AN ORGANIZATION STUDY AT KKR GROUPS OF COMAPANY

PRESENTED BYMANU MATHHEW KURIAKOSE K

OBJECTIVES OF THE STUDYPRIMARY OBJECTIVETo familiarize the reputed Industry

To know about different departments and their functioning.

SECONDARY OBJECTIVETo study the methods used by the company for setting issues

To understand how the Key business process are carried out in organization

To understand how information is used by the organization for decision making at various levels

To relate theory with practices

LIMITATIONS OF THE STUDY

Difficulties in obtaining data from managers, supervisors, workers etc… because of their busy work schedule.

Some company documents are confidential in nature

Limited time to interview and interact with office staffs

Lack of accuracy of data because of inexperience.

INDUSTRY PROFILE

HISTORY OF THE INDUSTRY WORLD SCENARIO INDIAN SCENARIO STATE SCENARIO

HISTORY OF INDUSTRYRice is the seed of monocot plant Orysa Sativa.Most widely consumed staple food for World Population.Second Highest after Maize.Evidences shows that rice is Originated from China and moves

to America through European colonization. The cultivation of Rice begins 6500 years ago.

WORLD SCENARIOCountries in Asia and Africa are highly depended on Rice as

source of foreign exchange earnings and government revenues.Majority of rice is produced from India, China, Indonesia,

Thailand, Burma and Bangladesh.92% rice is produced and cultivated in Asian Region. More than 550 million tons of rice is produced annual around

the globe

INDIAN SCENARIOIndia ranks second in the rice production.65% of people lives in India Rice is staple food.India is facing tough competition in exports of Rice.India’s annual Rice production is around 85 to 92 million tons.50% of Rice is produced in West Bengal, Uttar Pradesh and

Haryana.India is self sufficient in grain production.STATE SCENARIOKerala is one of the most important Rice consuming States in

India.Rice requirement in Kerala is about 7500 tons per day.Rice production in Kerala is declining and is not adequate to

meet the requirement of people.Shift from paddy lands to remunerative crops create negative

phase.

COMPANY PROFILEKKR groups of company was set up in 1976 by K.K

Karnan.Vision to bring quality rice the traditional homes of

Kerala.Venture begins with traditional method of boiling, sun

drying and milling grew into one of the most modern rice processing house in Kerala with latest world class technology.

It is processing wide range of food products like spices, pickles, Rice and Wheat flours for world market.

KKR Mill is the first rice mill in south India to introduce Z-sortex machine.

KKR products are branded in the name “NIRAPARA”.

PROMOTERS OF THE COMPANY & DEPARTMENT HEADS

CHAIRMAN : K.K KARNANVICE CHAIRMAN : BIJU KARNANVICE PRESIDENT : MURALEEDARAN NAIRG M FINANCE : BIJI JOSEPHG M MARKETING : FEGGY THOMASA/C nts MANAGER : MANI C.SPURCHASE MGR : ANIL KUMAR K.RPRODUCTION MGR : VARGHESE PHRM : SHABNA RANJITHSALES MANAGER : ANIROOP N KARTHAR&D : MITHUN JOYQUALITY CIRCLE : DON BASIL KURIANTRANSPORT : RENJITH J NAIREXPORT : NEETHU S

MISSIONMission of KKR group of company is to deliver high quality

goods and products with good taste and value.VISIONGreat vision of becoming the market leader of fast

moving consumer goods and products. And to provide consumer satisfaction through continuous improvement in production process and services.

VALUESValues of the company: high quality products, customer

oriented, Good relationship between management and workers.

CERTIFICTESCertifications: International standard of Organization ISO

22000-2005 certification and ISO 9001-2000 certifications. Hazard critical control point certifications.

OBJECTIVES OF THE COMPANY Quality Product Profit Maximization Cost Minimization Employment Opportunities Timely Delivery Consistency in sales and services Proper utilization of resources Corporate Social Responsibility

PRODUCT PROFILEWide variety of consumable foods like Rice, Spices,

Pickles and Other products for world marketRice is available in brown and white and also as short

grain and long grain varieties. Also concentrates on Rice products like rice flours and

other variety of Rice.

