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CONFERENCE DATES AND TIMES Tuesday, 23 November 2010 8.15am - 4.10pm

Wednesday, 24 November 2010 8.15am - 4.20pm

A - C: 9.30am - 12.30pmD - F: 1.30pm - 4.30pm

WORKSHOP DATES AND TIMES Thursday, 25 November 2010

Suntec Singapore International Convention & Exhibit ion Centre

Collaboration and Innovation

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Conference/Exhibition/Workshops

Suntec Singapore International Convention & Exhibition Centre

23 - 25 November 2010

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2 0 1 0MKWelcome to KM Asia 2010

KM Asia 2010: Collaboration and Innovation provides an interactive and enriching experience that showcases knowledge development, people management, technology deployment, planning for future growth and effective knowledge transfer opportunities.

Our International keynotes provide expert insight into the issues of judgement and its relationship with knowledge management; innovation through quantum science; knowledge culture within a professional services environment; and the integration of KM in a marketing strategy. Practitioner case studies will offer insights on how organisations in the aviation, banking, government, event management, telecommunication and energy sectors have risen to the challenge of exploring knowledge management within their enterprises and the valuable lessons learnt along the way around topics such as developing a KM culture, promotion of KM to senior management, creating organisational models around maturity and innovation and wiki development across the organisation.

This year’s interactive activities aim to challenge and engage participants. The ‘icebreaker’ sessions use KM method cards to explore key issues within the KM field and create an environment where attendees can be introduced and can begin collaboration right from the start of the event. Our mythbusting session will look at the prevailing views and preconceptions of knowledge management and examine their relevancy to KM in its current form.

Finally, we would like to take this opportunity to thank all our speakers and partners who have assisted us in producing KM Asia 2010. We hope that the relationship continues to be a fruitful one that benefits from the collaboration and innovative insights that are generated as part of the event.

Applied Research and Knowledge (ARK) Pty Ltd

The organisers:

Applied Research and Knowledge (ARK) Pte Ltd

DirectorSteven [email protected]

Events ManagerChristala [email protected]

Conference ProducerErin [email protected]

Business Development ManagerBhuwan [email protected]

Marketing ManagerAshley Andres Gonzalez [email protected]

The details contained in this manual are based on information supplied by the respective companies and were considered correct at the time of going to press. The organisers of the event and the publishers of the catalogue cannot be held responsible for any omissions or errors that may have occurred.

Phone: +65 6423 9987Fax: +65 6423 9575Email: [email protected]


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Conference DAY ONE Tuesday, 23 November 2010

8.15 Registration and refreshments

8.45 Chairperson’s opening remarks Edgar Tan, Partner, Straits Knowledge

9.00 Interactive icebreaker session: Method cards This session will utilise the techniques of method cards to stimulate conversations around the key issues within the KM, collaboration and innovation spaces. Use this opportunity to identify other delegates with similar interests and give our speakers an insight into the areas you feel are most important to your current KM initiatives. Facilitated by: Michelle Lambert, Convenor, Knowledge Management Roundtable (KMRt); and Edgar Tan, Partner, Straits Knowledge

10.00 International keynote address: Knowledge Management, Innovation, and Quantum Science? In this thought leading keynote, Ron Young aims to stretch our thinking beyond the established practices within KM to the next possible stage. Building on this groundbreakingwork,heintroduces,forthefirsttime, some key principles of inter-connectivity established in quantum physics and asks:

11.00 Extended exhibition break

11.30 iKMS Practitioner case study: Knowledge management for the inaugural Youth Olympic Games

Leveraging on KM to organise the Games successfully •

Creating a learn as you go culture •

Transferring processes and lessons learnt to future • organisers

Doreen Tan, Head of Knowledge Management, Singapore Youth Olympic Games Organising Committee

What can quantum physics tell us, in simple terms, about • new perceptions in knowledge management and innovation?

Can we better understand knowledge in our • organisationsasquantumknowledgeflows?

What about new ideas and quantum leaps? •

Is there a further extraordinary dimension in knowledge • management, of both a personal and global nature, that may even change our organisational knowledge paradigm for the future?

