kalampusan december 2014

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DTI Central Visayas Kalampusan December 2014

http://kalampusan.weebly.com/ Enabling Business Empowering Consumers

Jojisilia Villamor is the IDD Chief of DTI Negros Oriental

DT

ICentralVisayasPerformanceMagazine

December2014

KAL

AM

PUS

AN

Forum on IndustryRoadmaps and the

ASEAN EconomicCommunity (AEC)Game Plan

Distribution of retailgrocery items orStarter Kits to microentrepreneurs

Diskwento Caravan inBogo, Cebu

News Bites

I n t h i s i s s u e :

ecember opened with a Forum titledIndustry Roadmaps and the ASEAN Economic

Community (AEC) Game Plan: Regional Roadmaps

for Competitiveness. The activity was organized to

prepare the provinces in Central Visayas for the for-

mal regional integration of ASEAN member states in

2015.

Meanwhile, retail store items or starter kits worth

Php 5,000 were distributed to micro entrepreneurs in

Bogo, Cebu affected by typhoon Yolanda as part of

DTIs livelihood assistance under the LivelihoodSeeding Program (LSP) of the government.

Also in the same month, a Diskwento Caravan was

conducted in Bogo to provide consumers discounted

prices of basic ecessities and other items they may

need during the holiday season.

Jojisilia Villamor is the IDD Chief ofDTI Negros Oiental


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http://kalampusan.weebly.com/ Enabling Business Empowering Consumers 2

The Department of Trade and Industry (DTI) and the Board of In-vestments (BOI) conducted a forum titled Industry Roadmaps and

the ASEAN Economic Community (AEC) Game Plan: Regional

Roadmaps for Competitiveness in Cebu last December 2 to pre-pare the provinces in Region 7 for the ASEAN regional integration.

DTI Regional Operations Group Undersecretary Zenaida C.Maglaya delivered the keynote address during the forum. Our ob-

jective in these series of briefings is to encourage stakeholders tobecome aware of the opportunities and challenges of regional inte-gration, she said.

Local enterprises have to step up and participate in the regional

and global value chains. We all need to work together to gain asound understanding of the impact of global policy reforms in in-dustrial development and to ensure that rural communities, particu-lar MSMEs, benefit from ASEAN integration. Maglaya added.

The forum in Cebu gathered some 250 stakeholders from the pri-vate sector, government, and the academe. The activity aimed toinform stakeholders of benefits and challenges of the ASEAN inte-gration with emphasis on the importance of developing industryroadmaps in the regions.

DTI Assistant Secretary for Industry Development Rafaelita Aldabadiscussed measures and government initiatives to strengthenmanufacturing at the local and national levels vis--vis AEC com-

petitiveness and collaboration. She highlighted the needfor a cluster-based industrial policy to transform andupgrade regional industries. To build competitive re-

gional economies, the DTI is encouraging stakeholdersand relevant agencies to formulate their own roadmapsthat are aligned and strongly linked with the nationalindustry roadmaps, she said.

Other speakers included Dr. Ramon Clarete, Senior

Adviser, USAIDTrade-Related Assistance for Devel-opment Project, who spoke about the AEC 2015 andthe National Development Agenda; Dr. RoehlanoBriones, Senior Research Fellow, Philippine Institute forDevelopment Studies (PIDS), who delivered the Strat-egy for the Agribusiness Industry; Ms. Florence Sevilla,Senior Agribusiness Specialist, Center for Food and

Agribusiness, who talked about the rapid industry ap-praisal for seaweed; and OIC-Assistant Regional Direc-tor Dionisio C. Ledres of the National Economic andDevelopment Authority (NEDA) Region VII, Agribusi-ness Specialist Ditas Macabasco of the Center for Foodand Agribusiness, and Chamber of Furniture Industries

of the Philippines President Nicoolas de Lange.

DTI Region VII Regional Director Asteria C. Cabertewelcomed participants to the forum. A business com-

munity that is well-placed to take advantage of the op-portunities in the region has so much to look forward to.I encourage you to continue to work with us in our com-mon goal to increase trade flows, create jobs, and boosteconomic growth in the region. This briefing is the gov-ernments concrete commitment to support the local

business community, she said.

