6"

trim size9" x 7"

2 page spread:18.25" x 7.25"

live area: 17" x 6" w/1" gutter

1/2 page vertical

3.875" x 6"

preMiuM poSitionS

Sizes RateBack Cover $2,199Inside Front Cover $1,499Inside Back Cover $1,499Pages 1-5 $1,199


Sizes Rate2 Page Spread $1,899Full Page $ 999 1/2 Page Vertical $ 599

Add 15% for any other guaranteed premium positions.

thingS we can’t reSiSt!

Includes RateImage, 5 words of text, address, phone & website.

$395 p/image w/out ad purchase

$195 w/ad purchase

comes to life

Spree’s Beauty Book

Refresh

The image-driven Holiday Shopping Guide celebrates the Western New York retail community. The guide features the finest in local boutiques and specialty retail items. There simply isn’t a better place to advertise during the holiday season.

Distribution & Deadlinebuffalo Spree holiday Shopping guideDistribution: 18,000To all Spree subscribers & a controlled circulation listDirect mailed week of ThanksgivingDeadline: October 3, 2013All rates include full color.

buffalo Spree holiday Shopping guide


live area: 7.5" x 7.5"

trim size8.5" x 8.5"

1/2 page vertical

3.625" x 7.5"

1/2 page horizontal7.5" x 3.625"

thingS we can’t reSiSt!

Includes RateImage, 5 words of text, address, phone & website.

$395 p/image w/out ad purchase

$195 w/ad purchase

preMiuM poSitionS

Sizes RateFront Cover $2,299Back Cover $2,199Inside Front Cover $1,499Inside Back Cover $1,499Pages 1-5 $1,199

Add 15% for any other guaranteed premium positions.


Sizes Rate2 Page Spread $1,899Full Page $ 9991/2 Page Horizontal $ 5991/2 Page Vertical $ 599

full page/full bleed 17.25" x 8.75"w/1” gutter

live area: 7.5" x 16"w/1" gutter

trim size17" x 8.5"

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buffalo Spree Medical resource guideThe Buffalo Spree Medical Resource Guide is WNY’s comprehensive community health guide. Written and edited by our experienced team of health and medical writers, the Medical Resource Guide offers important information about medical trends, preventative health care measures, and includes the only complete directory of WNY’s physicians and health care providers—all organized by specialty for easy use.

This year, the Medical Resource Guide will include DOs, DPMs, and an all-new dental section in addition to the comprehensive list of MDs, providing an even more important service for our readers.

Distribution, Demographics & Deadlinebuffalo Spree Medical resource guideDistribution: 18,000polybagged with June 2013 issue of Spree and mailed to all subscribers, key community partners & a controlled circulation list including:• Doctors’ offices• Dental offices• Hospitals• Medical facilities• Real estate offices• HR directors• Relocation packages

Deadline: April 4, 2013

• 92% of our readers have a college or post graduate education• 89% of our readers are between 25 - 64 years of age• 81% of our readers will purchase pharmaceuticals & prescription services in the next 12 months• 68% of our readers have income in excess of $75,000• 46% of our readers have income in excess of $100,000

The Medical Resource Guide reader is:• Concerned with health care and able to spend money on it• Highly educated and takes his/her health care very seriously• The decision maker of multi-generational needs• A health insurance member• Aware of nutritional importance• Aware of preventative and proactive care• Family oriented

*Statistics provided by our March 2012 CVC Audit and our September 2012 independent reader survey

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All rates include full color.preMiuM poSitionS

Size RateBack Cover $6,500Inside Front Cover $4,180Inside Back Cover $4,180Inside Back Cover & Adjacent Full Page $7,599

Add 15% for any additional guaranteed premium positions.


Size RateFull Page $3,5002/3 Page $2,7501/2 Page Horizontal $2,3751/2 Page Island $2,3751/3 Page Vertical $1,7001/3 Page Square $1,7001/4 Page $ 855


live area: 7" x 10"

trim size8.375" x 10.875"

1/2 page7" x 4.875"

1/3 page square

4.56" x 4.875"

2/3 page4.56" x 10"

1/3 pag


1/2 page island

4.56" x 7.44"

1/4 page3.375" x 4.875"

1/4 page3.375" x 4.875"

1/4 page3.375" x 4.875"

1/4 page3.375" x 4.875"

About Call LarryCall Larry is the imaginative consulting business run by our owner, guiding light, and chairman of fun Larry Levite. Now the same problem-solving pizzazz he has brought to 45 years in broadcasting and publishing can be yours.