What could we, as KM practitioners, practically do • todaytobenefitourorganisationsfromsuchnew thinking?

RonYoung,ChiefKnowledgeOfficer, Knowledge Associates International Limited

12.15 Extended exhibition break 1.15 Mythbusting session: challenging KM assumptions This highly interactive session will look at some of the common ideas associated with KM, assess if they are still relevant to the discipline (or if they have ever been) and pose new ideas for the way forward.

This session will get to the heart of what it means to be a KM practitioner in an environment increasingly leaning towards collaboration and innovation. Facilitated by: Cory Banks, Knowledge Manager, Parsons Brinckerhoff

2.00 Practitioner case study: PromotingthepeopleandprocessbenefitsofKMto senior management

Integrating KM with organisational platforms •

Refiningandenhancingcontentmanagementcapabilities •

Moving the focus beyond KM as a technological • band-aid

Dato’ Ir Abdul Nasir Abdul Razak, General Manager - Planning & Development Department, Malaysia Airports Holdings Berhad


3.10 International keynote address: K&Lculturewithinprofessionalservicefirms:Howto establish a structured approach that allows for progress and measurement

Outlining a framework to organise and consolidate • experience and thinking

Sharing personal experiences and those leveraged (with • pride and with credit) from other knowledge practitioners

Using the framework to help organise your K&L culture • programmes

Ensuring that conversations with leaders can be structured • to ensure tangible progress can be achieved Gerard Bredenoord, Head of Knowledge, Linklaters

4.10 Chairperson’s closing remarks and end of day one

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Conference DAY TWO Wednesday, 24 November 2010Tuesday, 23 November 2010

8.15 Registration and refreshments 8.45 Chairperson’s opening remarks Siew Hoong Aw, Knowledge Management Advisor, Shell Global Solutions

9.00 Interactive icebreaker session: Change management Now that you’ve developed an innovative KM policy, how do you now successfully enculturate learning and sharing within the organisation?

Thissessionwilllookatthebenefitsofchange management as a discipline to drive understanding and awareness of the issues of knowledge management within the organisation and to secure organisational supportforspecificKMinitiatives. Facilitated by: Michelle Lambert, Convenor, Knowledge Management Roundtable (KMRt), and Edgar Tan, Partner, Straits Knowledge

9.30 International keynote address: Recognising judgment as a key component of successful KM This presentation will use the concept of judgment as a means to re-examine not only the purpose but the nature of knowledge management.

Morespecificallyitwillcover:

Theideaofsufficiency,whenandhowdoweknow • enough to act?

The shift from a focus on individual competence and • leadership to collective and distributed capability

Balancingsophia(theabilitytoreflect)withphronesis• (practical knowledge)

Embracing not reducing uncertainty and evolving the • resilient organisation

The next generation of decision support systems: from • application to architecture DaveSnowden,FounderandChiefScientificOfficer, Cognitive Edge


11.00 Knowledge Management in government and the public sector: drivers and successes

Case studies of KM in government •

Cultural and global contexts •

Metrics and measures •

Benchmarking and research• Dr Madanmohan Rao, Editor, The Knowledge Management Chronicles

11.45 International practitioner case study: Innovation in IDB: the reasons behind the framework

Launching the innovation program •

Dealing with culture: issues and challenges •

Innovation initiatives: ideation systems, awareness and • capacity building, storytelling

Inspiring innovation in 56 countries: developing a • conceptual framework

Naguib Chowdhury, Group Innovation Facilitator, Islamic Development Bank 12.25 Extended exhibition break

1.25 Practitioner case study: The Shell wiki trilogy

HowwikisupportknowledgesharinginShell •

Why are there three wikis in Shell? •

Wikis: beyond an online encyclopaedia •

Interesting learnings• Siew Hoong Aw, Knowledge Management Advisor, Shell Global Solutions

