marie ostergard- day 2, session 2
TRANSCRIPT
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Urban Mediaspace AarhusMarie Ostergard, Project ManagerAarhus Public Libraries, Denmark
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Agenda
• Urban Mediaspace Aarhus – the framework• the content• the Aarhus method and mind-set• examples
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Today
Urban Mediaspace Aarhus – the framework
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2015
2014
Client: City of AarhusPartner: Realdania, Realdania BygClient Advisor: Rambøll DKArchitects: schmidt hammer lassen architects Co-advisers: Arkitekt Kristine Jensens Tegnestue and Alectia A/S
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Mediaspace:• Main Library• Citizens’ Services
– 17.500 m2• Partners and network
– 11.000 m2
Automatic parking space - 1000 cars
Two new urban harbour squares
Arrival centre for light rail
Uncovering of the river
Traffic regulation
Today app: 200 people (60 full time jobs)
App.: 255 mill Euro
Project elements
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The Vision• Space for co-operation
• Place for dialogue, knowledge, ideas and inspiration
• Open informal learning space
• A unique place for children and families
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Seven Core Values
The Citizen as Key Factor
Lifelong Learning and Unity
Diversity, co-operation and network
Culture and Experience
Bridging Citizen, Technology and Knowledge
Flexible and Professional Organisation
A Sustainable Icon for Aarhus
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From information that can be found anywhere
To What can only be experienced at the library
Space for media Space as a media
On-line On site
Information Meaning
Facts Credibility
Meeting information Meeting people
Knowing Experimenting
Visitors Resource person
Neutrality Sensing
Seriousness Sense of humour
Arranged events Things that happen
Ivar Moltke, Create
the content
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Inspira
tion S
pace
Performative
Space
Learning Space
Meeting S
pace
The Library of the future
D.Skot-HansenC.H. RasmussenH. Jochumsen
Create
Exper
ienc
e
Parti
cipate
Discover
Innovation
Reckognition/Experience
Empowerment
Engagement
ex. bridge-builder
ex. democratic spaces
ex. test-labs/open spaces
ex. media/technology/people
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Beautiful mistakesCity directors’ statement
• innovation takes time and calls for preparation. we invest in both.
• we are willing to risk and make space for experiment and untraditional ideas
• mistakes are part of the proces
• we establish networks that support the innovation process
Citizen’s Services and Libraries: Innovation Strategy
• users as focal point• user-driven innovation• competences exist in networks• innovation through tests and
beta versions• staff’s inventiveness and
creativity are preconditions for innovation
• needs priority and management focus
the Aarhus method and mind-set
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Last responsible minute
Inclusion and participation
Interdisciplinary Co-operation
Organisation and mindset
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’Knowledge velocity and viscosity Davenport and Pruzak, 1998
Knownnon-
knowledge
Knowledge
Uknownnon-
knowledge
Divergent Convergent
Goals
Action plans
Visionfulfillment
”Groan”zone
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Vision1. loop
Re-think
Workshop
Re-think
2.loop
Analyze
3. loop
Working in iterations
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User involvement citizen’s panel, focal groups, advisory board, think-tank
Children’s labChildren btw 9-14, staff, consultants
Working groups10 different departments of the city, advisors, architects, foundation
Development projectsCitizens, network, staff, stakeholders, international partners
User involvement
Users, citizens, network
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TestingOrganisation’s development strategy points towards Mediaspace
Space for “beta-culture”
Environment for innovation to up-grade ourselves
Development of ”user familiarity”
User involvement – space for users as co-creators
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Out of the Box- libraries in innovative partnerships
Questions:how can partnerships innovate librarieshow do we cooperatehow do we create dynamics
Activities: Theater workshops to identifydrivers and barriers for engaging incooperative innovation.
Actors: scientists, artists, consultants andlibrary staff
Target: to develop partnership models thatfocuses on cooperation and partnerships asa strategic tool for innovating the library.
examples
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Unleash the Users
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Digiform- new digital installations in the physical library
Question: How to make e-ressources:digital music, e-books, onlinedatabases etc. available in thephysical library
Actors: staff, partners, privateand public, consultants,researchers
Result: 10 installations to testout new concepts
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Experimenting with digital value-adding in physical space
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GamingCreates network in the gaming environmentConnects players, developers, ordinary usersNew ways to display games in the physical libraryNew comptences for the staff: games are as important as books!!
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Mindspot- young people, arts and events
Target: to be an importantcultural factor for young peopleoutside the library
Activities:e.g. Mindspot live in the shoppingcenter. Up-coming bands apply,get chosen and get to play in theshopping center..a.m.o.
Actors: New partnerships, musicfestivals and shopping centers
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Children’s Interactive Library
Focus on using the body astool
Interactionpeople/media/technology
Prototyping through userinvolvement
New approach tocollaborative search
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Personas
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Digital Elections?Target: Digitalization of election processes. Create an open source product for othercities.
Method: Development in co-operationwith political parties on recruitmentExperiments with voting on mobile and webDigital voting as research project
Result: Election for youth parliament on mobileNew tool for recruitment and organisationof volunteers for elections
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Mobile ProbesTarget: knowledge about users. Develop a new digital and mobile based userinvolvement platform. Research people’slives and inspire to new products or services.
Method: Access to users’ daily lifeSend out questions and tasks to participants’mobile phones. Answers and pictures byMMS or text messages.
Results: Clues for new library servicesInnovation of programmes for familiesOpportunity to target library services andmedia collection (learn, listen/play music)Knowledge of tweens priorities – alsoregarding staff!
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In our library of the future…
the library is a mashup library
requires integration and presentation of knowledge
and dialogue in a diversity of ways
the physical library must merge with the digital
technology is embedded
Focus on developing an inclusive building that
supports the continuous reinventing of functionality
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www.multimediehuset.dk/mediaspace
2014…Focus on users, process, technology, involvement, co-creation
Learnings are integrated in our building process
The library used to be about transactions – in the future it is about relations