limited brands kevin hill melissa burke jenny mcintyre
TRANSCRIPT
Limited BrandsKevin Hill
Melissa Burke
Jenny McIntyre
Limited Brands
Les Wexner founded Limited Brands in 1963
4000 stores, including seven retail brands
Seven retail brands including:
VICTORIA’S SECRET
EXPRESS: WOMEN AND MEN
BATH & BODY WORKS
THE LIMITED
THE WHITE BARN CANDLE COMPANY
AURA SCIENCE
HENRI BENDEL
VICTORIA’S SECRET
In the beginning…..Headquarters in Columbus, Ohio
1982 opened its doors and mailed its first catalogue to the public
1998 VICTORIASSECRET.COM made it possible to view and order items 24 hours a
day, 7 days a week. Profitable since day one!!!!
1999 First online fashion show LIVE
Mission
Limited Brands is commited to building a family of the world’s best
fashion brands to create sustained growth of shareholder value by
focusing its time, talent, and capital on the highest return opportunities.
Policies
“Do what is right-regardless of the circumstances” Les Wexner
RESPECT
INCLUSION
THE WAY WE DO THINGS
Community Commitment
In the last five years Victoria’s Secret, along with sister companies,
have:•Contributed almost $60 million to
community organizations•Provided more than 100,000 hours of
tutoring to inner-city kids•Led the Columbus and New York
communities in per capita giving to the United Way
What does VICTORIA’S SECRET offer?
Bras
Panties
Sleepwear
Hosiery
Clothing
Skincare
Personal Accessories
Perfume
Cosmetics
SIZE DOES MATTER!!!
In stores only sizes B-DD bra sizes are offered and sleepwear is offered
up to extra large. While on the catalogue and online, smaller and
larger sizes are available
Quality
• Fabrics: Rayon, polyester, cotton, lace, and silk
• Gauges: (of underwire) 12 - 18
Why do you buy VICTORIA’S SECRET?
Survey results……….
Awards and Recognition
1998, 2000-2003- Nicholas Awards Competition “Best in Industry”
2001- TriVersity Top 100 Retailers
2001- Nicholson Awards Competition Intimate Brands
2003- Limited Brands Named Worlds Most Admired Specialty Retailer
2003- Electronic media: Web Site Masters Award
Marketing
In 1995 Ed Razek was appionted to Chief Executive Officer of Victoria’s
Secret.
He was given the challenge of how to market racy women’s apparel……
The Answer That Worked!!!!
“Make it edgy and mainstream….This tongue-in-cheek
idea of designing the male’s fantasy’s view of women…that just doesn't fly.
Men shop two days a year; Valentine’s and Christmas Eve.
Women shop all the time.” Ed Razek
ONLINE FASHION SHOW
The Newest Ad Campaign
WHAT IS SEXY?
Thank you for your time