introducing innovare - front-end of innovation research and consulting


Innovare is a research company

And an innovation process company

Our Focus - the front-end of innovation

Expertise – discovery research, team facilitation, process consulting, and training

Approach - customer-centered innovation

Introducing InnovareIntroducing Innovare


Innovare, Inc. Innovare, Inc. –– The CompanyThe Company

• Don Ross founder and primary consultant

• 13th year of operation - Incorporated 1999

• 6 virtual team members available as needed

• Average of 25 years of innovation experience

• Hands-on innovators, researchers, team facilitators, innovation process consultants & trainers

• Work on a project basis, retainer, or as short term contract resources

In no vate: (in’e -

vate v.

-

vated, -vating, -

vates.

To begin or introduce

something new; be creative.

[Latin INNOVARE

to renew; from novus, new.]


InnovareInnovare’’ss ServicesServices

• Customer Research – Business and consumers VOC, Ethnography, & in-depth

• Innovation Strategy – Derived from business, technology, policy and customer research

• Technology Discovery - Scouting, mapping, visioning, tech evaluation

• Concept Development – Creative ideation, concept refinement, and customer validation

• Front-End Consulting & Training – Using our 3 phased systematic process


InnovareInnovare’’ss FrontFront--End ProcessEnd Process


Two Key Concepts about the FrontTwo Key Concepts about the Front--EndEnd

• The front end is an organizational learning process

• Exploring specific knowledge domains increase success


Companies that successfully pursue growth through innovation find the strongest opportunities at the intersection of three key knowledge domains

Our front-end process systematically explores key market drivers, customer needs, and evolving technologies to guide concept

development and increase success

The InnovatorThe Innovator’’s Knowledge Targets Knowledge Target


The FrontThe Front--End is an Organizational Learning ProcessEnd is an Organizational Learning Process

Front EndFront End

We use discovery research and team immersion to instill a We use discovery research and team immersion to instill a deep understanding about customer needs, drivers of the deep understanding about customer needs, drivers of the

market, and technical possibilitiesmarket, and technical possibilities

This:

Improves problem definition to focus where to innovate

Enables the team to leverage their expertise to conceive superior market and product innovations

Provides a team mental model to share throughout the organization enhancing buy-in and implementation


Our 3 Phased FrontOur 3 Phased Front--End ProcessEnd Process

Tech ExplorerTech ExplorersmsmVocal InsightsVocal Insights®®

Market Market DriversDriverssmsmPhase 1 Discovery3 Research modules to answer:

• What’s driving the market?• What are the customer needs?• What advances in technology can we apply?

Phase 2 Concept Development• Facilitated Greenhouse workshops• Creative team brainstorming and concept shaping• Develop a range of innovation concepts

Phase 3 Validation• Customer research and business analysis• Evaluate the value propositions individually or as a

portfolio


• The portfolio includes:– Close in changes to the existing offerings up to new

platforms and breakthroughs with high value creation potential and competitive insulation

• The opportunities are articulated:– Within context of an innovation strategy with product

line and technology development and roadmaps

• Provides the organization:– A strong basis for decision making and a clear

technical and market development agenda

Concept Portfolio

Added features

New Product

New Service

Improvement A

Level Two Line

Game Changing Breakthrough

Low Hanging Fruit

Enterprise Line

$0 $100 $200 $300 $400 $500 $600

Market Value $ Million

Tech

nolo

gy In

nova

tion

Breakthrough

Platform

Incremental

Derivative

Front End Delivers a Portfolio of Innovation OpportunitiesFront End Delivers a Portfolio of Innovation Opportunities


Seven Front End FoundationsSeven Front End Foundations

• Systematic and repeatable front end process–

Enables sustained innovation

• Externally focused organizational learning –

Overcomes internally derived and limiting paradigms expanding the range of opportunity

• Cross-functional team immersion–

Leverage diversity of informed minds for better problem definition, solution development and organizational alignment

• Needs driven research approach–

Reveal new frameworks by letting the customer tell the story uncovering needs insights and merging those with market and technology insights guiding innovation

• Proactive technology discovery–

Establishes visions for tech application and how they can interact with current and future needs

• Climate for developmental thinking–

Non judgmental and safe environment for enhanced team creativity

• Portfolio perspective–

Create a range of innovation opportunities from close in cost reductions to breakthrough to populate the funnel


Our Diverse Customers Our Diverse Customers -- Across Industries Across Industries


Top Reasons for InnovareTop Reasons for Innovare

1. Systematic front-end team process including discovery, informed concept development, and validation

– Delivers a portfolio of strong concepts aligned with strategy

2. Integrates technology with market and customer needs

– Targets innovation efforts towards the key problems within the customer environment

3. Efficient organizational learning approach based on information processing theory that leverages team resources

– Knowledge driven team immersion empowers experts in your organization to excel at innovation

Copyright © 2000-2012, Innovare, Inc. All rights reserved.Grounded in Research, Driving for Innovation

®RIN N O V A E

In no vate: (in' ə – vate) v.

- vated, -vating, - vates.

To begin or introduce

something new; be creative.

[Latin INNOVARE

(in' ə – vär - ē)

to renew; from novus, new.]

Contact: Donald Ross Ph.D. MBA President

617-479-3818

[email protected]

www.innovare-inc.com

mailto:[email protected]

http://www.innovare-inc.com/