lesson_03 setting up adwords accounts, adwords, and selecting businesses
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lesson_03 Setting up Adwords Accounts, Adwords, and Selecting BusinessesTRANSCRIPT
- 1. Selecting a Client and (if time) Some AdWords Stuff Jim Jansen College of Information Sciences and TechnologyThe Pennsylvania State University[email_address]
2. Selecting a Business
- Really important! Can make the difference between winning and not (not winning is a lot like losing).
- The business must agree to the Letter to Businesses (Student Guide, p 21)
- Ideally, the business will take an active role in the campaign.
- Think of yourselves as a SEM consulting firm; the business as the client. Aim for same level of professionalism (or higher).
3. Selecting a Business (the details)
- Try to work with businesses relevant to the types of search queries that Google users conduct (i.e., retail).
- See tips on businesses to avoid (Student Guide p. 8)
- The better the firms Website, the better your chances of a good campaign!
- Try to get access to Google Analytics (http://www.google.com/analytics/).
4. What Does a Business Want To Know From a SEM firm?
- How well do you understand my business (i.e., vertical)?
- How are you going to get customers to my Website (i.e., keywords)?
- How much is this going to cost me? (i.e., bid management)?
- How are you going to tell me how my ad campaign is doing (i.e., data analysis and reporting)?
5. Setting Up Your Teams AdWords Account
- See Guide to Setting Up Your AdWords Account on ANGEL, Lesson 3
- Follow the steps outlined in Guide to open an AdWords account (see pages 1 15)
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- NOTE: Only one account for the entire team.All membersmust be able to log into this account, using:
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- (a) unique ids or
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- (b) one id for the entire team
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- Once you have account set-up, note your unique Customer ID (CID)
- Email to me in ANGEL:
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- Team leader name (first and last)
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- Team leaders email (one that you check)
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- Teams AdWords account CID
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- A logon and password for me to your account
6. Once Your AdWords Account Is Set-up, do: .
- Team leaders: get your team members brainstorming business leads and/or checking out businesses (check out the Student Guide and Textbook notes on business selection)
- Deadline for having a business (soft) Monday, 9 February.Sooner you have the a business, the better!
- Dont forget your daily logs
7. Thank you! (reminder to do your daily logs) Jim Jansen College of Information Sciences and TechnologyThe Pennsylvania State University[email_address]