Is Meerkat par se or is there life after Tweeter

JOSEPH CHENGOCTOBER 22,2015

Value Proposition

Allow user to share their experience with friends in a live

video streaming

Image from: en.wikipedia.org

Use• Live stream events such as• Concert• Seminar• Memorable moment/Special moment• News event• As it happen

https://www.quora.com/Meerkat-and-Periscope-Launch-Spring-2015/How-can-Meerkat-monetizehttp://www.cyberalert.com/blog/index.php/meerkat-app-may-transform-pr-social-media-marketing/Image from: foromanualidades.facilisimo.com

Date/Time use

As it happen

Image from: en.wikipedia.org

METRICS

• HTTP://WWW.ALEXA.COM/SITEINFO/MEERKATAPP.CO

METRICS

• HTTP://WWW.ALEXA.COM/SITEINFO/MEERKATAPP.CO

METRICS

• HTTP://WWW.ALEXA.COM/SITEINFO/MEERKATAPP.CO

B2B• Video conference

• Special Product/Event Announcement

• Marketing Opportunities

• Webinar

• Instructional Video

http://kimgarst.com/what-is-the-meerkat-app-and-3-ways-to-use-it-for-businesshttp://fortune.com/2015/03/24/meerkat-video-broadcasting/http://www.cyberalert.com/blog/index.php/meerkat-app-may-transform-pr-social-media-marketing/Image from: techcrunch.com

Business Cost

• For conference call there are minimal cost

• There are privacy concerns

• There are also copyright infringement

• Hard to collect consent in a live stream

http://fortune.com/2015/04/27/periscope-meerkat-apps/http://www.theguardian.com/media-network/2015/mar/31/meerkat-periscope-live-streaming-copyright-brands

Success• Live stream in 2015 at SxSW

• Exclusive live video interview by CNN Brian Steller

• Early embrace of live streaming in news gathering

• Early embrace by first adopter to broadcast live events

http://mashable.com/2015/03/15/meerkat-uses/#RBPqMmm7VkqChttp://www.adweek.com/socialtimes/social-live-streaming-apps-a-look-at-the-competition/625734http://www.cyberalert.com/blog/index.php/meerkat-app-may-transform-pr-social-media-marketing/https://contently.com/strategist/2015/03/11/despite-the-hype-is-meerkat-really-worth-your-time/Image from: www.sailingbystives.com

Failure

•When Tweeter purchase Periscope and terminate access by Meerkat

https://medium.com/@krogsgard/meerkat-is-mostly-terrible-for-now-f0c6c07d3278http://www.business2community.com/social-media/meerkat-app-next-big-thing-01177037https://www.linkedin.com/pulse/startup-lessons-learned-from-meerkat-steven-mcmurrayhttps://contently.com/strategist/2015/03/11/despite-the-hype-is-meerkat-really-worth-your-time/image from: www.playground.it

Failure

https://www.quantcast.com/meerkatapp.co

CONCLUSION• With Tweeter backing Periscope, it already have significant

impact on Meerkat

• Meerkat need to partner out with another social medium such as snapchat, facebook to maintain the value proposition

• Also Meerkat to vault it technology to create more user friendly and more innovation so adopter will have some incentive to continue to champion the technology

Image from: http://disney-fan-fiction.wikia.com/wiki/File:Captain_Meerkat.PNG

BIBLIOGRAPHY• WEB. 15 OCT. 2015. <HTTPS://WWW.LINKEDIN.COM/PULSE/STARTUP-LESSONS-LEARNED-FROM-MEERKAT-STEVEN-MCMURRAY>.

• WEB. 15 OCT. 2015. <HTTPS://WWW.APPANNIE.COM/TOURS/USAGE-INTELLIGENCE/>.

• WEB. 15 OCT. 2015. <HTTP://WWW.THEGUARDIAN.COM/MEDIA-NETWORK/2015/MAR/31/MEERKAT-PERISCOPE-LIVE-STREAMING-COPYRIGHT-BRANDS>.

• "CAN MEERKAT STILL COMPETE AGAINST PERISCOPE?" MASHABLE. WEB. 15 OCT. 2015. <HTTP://MASHABLE.COM/2015/05/08/PERISCOPE-VS-MEERKAT-MAYPAC/#OTOSG2.G_5QL>.

• "COMPETITIVE INTELLIGENCE." MEERKATAPP.CO SITE OVERVIEW. WEB. 15 OCT. 2015. <HTTP://WWW.ALEXA.COM/SITEINFO/MEERKATAPP.CO>.

• "DESPITE THE HYPE, IS MEERKAT REALLY WORTH YOUR TIME?" THE CONTENT STRATEGIST DESPITE THE HYPE IS MEERKAT REALLY WORTH YOUR TIME COMMENTS. 11 MAR. 2015. WEB. 15 OCT. 2015. <HTTPS://CONTENTLY.COM/STRATEGIST/2015/03/11/DESPITE-THE-HYPE-IS-MEERKAT-REALLY-WORTH-YOUR-TIME/>.

