kalampusan 2013 first quarter

Kalampusan 1st Quarter 2013

Enabling Business Empowering Consumers

Performance Highlights

Embracing this year’s growing challenges, the Department of Trade and Industry (DTI) participated in vari-

ous activities to improve the Philippines’ competitiveness. The newly formed Regional Competitiveness

Committee in Central Visayas is expected to contribute towards enhancing national efforts to make better

the country’s economic record.

The DTI also partnered with the German technical agency GIZ in the Promotion of Green Economic Devel-

opment (PROGED), a national project focused on preserving nature’s capital while enhancing competi-

tiveness of enterprises. PROGED was launched in March and piloted in Bohol and Cebu.

this issue

Sinulog Fiesta OTOP Fair P.2 1st RCC Board Meeting P.2

News Bites P.4 Promotion of Green

Economic Development P.9 Speed Marketing P.12

Kalampusan DTI CENTRAL VISAYAS PERFORMANCE MAGAZINE

First Quarter 2013


Enabling Business Empowering Consumers 2

Sinulog Fiesta OTOP Fair 2013

As part of the annual provincial celebration,

the Department of Trade and Industry Cebu

(DTI-Cebu) held the Sinulog Fiesta OTOP

Fair on January 11 to 22 at the Atrium of

SM City Cebu.

This trade event is in cooperation with the

Cebu City Government and the Sinulog

Foundation, Inc. It features products of

more than 50 producers ranging from native

delicacies, processed foods, novelty items,

fashion accessories, gifts, toys and

housewares.

Special guests during the Sinulog Fiesta

OTOP Fair formal opening and ribbon cut-

ting ceremony included the Sinulog Founda-

tion Executive Director Ricky Ballesteros,

DTI 7 Regional Director Asteria Caberte

and Cebu GTH Foundation President Pedro

Delantar.

OTOP or the One Town, One Product Phil-

ippines is a priority program of the govern-

ment to promote entrepreneurship and cre-

ate jobs. Through OTOP, local chief execu-

tives of each city and municipality take the

lead in identifying, developing, and promot-

ing a specific product or service which has a

competitive advantage.

OTOP-Philippines supports micro, small,

and medium enterprises (MSMEs) to manu-

facture, offer, and market distinctive prod-

ucts or services through the use of indige-

nous raw materials and local skills and tal-

ents.

The OTOP program has brought out the

best that each municipality in Cebu can

offer to the market. Through the DTI’s con-

tinuing package of interventions in financ-

ing, marketing, training, product and tech-

nology development, access to business-

related knowledge and information interven-

tions, Micro, Small and Medium Enterprises

(MSMEs) have found new and larger in-

come opportunities.

1st Regional Competitive-

ness Committee Meeting

The Department of Trade Industry (DTI)

facilitated an organizational meeting in

Cebu City that resulted in the creation of

the Regional Competitiveness Commit-

tee (RCC) and the identification of prior-

ities for the RDC-Economic Develop-

ment Council.

The RCC is composed of government

and private sector members following

the organizational format of the National

Competitiveness Council (NCC).

The RCC in Central Visayas is com-

posed of DTI regional director Asteria

Caberte as chairman and Cebu Busi-

ness Club president Gordon Alan Jo-

seph as vice-chairman. RCC board

members are: Dir. Carmelita Dulangon

of DepEd, Dir. Rowena Montecillo of

DOT, Dir. Antonio Labios of DOE, Dir.

Carmelaine Tugas of DOF, Dir. Buena-

ventura Go-Soco, Jr. of NEDA, Dir. Ana-

nias Villacorta of DILG and DOST re-

gional director Rene Burt Llanto.

