P D D P pvt.ltd.

Jismon polachanBatch 2

OBJECTIVES OF STUDY• To familiarize with a business organization.• To study the work culture of the excecutives and the workers.• To understand how the theoretical knowledge & practical knowledge go together inorder to achieve the organizational goals.• To know how information is used in organization for decision making at various levels.

History of PDDPFounder Chairman : Fr.Joseph Muttumana.1973 : first diary unit was

started at malayattoor.1983 may 25 : PDDP became a

registered charitable society.1983 june 25 : the launch of PDDP

BRAND MILK.1985 sept 21 : central society office

started at marottichodu.2004 : BEST MATERIAL

MANAGEMENT AWARD.2005 April 9 : Reception of ISO

9001:2000.2013 January 4 : launching of PEOPLES

ICE CREAM.

VISION

• To take a lead role in making the state self-sufficient in milk production.

• Providing quality milk food for the general public & ensuring fair price for the milk producers.

MISSION

• To sustain the growth rate in milk production inorder to bridge the gap between demand & supply.• To increase the percapita consumption of milk by popularising.• To develop & propogate cost-effective stratagies .

COMPANY

Research methodology

The method of study based on the primary data & secondary data.

Primary data : the primary data was collected by the discussion with officials of company.

Secondary data : the secondary data obtained from the balance sheet & profit and loss account.

DEPARTMENTSPERSONNEL DEPT & HR.PRODUCTION DEPT.FINANCE & ACCOUNTS DEPT.MARKETING DEPT.PROCCUREMENT & DEVELOPMENT DEPT.QUALITY CONTROL DEPT.VETERINARY DEPT.

PRODUCTS OFFEREDTONED MILK.SKIMMED MILK.DOUBLE TUNED MILK.

CURD & GHEE.ICE CREAM

COMPETITIORS IN MILK

MILMA.PENTA MILK.GOPIKA MILK.SHAKTHI MILK.NANDHINI MILK.NEUTRO MILK.NIRMAL MILK.

COMPETITORS IN ICE CREAM

MILMA ICE CREAM.LAZZA ICE CREAM.AMUL ICE CREAM.MERIBOY ICE CREAM.JOY ICE CREAM.

S W O T Analysis

STRENGTH

Company products are produced at high quality.

Increasing demand day by day & have wide market all over the kerala.

One of the 100 companies in the world to receive the HACCP Certification.

Earned lot of goodwill from member producers.

WEAKNESS

Lack of availability of raw materials.

PDDP provides low margins to the agencies.

Inadequate advertisements.Chances of damaging milk due to the long distance from the collection centres to the unit.

OPPORTUNITIESThe markets for the diary products are very wide so they have wide in exporting.

High market demand.PDDP has good reputation & goodwill in kerala market.

Increasing demand will leads to further expansion without any risk.

THREATS

Strong supply chain management by the competitors.

Artificial products are introducing in to the market at a low price.

Shortage & scarcity of milk.Strong marketing stratagies by competitors by offering the discount coupons to consumers.

Findings

• Supply is less when compared to demand.• Packing of PDDP is not satisfactory.there is a problem of leak in the packet when they get it through delivery.• There is no recreational activities for workers.• No computerized alert system inorder to detect problems in the plant.

SUGGESSIONS• Packing material should be thick, because

freezing is needed for institutional customers.• The management should have to establish

an complaint box & suggession box for the seek of the workers.• Annual market research & market survey

should have to be conducted . It gives a clear picture of the market conditions.• Proper infrastructure to be provided for

better performance of departments.

Thank you