Call Larry S T R A T E G I C A L L Y G U I D E D I M A G I N A T I O N

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716-783-9119 x2220 • [email protected]

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19 out of 20 readers enjoy local

entertainment 3-4 times a week.Photo courtesy of Shea’s Performing Arts Center

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The Playbills of Western New York & Rochester• Printing over 700,000 playbills and event programs annually• The median age of the theater attendee is 45• Over 92 productions and events

Buffalo Spree Publishing currently publishes playbills and programs for 20 of Western New york’s and greater rochester’s finest theaters, performing arts venues, and events, including:

Full season and per-show advertising opportunities Check with your ad rep for details

Rochester Playbills:• Rochester Broadway Theatre League (RBTL) • Geva Theatre Center• CenterStage at the Jewish Community Center• Garth Fagan Dance

• Shea’s Performing Arts Center • Buffalo Philharmonic Orchestra• Irish Classical Theatre

Company• The Kavinoky Theatre• Artpark• Allentown Art Festival

• UB Department of Music at Slee Hall

• Performing Arts Center at Rockwell Hall, Buffalo State

• MusicalFare Theatre• Secrets of Allentown• Curtain Up!

• Theatre of Youth• Nickel City Chef• Buffalo Spree’s Best of WNY• Buffalo Spree’s Girls Night Out• Buffalo Spree’s Bachelor

Auction

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*All subject to change

Events & Partner Sponsorship OpportunitiesBuffalo Spree Publishing facilitates the relationship between advertisers and readers through experiential marketing opportunities and special events. These opportunities extend beyond the printed page and enable direct connectivity with an exclusive and affluent readership.

We host unique events that celebrate all that WNY has to offer. Our events traditionally have between 500-800 attendees and are held at some of the most desirable venues in the area.

EVENT LIST:

February 22, 2013: Bachelor AuctionMARCH 20, 2013: Garden Party at Opening Night of PlantasiaAPRIL 25, 2013: Forever Young Health & Living ExpoMAY 2, 2013: RefreshJune 20, 2013: Best of WNYSEPTEMBER 26, 2013: Forever Young FavoritesOCTOBER 24, 2013: Forever Young Health & Living ExpoNOVEMBER 7, 2013: Girls Night Out

gold SponsorshipIn Magazine & All Spree Publications Benefits:Your logo on all event promotional ads & thank you adTo Include: • Buffalo Spree magazine, any applicable WNY

Playbills & Forever Young• Photo recognition in “Who Was There” event page

in issue of Spree following eventEvent Benefits:• Client Category Exclusivity• Table or Booth Space at event where applicable• Your logo on all event signage (Spree Provided)• 6 Patron tickets• Your logo on front cover of event program book• Half-page ad in event program book• Your logo to run on loop on all Flat Screen TV’s or

large Screens where applicable• Your logo on event video to be posted on Spree’s

Facebook page and website post event• Other Benefits:• Verbal & Logo recognition on all TV & radio used to

promote event where applicable• Skyscraper ad on Spree web site w/ automatic link

to sponsor website your month of choice• Your logo on all BuffaloSpree.com event promotional

ads• Your logo on all Spree e-blasts promoting event• Recognition in issue of SpreeView, the e-newsletter

of Buffalo Spree magazine• Recognition on event’s Facebook pageSponsorship Investment - $3,000

Platinum SponsorshipIn Magazine & All Spree Publications Benefits:Your logo on all event promotional ads & thank you adTo Include: • Buffalo Spree magazine, any applicable WNY

Playbills & Forever Young• Photo recognition in “Who Was There” event page

in issue of Spree following eventEvent Benefits:• Client Category Exclusivity• Table or Booth Space at event where applicable• Your logo on all event signage (Spree Provided)• Your banner prominently displayed at event (Client