Dir. Asteria Caberte said the RCC will be

the Central Visayas’ link to the National

Competitiveness Council, working close-

ly with them in full public-private partner-

ship in a bid to improve the region and

the Philippines in global competitiveness

ranking.

http://www.dti.gov.ph/dti/index.php?p=442

http://www.dti.gov.ph/dti/index.php?p=442



With the end of the motorcycle helmet inspection and

sticker marking activities last December 29, 2012, the

Department of Trade and Industry (DTI) has intensi-

fied its monitoring activities on manufacturers, import-

ers, retailers and establishments that are distributing

and selling motorcycle helmets to ensure that only

certified protective motorcycle helmets with the Philip-

pine Standard (PS) or Import Commodity Clearance

(ICC) mark are available in the market.

In a monitoring and enforcement activity conducted

by the DTI-Bureau of Product Standards (BPS) and

the DTI-Negros Oriental provincial office, it was found

that Unitop General Merchandise in Perdices cor V.

Locsin Streets, Dumaguete City had in their posses-

sion motorcycle helmets with fake ICC stickers, which

were allegedly supplied by an importer, Double E

Trading,

DTI Central Visayas regional director Asteria Caberte

disclosed, “After a series of investigation, the DTI is-

sued a formal charge to the said retailer in

Dumaguete City. In addition, the DTI-BPS issued a

formal charge to Double E Trading”. “Immediately,

the DTI instructed its regional and provincial offices

nationwide to monitor the reported 42 branches of

Unitop General Merchandise in the country and

check if the ICC stickers are affixed on their motorcy-

cle helmets and to validate the authenticity of these ICC

stickers.

Caberte said that ICC stickers are produced with many

imbedded security features to prevent tampering. “Those

found guilty of tampering, alteration, forgery and imitation

of the PS mark and the ICC certificates in the helmets

shall be punished according to the Republic Act (R. A.)

10054 or the Motorcycle Helmet Act with a fine of not

less than P10,000.00 but not more than P20,000.00,

without prejudice to other penalties imposed in Republic

Act No. 7394 or the Consumer Act of the Philippines,“

Caberte warned.

Under R. A. 4109 or the Standards Law and its imple-

menting guidelines, all manufacturers and importers of

standard protective motorcycle helmets are required to

secure a Philippine Standard (PS) license and Import

Commodity Clearance (ICC) certificate respectively, prior

to the sale and distribution of their products in the mar-

ket.

Caberte reminds all retailers and distributors of motorcy-

cle helmets to get their supply from manufacturers and

importers that have been given the PS license and/or

ICC Certificate.

Caberte calls on the public to report motorcycle helmets

being sold without the PS or ICC mark or those with fake

ICC stickers.

For more information, call the DTI-Region VII office at

255.0036/ 255.0037 or send a text message to

0917.8343330. To check on the list of certified brands

protective motorcycle helmets, visit www.bps.dti.gov.ph.

DTI WARNS

ESTABLISHMENTS

AGAINST SELLING

SUBSTANDARD

PRODUCTS



The Department of Trade

and Industry collaborated

with the University of San

Carlos- College of Architec-

ture and Fine Arts (USC-

CAFA) and the local gov-

ernment units of Argao and

Carcar to develop packag-

ing of micro and small en-

terprises in their localities.

The activity, dubbed as

“DTI-USC-LGU Linkage for

Packaging Design Develop-

ment of MSMEs”, was held

on February 15, 2013 at the

Valladolid Gym in Carcar City

and at the AVR of Cebu Tech-

nological University- Argao

Campus.

Advertising students of USC-

CAFA shared their knowledge

and skills with MSMEs in cre-

ating new designs and in en-

hancing packaging of prod-

ucts.

The partnership of DTI, USC-

CAFA, and the LGUs of Argao

and Carcar City is meant to

promote the growth of

MSMEs by improving the

marketability of their products

and increasing their overall

sales performance.

In Argao, the beneficiaries of

the activity included produc-

ers of torta, tableya, bahalina,

soaps, and handicraft. In Car-

car, assisted clients included

manufacturers of chicharon,

ampao, bocarillo, banana

chips, and footwear.

