like pr presentation_eng

Presentation of the Agency

понедельник, 5 марта 12 г.

Who we are

LikePR is a young PR agency established by successful experts with 10 years of industry experience.

We are a classic full-cycle agency — we both develop and implement PR strategies using the full arsenal/the full palette of communication tools.

We serve larger corporations and address big communication tasks by combining our expertise and connections you may find at a major international agency with the custom, boutique approach you would expect from a small creative studio.

We love the PR business and the opportunities it offers. We know its governing principles, we have mapped out its currents and shoals.

We offer the dream of any large corporation: the combination of boutique approach and global expertise.

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What we can do

Everything a good PR agency can do. On top of that, we have four additional competencies enabling us to implement very complex modern projects to most exacting standards of quality:

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We can work with the media in modern, effective ways

Social releases,chat room comments, Skype sessions Blog tours, discussions in social networks — ...

We can work locally in Russia’s far-flung regions

To know the local situation, to stay in touch with local experts, journalists and elites in more than 40 of Russia’s regions — ...

We can work with opinion leaders

To engage just the right experts to support a project, including public figures and top government officials, pop stars or bloggers — ...

We can work in the cyberspace

To run blogs and pages on social networks, create posts generating hundreds of thousands of hits,defuse online crises — ...

...all of these are not just “new technology” to us, it’s something we know very well and do on a daily basis. We are a modern agency and we move with the times.


What we are particularly good at

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Developing communication solutions (PR strategy and tactics) and provide a full range of PR support.

Promoting our clients through the media and organizing media events that tend to blow everybody’s socks off.

We support our clients’ projects online, including in social networks.

We organize high-profile events involving leading industry experts, including conferences, meetings, round tables.

We design and implement out-of-the-box projects.

We provide straightforward and effective media training sessions for our clients‘ employees, ncluding senior management.

We provide quality research and professional media and audience monitoring service.

More details in the following slides »


PR strategy development and implementation.Comprehensive support

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The essence of our approach: creating the message that strikes the rightcords, picking the right target groups, and precise targeting of message delivery. This is what you are going to see in the PR strategy we are going to propose. Then we go on to implement the proposed and approved strategy on a subscription or project basis.

Team experience: comprehensive PR support for Ochakovo Brewery and Soft Drinks, Ingosstrakh insurer, Societe Generale Vostok Bank, Ledovo Trading House and many more.

A couple of examples in the following slides »


Reputation for innovation withopinion leaders

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We designed a communication strategy for Ochakovo Brewery and Soft Drinks Bottler targeting opinion leaders in a weak market and in the context of waning media interest in the brewery. Implementation of all the interlinked aspects of the strategy enabled the company to retain its position on the market, launch new premium beverages, and prompt the publication of approximately 3,000 coverage stories in respected, quality media, raising the brewery’s profile in the business community.

Ochakovo is now Number 2 by frequency of media mentions after Baltika Breweries.

Ochakovo CEO Alexei Kochetov signing the Kaltenberg license deal.


Handing the media and media events

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Approach

We are experts in organizing media events, analyst events, as well as events for bloggers and other opinion leaders. Our experience, knowledge and the fact that we are on good, friendly terms with opinion leaders – all of this helps to make our events exciting and effective.We are really good at bringing together all the right people in the same room and ensuring a great coverage outcome. We also have a range of contacts in top-tier international media. Do you want coverage by the New York Times? You’ve come to the right place. We’ll come up with something!

Experience

The Agency has more than 500 media events on the resume (press conferences, media briefings, media brunches, press tours, presentation, infotainment sessions and other events for Moscow, nationwide and regional media outlets). Our media database includes more than 3,000 contacts across Russia, and we’re adding to it and updating it all the time.


Journalists help launch a new brand

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Product presentation of the new premium branded kvass Veranda for the media at the Ritz-Carlton: the combination of luxury and innovation emphasizes the essence of the new brand.

And although the media are often reluctant to report on new products without getting compensation normally associated with advertising, Veranda was presented as a true technological bombshell, ensuring news coverage in all major media.

Ochakovo CEO presenting Veranda via a webcast


No news event too small!

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Do you want to get top-tier nationwide media interested in a new wine festival in Anapa? Consider it done! Our media tour for the young Southern Wine Company not only ensured coverage in local and Moscow-based print media, but also business TV coverage, as well as positive reports on blogs with thousands of followers.


