issue 01 june 2013 recent survey proves it&cma and ctw asia

The 21th IT&CMA and 16th CTW Asia-Pacific1 - 3 October 2013Bangkok Convention Centre at CentralWorld Bangkok, Thailand

Issue 01 | June 2013

www.itcma.comwww.corporatetravelworld.comNEWSLETTER

A recent survey with 2012 buyers who attended IT&CMA and CTW Asia-Pacific has revealed that

close to 70% have confirmed purchases with exhibitors within 6 months of the event, where the total value of all purchases made thus far is estimated at over USD 45 million*. More sales are expected to close in the next 6 months, which could bring the aggregate purchase figure to above USD 120 million.

The results only reaffirmed The World’s Only Doublebill Event In MICE and Corporate Travel as an effective industry platform for business generation. Feedback from exhibiting Convention Visitor Bureaus (CVBs) such as Taiwan Convention and Exhibition Association (TCEA) also confirms the importance and value the show delivers to both the destination and its exhibitors. ‘’We have participated at IT&CMA and CTW Asia-Pacific for the last 12 years. And we are satisfied with the quantity and quality of buyers we meet every year. These benefits are incentives for our exhibitors to participate, and it also helps to secure support for the government MeetTaiwan Project.” said Thomas Tsou, Secretary General of TCEA. His sentiment is mirrored by Sabah Tourism Board, Malaysia who has been a perennial feature of the show for the 15 years. “IT&CMA and

CTW Asia-Pacific serves as an important annual platform for our exhibitors to showcase Sabah as a MICE destination. The quality of buyers and good mixture of international buyers are part of the show’s appeal for us to come back year after year.” said Josephine Chai, Marketing Manager of Sabah Tourism Board.

Delegates can expect several new implementations to this year’s show that will further harness opportunities for business generation. One new initiative is the Online Diary facility that enables delegates to complete up to 100% of their business appointments before their arrival in Bangkok. The existing Pre-Scheduled Appointments (PSA) facility will computer-match up to 60% of exhibitor-buyer meeting requests and 40% of the remaining appointments can be scheduled via the Online Diary facility. Additional appointments can be scheduled onsite at the event during the Buyer-Meet-Seller (BMS) appointment scheduling session. “We are confident that IT&CMA and CTW Asia-Pacific will also benefit from greater business generation as delegates are able to maximise the outcome of their participation.” Remarked Darren Ng, Managing Director of TTG Asia Media.

Exhibitors can expect to reel in the benefits of a more diversified buyer profile that includes a significantly higher percentage of Association Executives and Corporate professionals.

Explained Ng, “Associations and Corporates are important segments of the MICE buying industry. Our collaboration with MCI Group to launch a dedicated education-led Association

Day and Performance Improvement Forum enables the show to cater to a larger proportion of these professionals respectively. Our exhibitors now have the added advantage of reaching multiple niche buyer segments at a single industry event, which equates to greater opportunities for business generation.”

Association Day and the Performance Improvement Forum, which takes place on 2 and 3 October 2013, provide a unique opportunity for Association executives and Corporate professionals to network with like-minded peers, share issues and concerns they have in their own organisations, and to pick up best practices from industry experts.

Corporate Travel buyers delivered by co-located conference event CTW Asia-Pacific that targets Corporate Travel Managers, and luxury buyers introduced by the show’s luxury travel component last year, will continue to form part of the show’s entire buying delegation.

Finally, to enhance the show’s Luxury Travel programme, eligible international buyers can look forward to the first-ever Luxury post-show tour aimed at promoting Thailand’s upmarket appeal and ready offerings. Not only do luxury suppliers get to showcase their services beyond the exhibition grounds, luxury buyers will also experience first-hand, a luxuriously crafted itinerary that includes stays at high-end properties with premium ground services.

This year also celebrates IT&CMA and CTW Asia-Pacific’s 10th year of co-location, with Thailand being the show’s host country for the last decade.