DTI-USC-LGU Linkage for Packaging Design Development of MSME

On March 1, the Department of

Trade and Industry (DTI) Siquijor

Provincial Office received the 2012

CSC Seal of Excellence Award

from the Civil Service Commission

(CSC).

DTI Siqujor has been conferred the

Citizen’s Satisfaction Center Seal

of Excellence Award after the con-

duct of surveys and validation by

the CSC.

DTI Siquijor was able to obtain a

high rating of 91.68% which is

equivalent to an excellent rating

that entitles said office to the Seal

and P75,000 cash reward.

The granting of the Seal of Excel-

lence Award to DTI Siquijor was

also supported by a CSC Resolu-

tion promulgated last year,

which emphasizes the conduct

of a survey to obtain feedback

on existence and effectiveness

of, as well as compliance with

the Citizen’s Charter, and how

the office is performing in so far

as frontline services are con-

cerned.

This is likewise based on Re-

public Act No. 9485, otherwise

known as An Act to Improve

Efficiency in the Delivery of

Government Service to the Pub-

lic by Reducing Bureaucratic

Red Tape, Preventing Graft and

Corruption, and Providing Pen-

alties Thereof or the Anti-Red

Tape Act of 2007.

DTI Siquijor gets Citizen’s Satisfaction Center Seal of Excellence Award

DTI Siquijor Provincial Office, represented by

PD Nimfa Virtucio, accepted the CSC Seal of

Excellence Award from CSC Chairman

Francisco Duque on March 1 at the Cebu City

Parklane Hotel.

Mr. Mamalias of Bienmar's

floating restaurant consults

with students.



On February 26 and 27, a Tourism Value Chain Forum and

Workshop was conducted in Negros Oriental to formulate

the provincial tourism development program and plans.

The activity was made possible with the cooperation of the

Provincial Government of Negros Oriental, Department

of Tourism Region VII, Department of Trade and Industry

Negros Oriental Provincial Office, Negros Oriental Busi-

ness Development Foundation (NOBDF), Negros Orien-

tal Investment Promotion Center (NOIPC) and the Negros

Oriental Chamber of Commerce and Industry (NOCCI).

Around 83 stakeholders from the private and public sectors

were gathered to ensure that the entire process is mapped,

identified and properly addressed.

Value Chain is a “sequence of activities required to produce a

product or to provide a service”.

The Value Chain approach is valuable in empowering all tourism

stake holders: the SMEs, actors, operators, and enablers.

This approach introduces stakeholders to all the activities that

can and should be carried out along the Value Chain, helps

them see where they are located in it and their own “value” or

importance in that Chain, helps them see obstacles or bottle-

necks, and gives them the power to determine where priority

attention is needed.

Tourism Value Chain Forum and Workshop in Negros Oriental

A Tourism Value Chain Forum and Workshop was conducted at

Bethel Guest House in Dumaguete on February 26.

The Promotion of Green Economic Development (PROGED) pro-

ject was formally launched on March 13 at the Marco Polo Hotel

in Cebu City.

PROGED addresses climate change and environmental threats

from the perspective of micro, small and medium enterprises

(MSMEs) in the Philippines.

PROGED takes advantage of the partnership of the Department

of Trade and Industry Philippines and the Federal Ministry for

Economic Cooperation and Development (BMZ) of the Federal

Government of Germany as implemented by the Deutsche Ge-

sellschaft Fur Internationale Zusammenarbeit (GIZ) GmbH.



The public hearing was conduct-

ed by the Philippine Contractors

Accreditation Board (PCAB) in

cooperation with the Department

of Trade and Industry.

The Contractor’s License Law

(R.A. 4566) aims to promote, for

the benefit of the public and

private sectors, the orderly

growth of the contracting sector

and the upgrading of construc-

tion capability.

A public consultation was held

for the proposed amendments

to the Implementing Rules and

Regulations (IRR) of Republic

Act 4566 or the Contractor’s

License Law on February 7 at

the Parklane Hotel, Cebu City.