Provided)• 10 Patron tickets• Your company name included on all press releases• Your logo on front cover of event program book• Full-page ad in event program book (premium

position based upon availability)• Full Frame Logo to run on loop on all Flat Screen

TV’s or large Screens where applicable• Your logo on event video to be posted on Spree’s

Facebook page and website post eventOther Benefits:• Verbal & Logo recognition on all TV & radio used to

promote event where applicable• Banner ad on Spree web site w/ automatic link to

sponsor website your month of choice• Your logo on all BuffaloSpree.com event promotional

ads• Your logo on all Spree e-blasts promoting event• Recognition in issue of SpreeView, the e-newsletter

of Buffalo Spree magazine• Recognition on event’s Facebook pageSponsorship Investment - $5,000

Platinum Sponsorship

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Photo Booth SponsorshipIn Magazine & All Spree Publications Benefits:Your logo on all event promotional ads & thank you adTo Include: • Buffalo Spree magazine, any applicable WNY

Playbills & Forever YoungEvent Benefits:• Your logo on photo strip for all photos taken

(dimesions 2”w x 1.5”h)• Table or booth space at event• 4 patron tickets• Your logo on front cover of event program book• Your logo to run on loop on all Flat Screen TV’s or

large Screens where applicable• Your logo on all event signage (Spree provided)• Your logo on event video to be posted on Spree’s

Facebook and website post event• Other Benefits:• Your logo on all BuffaloSpree.com event promotional

ads• Your logo on all Spree e-blasts promoting event• Recognition on event’s Facebook pageSponsorship Investment - $2,500one photo booth sponsorship per event

Custom Designed Sponsorships available to meet your specific needs—Ask your rep for details!

Swag Bag SponsorshipIn Magazine & All Spree Publications Benefits:Your logo on all event promotional ads & thank you adTo Include: • Buffalo Spree magazine, any applicable WNY

Playbills & Forever YoungEvent Benefits:• Company logo on est. 500 cloth shopping bags

distributed to the first est. 500 to the event (bag size - 13” x 15” x 10” ½”h)

• (one side only) ( your imprint size 5”w x 5”h ) (one color logo)

• Opportunity to include your marketing materials and or products in bags (Spree will pre-stuff for you)

• Table or booth space at event• 4 patron tickets• Your logo on front cover of event program book• Your logo to run on loop on all Flat Screen TV’s or

large Screens where applicable• Your logo on all event signage (Spree provided)• Your logo on event video to be posted on Spree’s

Facebook and website post eventOther Benefits:• Your logo on all BuffaloSpree.com event promotional

ads• Your logo on all Spree e-blasts promoting event• Recognition on event’s Facebook pageSponsorship Investment - $2,500maximum 2 sponsors / non competitive

Photo Booth Sponsorship

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Now in its 25th year of publishing, Forever Young is Western New York’s oldest senior publication. The only full color senior publication in Western New York, Forever Young has stayed true to the interests and concerns of Western New Yorkers over 50. With 40,000 copies of this full-color publication printed monthly, Forever Young covers both Erie and Niagara counties. The winner of 61 national awards for editorial and design excellence, Forever Young continually changes to keep up with the active 50-plus crowd. It consistently adds fresh content and exciting features including information on health care, fitness, eating well, theaters and culturals, dining, community events, bingo, recreation, and much more.

Demographics & Distribution• 71% of our readers purchase products or services from ads

seen in Forever Young on a regular basis• 65% of our readers travel 1-5 times a year for pleasure• 62% of our readers are between ages 55-75• 53% of our readers keep Forever Young for 2-3 weeks

Our readers are interested in:• Gardening• Home improvement• Senior housing• Health care• Nutrition and diet• Gifts for grandkids• Insurance and tax advising• Domestic and international travel• Computers and the Internet• Automobiles and accessories• Women’s & men’s apparel• Gaming—lottery, casino, racetrack, bingo, and other legal

gambling entertainment

Forever Young is distributed monthly and FREEto over 300 locations including:

• Wegmans supermarkets• Select Tops • Anderson’s • Dash’s Markets • Pine Pharmacy • Select Bagel Jay’s • Select CVS/Pharmacy Stores • Select Tim Hortons • Talking Leaves Books • Ted’s Hot Dogs • Area libraries, senior centers, and dozens of bingo locations