*Figure derived from replies of 32% of all IT&CMA and CTW Asia-Pacific 2012 attending buyers

Recent Survey Proves IT&CMA and CTW Asia-Pacific An Effective Business Platform2013 Event To Implement Added Initiatives To Further Harness Opportunities For Business Generation

Business opportunities created at IT&CMA

IT&CMA and CTW 2013 Newsletter Issue 01 | June 20132

Our Exhibitors Shares Why Participating At IT&CMA Has Been BeneficialSofitel So Bangkok, ThailandMax Xu, Director of Sales – Events Management

The MICE and Corporate Travel market brings in more value than the numbers show on the month-end balance sheet. Apart from their direct spending power, MICE and Corporate Travel guests are strong referral points with the potential to recommend our hotel as a RFP (Request For Proposal) or come back with their family in the

future. In this regard, IT&CMA and CTW Asia-Pacific is the best MICE and Corporate Travel show and is one of the biggest events to meet most of the buyers in the region. Its quality buyers with strong business generating track records, interesting forums on new trends and creative networking sessions are the biggest pull factors for us to participate.

Sabah Tourism Board, MalaysiaJosephine Cai, Marketing Manager

Sabah Tourism Board enjoys good support from the industry that participates under the Sabah booth every year. For 15 years, IT&CMA and CTW Asia-Pacific has served as an important annual platform for our exhibitors to showcase Sabah as a MICE destination.

The quality of buyers and good mixture of international buyers are part of the show’s appeal for us to come back year after year. Taiwan Convention and Exhibition AssociationThomas Tsou, Secretary General

We have participated at IT&CMA and CTW Asia-Pacific for the last 12 years. And we are very pleased with the quantity and quality of buyers we meet every year. These benefits are incentives for our exhibitors to participate, and it also helps to secure support for the government MeetTaiwan Project. Seoul Tourism Organization Maureen O’Crowley, Vice President IT&CMA and CTW Asia-Pacific is the well-established trade show in our region with high quality buyers. It

allowed us to quickly raise awareness of Seoul in the Asia-Pacific region while establishing a network with international buyers as well. Over the course of five

8% Between US$250,001 and US$500,000

2% More than US$500,000

50% Less than US$100,000

40% Between US$100,000 and US$250,000

Value of purchases ALREADY made per buyer:

*Survey respondents from 32% of all IT&CMA and CTW Asia-Pacific 2012 attending buyers

“It is definitely worth while being an Exhibitor

at IT&CMA and CTW Asia-Pacific.”

Tammy Piatti, OPTIMUM, Thailand

• Close to 70% of buyers* who attended the 2012 IT&CMA and CTW Asia-Pacific show have confirmed purchases with exhibitors within 6 months of the event.

• Total value of all purchases made thus far is estimated at over USD 45 million.

• More sales are expected to close in the next 6 months, which could bring the aggregate purchase figure to above USD 120 million.

IT&CMA and CTW Asia-Pacific A Proven Platform For Business GenerationOur buyers are clearly reaping the benefits of participating at the event.


2013 Exhibitors On Board• Dusit International• Ho Tram Project Company Limited• Korea Tourism Organisation• Macau Government Tourism Office• Malaysia Convention and Exhibition Bureau• Marco Polo Hotels• Marshall Cavendish Business information Pte Ltd• Meetings and Exhibitions Hong Kong• Melia Hotels NEW