DTI also conducted a forum Industry Roadmaps and

the ASEAN Economic Community (AEC) Game Plan:Regional Roadmaps for Competitiveness in Davao city

on 4 December.

News Bite


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Activities in Photos

A forum titled Industry Roadmaps and the ASEAN Economic Community (AEC) Game Plan: Regional Roadmaps for Competitiveness

was held on December 2 at the Marco Polo Plaza Hotel, Cebu City.


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DTI 7 participated in a PressBriefing on Typhoon Ruby con-ducted on December 4 at thePolice Regional Office (PRO7)Media Center in Cebu City.RDRRMC-7 Chair & OCD-7 RDOlivia Luces presided over thepress briefing on various agen-cies preparations amid Typhoon

Ruby's possible landfall that willgreatly affect Central Visayas.

gencies that gave reports in-cluded PAG-ASA, DOH, DA, NBI& DENR-MGB. DTI-7 IO JojisiliaVillamor appealed to the publicto refrain from panic buying.

DTI distributed Starter Kits or retail storeitems on December 17 to beneficiariesfrom Bogo, Medellin, San Remegio andDaan Bantayan under the LivelihoodSeeding Program (LSP) of the Department

of Trade and Industry.

The LSP is the DTIs response to a par-

ticular need identified during the Post Dis-aster Needs Assessment (PDNA) con-ducted immediately after Yolanda struckthe region last year. Many micro enter-prises in northern Cebu were hit by supertyphoon Yolanda, hence the beneficiariesneed to regain their lost livelihood. Therewere around 1,000 beneficiaries inNortehrn Cebu who received Starter Kitsfrom DTI.

A REXMANCOM Meeting was held on December 3, 2014 at the Golden Prince Hotel in Cebu City


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Diskwento Caravan in Bogo, Cebu

News Bite

The buying public had the opportunity to buy

quality goods at reasonable and affordable

prices at the Diskwento Caravan held last De-

cember 13 and 14 at the Skating Rink of Bogo

Plaza.

Manufacturers, retailers and distributors/

suppliers such as Unilab, Virginia, Gardenia,

Unitop, Julies, Emcor, National Bookstore,

Prince Warehouse, Sunpride, Wellmade,

among others, offered consumers access to

reasonably-priced and discounted goods and

commodities during the caravan.

A project of the Department of Trade and In-

dustry (DTI), the Diskwento Caravan was in

partnership with the LGU of Bogo and the De-

partment of Labor and Employment (DOLE).

During the two day event, consumers were

offered up to 10 percent reduction on con-

sumer goods, promo and bundled packs.

Aside from the trade fair, there were also

side-activities such as a briefing on the

Basic Consumer Rights & Responsibilities

and a guide on how to register your busi-

ness with DTI. There was also a short

program with some parlor games.

The Diskwento Caravan is a flagship pro-

ject of DTI that brings various products at

factory prices to consumers via a cara-

van. The project aims to improve consum-

ers access to basic and prime commodi-

ties at lower prices through the mobiliza-

tion of manufacturers; so instead of the

people going to the products, its the

products that go to the people.


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The Department of Trade and Industry has imple-

mented a price freeze on basic necessities after the

Provincial Board declared a state of calamity in

Cebu and Cebu City due to damages caused by ty-

phoon Ruby in the island.

DTI Central Visayas (DTI 7) Regional Direc-

tor Asteria Caberte explained that with the

declaration of a state of calamity by a local

government unit (LGU) in a particular area

the prices on basic goods shall automatically

be frozen at their prevailing prices.

Caberte said that a price control is in effect

for the duration of the condition that brought

it about but not more than 60 days.

As contained in Section 6 of RA 7581 oth-

erwise known as the Price Act, a price freeze

is automatically implemented as a preven-

tive measure in order to thwart overpricing

of goods such as processed milk, canned

goods, coffee, laundry soap, detergent, can-

dles, bread during times of calamities, Ca-

berte added.