2.10 Practitioner case study: Knowledge sharing communities for Singaporeans

Assumptions and models used to design the current • knowledge sharing platform

Utilising Enterprise 2.0 knowledge •

Understanding why most online communities of • practice/interest fail

Olivier Amprimo, Assistant Director, Digital Resources and Services, National Library Board


3.20 International keynote address: KM in Russia: Establishing sustainable KM practices in Russia

CulturalspecificsofintellectualworkinRussia: • opportunities and threats

The KM market in Russia: from scratch to sustainable • development

KM leaders in Russian industry: best practices • Vadim V. Shiryaeva, President, Russian Marketing Union

4.20 Chairperson’s closing remarks and end of conference

Do we need KM? (The universal drivers of KM)•What is KM? (The KM continuum and value model)•Technology: the enemy within?•This is KM: functions and enablers (The K-Core model and toolkit)•First steps: the case of Jargon PLC in Europe•Quintiles (Asia) - KM analysis and the challenges faced by a MNC at the new •

frontier of an emerging market

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Post-conference workshops Thursday, 25 November

About the workshop: The main asset of any business is its people and the knowledge they possess. This knowledge can enhance the running of your organisation and drive growth, yet the methods used to capture this knowledge and share it within the organisation often do not adequatelyharness this information to its full potential. This workshop will show how the use of aflash-pointbusinesssimulatorcanbeusedtoidentifyanddevelopsmarterwaystoshareknowledge across the organisations to identify new opportunities and increase organisational buy-in from staff.

Workshop C9.30am – 12.30pm

Knowledge to manage the new health: Working across continents to strengthen KM capabilities

Facilitated by: DavidGriffiths,KnowledgeManagementResearcher&Consultant,University of Edinburgh

About the workshop:Presenting an evidence-based toolkit for the analysis of KM processes in any knowledge-centric organisation, this workshop will illuminate the KM analysis process from environmental drivers through to a model for analysis and the application of a new toolkit in Quintiles Pharmaceuticals Project Services (Asia), including:

Workshop E1.30pm – 4.30pm

Usingflashpointbusinesssimulatorasaneffective knowledge sharing tool

Facilitated by: Vadim V Shiryaev, President, Russian Marketing Union

Workshop A 9.30am – 12.30pm

Understanding the four dimensions of knowledge management: personal, team, organisation and interorganisation

Facilitated by: RonYoung,ChiefKnowledgeOfficer,KnowledgeAssociates International Limited

About the workshop:Effective KM is only possible when all four dimensions of KM: personal, team, organisation and interorganisation, are implemented fully as part of a holistic organisational approach. If any key aspect of any dimension is missing, the result will be mediocre at best, and likely fail, at worst. Many organisations have only partially focused on this critical issue to date. Furthermore, the strategies, processes, methods and tools are situational and will therefore vary according to each organisation and to each of the four dimensions.

This workshop looks at each dimension in detail, in the context of extraordinary, strategic, and operational KM that is more ‘principles led’.

Workshop B9.30am – 12.30pm

Energising knowledge management through the use of judgment

Facilitated by: DaveSnowden,FounderandChiefScientificOfficer,CognitiveEdge

About the workshop:For some years, KM has, to all intents and purposes, ended up as a combination of creating communities of practice, building an organisational taxonomy and various, increasingly forlorn attempts to render expertise into an explicit form. Little real attentionhasbeengiventothequestionofwhywemanageknowledgeinthefirstplace.This workshop will expand upon the ideas raised in the keynote presentation on the concept of judgment as an opportunity to review and enhance the value of knowledge management and will suggest practical measures to employ judgment within your own organisations.

Workshop D1.30pm – 4.30pm

Leveragingculturaldiversitytoenhanceknowledgeflows

Facilitated by: Arthur Shelley, Founder, Intelligent Answers

About the workshop:This interactive workshop will explore some new concepts around stimulating cross cultural interactions to enhance the performance of knowledge application and sharing in organisations. Using conversations as a tool to leverage diversity of thinking and approaches, we will generate ideas on how to develop a range of initiatives which utilise your cultural diversity to create more robust and engaging solutions.