• Panorama Convex NEW

• Park Hotel • Philippine Department of Tourism

• Sabah Tourism Board• Safaris Adventures Travel and Cargo• Sampran Riverside• Seadream Yacht Club• Sentosa Leisure Management Pte Ltd• Swissotel Le Concorde Bangkok• Taiwan Convention and Exhibition Association• Taiwan External Trade Development Council• Thailand Convention and Exhibition Bureau• Vietnam Airlines• Wyndham Hotel Group

and many more…

years, our active participation has allowed us to form an excellent network with the international meetings industry. In addition, hosting the special Seoul Gala Dinner event provides participating buyers and media an in-depth look at our city and see for themselves that Seoul is indeed ‘Your Complete Convention City’. We were able to utilize the opportunity to showcase Seoul’s meeting capabilities, her culture and cuisine to all buyers and media during the Gala Dinner. Silversea CruisesMelvyn Yap, Regional Director, AsiaIT&CMA and CTW Asia-Pacific has long been one of the constant industry events that Silversea participates at annually. The event has earned our support largely because of the extensive knowledge the organisers have acquired of the incentive market over the last 19

years. This has ensured that we as exhibitors meet the right buyers at the event every year. We also credit the organisers for being stringent and diligent in performing background checks to validate the buyers that attend the event. This attribute of IT&CMA and CTW Asia-Pacific has allowed us to meet one of our key growth objectives – expanding our network of potential buyers.

Raw Space Only : USD 620 per sqm (minimum 18sqm)

Enhanced Shell Scheme : USD 640 per sqm (minimum 18sqm)• 18 sqm system wall partitions (6 x 3 sqm) • Fascia Tower with Company Name • Reception Counter x 1 • Carpet • Round Table x 1 • Folding Chairs x 2 • Fluorescent lighting • Wastepaper Bin • 5 amp power point x 1

Shell Scheme : USD 680 per sqm (minimum 9sqm)• 9 sqm system wall partitions (3 x 3 sqm) • Fascia Board with Company Name• Carpet • Round Table x 1 • Folding Chairs x 2 • Fluorescent lighting • Wastepaper Bin • 5 amp power point x 1

The above rates are NOT inclusive of USD 800 registration fee Enhanced Shell Scheme

2013 Rates

Exclusively For Luxury Suppliers!Enquire About Being A Part of The Event’s Luxury Pavilion. Speak To Us Now: [email protected]

“An excellent event! As we are actively expanding our offerings on Asia-Pacific, this event gave me the opportunity to meet many sellers in the region that we can procure from for our programmes.”

Michal Barszap, President/CEO, ITS Tours, Meetings & Incentives, USA


The Make-Up of A Successful Event

Exhibition Showcase...

Business...

• 2,579 delegates from 57 countries• The largest showcase of Asia-Pacific MICE and Corporate Travel suppliers• Top quality exhibition showcase as rated by 90% of buyers• Unparalleled business generation with more than 85% of exhibitors expecting orders of up to USD 750,000

in value per order, 6 to 12 months after the event• High quality of business appointments as rated by 80% of buyers• Ideal ratio of 1.5 buyers: 1 exhibiting company• Quality buyers with purchasing power of up to USD 5 million per annum• Fresh buying potential with 63% of buyers being new to the show• Some 20% of attending buyers also procure luxury travel• Global media coverage valued at USD 1.8 million including event publicity and editorial coverage• Over 90% of delegates* are likely to recommend this event to industry peers and return for next year’s

event

*across buyers, corporate travel manager and media categories

Structured business appointments were the highlight of the event over the two-day exhibition, where each appointment session represented a valuable sales lead.

International and local MICE destinations include Bali, Beijing, Cambodia, Chiang Mai, China PR, Dubai, Egypt, Ho Chih Minh, Hong Kong SAR and many more...

”IT&CMA has strengthened my relationship with service providers in the Asia-Pacific and has played a big part in growing my business substantially.”Paul Ramjugernath, D&Y Travel Concepts, South Africa

”IT&CMA was a superb showcase, especially with regards to the Thailand suppliers and surrounding

countries. I have made excellent contacts with interesting contracts in the pipeline”

Caroline Pocock, The Real Events Group, United Kingdom


The Make-Up of A Successful Event

Exhibition Showcase...

Networking...

Official Press Conference & Media Briefings...

and Education... In addition to the Keynote Address by Martin Winter, Chairman of ICCA Asia Pacific Chapter, IT&CMA delegates also enjoyed a variety of educational seminars while CTW delegates had a fulfilling two-day programme where they furthered their know-how on the latest industry issues.

