Different modes work together to create a seamless experience and are presented with a similar tone and style that reinforces the brand’s core message.

Advertising Sales Promotion PR Direct Marketing Social Media Online Communications

 Based on a strategic understanding of the product and market. This includes changes in technology & buyer attitudes and behavior

What is the tournament, when, where, why?

How should the tournament be conducted?

How will you sell tickets?

 Increasingly, brands are seen as indivisible from the vision, capabilities, personality and culture of the corporation.

What vision do you have for the tournament?

What kind of attitude should it have?

 is the logo, corporate identity, tagline, style and core message of the brand.

Logo Slogan Main message

includes all modes of advertising, marketing, and online communications including social media.

How will we advertise the tournament? Print Ads? Commercials? Social Media? How?

trade promotions; consumer promotions; personal selling, database marketing, and customer relations management; public relations and sponsorship programs.

Promotions? Sponsors?

software that enables the tracking of customer behavior and campaign effectiveness. This includes customer relationship management (CRM) software, web analytics, marketing automation and inbound marketing software.

How will you track everything? Paper? Microsoft Access? Microsoft Excel?

Devise your own IMC plan for the Dodgeball tournament.