Engage in “conversations that matter” around what will work best for you in • your own context

Investigate how to use the knowledge framework and how it can be applied • to enhance cultural interactions within your organisation

Learnhowtoleverageculturaldifferencestofindcreativesolutions•Understandhowbehaviour,attitudesandenvironmentalaspectsinfluence •

culture and decisions Explore cultural impacts on decisions and performance outcomes •Discuss the practical implications of successful cultural interactions •

Workshop F1.30pm – 4.30pm

What is your critical knowledge?

Facilitated by: Vincent Ribiere, Managing Director and Co-Founder, Institute for Knowledge and Innovation

About the workshop:It is almost impossible to manage the entire knowledge capital of your organisation. So where should you start? Identifying the critical knowledge of your organisation can be a solution. By identifying the different factors associated with the levels of scarcity, ofusefulnessandthelevelsofdifficultyofacquisitionandofuseofyourknowledgedomains,youwilleasilyidentifytheknowledgewhichisatriskandthatshouldfirstgetyour attention.

In this workshop, you will be presented with a methodology (MASK II) and tools (Domain Knowledge Mapping and the Critical Knowledge Factor Analysis) that will help you identify the critical knowledge of your organisation. The MASK II methodology and tools have been extensively used and validated in various international organisations.

Do we need KM? (The universal drivers of KM)•What is KM? (The KM continuum and value model)•Technology: the enemy within?•This is KM: functions and enablers (The K-Core model and toolkit)•First steps: the case of Jargon PLC in Europe•Quintiles (Asia) - KM analysis and the challenges faced by a MNC at the new •

frontier of an emerging market

11.45 Gold sponsor session


Speaker Profi les

Olivier Amprimo Olivier Amprimo is passionate about knowledge management, communities of practice, enterprise social computing (i.e. enterprise 2.0) and corporate governance in a knowledge economy. He has a PhD in management and his research interests focus on the adaptation of management and organisations to the current knowledge economy. He serves as Associate Director, Digital Resources and Services Division of the National Library Board of Singapore and was previously a consultant at Headshift, a social computing consultancy now part of the Dachis Group. He is a member of IKMS. He blogs at www.venividiluxi.com/en.

Siew Hoong AwSiew Hoong Aw is the Asia Pacific Knowledge Manager for Shell Global Solutions. Prior to joining Shell, Siew Hoong spent ten years with an international consultancy focusing on change management and learning & development for the energy industry. Recently he has been appointed as the Global Leader for the Shell Projects and Technology Wiki. In his spare time Siew Hoong enjoys spending time with his family watching movies.

Cory BanksCory Banks is the Executive for Knowledge & Business Systems, Australia Pacific for the global infrastructure design consultancy, Parsons Brinckerhoff (PB). His portfolio at PB includes business systems, safety, environment and knowledge management. Cory has a diverse experience working in a number of industries across public and private sectors in Australia, Europe and North America. He has held roles including Business Analyst, Project Manager, Account Manager, Business Consultant, Facilitator, Knowledge Manager and Barman. Cory is based in Brisbane and is enjoying the experience of raising a young family, despite the sleep deprivation.

Gerard BredenoordGerard has over 15 years’ experience within the Professional service industry. During this period he has worked for extended periods in South Africa, Canada, USA and Belgium. He has also completed many shorter projects in a number of other regions including Poland, Belgium, UK and Kenya. This background provides him with an intensive and in depth view of the challenges that are faced by projects that have to deal with distance, culture and working practices. He is experienced in the areas of knowledge management, change management, ERP system implementation and e-Business solution development. He also has an extensive security and controls development background.

Naguib ChowdhuryNaguib Chowdhury has been working as the Innovation Facilitator in the Islamic Development Bank based in Jeddah, Saudi Arabia. He has worked in the area of Knowledge Management and Business Analysis in his various roles with companies in Malaysia. In one of his roles with a Fortune 500 company, he developed the guidelines for a Community of Practice and coordinated the performance monitoring of more than 50 Communities. Naguib is also the founder of KMTALK - a knowledge management community portal, looking into KM from an Asian perspective.