*Results of March 2012 CVC Audit

Forever Young Editorial & Sales CalendarJanuaryEditorial Focus: 25 Years of Forever YoungSpecial Section: Eye wear Fashion, etc.Focus on Health: National Eye Care MonthDeadline: December 13, 2012

FebruaryEditorial Focus: 14 Romantic Spots for

Unforgettable Evenings in WNY

Special Section: Travel for Seniors / ToursFocus on Health: National American

Heart MonthDeadline: January 22, 2013

MARCHEditorial Focus: A Pet Lover’s Guide to Caring

for Your Aging AnimalSpecial Sections: Home Repair & Spring Fix-Up Home Remodeling

& Readapting Fish Fry’sFocus on Health: National Kidney Disease

MonthDeadline: February 19, 2013

APRILEditorial Focus: Expo Highlights

Sr. Living & Retirement Summer Fitness Tips

Special Sections: Sr. Living & Retirement PharmaciesFocus on Health: Healthy AgingDeadline: March 19, 2013

MAYEditorial Focus: Find the Perfect Part-time JobSpecial Section: Gardening & Outdoor LivingFocus on Health: National Mental Health MonthDeadline: April 16, 2013

JuneEditorial Focus: Summer Festivals: Then &

NowSpecial Section: Farmers MarketsFocus on Health: National Men’s Health MonthDeadline: May 20, 2013

JulyEditorial Focus: National Ice Cream Month Running, Walking, Bicycling:

How to Start, What to Buy, Where to go

Special Section: Adaptive Equipment for Home & Auto

Focus on Health: National Skin Health MonthDeadline: June 18, 2013

auguStEditorial Focus: Let’s Grill! (recipes, ideas,

favorites)Special Section: Everything OutdoorsFocus on Health: Stay in ShapeDeadline: July 16, 2013

SEPTEMBEREditorial Focus: Senior Living Special

Choosing the right senior community, how to stay at home longer, how to move & prepare

Special Sections: Theatre Season Preview Forever Young Favorites

Deadline: August 20, 2013

OCTOBEREditorial Focus: Expo Eat Smart: How to Do it &

Enjoy it!Special Section: Diagnostic Imaging

& Preventative CareFocus on Health: National Breast Cancer

MonthDeadline: September 17, 2013

NOVEMBEREditorial Focus: Preserving Buffalo’s

Treasures: How You Can HelpSpecial Section: Holiday Concerts & ShowsFocus on Health: National American Diabetes

Month Selecting your HMO ProviderDeadline: October 22, 2013

DECEMBEREditorial Focus: Making a Difference: WNY’s

Everyday Heroes & Volunteer Organizations

Special Section: Dental SpecialtiesFocus on Health: Cold Flu season protectionDeadline: November 18, 2013

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*All subject to change


Size 1x 3x 6x 9x 12xFull Page $1,999 $1,799 $1,699 $1,599 $1,4993/4 page $1,599 $1,499 $1,299 $1,199 $1,1291/2 page $1,199 $1,099 $ 999 $ 959 $ 8993/8 page $ 799 $ 699 $ 599 $ 549 $ 4991/4 page $ 599 $ 559 $ 529 $ 499 $ 4491/6 page $ 499 $ 449 $ 400 $ 349 $ 3001/8 page $ 379 $ 339 $ 300 $ 279 $ 2491/16 page $ 249 $ 229 $ 199 $ 179 $ 149

Forever Young Rate Card & Size SpecificationsAll rates include full color.

CLASSIFIED/COMPANION CORNER

In Column Display Classified: 1.8” w x # of inches high$36.95 per inch $4.95 per line

Companion Corner$11.50 for 25 words$.30 for each additional word$5.25 additional to include a photo

coupon unitS

Size p/unit p/month1 Unit - 1/12 $1992 Unit - 1/6 V $3492 Unit - 1/6 H $349

3/47.25" x 11.125"

1/6 v 2.25" x 8.275"1/2 h 9.75" x 5.45"

3/8 h 7.25" x 5.45"

1/8 v 2.25" x 5.45"

1/2 v 4.75" x 11.125"

3/8 v 4.75" x 8.275"

