JISS M RAJAN SEM 3 MBA

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MANGALAM PUBLICATIONS PVT LTD

MANGALAM AN INTRODUCTION

Mangalam Publications (India) Private Ltd

Mangalam publications is a kerala based publisher in Malayalam and kannada languages

M C Varghese is the co founder of mangalam publications

Established in 1969 as a monthly journal with a merge circulation of 250 copies

Start news paper publication in the year 1989

More than 400 employees

MILESTONES OF MANGAL AM

1969: Mangalam magazine was launched.

1972: Mangalam magazine become a weekly.

1981: Balamangalam- Magazine for children was launched.

1983: Kanyaka a magazine for women was launched.

1989: Started the publication Mangalam daily.

AWARDS AND RECOGNITIONS M.D of Mangalam Publications (India) Pvt. Ltd Late Mr. M.C. Varghese had been honored with the following awards:K. Sukumaran Award(1993)Sreenarayana samskarika samithiRajiv Gandhi Award(1993)Rajiv Gandhi peace foundationKerala paristhithi pravarthaka sangham AwardSahodara seva rathna Award(1993)G.R. Award(1996)Humanists National AwardHarmony National Award(l995)United children’s movement Best Citizen of India Award( 1998) International Publishing House

OBJECTIVES :

•To know the mission,vision,strength, &weakness of the organisation.

• To understand how key business process carried out in an organisation.

•To study the work culture of employees.

•To familiarize the functions of a business organisation.

•To compare theoretical knowledge with actual practices

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LIMITATION OF THE STUDY

¤ The study was carried out with in a limited time.

¤ Very difficult to getting information due to secrecy

ORGANISATIONAL CHART Managing Directors

EXECUTIVE EDTR

CHIEF SUB EDTR

Sr, sub edtr

Sub editor

Proof reader

EDITORIAL

Photo grpher

DGM

Manager

ASST MANAGER

CLERK

SUPERVISOR

CIRCULATION

ADVERTISMENT

DGM

AGM

MANAGER

Asst. manager

Sr, exe

ED

JGM (P&A)

HOD, DGM (P&A

)

M (P&A)

DM (P&A)

DM (Legal)

DB Administrator

Manager (data processing)

Assistants

JGM(data processing)

Trainees

Manager

Plant engineer

 

Asst. Plant engineer

Workers

DGM (Maintenance)

Manager (purchase)

Deputy Manager

Purchase officer

A.P.O (indigenous)

Clerks

Peons

Asst GM (Materials)-HOD

C E O C F O C O F

JFO clerk

MANGALAM EDUCATIONAL INSTITUTIONS

MANGALAM COLLEGE OF ENGINEERING.MANGALAM NURSERY SCHOOL.MANGALAM ENGLISH MEDIUM RESIDENTIAL HIGH SCHOOL.MANGALAM B.ED COLLEGEMANGALAM TEACHERS TRAINING INSTITUTEMANGALM INSTITUTE OF INFORMATION TECHNOLOGYMANGALAM STUDIES OF MANAGEMENTMANGALAM COMPUTER CENTERMANGALAM HOMES AND RESORTS PVT,LTDMANGALAM TOWERS,PALAKKADMANGALAM TOWERS, VYTTTILAMANGALAM RIVER FRONT GARDENS, BY-PASS-KOCHIMANGALAM HOSPITAL PVT,LTDMANGALAM INDUSTRIAL TRAINING CENTERMANGALAM CONFECTIONARY LTDMANGALAM PRINTING INSTITUTE OF TECHNOLOGYMANGALAM ONLINE STORE

DEPARTMENT PROFILE  EDITORIAL DEPARTMENT

MARKETING AND CIRCULATION DEPARTMENT

PRSONNEL DEPARTMENT

ADVERTISEMENT DEPARTMENT

PRODUCTION DEPARTMENT

FINANCE DEPARTMENT

PURCHASE DEPARTMENT

INFORMATION DEPARTMENT             

SWOT ANALYSISSTRENGTH

Popularity of the brand

Editorial freedom in Mangalam Attractive price tag Adequate infrastructure and sufficient manpower

The other major strengths of Mangalam Largest publishers and leading book store chain in India

Follows high ethical standards

Publishes almost all categories of books

Highly dedicated employees

Have royalty of premium authors in Malayalam

Culture bound change management

The first in the book industry in India got ISO certification

Leading publishing institution in India

Skilled employees

The Mangalam has branches in various places

WEAKNESS

Mainly concentrates on Malayalam title.

Lack of professionalism in some areas.

Lower potential area coverage.

Lack of effective promotional activities.

Due to reduced number of pages, Mangalam is not able to include a business space for major BSE/NSE shares and their details.

Career magazine:

Educational magazine

Fixed Idukki experience

Market as a second choice

Market abroad

OPPURTUNITY

  

The other major opportunities of Mangalam publications

Active promotion of Training and Development

Mass customization

The initiatives to become an e-organization

Continuous improvement process

Growing popularity

High demand for the services

Good contact with customers

Circulation department should develop new strategies for better coverage of potential areas

Split edition of magazines

THREAT

Heightened competition

Growing popularity

Other major threats are:

 

a. Changes in the economy

b. Many competitors exist in the market with advanced technology and

quality product

c. Price variation of raw materials

d. The promotion activities done by other competitors 

FINDINGS The low price and diplomatic style of reporting attracts more customers.

There is a good relation between employee and employer.

New steps are taken to develop customer relationship like customer care cell.

Experienced as well as well qualified freshers are working here.

Heavy growing competition affects the growth of company.

They introduced various schemes for their subscribers that will help to maintain circulation.

Company website is an effective tool to provide information about the products and services.

Mangalam though being a popular newspaper lacks the corporate strategy for modernization

Mangalam lacks the productivity in order to exploit the youth market.

The labors are satisfied with the relationship with the management and the grievances handling procedure of the company.

The labor is highly satisfied with the present settlement in the company and the wage structure.

The fluctuations in political system affect the management of the organization.

Mangalam has a very good circulation in middle Kerala and northern Kerala.

This company has a good traditional background, which will help to increase their reputation among the public.

The relationship between the workers and management was found to be very good.

SUGGESTIONS Mangalam can adopt new marketing and promotional activities in

order to compete with their competitors.

To establish the brand name to the next generation, start some programs like giving newspapers to schools and conducting competitions and training programs to the students.

Start some social initiatives through newspaper like ‘save energy’ to give the public a message and also to increase publicity through it.

Make the public aware about the growth of Mangalam newspaper, i.e. increase in circulation. This will attract the public.

Improve the language used in the newspaper in order to attract more readers.

Try to include a business page.

More training and awareness programs mainly oriented to field staff, to increase their morale.

Promote better customer relationship.

Circulation department should develop new strategies for better coverage of potential areas.

Split edition of magazines.

More cross promotions will be cost effective.

Have to redesign their website thereby providing more facilities to the customers.

Adopt quality circles.

Measures to adopt voluntary retirement scheme in the company.

There is no HR department in the organization. HR Department is the most important department as far as an organization is concerned. Mangalam should first of all need an HR Department of its own. It helps administration more effective.

Even if it holds a third position in market, the reach of the newspaper is very low. Hencet he company has to adopt new marketing strategies in order to improve its reach.

The pages of Mangalam can be little more attractive. Adopt compatible technology in printing and improve the quality of the paper.

Proper communication, interpersonal relation and guidance are needed.

Introduce more marketing and promotional scheme to increase circulation of copies, front page should be more attractive.