David GriffithsA KM speaker, researcher and consultant based at the University of Edinburgh, David has worked with Governments, MNEs and SME in Europe, the Middle East and Asia Pacific. His focus is on the holistic processes that enable organisations to leverage competitive advantage from their knowledge stocks. He has developed the K-Core KM model and toolkit, which has been published, tested and used in various global organisations. David has extensive practical experience, gained through work in the United States, Iceland and his home country of Wales.

.Michelle LambertMichelle is a change management & knowledge practitioner who is passionate about all things to do with change and knowledge sharing in organisations, be they across geographic or structural/silo boundaries. Key to this is her experience with change management, OD, facilitation, social media and leading teams. Knowledge and skills developed during this experience have been consolidated to deliver great results with mergers and acquisitions, the Knowledge Management Roundtable and her new Change Management Toolbox venture.

Dato Ir. Abdul Nasir Abdul RazakDato Ir. Abdul Nasir Abdul Razak, is the General Manager of Planning and Development, MAHB. He has more than 21 years of experience in infrastructure planning and development, both in the Government and private sector, across Singapore and Malaysia. Ir. Abdul Nasir joined Malaysia Airports in 1993. His previous posts include Project Manager for the development of KLIA, Manager (Infrastructure and Other Buildings) of Malaysia Airports Sepang, Assistant Project Manager of National Exhibition and Convention Centre MAHB, Senior Manager of Technical and Quality Assurance MAHB, and Senior Manager of Technical Research and Planning MAHB.He has been directly involved in major airport infrastructure projects such as the planning, design and construction of the Low Cost Carrier Terminal, Upgrading of KLIA to comply with A380 Code F operations, National Airport Master Plan as well as the Planning and Design of the New RM 2.5 billion LCC Terminal.

Workshop E1.30pm – 4.30pm

Usingflashpointbusinesssimulatorasaneffective knowledge sharing tool

Facilitated by: Vadim V Shiryaev, President, Russian Marketing Union

Workshop D1.30pm – 4.30pm

Leveragingculturaldiversitytoenhanceknowledgeflows

Facilitated by: Arthur Shelley, Founder, Intelligent Answers

About the workshop:This interactive workshop will explore some new concepts around stimulating cross cultural interactions to enhance the performance of knowledge application and sharing in organisations. Using conversations as a tool to leverage diversity of thinking and approaches, we will generate ideas on how to develop a range of initiatives which utilise your cultural diversity to create more robust and engaging solutions.

Engage in “conversations that matter” around what will work best for you in • your own context

Investigate how to use the knowledge framework and how it can be applied • to enhance cultural interactions within your organisation

Learnhowtoleverageculturaldifferencestofindcreativesolutions•Understandhowbehaviour,attitudesandenvironmentalaspectsinfluence •

culture and decisions Explore cultural impacts on decisions and performance outcomes •Discuss the practical implications of successful cultural interactions •

Dr Madanmohan RaoDr. Madanmohan Rao is the editor of the book series, “The Knowledge Management Chronicles.” He is the co-founder of the Bangalore K-Community, a network of KM professionals, and founder of the Indian Proverbs project. Madan was formerly the communications director at the United Nations Inter Press Service bureau in New York, and vice president at IndiaWorld Communications in Bombay. He graduated from the Indian Institute of Technology at Bombay and the University of Massachusetts at Amherst, with an M.S. in computer science and a Ph.D. in communications. Madan is a frequent speaker on the international conference circuit, and has given talks and lectures in over 70 countries around the world. Madan was also on the international editorial board of the recently published book, Transforming e-Knowledge. He is an avid blogger and tweeter on KM (@MadanRao), and teaches a master’s level course on KM at the International School of Information Management (ISIM).

