t+l media kit - burdaburda.in/images/mediakits/t+l media kit-usd.pdf · 2018-08-31 · t+l media...

T+L is the preeminent voice for the sophisticated, insatiable traveler, serving up expert advice, and the most immersive, inspiring travel and lifestyle content anywhere.

We capture the pure joy of discovering the pleasures this world has to offer—from art and design, shopping and style, to food and wine. Whether the experience is in print or digital, T+L offers compelling reasons to get up and go.

TRAVEL + LEISUREMISSION STATEMENT

Magazine Digital Tablet Events

T+L MEDIA KIT

T+L MEDIA KIT

BRAZIL

ROMANIA

POLAND

CZECH REP.UKRAINE

KAZAKHSTAN

TURKEY

RUSSIA

INDIATHAILAND

HONG KONG

TAIWAN

FRANCEUSA

UK

SINGAPORE/MALAYSIA

SPAIN/PORTUGAL

C3 AGENCY SEVEN

HUBERT MEDIA GERMANY

Magazine Digital Tablet

OverviewBURDA INTERNATIONAL

GLOBAL EDITIONS

JOURNEY OF CONTENT

MONTHLY CONNECTION BY NUMBERS

THE STRATEGIC LANDSCAPE OF THE HUBERT BURDA MEDIA GROUP

10,440employees

60 millionpaying consumers

550media products

174 million users

20countries

33,000 advertising clients

T+L MEDIA KIT



GLOBAL EDITIONS

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► Successful and Affluent

► Luxury Brand Client

► Socially Active

► Health and Fitness Conscious

► Entrepreneur/CEO Level

► Deep interest in art, food, wine and culture

► Owns multiple properties, cars

► Has a young family

► Tech-Savvy

► Ardent Shopper

► Well travelled

► Top-tier member in hotel and airline loyalty programmes

► Well educated

THE T+L READER AT A GLANCEA discerning traveller looking for authentic and engaging experiences



GLOBAL EDITIONS

JOURNEY OF CONTENT


THE MAGAZINE

PRINT CIRCULATION148,000

E-EDITION289,500DIGITAL AUDIENCE

REACH

450,000

INDIA’S BEST AWARDSThe country’s largest reader’s choice awards in travel and hospitality polled over 4 months and celebrated at a gala attended by foreign dignitaries and leaders from the corporate and service industries.

EVENTS

T+L MASTERCLASSESA unique concept where we bring together HNIs to experience the brand in an exclusive setting. An invitation-only event, it provides access to field experts and involves a 30- to 45-day campaign spanning print, digital, and social media.

T+L’S EXCLUSIVE PARTNERSHIP WITH AMERICAN EXPRESS INDIA GUARANTEES...

Each month every AMEX card member in India receives the T+L tablet edition

Every month the entire AMEX Platinum customer base receives T+L in print

T+L reaches 11,000 High-Net-Worth Indians every day

Travel+Leisure India & South Asia has a strategic alliance with JET AIRWAYS, offering an exclusive subscription offer in all copies of Travel+Leisure India & South Asia edition available in business class on over 550 flights (including domestic and international services).

Founded by Anirudh Gupta and Michael Lyngdoh, Tripoto is a social platform that hosts travel blogs by 2.2 Million active users from around the world who share and discover real and actionable travel stories and over 250,000 itineraries. T+L has a strategic alliance that gives our partners access to Tripoto’s user base of over 2 Million.

Travel + Leisure India & South Asia is placed in the Business Class of all SIA flights (105 weekly) between India and Changi International Airport. The E-Edition of the magazine is available to all passengers on KrisWorld App (with 1 mn. downloads). T+L is also placed at Changi Terminal 2 & 3 Business Lounges .

Travel + Leisure India & South Asia is available in SilverKris Lounge at Terminal 3 of Indira Gandhi International Airport, Delhi, and all Plaza Premium lounges nationally.

100,000EDM DATABASE

T+L MEDIA KIT



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T+L INSIDERS

Le Mathis Bar is where you would want to stop after a long day of exploring and shopping at Champs-Elysees. —KESHAV SURI, THE LALIT SURI HOSPITALITY GROUP

AUDIENCE

ADULTS 600,000+

MEN 55% WOMEN 45%

Age 25-35 20% 35-45 45% 45-55 25% 55+ 10%

MEDIAN AGE: 42

Marital Status MARRIED 62%

Education

GRADUATED COLLEGE + 95%

Occupation

PROFFESIONAL/CEO/FOUNDER/COMPANY HEAD 50%

SENIOR/TOP MANAGEMENT 15%

BUSINESS OWNERS 35%

Household Income `2,50,000+ 20%

`5,00,000+ 45%

`7,50,000+ 25%

`1 CRORE+ 10%

Net Worth

`2 CRORE+ 25%

`5 CRORE+ 40%

`8 CRORE+ 35%

READER PROFILEOUR READERS BY NUMBERS

READER PROFILEWOMENMEN

55%

45%

MARRIED

62%

GRADUATED COLLEGE +

95%

OCCUPATION

50% 35% 15%

PROFESSIONAL/CEO/FOUNDER/COMPANY HEAD

BUSINESS OWNERS

SENIOR/TOP MANAGEMENT

T+L MEDIA KIT

WORLD’S MOST INFLUENTIAL TRAVEL MAGAZINE

Audience: 300,000+Including American Express premium cardmembers in India.