The activity was meant not

only to offer a venue for gov-

ernment to discuss with the

public the amendments on the

law but also to provide more

transparency and integrity on

government activities.

The Philippine Contractors Ac-

creditation Board (PCAB) was

formed by virtue of RA 4566

passed by Congress in 1965.

R.A. 4566 as amended by P.D.

No. 1746 which provides that no

contractor (including subcontrac-

tor and specialty contractor)

shall engage in the business of

contracting without first having

secured a PCAB license to con-

duct business.

The Department of Trade and

Industry, along with IT repre-

sentatives of other government

agencies, participated in a clus-

ter meeting and capability build-

ing training on January 30-

February 1 this year at the Tel-

ecom Office / ICTO in Cebu

City.

The training is in relation to the

Integrated Government Philip-

pines Project or iGovPhil, a

P470-million initiative to en-

hance the government's ICT

capacity and improve public ser-

vice.

Launched on June 28, 2012, the

project aims to make the govern-

ment more open to the public by

establishing a web-based portal

that will provide convenient ac-

cess to government online ser-

vices nationwide. It also endeav-

ours to generate savings through

integration and use of existing

government assets, and to cre-

ate an "interactive, interconnect-

ed and interoperable govern-

ment" for transparency and effi-

ciency of public service.

Included in the iGovPhil's pro-

gram is the laying of fiber optic

cable in the national capital re-

gion, starting in Quezon City and

Manila, to provide high-speed

data connectivity to key govern-

ment offices. This will beef up the

operations of the data centers

being put up in Metro Manila and

Cebu.

Government agencies support iGovPhil

Public hearing on amendments to IRR of RA 4566

The National Competitive-

ness Council (NCC) is en-

couraging businessmen to

answer the online Business

Permits and Licensing Sys-

tem (BPLS) Customer Sat-

isfaction Survey at http://

www.competitive.org.ph/.

This online survey will ena-

ble the NCC to evaluate the

satisfaction level of busi-

nessmen with regard to the

renewal process for Business

Permit in their city or munici-

pality and to help Local Gov-

ernment Units in the Philip-

pines improve their services.

The BPLS aims to reduce the

cost of doing business by

streamlining through adoption

of one form, reduced steps,

days and signatories for new

application and business re-

newals thus resulting to more

efficient business environ-

ment both at the LGU and

national levels.

The National Competitiveness

Council was formed last Octo-

ber 2006 as a Public-Private

Task Force on Philippine

Competitiveness by virtue of

Presidential Executive Order

No. 571, amended to E.O. no.

44 by the present administra-

Business Permits and licensing System Customer Satisfaction Survey

tion to address the improve-

ment of the country’s competi-

tiveness from the bottom third

of competitiveness rankings to

the top third by 2016. The

council is chaired by Trade

and Industry Secretary Grego-

ry L. Domingo for the public

sector and co-chaired by Mr.

Guillermo M. Luz for the pri-

vate sector.

http://www.competitive.org.ph/files/downloads/EO_no._44.pdf

http://www.competitive.org.ph/files/downloads/EO_no._44.pdf



Around 40 members from different MSME sectors in Ne-

gros Oriental participated in entrepreneurial learning ses-

sions facilitated by the Philippine Trade Training Center

(PTTC) on March 11 to 12 at the Bethel Guest House in

Dumaguete City.

Bannering the theme “Show Me, Teach Me, MSME - Em-

powering Entrepreneurs”, the seminar was made possi-

ble with the assistance of the Bank of the Philippine Islands

(BPI) Foundation, Inc. and the Department of Trade and

Industry Negros Oriental Provincial Office.

The 2-day learning sessions covered topics on “Starting

and Maintaining a Business”, “Finding the Right Mar-

ket”, “Basic Product Costing and Pricing”, and “Basic

Business Recording.

