PRESENTED BY SMIDHUN P M 3R D SEMESTER

ORGANIZATIONAL STUDY

AT

ARJUNA NATURAL EXTRACTS LTD.

OBJECTIVES

To familiarize with a business organization.

To familiarize with the different department in the organization,

the structure and their functioning.

To know the mission, vision, strength and weakness of the

organization.

To familiarize with internal and external environment and the

competition facing by the company.

ABOUT THE COMPANY

Arjuna Natural Extracts Ltd (ANEL) is India’s leading company specialized in scientific methods of identification , separation and manufacturing of plant based active compounds and omega 3 fatty acids from marine and vegetable source.

Industry profile

Kerala, the state which is famous for many medicinal and other

ayurvedic herbs. It is well known among the whole of its ayurvedic

medicines. Many foreign are attracted from nook and corner of the

country for the ayurvedic treatments. So there is a huge demand for

ayurvedic medicine industry.

In the year 1989 Mr. P J KUNJACHAN and his brother- in -law Dr.

BENNY ANTONY started their first venture Arjuna Aromatics in

Aluva. The best quality of Arjuna’s products and comparatively lowest

price helped the company to compete even with the Netherland’s

company which was leading in the market.

PRODUCTS

1. HERBAL EXTRACTSAmla extractAshwagadha extractBoswelliaGarcinia Ginger root powered extractOrganic green tea extract

2. Essential oil

3.Omega 3 fatty acids

Departments

Purchase departmentProduction departmentQuality control departmentMarketing departmentFinance departmentHuman Resource departmentR & D department

SWOT ANALYSIS

STRENGTHS

Good expertise in essential oil and extract.

ISO 9000: 2000 certification.

Well qualified & technically skilled manpower.

World class R&D with new technologies.

Long standing relationship with customers.

Company introduces new products according to

customer’s needs and preference.

Located in ‘land of spices’ Kerala.

Open door policy of management which ensure full

support of employees.

WEAKNESSS

Seasonal availability of raw material having an

adverse effect on the company. In the off season

raw material becomes so scares that the company

import raw material from abroad at higher prices.

High labor cost.

No active advertisement.

Less focusing on consumer products.

OPPORTUNITY

Export potential

The global as well as the local market is expanding.

Industry has shown a steady growth in past few

years. Demand has increased drastically.

To improve domestic sale.

Increased use of herbal and spice extract in food

and beverage industry.

Favorable export price from government.

THREATS

Strict norms for exporting.

Large number of competitors in global and national

markets.

Restrictions in exports of certain herbal products to

some countries.

Global financial crises.

Changing policies of government.

Rapid change in technologies.

Changing customer needs.

Competition: in spite of wide opportunities in the

industry there is also heavy competition from

global and domestic player.

FINDINGS

Australian high commissioner visited Arjuna Edayar facility to

the possibilities of an Australian collaborations.

Arjuna has four manufacturing facilities for its operations. Two

plants are for herbal extracts and are located near Kochi, Kerala.

The other plants are exclusively for fish oil and located at

Coimbatore, Tamil Nadu.

It guarantees standardized extract quality, purity

and potency.

Arjuna Natural Extracts Ltd is India’s leading

company specialized in scientific methods of

identification, separation and manufacturing of

plant based active compounds and omega 3 fatty

acids from marine and vegetable source.

Arjuna has conducted its study on various diseases

and proved to be successful.

SUGGESTIONS

For the smooth functioning, they must invest a

reasonable amount of working capital.

The company should conduct the market research

to find out the movement of the products and to

identify potential customers.

Company can give more advertisement on mass media

for kerala market:

THANK YOU….