2012 Media Briefing presenters include Global Business Travel Association, Thailand Convention & Exhibition Bureau, Airports of Thailand, The Asian Association of Convention and Visitors Bureau, Intercontinental Hotels Group, Taiwan Tourism Bureau, Penang Global Tourism and Pullman Hotels & Resorts.

”The show was excellent with a good spread of suppliers. Very good venue and social programme as well.”Audrey Brindley, Premier Partnership, United Kingdom

Delegates let their hair down over a slew of social functions that include the Opening Ceremony held at CentralWorld LIVE, hosted luncheon by Meetings & Exhibitions Hong Kong, the Jubilee Dinner by Penang Global Tourism, Late Night Function by the Westin Grande Sukhumvit Bangkok, the SACEOS Networking Reception and the 11th Sticky Awards Lunch.

“Am very satisfied with the numerous new contacts I made at the event as well as new ideas

and knowledge on destinations gained.”Agnieszka Kaminska, Project Manager,

Impuls Travel, Poland

“A truly great experience with loads of networking, allowing me to connect with

industry peers and discover insights of representing countries.”

Leena Andrews, APAC Travel Manager, Juniper, India


Event Highlights At A GlanceInaugural Association Day and Performance Improvement Forum Developed In Collaboration With MCI Group, To Bring New Dimension To IT&CMA Programme

What Makes This Special• This is IT&CMA’s first-ever collaboration with MCI Group and is the

show’s premier effort to reach out to Association executives and Corporate influencers and decision makers of their organisation’s performance improvement programme.

• Provides a unique opportunity to network with like-minded peers, share issues and concerns they have in their own organisation, and to learn best practices and benchmarks from experts in the field.

What To Expect• Association Day and Performance Improvement Forum scheduled on

2 and 3 October respectively.

• Tailored education, networking and structured business engagement sessions dedicated to the events’ respective audience. Educational topics and speaker list will be available at a later date.

• Added IT&CMA delegate attendance comprising of Association buyers and Corporate heads holding C-level and other senior management roles in HR, Sales & Marketing, and other target-driven functions.

CTW Asia-Pacific Travel Management & Procurement Meeting (By-Invitation-Only)

What Makes This Special• 20-25 senior corporate travel managers representing some of the

world’s best organisations get together to discuss corporate travel issues. This signifies CTW Asia-Pacific’s position as a leading event that advocates knowledge sharing and the advancement of industry best practices and benchmarking.

What To Expect• A non-structured meeting among experienced travel managers, led

by an experienced industry practitioner. Highlights include in-depth thought-provoking discussions and real experiences shared by industry peers.

• These select delegates along with 150 other attending Corporate Travel Managers will also be participating in the other business, education and networking events.

Up To 100% of Appointments To Be Scheduled Prior To Event Via Online Diary

What Makes This SpecialBoosted by the success of the Online Diary facility used by IT&CM China delegates, the application will be replicated at this year’s IT&CMA, allowing IT&CMA delegates to benefit from this facility. Exhibitors and buyers can now schedule up to 100% of their allotted business appointments prior to the event.

What To Expect• The Pre-Scheduled Appointment (PSA) will continue to computer-

match up to 60% of exhibitor-buyer meeting requests. The remaining 40% of appointments can be scheduled via the Online Diary facility after PSA closes.

• The Online Diary gives Buyers and Exhibitors more flexibility in managing their appointment schedule. Delegates will be able to view appointment requests in their Online Diary and request for appointments by selecting a mutually available slot.

• Additional appointments can also be scheduled onsite at the event during the Buyer-Meet-Seller (BMS) appointment scheduling session on 1 October.

First Luxury Post Show Tour Organised For Luxury Buyers At IT&CMA

What Makes This SpecialThis first-ever luxury post show tour aims to showcase Thailand’s appeal and ready offerings that cater to international clients looking for luxury experiences.