1/8 h4.75" x 2.6"

full page9.75" x 11.25"

1/4 h 9.75" x 2.6"

1/4 sq4.75" x 5.45"

1/6 h7.25" x 2.6" 1/16

coupon1 unit

3.2" x 3.3"

coupon1 unit

1/162.25" x 2.6"

coupon2 unit

3.2" x 6.65"

coupon2 unit

coupon2 unit

6.475" x 3.3"

all new 2013 aD buy incentive

• Purchase a 1/4 page 6x or more receive a 1/2 page 1x FREE

• Purchase a 1/2 page 6x or more receive a full page 1x FREE

• Purchase a 1/6 page 6x or more receive a 1/4 page 1x FREE

preMiuM poSitionS

Size 1x 3x 6x 9x 12xBack Cover $2,999 $2,799 $2,699 $2,599 $2,399Inside Front Cover $2,399 $2,299 $2,199 $2,099 $1,899Inside Back Cover $2,399 $2,299 $2,199 $2,099 $1,899

Add 15% for all other guaranteed premium positions.

ALL NEW INCENTIVEFOR 2013

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2014 Forever Young Senior DirectoryThe Forever Young Senior Directory is a full-color annual resource guide that helps readers locate organizations and businesses that provide services, goods, and assistance to seniors in Erie and Niagara Counties.

20,000 Forever Young Senior Directories will be distributed FREE to more than 150 businesses, retirement communities, senior centers, physicians’ offices, offices of the aging, and pharmacies throughout Erie and Niagara counties in late January.

The major objective of the directory is to facilitate communication between seniors interested in services available to them and the businesses and organizations that provide them.

As an advertiser who would like to capture the 50-plus market, you won’t want to miss being a part of this complete resource guide to the senior community. It is a service directory that will be kept and used all year long.

Deadline: December 5, 2013All rates include full color.

preMiuM poSitionS

Size RateBack Cover $2,999Inside Front Cover $2,599Inside Back Cover $2,599


Size RateFull Page $1,9991/2 Page Horizontal $1,3991/2 Page Vertical $1,3991/4 Page $ 9991/8 Page $ 599Business Card $ 229

enhanceD liSting

Size RateBy Category $299

Enhanced listing includes highlighted shadow box and 50 words of copy to describe your business. Listing also includes category listing(s), company name, address, city, state, zip, phone, and website.Ask your rep for details.

• Add 15% for any other premium position• All ads include a categorized listing to include name, address, city, state, zip,

phone, fax, web, email, and a line of copy in listing to (ex): “see ad on page 12”• Advertiser listings will be bold and in color• Receive 50 copies for your company distribution with purchase of a full page ad

Full page7.5" x 10"

1/2 page horizontal7.5" x 4.9375"

1/4 page3.625" x 4.9375"

1/2 pag


1/8 page3.625" x 2.375"

Business card 3" x

1.75"

With the purchase of a ½ page or larger, receive an enhanced

listingFREE!

www.foreveryoungwny.comFor full web exposure on every page ask your rep for details.

Size Dimensions Rate p/monthBanner ad 728 x 90 pixels $400Island 300 x 250 pixels $300Skyscraper 160 x 600 pixels $250Video $400

Ask your rep for details on advertising on our all

new website.

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2013 Forever Young Health & Living ExposThursday, April 25, 20139 a.m. – 2 p.m.Michael’s Banquet FacilityHamburg, NY

Thursday, October 24, 20139 a.m. – 2 p.m.Classics V Banquet CenterAmherst, NY

Two Direct Business-to-Consumer Opportunities You Won’t Want to Miss!• Mature living options• Health and medical providers• Screening and testing providers

• Blood pressure• Diabetes• Hearing• Heart• Osteoporosis

• Financial • Real estate• Garden • Home services• Travel • Golf• Moving and packing• And so much more!

Booth Space: 8' x 8'includes: dividing drapes, 6' skirted table and 1 chair

$395 single booth per expo$695 double booth per expo$30 per booth for electricity

Presenting Sponsorship• Sponsorship exclusivity in your business field• Double booth with electricity • Logo on all promotional materials as sponsor• Logo in all print and broadcast ads to include:

• Buffalo Spree magazine• Forever Young• Playbills• TV ads, etc.