Resource speakers from PTTC were Rowena F. Diaz and Joey

L. Urmeneta.

Special guests during the seminar included Negros Oriental

Business Development Foundation, Inc. (NOBDF) Chairman

Gregorio L. Uymatiao, Jr. and Negros Oriental Chamber of Com-

merce and Industry (NOCCI) President Edward Du.

BPI Foundation is the social development arm of the Bank of the

Philippine Islands. It manages programs in enterprise develop-

ment, education, and the environment.

Entrepreneurial Development Seminar in Negros Oriental

A seminar on entrepreneurship facilitated by the Philippine

Trade Training Center (PTTC).

Planning workshops were conducted between January to Febru-ary for the Gifts, Decors and Houseware (GDH), Information and Communications Technology (ICT), Tourism, Health and Well-ness industry clusters in the Visayas. Facilitated by the Japan International Cooperation Agency and the Department of Trade and Industry, the workshops produced plans for the implementation of the National Industry Clusters Capacity Enhancement Project (NICCEP) in regions 6, 7 and 8. NICCEP is a three-year technical cooperation project funded by Japan International Cooperation Agency (JICA). The project envi-sions to develop and mobilize industry clusters nationwide.

NICCEP UPDATE



Skills Training on Coco Fiber Processing in Zamboanguita

In line with the National Industry Cluster Capacity Enhance-

ment Project (NICCEP) of the Department of Trade and In-

dustry (DTI), the DTI Negros Oriental Provincial Office con-

ducted a skills training on Coco Fiber Processing at the Zam-

boanguita Public Market Complex on March 13 to14.

The successful two-day training was made in partnership

with the Philippine Coconut Authority (PCA) Negros Oriental,

Negros Oriental Business Development Foundation, Inc.

(NOBDF) and LGU Zamboanguita.

The main objective of the activity was to teach participants

on how to do coco coir twinning, geo-textile weaving and bio

logs processing.

The training also provided information on the business pro- spects of coco coir fiber processing.

A total of 49 participants, coming from various areas in the prov-

ince such as Zamboanguita, Bayawan City, Manjuyod, La Liber-

tad and Bindoy, actively took part in the skills training.

Resource persons of the training were Mr. Brendan Trasmonte

of PCA Negros Oriental, Engr. Ramon Barbosa of PCA-Agusan

del Sur, Engr. Joselito Gomez and Engr. Ramon Bambosa.

Special guests included Zamboanguita Mayor Kit Marc B. Adan-

za, Barangay Chairman of Basak, Zamboanguita Ajejandro Ra-

mos, representatives from DPWH Provincial Engineer’s Office,

DAR and Provincial GSO.

Training on Coco Fiber Processing.

DTI-USC-LGU Linkage for Packaging Design Development of MSMEs

University of San Carlos (USC) Architecture and Fine Arts students assisted Argao entrepreneurs during the DTI-USC-LGU Link-

age for Packaging Design Development of MSMEs activity held on February 15 at the Valladolid Gym in Carcar City and at the

AVR of Cebu Technological University Argao Campus in Cebu.



Background and Context

The recently concluded Private Sector

Promotion (PSP SMEDSEP) program, a

joint undertaking of the Department of

Trade and Industry (DTI) and Deutsche

Gesellschaft für Internationale Zusam-

menarbeit (GIZ), assisted the Philippine

Government in improving the frame con-

ditions for private sector development.

As one of its initiatives in its final phase,

the Program supported DTI to address

the growing concern among micro, small

and medium enterprises on the effects of

climate change by introducing the con-

cept of green economy (the pursuit of eco-

nomic growth and development while prevent-

ing costly environmental degradation, biodi-

versity loss and unsustainable use of natural

resources) into the MSME Development

Plan 2011 to 2016.

Green economy promotes a strategy

founded on the five pillars of mitigation,

adaptation, competitiveness, green jobs

and preserving or improving nature’s cap-

ital.