What To Expect• A dual-destination tour targeting a select number of exclusive attending

luxury buyers, covering Chiang Rai / Chiang Mai and Bangkok.

• Eligible luxury buyers will enjoy stays at high-end properties with premium transportation service. This exclusive tailored itinerary enables buyers to experience and enjoy the local Thai culture as well as adventurous activities in style.

Find Out More About IT&CMA and CTW Asia-Pacific At The 2013 Preview Reception In Bangkok

About Our Venue Sponsor DoubleTree by Hilton Sukhumvit is located on Sukhumvit 26, the heart of one of the city’s major business and entertainment districts on Sukhumvit Road. Phrom Phong BTS sky train station is a short walk

giving you quick access to Bangkok, with the airport (BKK) a 40-minute drive away. Bangkok’s culture Old City (Wat Pho) and the Grand Palace is 30 minutes away respectively.

• The 177-room DoubleTree by Hilton Sukhumvit Bangkok offers guests a warm welcome and signature chocolate chip cookie upon arrival.

• The hotel can accommodate gatherings for up to 620 guests in its largest function room, while its all-day casual diner-style restaurant tempts guests with Thai, Vietnamese and Western dishes.

• The hotel offers 24-hour fitness centre and outdoor pool, wireless internet system both in-room and public area plus CARE service-DoubleTree culture which can be catered to all leisure and business travel.

Preview The World’s Only Doublebill Event in MICE and Corporate Travel Amidst DoubleTree Hospitality

Date: 4 June 2013, TuesdayTime: 6 to 10pmVenue: DoubleTree by Hilton @ Sukhumvit Bangkok

Event Highlights • Latest industry and event updates you can take

advantage of.

Hear from: o Thailand Convention and Exhibition Bureau (TCEB) o Thailand Incentive and Convention Association (TICA) o TTG Events, a business group of TTG Asia Media

• Fantastic opportunity to network with over 150 top-tier buyers, travel managers and leading hoteliers from the industry

• Be amongst the first to get a tour of the all new DoubleTree by Hilton @ Sukhumvit, Bangkok


• Operate on an outbound basis• Operate in multiple markets (Preferably in

the Asia, ANZ and Middle Eastern Markets)• Proven track record of past and future

business positioned in Luxury Market• Be an established and front-runner in the

market place

• Demonstrate that you regularly operate with suppliers of luxury travel products and services

• Must be a decision maker with the authority to procure

Luxury Buyers(MICE and Corporate Travel Managers)

REGISTER TODAY!MICE Buyers 70% Sourcing | 10% Learning | 20% Networking

To qualify as a luxury travel buyer, the following requirements must be met:

Eligible applicants will attend IT&CMA and CTW Asia-Pacific as one of the following delegate categories:• Buyers: Trade, Semi-Hosted or Fully Hosted • Corporate Travel Managers: Fully Hosted• Media: Non-Hosted, Semi-Hosted or Fully Hosted

Delegate Entitlements (For All Buyers, Corporate Travel Managers and Media)

Entitlements

All applicants who register as a MICE Buyer, Corporate Travel Manager or Media will be validated for eligibility into the hosting programme.

In addition to the above Delegate Entitlements, hosted delegates receive: • Reimbursable round-trip economy class ticket to and from Bangkok*

(for fully hosted delegates only)

• Complimentary 4 nights hotel accommodation during the event*• Access to hosted-delegates only functions

*Terms and conditions apply

Buyers Corporate Travel Managers Media

Pre-scheduled and on-site appointment sessions with exhibitors � �

Entry to official press conferences and media briefing sessions �

Entry to IT&CMA seminars and all official events and functions � � �

Entry to CTW Asia-Pacific Conference � �

Complimentary city tours (for international delegates only) � � �

Participation in post-show tours at special rates (for international delegates only) � � �

Only editorial representatives are eligible to register as Media which includes editors, journalists, writers and reporters

Support IT&CMA and CTW Asia-Pacific all-year round and be rewarded with unparalleled exposure and privileges exclusive only to media affiliates. Eligible only to niche MICE, Corporate Travel and Luxury Travel publications.