Vincent RibiereAfter teaching for the past ten years at American University (Washington, DC) and later on at the New York Institute of Technology (NYIT) in New York and in the Kingdom of Bahrain, Vincent is now an Assistant Professor at the Graduate School of Bangkok University, Thailand. He is also the Director for Asian activities at the Institute for Knowledge and Innovation (IKI) at the George Washington University, in Washington, DC, USA. Vincent received his Doctorate of Science in Knowledge Management from the George Washington University, and a Ph.D. in Management Sciences from the Paul Cézanne University, in Aix en Provence, France. Vincent teaches, conducts research and consults in the area of knowledge management, innovation management and information systems. Over the past years, he presented and published more than 50 research papers at different international conferences on knowledge management, organisational culture, innovation management, information systems and quality as well as publishing in various refereed journals and books. He is a KM columnist for CIO World & Business magazine (Thailand) and he is part of the editorial board of two academic journals; the International Journal of Knowledge Management (IJKM) and VINE: The Journal of Information and Knowledge Management Systems.

Arthur ShelleyArthur Shelley is a capability and knowledge strategy consultant, educator and author of the two books: Being a Successful Knowledge Leader and The Organizational Zoo, A Survival Guide to Workplace Behavior. He works with corporations and Government teams to enhance outcomes from projects and knowledge based initiatives. In his former role of Global Knowledge Director at Cadbury Schweppes, he successfully initiated and facilitated virtual global communities to leverage knowledge, exchange ideas and increase productivity. Arthur created and mentors the ‘Organisational Zoo Ambassador Network’, a free voluntary group interested in using the “Zoo Concepts” and other techniques designed by Arthur to enhance relationships and performance. He is a regular speaker and workshop facilitator at international conferences and is also the knowledge management course coordinator for RMIT University’s MBA program.

Vadim V. ShiryaevVadim Shiryaev is the President of the Russian Marketing Union (www.somar.ru) and has 14 years’ experience in marketing management and implementing business strategies, both on a local and multinational level. In 2009, Vadim was voted number one in a list of the ten most powerful marketing consultants in Russia. Vadim is also the founder and leader of the Russian KM Project (www.knowledgemanagement.ru) and is the Author of the Flash-Point© knowledge-sharing method.

Dave SnowdenDave Snowden has been one of the leading figures in the movement towards integration of humanistic approaches to knowledge management with appropriate technology and process design. Well known for his work on the role of narrative and sense making, he is an entertaining speaker and a formidable realist, and one of the few thought leaders who can bring together the academic and practitioner perspectives into a single, comprehensible purview.

Doreen TanDoreen Tan leads a pioneer team in the Singapore Sports Council looking after the KM strategy, framework and roadmap as key deliverables. Key KM initiatives to date include: the Sports Hub knowledge transfer project, two pilot KM projects involving information aggregation & process alignment, one pilot project involving learning & innovation, the corporate taxonomy, shared folder harmonisation, development of knowledge & information management policies, the intranet revamp, the KM champions programme, the annual knowledge audit and the annual measurement / evaluation exercise. Doreen is also heading the KM unit for the Youth Olympics Organising Committee, and she is a member of iKMS Executive Committee. Edgar TanEdgar manages Straits Knowledge’s consulting and research projects, and is one of Singapore’s most experienced facilitators in the practice of open space technology. He has a Master’s in Training and Performance Management and is learning to play the violin.

Ron YoungRon Young is the Chief Executive Officer of Young International Ltd, based in Cambridge and London U.K. He is acknowledged as a leading international expert and thought leader in knowledge management (KM) and innovation. He advised and assisted the UK DTI Innovation Unit in 1999 in the production of the UK Government white paper ‘UK Competitiveness in the Knowledge Driven Economy’. He is a member of the New Club of Paris, a think tank for helping nations and organisations transform into the global knowledge economy. He regularly provides keynote presentations at leading international conferences around the world, and he has extensive experience in working with European, Asian and US organisations. He has chaired both the British Standards Institute (BSI) Knowledge Management Standards Committee for three years until 2003 and the European CEN Knowledge Management Standards Committee for two years until 2004. Recent consulting engagements include developing KM strategies and advising and assisting major multi-national corporations, international UN agencies, national Governments, and professional institutions around the world. He was a lead consultant for the European Commission 2 Million euro ‘Know-Net’ project.

Speaker Profi les

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