Organization StudyV-Guard Industries Limited

Presented By,Mrudula P Roy

INTRODUCTION• Major electrical appliances

manufacturer in Kerala

• Established in 1977, from the vision of one man Kochouseph Chittilappilly

• Started with voltage stabilizers

V-Guard Management

MILESTONES

1977

• Mr.

Kochouseph

Chittilappilly

begins

1980

• Launched

Stabilizers

1986

• Opening of

new Branches

in TamilNadu

And

Karnataka

1991

• New Branch

in Andhra

Pradesh

1992

• Launched V-

Guard Pumps

1996

• Incorporated as V-Guard Industries Ltd.

• Launched water heater and wiring cables.

1998

• Launched UPS.

1999

• Inaugurated Cable Manufacturing

2003

• Solar Water Heater manufacturing unit and Electro Mechanical Works for manufacturing pumps both in Coimbatore becomes operational.

2004

• Windmill

2006

• Fan

2007

• Became Public Ltd Co.

• IPO-80lakh

Equity shares

at Rs.10

2008

• Listed in BSE and NSE

2009

• Manufactured electrical Water Heaters & Fan at Kala Amb.

• Wiring cable factory at kasipur

2012

• Launched Domestic Switch

2014

• Mixer Grinder

OBJECTIVES• To understand the organization structure.

• To study various functional areas of the organization.

• To understand the duties and responsibilities of various department heads.

• To identify the strengths, weakness, opportunities and threats of the organization.

• To understand the key business practices carried out in the organization.

Company ProfileNAME OF THE COMPANY : V-GUARD INDUSTRIES LTD.

YEAR OF COMMENCEMENT : 1977

FOUNDER : KOCHOUSEPH CHITTILAPILLY

MANAGING DIRECTOR : MITHUN CHITTILAPILLY

PLACE : VENNALA

DISTRICT : ERNAKULAM

COUNTRY : INDIA

TYPE OF ORGANIZATION : PUBLIC LTD COMPANY

NATURE OF BUSINESS : ELECTRICAL & ELECTRONICS MANUFACTURING

NAME OF PRODUCT : V-GUARD

NO. OF EMPLOYEES : 1900

DEALERS : 9500

SISTER CONCERNS : V-STAR, WONDERLA, VEEGALAND DEVELOPERS

PEAK COMPETITORS : HAVELLS, FINOLEX, CROMPTON GREAVES

VISION

“LET US ENDEAVOUR TO MAKE V-GUARD A TRUSTED HOUSEHOLD NAME”

MISSION

• To offer a range of products at affordable prices.

• To make our products meet international quality standards and provide

trouble free performance.

• To adopt designs, which support timely and efficient post sale service.

• To continuously innovate and add value to our products.

• To continuously assess and improve customer care.

PRODUCTS• Voltage Stabilizers

• Wiring Cables

• Power and control cables

• Pumps and motors

• Geysers/ Water heater

• Solar water heater

• Fans

• UPS

• Digital ups, inverters, batteries and solar power system

• Switch gears

• Induction cooker

• Mixer Grinder

ORGANISATION CHART

V Guard Industries Ltd

WHOLETIME DIRECTOR

MANAGING DIRECTOR

FINANCE

DGM

COSTING

DGMSystems

GM & CIO

DIRECTOR

(Production & HR)

HR

Sr. GM & Head HR

FINANCE

DGM

Secretarial

DGM & Co. Secretary

FINANCE

V P & CFO

Marketing

V P Zone 1

Marketing

V P Zone2

Marketing

V P Zone 3

Corporate Communications

SR. GM & Head Corp Commn.

Customer Service

GM

EPP

VP

MED

VP

EMD

VP

WIRES & CABLES

VP

Administration & Civil

DirectorR & D

Head R & D

SCM

Sr. VP

CHAIRMAN

Industrial Engineering

DGMLegal

MANAGERStrategy

DGM

ORGANISATIONAL DEPARTMENTAL PROFILE• Finance/Accounts Department

• Corporate Communication Department

• Electro Mechanical Department

• Customer Service Department

• Human Resource and Administrative Department

• Mechanical and Electrical Department

• Marketing Department

• Supply Chain Department

• Systems Department

• Legal Department

• Electronic and New Project Department

SWOT ANALYSIS

STRENGTHS

• Strong thrust on quality

• Competitive positioning

• Strong brand name

• Skilled work forces

• Financial position

WEAKNESS

• Excessive dependence on copper.

• Operation of business in leased premises.

• Company is subject to restrictive covenants in certain debt facility.

OPPORTUNITIES

• Unexploited rural markets.

• Rapid Urbanization.

• New product categories offer promising growth prospects.

• Value added products and new products can be introduced.

THREATS

• Increase in competitive intensity.

• Changes in government policies.

• Price variations in the cost of raw materials.

• Slowdown in the real estate market.

FINDINGS• The quality measures adopted by the company are excellent.

• The company has unique corporate social responsibility.

• There is sound relationship between each and every departments of the company.

• The company has plans to expand their market by entering in to new segments.

• The company has good market share in the house wiring segment.

• The company has made strong distribution channel in the southern region.

• The company has over 9500 retailers, 208 distributors and 353 service centres spread across all states in India

• The company is significantly dependent on copper, which is primary raw material for its cable business.

SUGGESTIONS• The company has focused in the southern region, it has to show its competency in the

non-southern markets as well.

• The company is successful with stabilizer, pumps & house wiring cables, it has to

concentrate more on newer product.

• The company should take necessary steps to control the impact of continuous price

variation of the raw material.

• Copper should be maintained.

• Better promotional activities must be put forward to educate consumers in northern

region.

• Continued focus must be given on meeting quality standards so as to ensure product

acceptance by the customers.

• More focus should be given to train & motivate the workers.

THANK YOU