Edit Calendar 2018TRAVEL + LEISURE IS THE PREEMINENT VOICE FOR THE SOPHISTICATED TRAVELLER

Editorial subject to change. iPad launches are one week prior to on sale dates.

FOR INFORMATION/BOOKINGS PLEASE CONTACT

SANJIV BISARIA VICE PRESIDENT-INTERNATIONAL SALES, BURDA MEDIA INDIA PRIVATE LIMITED +91 9811562019

email: [email protected]

SIZE OF ADVERTISEMENT

FULL PAGE

HALF PAGE

ONE THIRD PAGE

DOUBLE PAGE

NORMAL CARD RATES (USD)

7700

4900

3500

14400

DISCOUNTED PACKAGES AVAILABLE!

// WHERE TO GO IN 2018Plus: Australia, New Zealand and South Pacific

// ROMANTIC TRAVELPlus: Europe Special

// FAMILY SPECIALPlus: Boutique Resorts and Hotels Guide

A spotlight on Integrated Resorts, Amusement and Theme Parks

// THE COOL GUIDE TO SUMMER DESTINATIONSPlus: Business and Leisure Guide to Africa

JAN

F E B

MAR

APR

// WELLNESS SPECIALPlus: Top Food Destinations

// THE INDIA ISSUEPlus: Safari special

Special Edition Weddings & Honeymoons

// ANNIVERSARY ISSUEPlus: Winter Escapes to Book Now

// FESTIVE ISSUESpotlight: Middle EastPlus: Singapore Special

JU L

AUG

S E P

// THE HOTELS ISSUEThe Glamour and Style Special

// THE PARTY ISSUEPlus: Hot and Cold Destinations

NOV

D E C

O C T

// ASIA SPECIALPlus: Business Travel Guide

Exclusive: International Shopping Guide

JUN

// AMERICAS ISSUEA spotlight on the CaribbeanMAY

T+L MEDIA KIT



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PRINT INNOVATIONS

MAGNUM GUIDESMAGNUM: OVERVIEW AND BENEFITS

VALUE US$100,000

• Adaptable template to produce country, region or city specific product

• Comprehensive, bespoke content produced by our expert travel team

• Long gestation period & shelf life• Collectible, premium production values• Wide breadth of coverage• Reader friendly = high engagement• Full digital and social integration

WEDDINGS & HONEYMOONSFREQUENCY 1x

RATE $7,700 USD

INTERNATIONALSHOPPING GUIDE

FREQUENCY 1xRATE $7,700 USD

THE SINGAPORE GUIDEFREQUENCY 1x

RATE $7,700 USD

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TRAVEL + LEISURE IS THE LEADER AT NEWSSTANDS▶ Print distribution with Living Media India Ltd

▶ Network extends across India’s top 60 cities and towns

▶ 2000+ key retail spaces

▶ 30 prominent airport sites

▶ 80 key national bookstores

▶ Vendor partnership programme that ensures visibility

▶ Placed in India’s premier hotels, spas and lounges

▶ Promoted heavily on all leading digital newsstands

RECENT NEWSSTAND ACTIVITY

▶ Extra facings & Display Stands

▶ 22 Crossword Stores Pan India

▶ Landmark Stores Mumbai & Bangalore

▶ Xpress Books 5 Terminals Mumbai Domestic/International

Airports and WH Smith, Relay and Higginbothams stores

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DOWN TIME• Come back to website for

longer reads.• App on tablet and smartphone

for trends and updates.• Engaged.

TOUCH TIME• Physical engagement–

living the brand.• Face-to-face through

live events.

24-HOUR 360˚ ENGAGEMENT

CATCH-UP TIME• Morning hours.• Exclusive to

smartphone use.• Search for short

bytes in newsfeed.• Social Media

access for quick updates/news.

FOCUS TIME• Daytime hours. Customer

knows what they want and how to get it.

• Access through website.• Simultaneous access to

social media on smartphone.• Print.• App for trends and updates. • Lunchtime scrolling.• Receptive to events.

T+L MEDIA KIT



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JOURNEY OF CONTENT


JOURNEY OF CONTENTCruising in Asia, a case study

TABLET

Full screen video play on click

PRINT

WEB

► 24 hours in Hong Kong► Highlights from the latest cruise liners► 10 best cruising comforts to look for

All Aboard! #CruisinginAsia #FineDiningatSea #Bangkok@6am

INSTAGRAMFACEBOOKDo you fancy cruising around Asia in luxury and style, and with all thinkable creature comforts? We sure do! #CruisinginAsia

EVENTS

Exclusive consumer and trade events

T+L MEDIA KIT



GLOBAL EDITIONS

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25%Homepage

75%Article Page

Social media shares and likes

*Typical percentage of modern content-driven websites

Google Search

referrals

“Dark Social” referrals

Mails, Messenger

PREMIUM CONTENT = PREMIUM ENGAGEMENTContent sites are entered predominantly through the side door: The article is the new homepage.

