internet marketing presentation by webtalent
DESCRIPTION
This is the presentation we used at Harrisburg Area Community College. The topic discussed was "Things to consider before building a website". We wanted to share a holistic approach to web site planning and implementation.TRANSCRIPT
![Page 1: Internet Marketing Presentation by WebTalent](https://reader033.vdocument.in/reader033/viewer/2022060106/545037ebaf795993468ba679/html5/thumbnails/1.jpg)
Things To Consider When Building A Website
By Oliver Feakins
![Page 2: Internet Marketing Presentation by WebTalent](https://reader033.vdocument.in/reader033/viewer/2022060106/545037ebaf795993468ba679/html5/thumbnails/2.jpg)
•Founded in 2006•Based in Lancaster, PA
•Boutique Style Firm•5 Employees
•Experts in Web Site Design, Social Media, Web Site Promotion/SEO, Online PR
Management•Diverse Backgrounds
![Page 3: Internet Marketing Presentation by WebTalent](https://reader033.vdocument.in/reader033/viewer/2022060106/545037ebaf795993468ba679/html5/thumbnails/3.jpg)
10 Things to Consider
• Site’s Purpose• Target Market• Cost/Time/Resources• Monetization/ROI• Traffic Sources/SEO
• Benchmark/Analytics• Hosting• Programming • Design/Branding• Working With A Web
Design Firm
![Page 4: Internet Marketing Presentation by WebTalent](https://reader033.vdocument.in/reader033/viewer/2022060106/545037ebaf795993468ba679/html5/thumbnails/4.jpg)
What Is Your Site’s Mission/Purpose
•To inform users
•Generate potential sales leads
•To directly sell items or services
•To engage a community
•All of the above
•NONE of the above
![Page 5: Internet Marketing Presentation by WebTalent](https://reader033.vdocument.in/reader033/viewer/2022060106/545037ebaf795993468ba679/html5/thumbnails/5.jpg)
Define Your Target Market / Users
•User demographics
•Industry Standard
•Study Competitors
•Lead and Innovate
![Page 6: Internet Marketing Presentation by WebTalent](https://reader033.vdocument.in/reader033/viewer/2022060106/545037ebaf795993468ba679/html5/thumbnails/6.jpg)
Define Reasonable Expectations
•Cost$100-$100,000
•Time needed1 day – 8 months
•Resources needed•Technology
•Design
•Internet Marketing
•Legal
•Capital
![Page 7: Internet Marketing Presentation by WebTalent](https://reader033.vdocument.in/reader033/viewer/2022060106/545037ebaf795993468ba679/html5/thumbnails/7.jpg)
Site Monetization/ROI
E-Commerce
Lead Generation
Affiliate Marketing
Advertising/Branding
Service Based
![Page 8: Internet Marketing Presentation by WebTalent](https://reader033.vdocument.in/reader033/viewer/2022060106/545037ebaf795993468ba679/html5/thumbnails/8.jpg)
Traffic Sources (My Favorite)
• Search Engine Optimization (SEO)
• Social Media Marketing
• Pay Per Click Marketing
• Affiliate / Banner Advertising
• Email Marketing
• Offline Marketing (Press releases, TV, Radio)
![Page 9: Internet Marketing Presentation by WebTalent](https://reader033.vdocument.in/reader033/viewer/2022060106/545037ebaf795993468ba679/html5/thumbnails/9.jpg)
Benchmarks ROI
• Need to determine “Conversion”
• Determine “Cost Per Conversion”
• Track Visits, page views, conversions and costs
• Use Analytics software and conversion tracking software
![Page 10: Internet Marketing Presentation by WebTalent](https://reader033.vdocument.in/reader033/viewer/2022060106/545037ebaf795993468ba679/html5/thumbnails/10.jpg)
Hosting
•Domain management
•Constant uptime
•24/7 technical support
•Clean C-Block
•Unique IP address
Recommend: Go Daddy, Register.com and 1&1.com
![Page 11: Internet Marketing Presentation by WebTalent](https://reader033.vdocument.in/reader033/viewer/2022060106/545037ebaf795993468ba679/html5/thumbnails/11.jpg)
Programming
•Many Different Languages
•PHP, HTML,ASP,PERL
•Use Common Languages
•Blogs, Databases, CMS
•On shore / Off shore
•Make Sure You Spec Out Your Site In Great Detail
![Page 12: Internet Marketing Presentation by WebTalent](https://reader033.vdocument.in/reader033/viewer/2022060106/545037ebaf795993468ba679/html5/thumbnails/12.jpg)
Web Design/Branding
•May need to be done by a separate agency
•Corporate Branding should be done prior to building a site
•Do not underestimate the importance of a corporate identity
• Site should be clean, clear with good use of space
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Conclusion
•Don’t underestimate the power of the web as a marketing tool
•Spend the time and money necessary to build an effective website
•Once site is launched, Continue to improve, update and build traffic
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Thank You!
Oliver Feakins
President
WebTalent SEO
http://www.webtalentseo.com
877-496-3327