DTI recognized the strong link be-

tween the green development path

and enhancing the competitiveness of

enterprises. Towards this end, the

Republic of the Philippines and the

German Federal Ministry for Econom-

ic Cooperation and Development is

now embarking on a new project,

Promotion of Green Economic

Development (ProGED).

PROGED will focus initially on the

tourism sector with its high potential

for investment, employment and

poverty reduction due to its linkages

with upstream and downstream in-

dustries in other economic sectors.

Project Objective

MSMEs as well as government insti-

tutions relevant to economic devel-

opment increasingly implement envi-

ronment friendly, climate smart and

inclusive strategies and measures..

Approach

1. Multi level: Policy advice and the

creation of favorable political and

economic framework conditions at

the National Level combined with

practical implementation and con-

crete verifiable impacts at the Local

Level. Aside from DTI, the project

will also cooperate with other gov-

ernment agencies, the private sector

and various development partners.

2. The project will start in the pilot

regions of Bohol and Cebu, intend-

ing to scale up lessons learned after

the first year together with DTI to other

regions and to the national level.

3. The project will focus its activities on

the tourism sector and its value chain

as a pilot, with the possibility of includ-

ing other relevant sectors in the pilot

region.

4. Innovative approaches of greening

the Value Chain and Local and Re-

gional Economic Development are

combined with a consistent Market

System Development approach.

Partners

Department of Trade and Industry (DTI) Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ)

Time Frame

January 2013 to December 2015

Target Group

Micro, small and medium enterprises

Location

Pilot in Bohol and Cebu

Promotion of Green Economic Development (ProGED)

Lines of Intervention



DTI assisted in setting-up an trade exhibit show-

casing the best of the Visayas during the Likha

Asya held in Bohol from February 27 to March 2 .

Likha Asya is a cross-cultural exchange of experi-

ences and expertise in the creative industries and

community tourism between the Lihok Bisaya

Groups and similar groups in Asia striving for

sustainable livelihoods.

LIKHA ASYA Promotion of Green Economic Development (PROGED) Capacity

Workshop was held on March 11 to 13 at the Marco Polo Hotel to

plan activities that will address environmental threats from the

perspective of micro, small and medium enterprises (MSMEs) in

Bottom-Up Budgeting (BUB), a key initiative introduced by

the Department of Budget and Management, was

discussed during the DTI 7 Executive Committee meeting in

March.



Google Apps training of DTI 7 regional and provincial

staff was facilitated by DTI 12 ARD Dorecita Delima on

Feb. 20 at the DOST Conference Room in Cebu City.

DTI Siquijor Provincial Office received the Citizen’s Satisfaction Center Seal of Excellence Award from

the Civil Service Commission in a formal ceremony held on March 1 at the Cebu City Parklane Hotel.

Google Apps training of the DTI 7 regional and provincial staff

was facilitated by DTI 12 ARD Dorecita Delima on Feb. 20 at the

DOST Conference Room in Cebu City.

A Google Apps training for the regional staff was

conducted from March to April by DTI 7 MSSU.

The training is in consonance with the goal of the

agency to use Google applications to increase

work efficiency and ease file sharing.



Speed Marketing is patterned after Speed Dating

(a matchmaking process or dating system meant to en-

courage unattached individuals to meet a large number of

new people).

Speed Marketing is a structured way of networking with

the goal of meeting many potential business contacts

within a limited span of time.

What is Speed Marketing ?

The development of micro, small and medium enterprises

(MSMEs) has long been regarded as crucial for the achieve-

ment of broader development objectives, including poverty alle-

viation, economic development and the promotion of a more

democratic and pluralist society.

Support for SME development interventions has increased sub-

stantially over recent decades and stakeholders have accumu-

lated considerable experience on this field. However, recent

years have seen major shifts in the approaches adopted by

community development workers.