T+L MEDIA KIT



GLOBAL EDITIONS

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DIGITAL ENGAGEMENTWEB• MOBILE-FRIENDLY• HIGHLY ENGAGING

CONTENT• SPECIAL THEMES EVERY

MONTH• MONTHLY FOCUS ON AN

INDIAN STATE• DIGITAL-EXCLUSIVE

CONTENT• VIDEOS

SOCIAL• REGULAR UPDATES• SOCIAL-FIRST CONTENT

APPROACH• TRENDING HASHTAGS• ENGAGING POSTS• CONTESTS AROUND

COVER PERSONALITY• DESTINATION TRIVIA

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LISTENING AND MEASUREMENTWe engage customers with a responsive philosophy. Users now expect brands to listen and react, to be part of relevant travel and luxury conversation.

LISTENING *Monitoring of suitable topics, upcoming

trends and ongoing conversations

RESPONSIVE CONTENT *Content tailored to existing conversations and

trends draws more real user engagement

T+L MEDIA KIT



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WORKING WITH A BLUE-CHIP CUSTOMER BASEClients that trust our understanding of how to engage

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2018 RATES

T+L INSIDERS

I love the unending blue of the Loch Ness cruise in Scotland. —FARAH KHAN, FILMMAKER

COVERS

INSIDE FRONT OPENING DOUBLE PAGE SPREAD

$15,000

INSIDE BACK COVER $9,000

OUTSIDE BACK COVER $12,500

INSIDE

DOUBLE SPREAD $14,400

BRANDED CONTENT FULL PAGE $8,200

FULL PAGE $7,700

1/2 PAGE $4,900

1/3 PAGE (COLUMN) $3,500

PLEASE NOTE: Circulation includes the print and digital editions of the Magazine. Qualified full-run advertisements will run in both editions.

ISSUE ORDER/MATERIAL CLOSING

JANUARY 12/19

FEBRUARY 01/19

MARCH 02/19

APRIL 03/19

MAY 04/17

JUNE 05/19

JULY 06/19

AUGUST 07/17

SEPTEMBER 08/19

OCTOBER 09/18

NOVEMBER 10/19

DECEMBER 11/19

NOTE: AD CLOSE + MATERIAL CLOSE ARE THE SAME DATE. Tablet launches are one week prior to on sale dates. Edit subject to change, close/on sale dates subject to change.

PUBLICATION AND CLOSING DATE

T+L MEDIA KIT



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2018 AD SPECIFICATIONS

STANDARD UNITS

Full Page (Non Bleed) 180 MM X 250 MM

Full Page (Bleed) 205 MM X 273 MM

Double Spread (Non Bleed) 380 MM X 250 MM

Double Spread (Bleed) 410 MM X 273 MM

Half Page Horizontal (Non Bleed) 120 MM X 180 MM

Half Page Horizontal (Bleed) 135 MM X 205 MM

Half Page Vertical (Non Bleed) 80 MM X 250 MM

Horizontal Strip (Non Bleed) 55 MM X 180 MM

Single Column Vertical (Non Bleed) 55 MM X 250 MM

Reverse Gatefold (Bleed) 407 MM x 273 MM

NOTEFor bleed ads allow 3-mm bleed margin after cut mark on all sides.The live matter should be well within 5 mm from the trim size.Gutter – 8 mm (4 mm on each page) only for live matter in double spread ADS.

MATERIAL NEEDED FOR REPRODUCTIONDigital file in EPS/PDF format. Files containing high resolution images minimum in 300 DPI printable size.All links should be in CMYK mode and font should be embedded with the file.

INDIATravel + Leisure India & South AsiaBurda Media India Private Limited, 378-379, 2nd Floor, Udyog Vihar-Phase-IV, Sector 18,Gurugram, Haryana 122015+91 124 3083500www.burda.in

PUBLISHING DIRECTORSimon [email protected]

DIRECTORParineeta [email protected]

INTERNATIONALVice President-International SalesSanjiv Bisaria+91 [email protected]

FRANCE/LUXEMBOURGMarion Badolle-FeickTel: +33 1 72 71 25 24,[email protected]

ITALYMariolina SiclariTel: +39 02 91 32 34 66,[email protected]

GERMANYVanessa von MinckwitzTel: +49 89 92 50 35 32,[email protected]

Michael NeuwirthTel: +49 89 92 50 36 29,[email protected]

AUSTRIA/SWITZERLANDGoran Vukota, Tel: +41 44 81 02 146,[email protected]

UK/IRELANDJeremy ButchersTel +44 20 3263 [email protected]

CANADA/MEXICOSalvatore ZammutoTel: +1 212 884 48 24,[email protected]

USARichard [email protected]

MIDDLE EASTRahul ShivaprakashTel: +9714 425 [email protected]

AUSTRALIACharlton D’SilvaTel: +61 2 9252 [email protected]

CONTACTS

t+l media kit - burdaburda.in/images/mediakits/t+l media kit-usd.pdf · 2018-08-31 · t+l media...

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