Contact us at [email protected] for details.

Acceptance into IT&CMA and CTW Asia-Pacific’s media affiliate programme is subject to validation, terms and conditions.

Join Us As A Media Affiliate Of IT&CMA And CTW Asia-Pacific

• Procurement Managers• Corporate Travel Managers and Planners• HR / Administration Managers• Secretaries and Office Managers

• Training Managers• All personnel responsible for travel

planning and buying decisions on behalf of their organisation

• Companies with incentive programmes• Destination Management Companies –

Outbound• Event Planners• Travel Agents Handling Incentives• Travel Agents Handling Luxury Travel

• Travel Management Companies• Meeting Planners• Incentive / Motivation Houses• International Associations• Professional Conference Organisers

Corporate Travel Managers 20% Sourcing | 60% Learning | 20% Networking

Media Professionals

Hosting Programme Available!

“An excellent event overall. Gathered a lot of information on Asian MICE destinations, products and services.”

Dinushka Chandrasena, Editor, Travel Talk Sri Lanka

Exhibitors: [email protected]: [email protected]: [email protected] Travel Managers: [email protected]

General contact: [email protected] | [email protected]: www.itcma.com | www.corporatetravelworld.com

TTG Events is a business group of TTG Asia Media Pte Ltd

TTG Asia Media Pte Ltd1 Science Park Road #04-07, The Capricorn Singapore Science Park II, Singapore 117528Telephone: +65 6395 7575 | Facsimile: +65 6536 0896

Contact Details

Host CountryOrganised By Supported By

Official Media

Media Affiliates

Endorsing and Supporting Associations

Official Airline Official Venue

Industry Partner

30 September 2013 l Monday1100 – 2000 IT&CMA and CTW 2013 Friendly Golf Game (For invited delegates only)

1300 – 1715 Pre-Show City Tours

1 October 2013 l Tuesday0800 – 1100 ICCA Association Database Workshop

0900 – 1530 Association Professional Competencies Briefing – Organised by AuSAE and CSAE

1000 – 1700 IMEX-MPI-MCI-IT&CMA Future Leaders Forum 2013

1115 – 1215 IT&CMA and CTW Asia-Pacific 2013 Official Press Conference

1600 – 1610 Opening & Welcome Remarks by TTG Asia Media

1610 – 1710 Keynote Address

1730 – 1815 Buyers-Meet-Seller (BMS) Appointment Scheduling Session

1900 – 2130 Opening Ceremony & Welcome Cocktail

2 October 2013 l Wednesday0900 – 1800 Exhibition and IT&CMA Appointment Sessions

0900 – 1000 Association Day Forum Keynote Address

0930 – 1200 IMEX-MPI-MCI-IT&CMA Future Leaders Forum 2013

0930 – 1200 Media Briefings

1000 – 1050 Association Day Forum 2


1110 – 1400 AACVB Meeting (Only for invited guests)

1230 – 1345 Hosted Luncheon

1350 – 1550 CTW Asia-Pacific Business Appointments

1400 – 1600 Appointments with Exhibitors, CVBs



1600 – 1730 Association Professional Competencies Briefing – Assessment

1830 – 2100 Hosted Dinner

2130 – 2400 Late-Night Function

3 October 2013 l Thursday 0900 – 1200 Performance Improvement Forum

0900 – 1100 CTW Asia-Pacific Business Appointments Sessions


0900 – 1640 Exhibition and IT&CMA Appointment Sessions

1230 – 1345 12th Sticky Awards Lunch

IT&CMA 2013 Programme Highlights


The CTW Asia-Pacific Programme With Topics And Speakers Will Be Available In June/July.

issue 01 june 2013 recent survey proves it&cma and ctw asia

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