• Logo on Forever Young website as sponsor with link to your web site

• Name recognition as presenting sponsor on all television advertising

• Speaker space at event• Total Investment: $4,000 per expo

gold Sponsorship• Sponsorship exclusivity in your business field• Single booth with electricity • Logo on all promotional materials as sponsor• Logo in all print and broadcast ads to include:

• Buffalo Spree magazine• Forever Young• Playbills• TV ads, etc.

• Logo on Forever Young website as sponsor with link to your web site

• Name recognition as presenting sponsor on all television advertising

• Total Investment: $2,750 per expo

Forever Young Health & Living Expo Sponsorships

Speaker SponsorshipOpportunity for speakers to give presentations at the Expo!• 15 minute presentation to a captive audience• A designated area roped off for your presentation• Chairs for attendees—pre-reservation for up to 20• A single booth at the expoTotal Investment: $995 per expo

Event bag sponsorship.$2,500 Includes 500 bags & booth

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Custom sponsorships also available—

ask your sales rep for

details!

www.buffalospree.comOur redesigned website is updated with new blog posts and other fresh content every single day. It also has a comprehensive dining guide, a full calendar of Western New York events, and our Best Of and Top Doc lists, as well as other resources. Our site receives an average of 62,000 views and an average of 24,000 unique users monthly, with visitation increasing steadily each month. The Buffalo Spree website is the perfect way to enhance your business’s presence in Western New York.

For full web exposure on every page ask your rep for details!

Size Dimensions Rate p/monthBanner ad 728 x 90 pixels $400Island 300 x 250 pixels $300Skyscraper 160 x 600 pixels $250Video $400Spree Insider $1,000E-Blast 600 x 300 pixels $500

Blitz is Buffalo Spree Publishing’s solution to all your promotional needs. From customized tote bags and eco-friendly water bottles to branding and graphic design services, Blitz has exactly what you need to increase your presence in the community. Whether your goal is to create new business or to maintain relationships with your clients, Blitz is there for you every step of the way. We offer over 750,000 products from over 3,500 suppliers.

Member of The Advertising Specialty Institute

Certified advertising specialty professionals.

graphic Design• Logos• Brochures• Identity packages• Presentation folders• Billboards• Posters• Package design• Label design• And more

Print• Brochures• Presentation folders• Mailers• Catalogs• Menus• Identity packages

- Letterhead - Envelopes - Business cards

• Annual reports• Newsletters• Labels• Magazines• And much more

Promotional Products We have over 750,000 products in almost every category you can imagine, including:• Mugs• Pens• Apparel (t-shirts, polo shirts,

caps, outerwear and much more)

• “Green” products• Tote bags• Stainless steel water bottles• Spa products (robes, slippers,

lip balm, hand sanitizer, mints)• Thousands more

Direct Marketing• Direct mail• Database procurement for

your targeted market• Email marketing• Point of sale

Packaging• Labels• Cartons• Custom product design

Photography• Product• Event• Company portfolio (employee,

interior and exterior shots)

Branding• Company• Product

Trade Shows & Events• Display booths• Direct marketing to

show attendees• Promotional handouts

“The most dynamic custom publishing in Western New York.” FY

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For full web exposure on every page ask your rep for details!

Ask your rep for details

on web advertising.

electronic guidelines & Size Specs For all productsbuFFalo Spree Magazine

Size Dimensions (w x h)Full Page w/ bleed 8.625" x 11.125"Full Page (live area) 7" x 10"2/3 Page 4.56" x 10"1/2 Page Horizontal 7" x 4.875"1/2 Page Island 4.56" x 7.44"1/3 Page Vertical 2.187" x 10"1/3 Page Square 4.56" x 4.875"1/6 Page Vertical 2.187" x 4.875"1/6 Page Horizontal 4.56" x 2.3125"1/4 Page (4 to a page) 3.375" x 4.875"Trim size: 8.375" x 10.875"

MarketplaceSize Dimensions (w x h)1/3 Page 2.25" x 9.75"1/6 Page 2.25" x 4.75"1/12 Page 2.25" x 2.25"1/24 Page 2.25” x 1"

