AVT Natural Products Ltd.

Presented BY .

Sudheesh.P.B

Objectives of the study

• To familiarize with the organization environment and to understand the overall functioning of an organization.

• To analysis the strength, weakness, opportunities and threats of the company.

• To study about the various functional departments in the company.

• To interact with managers at different levels and to understand there duties and responsibilities.

• To analyze India's destination and values of export of natural products.

• To relate theoretical knowledge with actual practice.

History of AVT …

• In 1925, Alfred Vedam Thomas purchased a grass land in a place named Pasuparai in the state of Tamil Nadu. He planted tea sapling their. He floated various companies under his management in different location around the world.

AVT deals with…

1. Spices

2. Rubber

3. Spices, Oil and extractions

4. Agro Chemicals

5. Leather goods

6. Plant biotechnology

7. Commodity export

8. Agencies

9. Project engineering

Spices Industry Profile

• India is known as the “land of spices”.• India produces the world largest spices.• The spices that India offer in abundant quantities and on

which processing is done are pepper, ginger, turmeric, chilly, cardamom, celery, fenugreek, fennel, cumin, coriander, cinnamon, cassia, clove, nutmeg and mace

• An estimated 5, 00,000 tons of spices and herbs having value of 1500 million US$ are now imported globally every year.

• Export of spice oil and oleoresin from India had been increasing every year. Spice oil and oleoresin are exported to about 18 developed countries in the world.

• USA is the major importer of oil and oleoresin from India • There are about 24 companies engage in producing spice

oil and oleoresins. Most of them are located in Kerala. The total production of these ranges from 2500 to 3000 tons per year.

PROFILE OF AVT NPL…

• AVT Natural Products Ltd (AVT NPL) is a venture promoted by AV Thomas Group.

• As a strategic diversification from the traditional plantation business.

• Operating in line with its corporate signature, they are specialized in the extraction of colors and flavors from natural source.

• Formed in the year 1994, based in Aluva.• 100% export oriented company.• The main Spices in which spice and Oleoresin

extraction is done is Chilly, Pepper,Turmeric etc.• Strategic business units are:

a) Marigold oleoresin.

b) Spice oleoresin and essential oil.

c) Value added tea.

PROFILE AVT NPL.. (Cont.)

Products1. Natural extracts

oMarigold extractoOleoresin paprika

2. Natural Flavourso Black pepper oleoresino Celery oleoresino Capsicum oleoresino Nut mug oleoresino Ginger oleoresin

3. Essential oilo Black peppero Gingero Celeryo Nutmeg

4. Antioxidantso Rosemary

extract

Products

5. New productso Black carroto Saf flower extracto Annattoo Vanilla extract

6.Value added Teaso Instant Black Teao Green Tea

Product profile

Marigold Extract Food Grade

Chemical characteristicsXanthophyll Min 100 gm/kg

Epoxides 25% max

Residual solvent 2000 ppm max

Solvent insoluble 0.55 max

Anti-oxidant 0.02% max each of BHA&BHT

Diluents/Additives None

Microbiology Free from micro-organisms and their toxic metabolites

Packing 200 kg mild steel drums with epoxy coating inside

Shelf life 36 months from the date of manufacture when stored at room temperature in closed containers, away from direct heat and light and not under humid conditions

Organization StructureManaging Director

HR & Administration

Dept.

GM Administration

Executives

HR Assistants

Finance & Systems Dept.

Vice President Of Finance

Finance Mgr.

Assistant Finance Mgr.

Executive

Jr. Executive

Purchase Dept.

Vice President Of Operations

Mgr. Procuremen

t

Jr. Executive

Production

Dept.

Vice President Of Operations

Prdn. General

Mgr.

Prdn. Mgr.

Executive Staff

Supervisors

Technicians

Engineering Dept.

Vice President Of Operations

Assistant General Mgr.

Assistant Mgr.

Executive

Supervisors

Technicians

Quality Control & Assurance

Dept.

Assistant Vice President

Mgr.

Deputy Mgr.

Assistant Mgr.

Executive

Chemists

Attenders

Sales & Marketing

Dept.Managing

Director of S & M

Sr. Vice President

Sr. Manager

Marketing Mgr.

Staff

Research & Development Dept.

General Mgr.

Executive

Chemists

Lab Assistants

Prdn planning&

control

Vice President

AGM

Jr. executive

Assistants

Departments in AVT NPL

• HUMAN RESOURCE AND ADMINISTRATION DEPARTMENT

• FINANCE AND SYSTEMS DEPARTMENT• PURCHASE DEPARTMENT• PRODUCTION DEPARTMENT• ENGINEERING DEPARTMENT• QUALITY CONTROL AND ASSURANCE DEPARTMENT• SALES AND MARKETING DEPARTMENT• RESEARCH AND DEVELOPMENT DEPARTMENT• PRODUCTION PLANNING AND CONTROL DEPARTMENT

SWOT ANALYSIS

STRENGTH

• ISO Certification• High Reputation of the company• Largest producers of Marigold extracts established in

the world• Established market abroad• Draw synergies from AVT McCormick in the areas of

food safety.

WEAKNESS

• No direct connection with end customers.• Common people have less awareness about

oleoresin.• There is no domestic market for oleoresins.

OPPORTUNITIES

• Growing demand for natural products• Chances for diversification of product.• Establishing market all over the world• Chances for the domestic market operations

THREATS

• Mass production by China and Peru• Seasonal variations may affect raw materials

production and procurement• Unable to supply in accordance with demand due

to scanty rain• High material cost

FINDINGS

• Healthy relation between management and employees• Surroundings are very clean and attractive• The plant potential, modern technology, quality control

methods and policies make the customer a happy man• AVT provide free transport and canteen facility to their

employees• High qualified, skilled and hardworking labour force• Good production plant• Good brand value• Effective inter-departmental and interpersonal

communication• Advanced research and development department

SUGGESTIONS 

• AVT has established market in abroad. But AVT has no domestic market for oleoresin. So AVT should take steps to improve the domestic market

 • AVT should look up the option of setting up of regional distribution

center in Europe where they have only few agents.

• New product development time should be reduced

 • Promotional activities can be improved

 • Provide more staffs for office works.

• Suggestions should be obtained from employees for future improvements

CONCLUSION

• The Company is constantly exploring new and exciting flavors for its consumers through continuous R&D.

• The unique strength of AVT NPL is that it is the largest producer of marigold extracts in the world.

• There is an urgent need to do more research and popularization of the use of the traditional spice in India for Ayurveda and for cosmetic industry.

• The company is always focusing on the quality of products and that is their prime priority.

Thank you…