PRODUCTS OF NIRAPARANIRAPARA RICENIRAPARA RICE FLOURSNIRAPARA WHEAT FLOURSNIRAPARA SPICESNIRAPARA PICKLESNIRAPARA CURRY POWDER

COMPETITORS OF NIRAPARA EASTERN (Only in Spices and Curry Powder PERIYAR DOUBLE HORSE PAVIZHAM (Only In Rice) Gayathri (Only in Rice) Mariyas Melam Taste Buds ( Foreign Market) Brahmins Grandma

FUNCTIONAL DEPARTMENT OF NIRAPARA

Finance DepartmentAccounts DepartmentsPurchase DepartmentProduction DepartmentHuman Resource DepartmentMarketing DepartmentQuality Assurance DepartmentExport DepartmentVehicle and Transport DepartmentResearch and Development DepartmentSystems and Maintenance Department

ORGANIZATIONAL STRUCTURE

CHAIRMAN

G.M FINANCE

G.M MARKETING

A/C nts MANAGER

HR MANAGER

AUDIT MANAGER

MAINTENANCE MANAGER

PURCHASE MANAGER

QUALITY CONTROL

R&D PRODUCTION TRANSPORT AND VEHICLE

CASHIER

CHAIRMAN

VICE CHAIRMAN

PRIVATE SECRETARY

VICE PRESIDENT

FINANCE DEPARTMENTFunctions of finance department involves finance

planning, Organizing finance, Accounting, Auditing and controlling companies finance statements.

Profit maximization and Maximization of return is the main objective of Finance Management

Cash arrangements at scheduled time.Maintain credit for distributors.Provide Cheques and Drafts.Day today company expenses are maintained.Yearly return sales return.Assisting auditing activities.

FINANCE DEPARTMENT STRUCTURE GENERAL MANAGERFINANCE MANAGER ACCOUNTANT COST ACCOUNTANT BANK SECTIONCASHIER ASSISTANT CASHIER

ACCOUNTS DEPARTMENTThe most commonly used accounts are purchase, sales

account, etc.. are maintained in KKR groups of company.Accounts department deals with recording, classifying,

analyzing, summarizing and interpreting of business transaction which are expressed in terms of money.

Systematic recording of data is possibleAct as an information systemHelps in ascertaining financial position of the companyBeneficial to Interested parties

ACCOUNTS DEPARTMENT STRUCTURE GENERAL MANAGER ACCOUNTS MANAGER ACCOUNTANT RICE MILLACCOUNTANT FLOUR MILLACCOUNTANT FOOD AND PRODUCTIONACCOUNTANT MARKETING

PURCHASE DEPARTMENT

Nirapara Purchase department is very effective, there is separate skilled personnel is appointed for purchasing different products. But it is centralized.

Its function is to procure materials, services, machines and tools at the most favorable terms at a standard quality.

Right Quality Right Quantity Right Price Right Time Duty of the purchase manager to maintain right

material at right time in order to eliminate intereption in production

PURCHASE DEPARTMENT STRUCTURE

GENERAL MANAGERPURCHASE MANAGERSTORE KEEPERPURCHASE ASSISTANCEHELPERS

PRODUCTION DEPARTMENT

Responsible for converting inputs into outputsconverting raw materials to finished goods takes

place in this department.raw materials should be well available then only

production process will be effective.