Reaching 16 regions in a single day

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Modern technology makes it possible to put together quickly large media conferences spanning many regions simultaneously. For example, Skype conference by Ochakovo CEO Alexei Kochetov called to cover the company’s exit from the Russian Brewers’ Association, was organized in one day and brought more than 50 journalists from 16 Russian regions.


Promotion in social networks

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Approach

Our PR support program always involves working with the new media. Digital media have long since become part of the mainstream, so we see the distinction between conventional and digital PR as unnecessary.

We establish a presence for a project, a company, a brand in a social network, we help you find your target audience, we communicate with social network users in their language, we create and promote viral videos. We specialize in most popular bloggers, opinion leaders we know personally and work with directly. We also know how to measure a social network campaign’s efficiency and effectiveness.

Experience

More than 30 social media projects implemented for clients in business and politics.


Senior executive’s blog goes live – an industry first

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We launched Ocakovo Brewery VP Inna Kochetova’s blog in June 2010. It was probably the first-ever online diary of a senior executive about “the human aspects” of work. Between June and November 2010, we have been able to turn Irina A. Kochetova’s blog into a source of information and comments for the media and industry resources.


“Blog Spokesman” has a fashionable ring to it

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Back in 2010, when we were designing a social media communications strategy for the Sverdlovsk Regional Governor, we came up with a new position – that of a blog spokesperson. The position is almost like a media spokesperson, only this communication specialist would focus on online opinion leaders. The blog spokesperson position became official in the payroll of Sverdlovsk Regional Administration – a first in Russia. Everything has been just fine in Governor Alexander Misharin’s communications with bloggers ever since!


Tolerance is born in social networks

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Discussion board for the Russia For Everyone art project with a Facebook storefront and support in the Live Journal community.


And opinion leaders will be writing about you...

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Popular bloggers became the latter-day independent media quite some time ago. We frequently organize blog tours and inspire blog coverage reports to be written. More specifically, to address reputational needs of Ochakovo Brewery, we arranged for and inspired 20 site reports from the brewery by popular bloggers with thousands of regular followers, which generated 200,000 hits.


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High-level events and actions

Our approach

There are two dimensions to holding an event at a national government or inter-government/international level, as well as for various high-profile industry and expert events. On the one hand, it is essential to follow the protocol impeccably, on the other it is important to make the event exciting to write about for the media, bloggers and experts.

Our experience

The Agency’s team has been partially responsible for holding two major conventions and single-handedly organized approximately 35 different conferences, expert panels, live discussion boards, inter-regional conference calls and a countless number of round-table discussions.


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Sometimes government policy can be changed in a laid-back, informal setting

This is not an office party, it’s a round-table discussion on a bill to equate beer with wine for regulation purposes. Yes, you can discuss very serious matters in a laid-back setting: thirty leading experts representing both sides of the controversy got together in the comfortable setting of the Ochakovo Company Museumand were joined there by journalists writing for top-tier nationwide media.

The ruond-table discussion ended in a minor sensation, when a speaker for the Russian Alcoholic Beverage Regulator said the government should support breweries and relax the terms of the new bill.


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Out-of-the-box projects

Our approach

The message and the target group are all-important. Delivery methods will be designed and fine-tuned precisely for the needs of every project. We have used a tremendous variety of methods to deliver the required message to thee target audience! Some of them included thought-inspiring media pieces, topical discussions at live conferences, heated discussions on blogs, and even installation of custom-made tree-stump benches in city parks.

We also have a wealth of expertise in everything to do with social projects and smart charity work. We love designing solutions that help both businesses and society win.

Our experience

We have implemented over 10 social projects for businesses,Public campaigns for preventing different types of addiction, HIV and other conditions.


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Ambient Media in Moscow city parks

Acting on behalf of our client Ochakovo Brewery and Soft Drinks Bottler we implemented a social project that involved installing environmentally friendly branded “park and forest furniture” sets in city parks and recreation areas around Moscow (shown in the photo). We timed the action to coincide with Moscow Day, but we had to work hard all summer to make it happen: not only did we have to make sure the tree stump benches would be made to specs and on time, but also we had to negotiate with all the key people in charge of city parks.

