marketing research power point
TRANSCRIPT
Marketing Information
What is Marketing Information?
Marketing Information
Why is marketing information important to a business?
Marketing Research
Marketing Research
Types of Marketing Research
Attitude Research
Attitude ResearchTells Us………….
Market Research
Market Research Can Tell Us About……
Media Research
Media Research Can Tell Us About……..
Product Research
Product Research Tells Us About………..
Sales Research
Sales Research Tells Us About…..
How is the data collected?
Quantitative research
Qualitative Research
Research Process
Research Process Continued…
Limitations of Marketing Research