The Price Act lists the basic necessities as-

signed to DTI canned fish and other ma-

rine products, pro-cessed milk, coffee,

laundry soap, detergent and bread; as-

signed to the Department of Agriculture

(DA) rice, corn, cooking oil, fresh

eggs, fresh pork/ beef and poultry meat,

fresh milk, fresh vegetables, root crops,

sugar, fresh/ dried and other marine

products; assigned to Department of En-

vironment and Natural Resources

(DENR) firewood and charcoal; and

the Department of Health (DOH) drugs

classified as essential by DOH.

The Price Act provides that any retailer

found selling more than the listed pre-

vailing prices shall be imposed with an

administrative fine up to One Million Pe-

sos (P1,000,000.00) and/or maximum of

10-year imprisonment.

The DTI enjoins consumers to report re-

tailers that sell basic necessities more

than the specified prices to the nearest

DTI Regional or Provincial Office in their

areas: DTI Region 7 (032)

2550036/2550037; DTI-Cebu (032) 255-

6971 / 255-3926


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While intelligence has been the most consistent factor in deter-

mining job success, the definition of intelligence has expanded

to include emotional intelligence.

A 2006 study by Accenture of 251 executives in six countries

concluded that while intelligence is important for career suc-cess, its a matter of how you are smart. Interpersonal compe-

tence, self-awareness and social awareness all elements of

emotional intelligence are better predictors of who will suc-

ceed and who wont.

A recent study, published in the Journal of Organizational Be-

havior,by Ernest OBoyle Jr. at Virginia Commonwealth Uni-

versity, concludes that emotional intelligence is the strongest

predictor of job performance. Numerous other studies have

shown that high emotional intelligence boosts career success.

An analysis of more than 300 top level executives from 15

global companies showed that six emotional competencies

distinguished the stars from the average. In a large beverage

firm, using standard methods to hire division presidents, 50%

left within two years, mostly because of poor performance.

When the firms started selecting based on emotional compe-

tencies, only 6% left and they performed in the top third of ex-

ecutive ranks. Research by the Center for Creative Leadership

has found the primary cause of executive derailment in-

volves deficits in emotional competence.

A recent study, published in the Journal of Organizational

Behavior by Lillian Ebyand her colleagues psychologists

at the University of Georgia looked at predictors of suc-cess in the current era of boundaryless careers. They con-

clude linear, lifespan careers with traditional measures of

success no longer exist. In boundaryless careers, the impor-

tance of psychological success pride, and personal ac-

complishment becomes more important than external or

tangible indicators such as salary growth.

The second factor they identify is knowing whom or devel-

oping positive relationships, including the skill of network-

ing.

The final factor they identify is knowing how, or educa-

tional/training, and job skills. The researchers conclude that

among the three factors, knowing why or self-awareness

and meaning, were the most important set of predictors for

career success.

(Source: http://business.financialpost.com/)

A Pecha Kucha videopresentation on right

brained thinking.

https://www.youtube.com/watch?

v=D71FBakjcew
http://www.news.vcu.edu/article/Study_Emotional_Intelligence_Predicts_Job_Performancehttp://www.news.vcu.edu/article/Study_Emotional_Intelligence_Predicts_Job_Performancehttp://www.news.vcu.edu/article/Study_Emotional_Intelligence_Predicts_Job_Performancehttp://onlinelibrary.wiley.com/doi/10.1002/job.214/abstracthttp://onlinelibrary.wiley.com/doi/10.1002/job.214/abstracthttp://onlinelibrary.wiley.com/doi/10.1002/job.214/abstracthttp://onlinelibrary.wiley.com/doi/10.1002/job.214/abstracthttp://onlinelibrary.wiley.com/doi/10.1002/job.214/abstracthttp://www.news.vcu.edu/article/Study_Emotional_Intelligence_Predicts_Job_Performancehttp://www.news.vcu.edu/article/Study_Emotional_Intelligence_Predicts_Job_Performancehttps://www.youtube.com/watch?v=D71FBakjcewhttps://www.youtube.com/watch?v=D71FBakjcew


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With the perspective of upscaling the DTIs

information campaign on the benefits ofASEAN Economic integration and Philip-pine Free Trade Agreements, the DTIExport Marketing Bureau in cooperation

with the Philippine Trade Training Centerconducted a DBFTA TrainersTraining onAEC 2015 last December 11-12 at GoldenPeak Hotel, Cebu City

The 2-day training envisioned multiplyingthe pool of resource persons to conductDBFTA (Doing Business in Free Trade

Areas) and related information sessions forthe MSME entrepreneurs, exporters, aca-deme, local government and other stake-holders.

