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WHICH MARKETING CHANNEL YIELDS THE GREATEST ROI?

MARKETING ROI REPORT

AXIOM

ADVISING

TABLE OF CONTENTSMAKE AN IMPACTFUL REVENUE IMPROVEMENT

AXIOM ADVISING

INBOUND SALES CYCLE………………….............…3

LEAD-TO-CONVERSION RATE…………………..….4

BUSINESS ACQUISITION ANALYSIS………………..5

REPORT SUMMARY…………………………………7

LEARN MORE………………………………………..8

INBOUND SALES CYCLE

TRADE SHOWSWEBINAR PAID SEARCH SOCIAL ADS REFURRALS WEBSITE

LEAD-TO-CONVERSION RATEBY ADVERTISING FORMAT

0.44%0.55%

1.47%1.55%

EMAIL CAMPAIGNS, TRADESHOWS, AND WEBINARS HAVE LOW CONVERSION RATES

AND TAKE LONGER TO CLOSE

BUSINESS ACQUISITION ANALYSIS

... BUT CONVERT

WIN-LOSS RATIOS

EVENTS

7.6%LEAD LIST

15.5%

PARTNER

17.9%

TRADESHOWS

29.6%

LEAD LISTS

7.5%

PAID SEARCH

29.7%

WEBINAR

32.7%

EMAIL

43.0%

WEBSITE

61.4%

SOCIAL MEDIA ADVERTISING

68.6%

REFURRALS

68.7%

THE BEST MARKETING INVESTMENTS

ARE REFERRALS, PAID MEDIA,

WEBSITE & SOCIAL MEDIA

ROI REPORT SUMMARY

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