Support of MSME development varies in numerous ways. The

range of services that were supported included credit access,

organizational counseling, market access facilitation, network

development and strengthening, provision of information in

variety of areas, such as equipment, technology and markets,

as well as physical facilities and shared services.

One strategy that has been forwarded to ensure the provision

of wealth creation initiatives in the rural communities is aggres-

sive marketing penetration where one has to maximize supply-

ing the local market. Identified local markets include hotels and

resorts, groceries, souvenir shops and other tourism related

establishments.

Bohol being a major tourist destination in the country entails a

considerable supply of products and services to meet the re-

quirements of the tourism related establishments. A considera-

ble number of these crafts and food products have been sup-

plied by producers and artisans outside Bohol. Studies by

some agencies showed that most of the requirements of the

local tourism related establishments can be ably supplied by

Bohol based crafts producers, food processors and fresh agri-

cultural growers.

The Department of Trade and Industry Bohol Provincial Office

aims to support local MSMEs providing products or services

that feed into the delivery of tourism products and services to

Meeting the Buyer of Your Dreams

by Jerome John Gabin, DTI-Bohol

consumers. DTI has identified key strategies to bring for-

ward Bohol’s products and services to the local tourism mar-

ket and one of these is Speed Marketing.

Speed Marketing is an order driven business process that

allows MSMEs (both buyers and sellers) the opportunity to

harness their own competitive advantages by identifying the

factors that govern their own market systems and win mar-

kets in the end. This is envisioned to help businesses reach

their goals faster and earlier than the competition, which in

turn, can mean higher value for products and services,

greater visibility and better profit margins.

Expected outcomes of the activity are as follows

sellers will get fast and affordable marketing advice

from buyers as well as support for their businesses.

sellers and buyers will establish long term business

partnerships more specifically in the supply of products/

services

sellers or MSMEs will find new and sustainable markets

for their products, and

sellers or buyers can understand their roles in the tour-

ism supply chain.

PROCESS

Speed Marketing is a relatively timely and efficient method

to get products out to the market quickly. It involves both

buyers and sellers who will each be given a chance to talk

and discuss about certain products or services and establish

long term business partnerships in the end.

Speed Marketing’s format is typically patterned from the

speed dating system, where a seller can pitch his/her com-

pany and its message to a lot of people in one afternoon or

morning session. It is a powerful new concept which delivers

rapid results to busy small businesses.

Similar to the latter, Speed Marketing enables suppliers to

talk to buyers, make product presentations, negotiate orders

or establish long term business relationships.



Aside from DTI, other partner government agencies are also in

hand to assist the matching activity.

RESULTS

When DTI Bohol started Speed Marketing in 2009, it had drawn

so much praises from participating MSMEs and businesses

because not only has it facilitated the market link between the

local suppliers and local tourism establishments, it also created

opportunities for them to put forward their strategies and win

new markets. It has further attracted and delighted more buy-

ers and thus, is proven to be a very effective strategy to estab-

lish new markets.

Since 2009, DTI Bohol has mounted three Speed Marketing

activities, the latest being in November 2011. The three activi-

ties were able to assist more than fifty MSMEs and tourism

establishments and has generated outright cash and booked

sales of more than PhP 100 000 and after event sales

(monitored sales) of PhP 580 000.

The marketing encounters were seen by the suppliers as cost

effective ways to meet new buyers and expand their market

base. Direct contact with buyers enabled suppliers to get first

hand information and understand better the requirements of the

market. The suppliers also got fast and affordable marketing

advice from buyers as well as support for their businesses in

just 2-3 hours. In effect, the encounters established long-term

partnerships between buyers and suppliers.

The partner national government agencies (NGAs) who were

on hand to assist in the events also had some market realiza-

tions that are currently shaping their development strategies

and programs. One of these realizations is that consolidation is

critical for small producers in the agricultural sector to meet the

volume requirements of buyers. Also, after activity monitoring, it

is important to ensure that there is follow through on commit-

ments and results of activity as basis for intervention programs.