Dining guideSize Dimensions (w x h)1/6 Page Vertical 2.187" x 4.875"1/6 Page Horizontal 4.56" x 2.3125"1/12 Page 2.187" x 2.34"

PLAYBILLSSize Dimensions (w x h)Full Page w/ bleed 5.75" x 8.75"Full Page (live area) 4.5" x 7.5"1/2 Page Horizontal 4.5" x 3.625"1/2 Page Vertical 2.125" x 7.5"1/4 Page Horizontal 4.5" x 1.687"1/4 Page Vertical 2.125" x 3.625"1/8 Page 2.125" x 1.687"Trim size: 5.5" x 8.5"

buFFalo Spree holiDay Shopping guiDeSize Dimensions (w x h)2 Page Spread w/bleed 17.25" x 8.75"2 Page Spread (Live Area)(1" center gutter) 16” x 7.5” Front Cover 8.75" x 8.75"Full Page w/bleed 8.75" x 8.75"Full Page (live area) 7.5" x 7.5"1/2 Page Vertical 3.625" x 7.5"1/2 Page Horizontal 7.5" x 3.625"Trim size: 8.5" x 8.5"

buFFalo Spree beauty bookSizes Dimensions (w x h)2 Page Spread w/bleed 18.25" x 7.25"2 Page Spread (Live Area)(1" center gutter) 17" x 6"Full Page w/bleed 9.25" x 7.25"Full Page (Live Area) 8" x 6"1/2 Page Vertical 3.875" x 6"Trim size: 9" x 7"

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ACCEPTABLE FILEFORMAT:

PDF ONLY

Supply ad material or agency ready ads by:• CD• email: production@

buffalospree.com

All agency ready ads must be accompanied by a full color hard copy

Required resolution: 300 dpi

Photo guidelines (when suppling ONLY photos and ad copy-not agency ready ads)• jpg • tif • 300 dpi

buFFalo Spree MeDical reSource guiDeSize Dimensions (w x h)Full Page w/ bleed 8.625" x 11.125"Full Page (live area) 7" x 10"2/3 Page 4.56" x 10"1/2 Page Horizontal 7" x 4.875"1/2 Page Island 4.56" x 7.44"1/3 Page Vertical 2.187" x 10"1/3 Page Square 4.56" x 4.875"1/4 Page (4 to a page) 3.375" x 4.875"Trim size: 8.375" x 10.875"

Forever young Senior DirectorySize Dimensions (w x h)Full Page (live area) 7.5" x 10"1/2 Page Horizontal 7.5" x 4.9375"1/2 Page Vertical 3.625" x 10"1/4 Page 3.625" x 4.9375"1/8 Page 3.625" x 2.375"Business card 3" x 1.75"Trim size: 8.5" x 11"

Forever youngSize Dimensions (w x h)Cover Strip 9.75" x 1.5"Full Page 9.75" x 11.25"3/4 Page Vertical 7.25" x 11.125"1/2 Page Vertical 4.75" x 11.125"1/2 Page Horizontal 9.75" x 5.45"3/8 Page Vertical 4.75" x 8.275"3/8 Page Horizontal 7.25" x 5.45"1/4 Page Square 4.75" x 5.45"1/4 Page Horizontal 9.75" x 2.6"1/6 Page Vertical 2.25" x 8.275"1/6 Page Horizontal 7.25" x 2.6"1/8 Page Vertical 2.25" x 5.45"1/8 Page Horizontal 4.75" x 2.6"1/16 Page 2.25" x 2.6"

coupon units Size Dimensions (w x h)1 Unit - 1/12 Page 3.2" x 3.3"2 Unit - 1/6 Page Vertical 3.2" x 6.65"2 Unit - 1/6 Page Horizontal 6.475" x 3.3"

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Buffalo Spree Publishing, Inc. 100 Corporate Parkway, Suite 220, Buffalo, NY 14226 Phone: 716-783-9119 Fax: 716-783-9983 www.buffalospree.com

585 Publishing Rochester Division 100 Allens Creek Road, Rochester, NY 14618 Phone: 585-413-0040 Fax: 585-413-0296 www.585publishing.com

overview 2013 media kit

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