• "EVERYTHING YOU NEED TO KNOW ABOUT MEERKAT, THE APP THAT HAS TAKEN OVER SXSW."PASTEMAGAZINE.COM. WEB. 15 OCT. 2015. <HTTP://WWW.PASTEMAGAZINE.COM/ARTICLES/2015/03/EVERYTHING-YOU-NEED-TO-KNOW-ABOUT-MEERKAT-THE-APP.HTML>.

• "HOW EARLY ADOPTERS ARE USING MEERKAT AND PERISCOPE." FORTUNE HOW EARLY ADOPTERS ARE USING MEERKAT AND PERISCOPE COMMENTS. 27 APR. 2015. WEB. 15 OCT. 2015. <HTTP://FORTUNE.COM/2015/04/27/PERISCOPE-MEERKAT-APPS/>.

BIBLIOGRAPHY• LIPSCHULTZ, JEREMY. "SOCIAL MEDIA LESSONS LEARNED FROM MEERKAT." THE HUFFINGTON POST. THEHUFFINGTONPOST.COM. WEB. 15 OCT. 2015.

<HTTP://WWW.HUFFINGTONPOST.COM/JEREMY-HARRIS-LIPSCHULTZ/SOCIAL-MEDIA-LESSONS-LEARNED_B_6891116.HTML>.

• "MEERKAT." MEERKAT. WEB. 15 OCT. 2015. <HTTPS://WWW.CRUNCHBASE.COM/ORGANIZATION/MEERKAT#/ENTITY>.

• "MEERKAT APP MAY TRANSFORM PR, SOCIAL MEDIA MARKETING." CYBERALERT BLOG. WEB. 15 OCT. 2015. <HTTP://WWW.CYBERALERT.COM/BLOG/INDEX.PHP/MEERKAT-APP-MAY-TRANSFORM-PR-SOCIAL-MEDIA-MARKETING/>.

• “MEERKAT APP – THE NEXT BIG THING." BUSINESS 2 COMMUNITY. WEB. 15 OCT. 2015. <HTTP://WWW.BUSINESS2COMMUNITY.COM/SOCIAL-MEDIA/MEERKAT-APP-NEXT-BIG-THING-01177037>.

• "MEERKAT AND PERISCOPE LAUNCH (SPRING 2015): HOW CAN MEERKAT MONETIZE?FREQUENTLY ASKED IN." HOW CAN MEERKAT MONETIZE? WEB. 15 OCT. 2015.

• "MEERKAT IS MOSTLY TERRIBLE (FOR NOW)." MEDIUM. 16 MAR. 2015. WEB. 15 OCT. 2015. <HTTPS://MEDIUM.COM/@KROGSGARD/MEERKAT-IS-MOSTLY-TERRIBLE-FOR-NOW-F0C6C07D3278>.

• "MEERKATAPP.CO TRAFFIC AND DEMOGRAPHIC STATISTICS BY QUANTCAST." MEERKATAPP.CO TRAFFIC AND DEMOGRAPHIC STATISTICS BY QUANTCAST. WEB. 15 OCT. 2015. <HTTPS://WWW.QUANTCAST.COM/MEERKATAPP.CO>.

• "THE MOST CREATIVE USES FOR MEERKAT, SXSW'S HOTTEST APP." MASHABLE. WEB. 15 OCT. 2015. <HTTP://MASHABLE.COM/2015/03/15/MEERKAT-USES/#RBPQMMM7VKQC>.

• "WHAT IS MEERKAT? THE LATEST SOCIAL MEDIA CRAZE GARNERING CONTROVERSY AND FUNDING." GLOBAL NEWS WHAT IS MEERKAT THE LATEST SOCIAL MEDIA CRAZE GARNERING CONTROVERSY AND FUNDING. 25 MAR. 2015. WEB. 15 OCT. 2015. <HTTP://GLOBALNEWS.CA/NEWS/1903186/WHAT-IS-MEERKAT-THE-LATEST-SOCIAL-MEDIA-CRAZE-GARNERING-CONTROVERSY-AND-FUNDING/>.

 

BIBLIOGRAPHY• "WHAT IS THE MEERKAT APP AND 3 WAYS TO USE IT FOR BUSINESS." KIM GARST BOOM SOCIAL SOCIAL SELLING STRATEGIES

THAT ACTUALLY WORK. 24 MAR. 2015. WEB. 15 OCT. 2015. <HTTP://KIMGARST.COM/WHAT-IS-THE-MEERKAT-APP-AND-3-WAYS-TO-USE-IT-FOR-BUSINESS>.

• "WHEN LIVE VIDEO APP MEERKAT IS AN UNWELCOME GUEST." FORTUNE WHEN LIVE VIDEO APP MEERKAT IS AN UNWELCOME GUEST COMMENTS. 24 MAR. 2015. WEB. 15 OCT. 2015. <HTTP://FORTUNE.COM/2015/03/24/MEERKAT-VIDEO-BROADCASTING/>.

 

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