ARUN FRANCIS

BATCH 2

HISTORY OF PERIYARFounder : K.P DevassyKutty 1991

Location : Mattor, MC Road, kalady

1991 : Periyar modern rice mill introduced in kerala, the idea of packed rice.

Brand name : Periyar

: ISO 9001:1994 International Certification

1998 : Periyar modern rice mill 2 nd unit ( introduced sortex machine in India)

2011 : received ISO 22000:2005 certification

Position : 4th in India , 2nd in Kerala

Tagline : ‘ goodness of traditional taste’

General Manager : Mr.Sunil Polachan

OBJECTIVES OF THE STUDY To understand how a business organization functions. To acquire knowledge about the origin and history of the company. To study the various operation of each departments To conduct the SWOT analysis. To interact with the managers at different level and to know the

responsibilities and routine activities. To watch the production process of the company. To observe workers at their work place and to interact with them.

RESEARCH METHODOLOGY

Primary source of data

Primary data were collected through direct consulting the staff and other employees of the organization and direct observation of various activities and functions. Secondary source of data

Secondary data were collected from company’s internal records, annual report, from the company website, brochures, catalogues.

ORGANIZATION STRUCTURE

GENERAL MANAGER

Production& Purchase manager

Store keeper

Production supervisor

Finance manager

Marketing manager

Quality control manager

Maintenance supervisor

HR manager

Accountant Sales Supervisor

Workers WorkersWorkers Workers

MANAGING PARTNER .

VISION To improve the quality and services on day to day basis.

To increase the product range to serve better and the wide variety of traditional taste of Kerala.

MISSION Providing the best products using the latest

technology and machinery.

VALUES OF THE COMPANY High quality productsCustomer orientationGood relation between management,

employees and workers.

DEPARTMENTS

PURCHASE DEPARTMENT PRODUCTION DEPARTMENT MARKETING DEPARTMENT HUMAN RESOURCE DEPARTMENT FINANCE DEPARTMENT QUALITY CONTROLL DEPARTMRNT SALES DEPARTMENT

Purchase department

Requires the materials for production at right time at right quality and quantity.

The paddy is purchase from Andhra Pradesh, Tamil Nadu and Kerala.

Purchase proper quality of materials to have minimum possible wastage of material and loss in production

Production department 5 Stages of production Raw paddy cleaning section Par boiling section Drying section Milling section Packing section

Improving volume of production

Minimizing work rates

Efficient training

Marketing Department

To market goods and services To find out customer’s needs and wants. To advertise the products of the company.

Human Resource Department

Recruitment and selection of staffs Promotion and transfer Training and developing managers

Finance Department

Verification of payment and receipt voucher

Effective cash management

Maintain record

Stock verification

Quality Control Department

Improving the product quality Ensuring systematic communication of customer feedback forward

improving process control.

PRODUCT PROFILE

VARIETIES OF RICE WHEAT PRODUCTS BREAKFAST PRODUCTS OTHER PRODUCTS

COMPETITORS Nirapara Rice Pavizham Rice Nallari Rice Malayil Rice Double Horse Rice Avani Rice Vijay Rice Peter’s Rice Thiruvonam Rice Mother’s Rice

SWOT ANALYSIS

STRENGTH

Quality Better service

ISO certification 22000:2005 Skilled and knowledge employees

WEAKNESS

Scarcity of raw materials Raw materials are imported at high cost Less advertisement in different Medias

OPPORTUNITIES

Company is located near to the road for easy transportation.

Company export its products to other Asian countries.

Company is having a plenty of land that will help to expand its production area.

THREATS

Competition is the main problem faced by the company.

Decreasing paddy cultivation . Technological changes in future.

FINDINGS

This is an ISO 22000:2005 certified company.

Well established with modern machines and equipment’s

They produce variety of products other than rice like rice products, wheat products, pickles,

They are conscious about the quality of their products.

They have skilled and hard working staffs and workers.

All the departments function very well

The prices for the products are reasonable.

The company, the workers and all other who are entering to the company are under the surveillance of cameras.

SUGGESTIONS

o They have adopted strong promotional activities to attract more customers.

o Advertisements should be given to different Medias.

o Sales should be increased by starting agencies or branches in different parts of the state.

o More modern and better machines should be introduced to make the production process easier.