The trainers/ resource persons who com-pleted the 2-day training are expected to

conduct at least 1-session in their respec-tive area of work in 2015 and beyond.

Orientation of newhires for DTI 7 regionaland provincial offices

was conducted onDecember 16, 2014 atthe DTI 7 conferenceroom.

Topics covered duringthe activity included theDTI organization,Dashboard, AdminMatters, DTI SocialAgenda and QualityManagement System.


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Around 382 micro entrepreneurs affected bytyphoon Yolanda in Bogo, Medellin, SanRemegio and Daan Banatayan receivedP5,000 worth of goods or Starter Kits fromthe Department of Trade and Industry (DTI)last December 17 at the Bogo Sports Com-plex.

The activity is part of the Livelihood SeedingProgram (LSP), a post disaster response ofDTI after super typhoon Yolanda struckNorthern Cebu in 2013.

On December 20, Starter Kits were distrib-uted to 240 beneficiaries from Sta Fe, Banta-yan and Madridejos at the Sta Fe SportsComplex in Bantayan Island.

On December 22, Starter Kits were given to191 beneficiaries from Sogod, Borbon, Tabo-gon, Tabuelan and Tuburan at the SogodMunicipal Hall.

On December 23, Starter Kits were alsogiven to 187 beneficiaries from Poro, SanFrancisco, Tudela and Pilar in Tudela,Camotes.

A total of 1,000 beneficiaries were identifiedby DTI under the LSP program.

All LSP beneficiaries have participated in aretail trade management seminar conductedby DTI to

provide micro entrepreneurs acomprehensive understanding on businessmanagement.


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According to Talent Smart, 90% of high performers atthe work place possess high EQ, while 80% of low per-formers have low EQ. Emotional Intelligence is abso-

lutely essential in the formation, development, mainte-nance, and enhancement of personal and professionalrelationships.

Below are keys to increasing your emotional intelligence:

1. The Ability to Reduce Negative Emotions

Perhaps no aspect of EQ is more important than our abilityto effectively manage our own negative emotions, so theydon't overwhelm us and affect our judgment. In order tochange the way we feel about a situation, we must firstchange the way we think about it.

2. The Ability to Stay Cool and Manage Stress

Most of us experience some level of stress in life. How wehandle stressful situations can make the difference be-tween being assertive versus reactive, and poised versusfrazzled. When under pressure, the most important thing tokeep in mind is to keep our cool.

3. The Ability to Be Assertive and Express Difficult

Emotions When NecessaryThere are times in all of our lives when it's important to setour boundaries appropriately, so people know where westand. These can include exercising our right to disagree(without being disagreeable), saying "no" without feelingguilty, setting our own priorities, getting what we paid for,

and protecting ourselves from duress and harm.

4. The Ability to Stay Proactive, Not Reactive in the Face of a

Difficult Person

We may be stuck with a difficult individual at work or at home.

To be sure, empathetic statements do not excuse unacceptablebehavior. The point is to remind yourself that people do what theydo because of their own issues. As long as were being reason-

able and considerate, difficult behaviors from others say a lotmore about them than they do about us. By de-personalizing, wecan view the situation more objectively, and come up with betterways of solving the problem.

5. The Ability to Bounce Back from Adversity

Life is not always easy. We all know that. How we choose theway we think, feel, and act in relation to lifes challenges can of-

ten make the difference between hope versus despair, optimismversus frustration, and victory versus defeat. With every challeng-

ing situation we encounter, ask constructive questions based onlearning and priorities. By doing so, we gain the proper perspec-tive to help us tackle the situation at hand.

