introducing kanso consulting
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What is Kanso?
What is Kanso?
• Kanso (簡素) Simplicity or elimination of clutter. Things are expressed in a plain, simple, natural manner. • Reminds us to think not in terms of decoration but in terms of clarity, a kind of clarity that may be achieved through omission or exclusion of the non-essential.
The Japanese aesthetic is a set of ancient ideals that include wabi (transient and stark beauty), sabi (the beauty of natural patina and aging), and yūgen (profound grace and subtlety). Wabi and sabi refers to a mindful approach to everyday life. In Zen philosophy there are seven aesthetic principles for achieving Wabi-Sabi.
What is Kanso Consulting?
Entrepreneur Challenges• FOCUS: Many important things to focus on to start or grow business e.g Product, Technology, Investors, Funding, Sales, HR etc.• BANDWIDTH: Bandwidth gets stretched due to multiple things to manage.• TIME: Time is always short.• KNOWLEDGE: Right knowledge of marketing.
Understand the importance and need for Marketing.Don’t know where to start and how to start.
Confused on the right methodology.
Introducing Kanso Consulting?
• Kanso Consulting is a Marketing-as-a-Service (MaaS) firm with an objective to help support your business with a simple and effective Marketing Outreach Program.• We break down the clutter and help you to target the right audiences delivering effective RoI.• We can be your Virtual CMO (vCMO) managing your marketing function while you focus on technology, research, sales, business development and other aspects of your organisation. • Kanso Consulting can be your Outsourced Marketing Partner.
Kanso Consulting ServicesSTRATEGIC SUPPORT TACTICAL SUPPORT
AND EVERYTHING IN BETWEEN…………….
Kanso Process COGS REM Model
Customer Understanding ObjectiveSetting GapAnalysisState ofBusiness Recommend Execution
Data Collection PhaseTarget Audience IdentificationSegmentation AnalysisMarket AnalysisCompetitive Analysis
Understand ObjectivesCorporate goals and objectivesMarketing goals and objectivesAlignment
Identify GapsIdentify gaps in execution.Identify current gaps in planning, vision and objectives.
Current StateSWOT AnalysisMarketing AuditAsset auditExecution & Results audit
BlueprintStrategic Marketing BlueprintRecommendat-ions on execution elements
ImplementExecute various elements of the plan.Work with ecosystem partners for flawless execution
Measure & ReviewMeasure achievement against set metrics. Review achievement. Revamp execution plans, if needed
PHASE 1: COGS PHASE 2: REM
Any Examples?
Doon ConsultingDoon Consulting is a leading Demand Generation & Marketing Services Firm based in Gurgaon. The firm specialises in Lead Generation activities for medium and enterprise organisations, primarily in the IT segment.
CHALLENGE Business DevelopmentNew Customer Acquisition
SHORT TERM PROJECTRevamped the corporate deck.Introduced Doon to a set of new customers.Helped Doon acquire 5 new customers in a span of 3 months.
Ezytruk SolutionsEzytruk is a stealth mode start-up working on the concept of aggregation platform for goods transport both intra- and inter-city. They hope to be the Uber for Trucks and Goods in India.
CHALLENGE Branding.Segmentation.Go-to-Market
SHORT TERM PROJECT
Designed the logo for Ezytruk.Delivered four sets of Presentation decks – Corporate, Investor, Shipper & Carrier.Worked on a complete segmentation strategy for Ezytruk.Delivered an 8-page Go-To-Market Strategy Document for Ezytruk.
Instasafe TechnologiesInstasafe Technologies is a 3-yr old start-up in the Cloud Security space. Their flagship products help organisations to cater to their secure access and web security issues in a simple opex based cloud model.
CHALLENGE Manage the complete marketing function for the organisation.
RETAINER
vCMO model.Website re-design, content creation & curation.Email campaign design, creation & execution.Primary market research.Collateral content, design and creation.Event management.Speaker at events.……..etc
Why Kanso Consulting?
Brainchild of Kaushal Veluri, a 20+ yr industry veteran with Sales, Marketing & Channel background.Worked in 3M, Oracle, IBM, Citrix with a stint in BuyAsOne.com (a start-up way back in 2000)Expertise & complete understanding of B2B marketing.
Combination of creativity, out-of-the-box thinking, process oriented approach and agility.
An effective ecosystem of players to support all tactical and executional aspects of marketing.Simplify Marketing. Consumable. Scalable. Customised. Know what to do, how to do, when to do!
THANK YOU