PRODUCTION DEPARTMENT STRUCTURE

PRODUCTION MANAGER PADDY INSPECTION SUPERVISOR PAR BOILING OPERATORS BOILER OPERATORS OFFICE STAFF ELECTRIC MAINTENANCE MACHINE MAINTENANCE SUPERVISOR MILLING SUPERVISORS LABORS

PRODUCTION PROCESSRAW PADDY1ST PHASE PADDYDESTONERCLEANED PADDYCLEANED PADDY STORAGE TANKPAR BOILING TANKPADDY DRIER MACHINE DRYING PLANT HEAT

EXCHANGER BLOWERDRY PADDY STORAGE TANK

Cont. PRODUCTION PROCESS2ND PHASE PADDY CLEANINGMILLING SECTIONHUSK REMOVALBRAN REMOVALPOLISHINGDESTONERMDRA MACHINEZ SORTEX MACHINEPACKAGINGDESPATCHING

HUMAN RESOURCE DEPARTMENT Man Power Planning Recruitment Selection Salary Increment Employee Welfare and Motivation Training and Development Performance Appraisal

HRD STRUCTURE HR MANAGER ALL DEPARTMENT HEADS RECEPTIONIST SECURITY HELPERS

MARKETING DEPARTMENTFUNCTIONS OF MARKETING DEPARTMENT Promotion Planning Marketing Management Product Planning Distribution Planning Consumer Analysis Price Planning Environmental Analysis and Marketing

Research

MARKETING DEPARTMENT STRUCTURE

SALES AND MARKETING MANAGER

ZONAL MANAGERS

SALES EXECUTIVE

SALES REPRESENTATIVES

QUALITY ASSURANCE DEPARTMENT

QUALITY CHECKINGSupervision of HACCP Hazard Analysis and

Critical Control Point. ISO coordinator

QUALITY ASSURANCE DEPARTMENT STRUCTURE

General Manager Quality Controller Assistants

EXPORT DEPARTMENT

Building up Brand in Overseas MarketBoosting Export Sales and meeting the

target.Giving Production ScheduleMaintaining QualityFinding new markets New buyers in new

Countries.

VEHICLE DEPARTMENT

Transportation of Raw materials from various places to factory go down and finished goods from factory to various markets.

there are 140+ vehicles for the company

VEHICLE DEPARTMENT STRUCTURE VEHCLE MANAGER ACCOUNTANT ASSISTANT WORKERS WORKSHOP DRIVERS HELPERS

RESEARCH AND DEVELOPMENT DEPARTMENT Development of new product and quality

inspection. situated in Chelamattam unit research is conducted mainly in the field of product

R & D STRUCTURE General Manager Research Department Micro Biologist Chemist Lab Assistant

SWOT ANALYSIS

STRENGTH BRAND NAME OF THE COMPANY ISO & HACCP CERTIFIED COMPANY MARKET VALUE OF THE COMPANY HIGH QUALITY PRODUCTS WIDE NETWORK NO TRADE UNION GOODWILL OF THE COMPANYWEAKNESS Scarcity Of Raw materials High Transportation Cost Higher Centralized Decision Technological Up gradation

OPPORTUNITY FMCG gaining demand in the market Global Penetration Expansion of Production capacity. Increased Export Opportunity.THREATS Tough Competition in the market Extinction of Paddy cultivation in Kerala Increased Raw material price Government Intervention Export of Rice banned by Government.

FINDINGS

The company has a very reputed brand name, which is popular in the minds of customer. It helps the company to gain good will.

Company using television and online facility to advertise. It creates the brand image of the company

There is Very good Industrial relationship in the organization.

There is no trade union functioning in organization, it leads to no strike situation.

Company is giving high quality product.

SUGGESTIONS

Company doesn’t have fully automated system. Even though it follows advanced technologies.

Market share is not issued to general public. If company do so they can make more profit.

Improved warehouse facility can increase more productivity.

Sufficient sales promotional scheme should be introduced.

Firm should concentrate more on competitors action.

CONCLUSIONS

The Intention behind doing the project was to get better idea about the organization, its different department, responsibilities of key personnel and its competitive performance.

The company give more importance to maintain high quality products and its consistency. Company is using Z sortex machine capable for controling quality

all the departments are functioning effectively for achieving the objectives of the Organization

THANK YOU