6. The Ability to Express Intimate Emotions in Close, Per-

sonal RelationshipsThe ability to effectively express and validate tender, loving emo-tions is essential to maintaining close personal relationships. Inthis case, "effective" means sharing intimate feelings with some-one in an appropriate relationship, in a manner that's nourishingand constructive, and being able to respond affirmatively whenthe other person does the same.

Source: http://www.psychologytoday.com/

OTOP STORETINDAHANG PINOY CEBU.

Bridges Town Square, Plaridel Street, Barangay Alang-alang, Mandaue City,

Cebu, Philippines.

http://youtu.be/N5vj8Osfrqk

Jojisilia Villamor is the IDD Chief of DTI Negros Oriental
http://youtu.be/N5vj8Osfrqkhttp://youtu.be/N5vj8Osfrqkhttp://youtu.be/N5vj8Osfrqkhttp://youtu.be/N5vj8Osfrqkhttp://youtu.be/N5vj8Osfrqkhttp://youtu.be/N5vj8Osfrqk


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KALAMPUSANhttp://kalampusan.weebly.com/

EDITORIAL

BOARD

Executive EditorAsteria C. Caberte

DTI 7 Regional Director

Managing EditorRose Mae Quinanola

Writer /EditorJojisilia Villamor

Lay-out ArtistsJerome Elarcosa &

Bernard Cabasisi

ContributorsJacqueline Calumpang

Precious Leano

REGIONAL OFFICE

Regional Director ASTERIA C. CABERTE

3rd Flr, WDC Bldg.,Osmena Boulevard, cor. P.Burgos, Cebu City

Tel. # (63)(032) 255-0036 / 255-0037

Fax # (63)(032) 253-7465

email: [email protected] / [email protected]

http://www.facebook.com/dtiregion7

http://dti7updates.tumblr.com/

REGIONAL OFFICE DIVISIONS

Business Development Division (BDD)

Victoria Diaz, Chief

Tel. Nos. 2550036 / 412-1989 / 412-1868 loc. 601

e-mail:[email protected]

Consumer Welfare and Business Regulatory Division (CWBRD)

Rose Mae Quinanola, Chief

Tel. Nos. 2550036 / 412-1989 / 412-1868 loc 301

Industry Development and Investment Promotions Division (IDIPD)Minerva Yap, Chief

Tel. nos. 412-1944 / 4121945 / 255-6971 / 255-3926

e-mail: [email protected]

BOHOL PROVINCIAL OFFICE

Provincial Director MA. ELENA C. ARBON

2F FCB Bldg., CPG Ave., Tagbilaran City

Tel. # (63) 038-501-8260

Fax # (63) 038-412-3533

email: [email protected]

CEBU PROVINCIAL OFFICE

Provincial Director: NELIA V.F. NAVARRO

DTI Building, Osmena Boulevard, corner Lapulapu Street, Cebu City

Tel. # (63)(032) 255-6971 / 255-3926

(63)(032) 412-1944 / 412-1945

email: [email protected]/ [email protected]

NEGROS ORIENTAL PROVINCIAL OFFICE

Provincial Director JAVIER FORTUNATO, JR

2F Uymatiao Bldg., San Jose Street. Dumaguete City

Tel. # (63)(035) 422-2764

Fax # (63)(035) 225-7211


SIQUIJOR PROVINCIAL OFFICE

Provincial Director NIMFA M. VIRTUCIO

Chan She Bldg., Legaspi Street, Poblacion, Siquijor, Siquijor

Tel. # (63)035-480-9065Fax # (63) 035-344-2238


NATIONAL ECONOMIC RESEARCH AND BUSINESS ASSISTANCE CENTER (NERBAC)

Center Manager NELIA V.F. NAVARRO

Lapu-lapu St., cor. Osmena Boulevard, Cebu City

Tel # (032) 255-6971 / 255-3926

(032) 412-1944 / 412-1945

Email: [email protected]/ [email protected]

Philippines
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kalampusan december 2014

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