We implemented the whole project as a turnkey basis.


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Event Marketing

Sberbank of Russia’s Srednerussky Bank Division

Srednerussky Bank (“The Bank of Middle Russia”) is the savings institution to which Sberbank, Russia’s largest savings and credit institution, traces its origins.

The Bank turned 170, celebrating the event with a History of Russian coins and Discovered Treasure Hoards and an event for nationwide and regional media.


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Life Placement: Short on words, long on real actions

You can explain the benefits of a beverage a thousand times, but letting people taste it even once is much better. Letting opinion leaders taste it and share their impressions and photographs is even better.

Ice dancer and singer Anna Semenovich enjoying a tall glass of Ochakovo kvass, Angelina Jolie looking at a Veranda ad, and guests at an International Political Forum that featured the Russian President and members of domestic and international political elites are pleasantly surprised by the great-tasting Ochakovo beverages, which is uncommon for events of this caliber.


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Media training and coaching

We offer our clients regular media training sessions, always using specific examples of real materials and actions.

We offer these learning opportunities as well as crash coaching sessions for speakers immediately preceding press conferences or public presentations, and also training programs for media spokespeople, marketing and sales employees, as well as regular coaching for CEOs in effective interaction with the media.


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Research and monitoring

We can find very precise, effective and efficient solutions for communication challenges owing, among other things, to an extensive research and monitoring base. Before designing a solution, we interview industry experts and opinion leaders, and then initiate comprehensive media monitoring.

Using just one media monitoring service cannot provide a complete picture. This is why we use many of the most respected services, and also monitor blogs and social networks on our own. We make the results of our research, as well as additional information on relevant subjects and issues constantly available to our clients.


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Our team

Anna PuzyrenkoFounder and leader ofLikePR. She was in charge of Promotion for Ingosstrakh Insurer, BSGV, Ochakovo Brewery, EFES, Borzhomi mineral water and other heavyweights of their markets. Anna knows everything there is to know about PR, she has tremendous experience, and quickly finds an excellent solution to any challenge.

Natalia FriedmanOrganizer of client activities.Her out-of-the-box vision and strong professional acumen enable her to understand what the client needs sooner than many others.

Anastasia Kokoninais in charge of our mediarelations and media events. She knows very well what journalists look for, and handles them in such a professional manner that nobody can say no to her.

Dmitry NazarovThe man at the helm of our social network promotion lab. He started out at Lentа.Ru under Anton Nosik, spending the next three years at LiveJournal, and is now the editor, creative author and manager of all our online projects and in charge of a our creative team of social media addicts.

LikePR is very much a modern agency. We do not have office desk jockeys working nine to six. Over 50 our “troopers” are working in the field, which means they can be anywhere in Moscow, Russia, or the world at any given time. They are seasoned project managers, creators, multimedia artists, journalists and copywriters, industry experts and social media gurus, and even one popular author of fiction. You can sometimes find the core of our highly mobile team at our friendly center of operations at the FLACON Design Factory.


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How we work

We bring structure to the chaos of communication, augmenting standard PR actions by common sense and strong relevance.

We strongly believe in the effectiveness of routine day-to-day PR work, when inspired by a bold, original overall idea, and leading to a specific outcome agreed with the client in advance.

We are happy to share our knowledge, our ideas and solutions, and our tools with our clients, and we are very careful about meeting the requirements and following the procedures of the client company, providing all reports and documentation in a format acceptable for the client.

We love the essence and the core meaning of things, and we do not like “diluting” the essence with dispensable add-ons, so our solutions are written without unnecessary verbiage, and our implementations are free from unneeded actions.

We’re seasoned professionals, but we’re also empathetic and fun to work with.


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How to hire us for your project

You can always invite us to submit a bid. However, a better way is to try us out and see us in action, for example, on a smaller project. The results will speak for themselves, and you will most probably want to continue working with us.

Call Anna Puzyrenko+7 903 789 54 51

Or stop by at our office at FLACON Design FactorySecond Floor, Building 1, 36 Novodmitrovskaya Street, Moscow.


It’s better with us

Anna Puzyrenko’s Consulting Group, 2011


like pr presentation_eng

Business

organizing

pr strategy

city parks

opinion leaders

social networks

modern agency

ochakovo brewery

media events