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Managed Travel 2.0
Evan Konwiser Scott Gillespie
Managed Travel 2.0
a Provocative View
Evan Konwiser Scott Gillespie
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Your Industry Observers
• Co-Founder, FlightCaster, sold to Next Jump in 2010
• Independent consultant in corporate and leisure travel
• Expert in travel and technology
• Formerly of Bain & Co and Kayak
• MBA, Dartmouth
• Founder, former CEO of Travel Analytics
• Author, “Gillespie’s Guide to Travel + Procurement”
• Expert in travel procurement and analytics
• Consultant, speaker, trainer
• Formerly of A.T. Kearney
• MBA, University of Chicago
Evan Konwiser Scott Gillespie
Where We’re Going
• Today’s Travel Management
• Forces at Work
• New Evidence
• Emerging Themes
• Managed Travel 2.0
• Discussion, Debate, and Dissent
Savings
Self Booking
Service
Skepticism
Today’s Travel
Management
Forces at Work
Forces at Work
Current managed travel
New technology
Forces at Work – Really?
New
Evidence
“Global Business Traveler Study 2012”
By GBTA Foundation
Surveyed 840 U.S. travelers
3 types of programs:
• Mandated
• Guidelines
• Unmanaged
Mandates Guidelines Unmanaged Key
Having Right Technology Very Important
Feeling Safe Important
Policy Compliance Somewhat Important
Budget Compliance Not Important
Comfort and Convenience
Getting Best Prices
Interesting and Enjoyable
Trips
Earning Points and Using My
Preferred Suppliers
Minimizing My Carbon
Footprint
What is Important? U.S. Travelers
Source: Scott Gillespie’s analysis of GBTA’s report “Global Business Traveler 2012”
How Successful Are You at Achieving Your Goals? 1 = Very Unsuccessful, 5 = Very Successful
Mandates Guidelines Unmanaged
Having Right Technology 3 4 5
Feeling Safe 5 5 5
Policy Compliance 4 4 4
Budget Compliance 4 4 4
Comfort and Convenience 2 2 3
Getting Best Prices 2 3 4
Interesting and Enjoyable
Trips2 2 4
Earning Points and Using My
Preferred Suppliers2 3 5
Minimizing My Carbon
Footprint1 1 1
Source: Scott Gillespie’s analysis of GBTA’s report “Global Business Traveler 2012”
Which Works Better? 1 = Very Unsuccessful, 5 = Very Successful
Mandates Guidelines Unmanaged
Having Right Technology 3 4 5 Yes
Feeling Safe 5 5 5
Policy Compliance 4 4 4
Budget Compliance 4 4 4
Comfort and Convenience 2 2 3 Yes
Getting Best Prices 2 3 4 Yes
Interesting and Enjoyable
Trips2 2 4 Yes
Earning Points and Using My
Preferred Suppliers2 3 5 Yes
Minimizing My Carbon
Footprint1 1 1
Is Unmanaged
Better?
Source: Scott Gillespie’s analysis of GBTA’s report “Global Business Traveler 2012”
Which Trip Cost Less?
Mandated Guidelines Unmanaged
Avg. Trip
Cost
Domestic
Share
Nights
U.S. Travelers
Source: GBTA’s report “Global Business Traveler 2012”
$3,663 $2,536
3.9 3.4 3.4
77% 85% 84%
GBTA will present full findings tomorrow at 10:30am, Room 258 B/C
$2,457
Emerging Themes:
New Goals
Better Methods
Traveler Welfare
Not Travel Policies
Safety
Productivity
Satisfaction
Budgets
not
Savings
not
Contracts
Open Programs, Not Walled Gardens
Open Programs, Not Walled Gardens
Travel Manager Chief Travel
Enabler
Managed Travel
2.0
Goals:
1. Ensure travel done safely within budget
2. Get relevant data
3. Maximize traveler freedom and productivity
Managed Travel
1.0
Goals:
1. Deliver significant savings
2. Achieve high travel policy compliance
3. Standardize travel processes
Key Stakeholders:
1. Procurement
2. Travelers
Key Stakeholders:
1. Travelers
2. Travel Budget Owners
MT 2.0 Principles for Travelers
1. Shop anywhere – period.
2. Book anywhere – so long as data is captured quickly
3. Book anybody – so long as suppliers are safe
4. Book anything – so long as it is in budget
MT 2.0 Principles for Supplier Relations
Focus on Value – for traveler AND buyer
Incentivize organic loyalty
MT 2.0 Principles for Chief Travel Enablers
Collaborate Champion
Coach
Managed Travel 2.0 Technology Enablers:
ProcureApp, KDS Maverick
Short’s BookIt
Concur’s Open Booking
GDSX’s TripLink
Runzheimer’s SmartTrip
Rearden’s Deem, KDS’ Neo
Others??
Culture of Control
Low and Light High and Tight
Savings
& Policies
Budgets &
Satisfaction
Priority
Is Your Company Ready for MT 2.0?
YES!
NO!
Maybe
ProcureApp?, or
Runzheimer’s
SmartTrip?
Short’s BookIt?,
or ProcureApp?
Interest
Big Changes Status Quo
Control
Influence
Style
Are You Ready for MT 2.0?
YES!
NO!
Maybe
Variations on MT 2.0
2.1 Latte
2.2 Americano
2.3 Espresso
Shop Anywhere
Book TMC/SBT TMC for
Int’l/Complex Opt In
Support TMC TMC for
In’tl/Complex Opt In
Data TMC et al TripIt, Concur,
GDSX, etc. TripIt, Concur,
GDSX, etc.
Suppliers RFPs RFPs, no Goals Value Packages
A Path to Managed Travel 2.0
1. Quantify
2. Float
3. Pilot
4. Measure
Managed Travel 2.0
Open Up, not
Close Down
Focus on Traveler
Welfare & Budgets –
not Savings
Collaboration,
not Contracts
Now for that Discussion, Debate and Dissent
Thank you!
Evan Konwiser Scott Gillespie
[email protected] [email protected]
@evankonwiser @Gillespie411