Speed Marketing is an effective strategy to facilitate business

linkage between suppliers and buyers as it is cheaper com-

pared to mounting a fair or exhibit. The marketing event also

promotes inclusive growth since local suppliers or products are

matched with the procurement requirements of local establish-

ments.

…. meeting the buyer of your dreams

MECHANICS OF SPEED MARKETING

• Depending on the size of the venue, a minimum of 15

buyers and 15 suppliers will be allowed to participate.

• Tables and chairs are arranged in a way that facili-

tates movement.

• Suppliers are seated with their own products on the

table.

A seat is provided for buyers at every table.

• Each supplier will be given approximately 10 minutes

to discuss his or her product/service to the buyer and

once the bell rings, the buyer then proceeds to another

seller.

• The process continues until all suppliers shall have

talked to all buyers.

• Thereafter, the suppliers and buyers are given more

time to discuss their requirements, needs and other

considerations.



EDITORIAL

BOARD

Executive Editor

Asteria C. Caberte

DTI 7 Regional Director

Managing Editor

Rose Mae M. Quinanola

Writer /Editor

Jojisilia Villamor

Lay-out Artists

Jerome Elarcosa &

Bernard Cabasisi

Contributors

Jacqueline Calumpang

Jerome John Gabin

Angeline Gonzales

Mark Aristotle Cabagnot

Raquel Capio

Olivet Nina Somido

REGIONAL OFFICE

Regional Director ASTERIA C. CABERTE

3rd Flr, WDC Bldg.,Osmena Boulevard, cor. P.Burgos, Cebu City

Tel. # (63)(032) 255-0036 / 255-0037

Fax # (63)(032) 253-7465

email: [email protected] / [email protected]

http://www.facebook.com/dtiregion7

http://dti7updates.tumblr.com/

REGIONAL OFFICE DIVISIONS

Business Development Division

Victoria Diaz, Chief

Tel. Nos. 2550036 / 412-1989 / 412-1868 loc. 601

e-mail: [email protected]

Consumer Welfare and Business Regulatory Division

Rose Mae Quinanola, OIC

Tel. Nos. 2550036 / 412-1989 / 412-1868 loc 301

Industry Development and Investment Promotion Division

Minerva Yap, Chief

Tel. nos. 412-1944 / 4121945 / 255-6971 / 255-3926

e-mail: [email protected]

BOHOL PROVINCIAL OFFICE

Provincial Director MA. ELENA C. ARBON

2F FCB Bldg., CPG Ave., Tagbilaran City

Tel. # (63) 038-501-8260

Fax # (63) 038-411-3533

email: [email protected]

CEBU PROVINCIAL OFFICE

Provincial Director: NELIA V.F. NAVARRO

3F LDM Bldg., M.J. Cuenco Avenue, Cor.Legaspi Street, Cebu City

Tel. # (63)(032) 412-1863 / 253-2631

Fax # (63)(032) 412-1856 / 254-0840

email: [email protected] / [email protected]

NEGROS ORIENTAL PROVINCIAL OFFICE

Provincial Director JAVIER FORTUNATO, JR

2F Uymatiao Bldg., San Jose Street. Dumaguete City

Tel. # (63)(035) 422-2764

Fax # (63)(035) 225-7211


SIQUIJOR PROVINCIAL OFFICE

Provincial Director NIMFA M. VIRTUCIO

Chan She Bldg., Legaspi Street, Poblacion, Siquijor, Siquijor

Tel. # (63)035-480-9065

Fax # (63) 035-344-2238


NATIONAL ECONOMIC RESEARCH AND BUSINESS ASSISTANCE CENTER (NERBAC)

Center Manager NELIA V.F. NAVARRO

Lapu-lapu St., cor. Osmena Boulevard, Cebu City

Tel # (032) 255-6971 / 255-3926

(032) 412-1944 / 412-1945

Email: [email protected] / [email protected]

in the Philippines

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