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© 2013 Marketo, Inc. Marketo Proprietary and Confidential Marketo State-of-the-Art Marketing Automation

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Marketo presentation on Marketing Automation during the Masterclass on Tour "Digital & Social Marketing" - Dublin (September 2013) More information at MasterclassOnTour.com

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Marketo Corporate Slides

Marketo State-of-the-Art Marketing Automation

2013 Marketo, Inc. Marketo Proprietary and Confidential Page # 2013 Marketo, Inc. Marketo Proprietary and Confidential

Easy.Powerful. Complete.Marketo makesMarketing Software that is Page # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialMarketo provides the leading cloud-based marketing software platform for companies of all sizes to build and sustain engaging customer relationships.

Marketo makes marketing software that is:easyto adopt and usepowerfulenough to solve real-world challengescomplete, for our customers and for their customers

2Leader in cloud-based marketing automation>2500 customers in 36 countries>150 ecosystem partners>30,000 Marketing Nation community members>400 employees in U.S., Europe, AustraliaThought Leader driving the market agenda

Marketo Fast Facts

(MKTO)

Page # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialMarketo was one of the fastest growing private companies, and is now one of the fastest growing public companies, sustaining over 130% compounded annual revenue growth.We expect our customer, partner, and community member counts to continue growing rapidly as recognition of the need/opportunity to graduate to a modern marketing approach accelerates among marketers.

3What Industry Influencers are Saying

Marketo Named Leader in 2013 and 2012 Magic Quadrants for CRM Lead Management The Marketo platform excels in aligning the activities of sales and marketing functions to a defined demand creation model. Marketo Scored as a Top Marketing Automation Platform

For the third year in a row, Marketo takes the coveted category winner crown. Earlier this year, the company launched its social marketing application, which allows for the integration of social, email, mobile, and Web channelsThe company scored highly in the customer satisfaction category.Marketo Named CRM Market Winner Three Years in a RowMarketo continues to deliver on product functionality, such as expanding its marketing analytics capability, LaunchPoint for partner applications, integration with Facebook and social applications, and revenue modeling.

Marketo Voted Best Marketing Application by Salesforce Users for Fifth Year Running We congratulate Marketo on being selected by customers as a leader in marketing and applaud their ongoing commitment to delivering customer success.Page # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialOur customer list speaks for itselfbut others in the industry are often talking about Marketo. This is just a sampling of acknowledgements made so far in 2013 regarding Marketos industry leadership.4

Source: Adbusters, 2011Page # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialSo how are we responding to this? Not good.

So between the marketers that are still batching and blasting, or sending personalized messages that arent relevant right now, this is kind of what it feels like to be a consumer today. On any given day, the average customer will be exposed to 2,904 media messages, will pay attention to 52 and will positively remember 4 SuperProfile 20105Unprecedented Changes in Buying

THENNOW

Information:SCARCITYPurchasing Power:SELLERSOrganizational Power:SALESInformation:ABUNDANCEPurchasing Power:BUYERSOrganizational Power:MARKETING

Page # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialWe believe that buying has changed forever.

Not that long ago, there were few 3rd party sources of information information scarcity which meant that a buyer had to get most of their information from sales. It also meant we lived in a world of attention abundance, with fewer channels competing for a buyers attention.

But now, there is an explosion of readily available information so much that90% of thedata in the worldtodayhas been created in the last two years alone.

All this data = buyers today are more empowered. The Web provides them with instant information gratification. They can access detailed specs, pricing, and reviews about goods and services 24/7 with a few flicks of their thumbs. Meanwhile, social media encourages them to share and compare, while mobile devices add a wherever/whenever dimension to every aspect of the experience.

Result: Forrester Reports that 65-90% of buying process is complete when consumer walks into store/branch/dealer, or contacts sales. This translates to an organizational power shift from Sales to Marketing, and a corresponding responsibility shift to Marketing for a much greater share of the buying cycle.

All this requires deep changes in how we market.6MissionTransformation of MarketingRepresent the companyFinding customersRepresent the customerBeing foundCustomer IntelligenceMass advertisingDemographic1:1 TargetingBehavioralMechanics & TacticsPoint in time blastsFew/isolated channelsContinuous relationshipsExploding/integrated channelsMeasurement3rd party data (Nielsen)Intuitive decision makingOwned, big dataFact-based decision makingTHENNOWPage # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialFrom the mission of Marketing, to how Marketings impact is measured, todays CMO and her leadership team need to make sure they understand and are taking advantage of modern marketing approaches to align with the behavior of todays buyer and to stay competitive. In particular, marketers need to make a shift from demographics-based marketing to behavior-based marketing, and from batch & blast tactics to continuous relationship-building and nurturing.7Marketo Customers Across IndustriesLife Sciences & HealthcareMedia & ConsumerFinancial ServicesEducation

Communications & Infrastructure

Manufacturing & EnergySoftware & CloudBusiness Services

Page # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialMarketos customer base is over 2,500 strong, with good representation across verticals, geographies, and size of company.8

Modern Marketers Need a Complete SolutionCustomer System of Record

REVENUE EFFECTIVENESSDrive conversion to saleProspect PrioritizationOffer PrioritizationSocial SellingProductive ProspectingRELATIONSHIP MARKETINGLifetime dialog withcustomers based on behaviors and interestNurturing and ScoringEmail MarketingMarketing AutomationEvent MarketingCustomer Engagement

INBOUND MARKETINGEnsure potential customers can find youContent MarketingSEO / SEMSocial CampaignsLanding PagesANALYTICS & MEASUREMENTUnderstand impact ofmarketing and optimize marketing investmentsBudgeting & PlanningSpend AnalysisCross-program AllocationOpportunity AnalysisRevenue AttributionPage # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialThe areas of transformation taking place in Marketing create a roadmap for defining the solution modern marketers need:Mission of being found = need for Inbound MarketingCustomer intelligence and tactics that are behavior-based and deliver a continuous relationship with customers = need for Relationship MarketingMeasurement with owned, Big Data = need for Analytics & Measurement

In addition, marketers need a solution that delivers:Revenue Effectiveness to build and maintain tight alignment between Marketing and SalesA Customer System of Record that is the source of truth for marketing.

9A Platform for SuccessMarketo Platform(Multi-tenant SaaS, globally hosted)Database Systemof RecordERP & OtherEnterprise AppsCustomer Systems(CRM, E-Commerce, Call Center, etc.)Workflow EngineTime-SeriesAnalytics EngineEnterprise DataIntegration EngineExtensibleArchitecture

Prospect and Customer Touch PointsMarketo ApplicationsLaunchPoint Partner AppsMarketing AutomationSocial MarketingSalesInsightRevenue AnalyticsLeadDataSearch Engine MarketingOnline Advertising and moreMarketingManagementPage # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialMarketo provides the de facto cloud-based marketing platform for modern marketers, helping them make the shift to behavioral-based marketing that spans todays digital, social, mobile, and offline channels.

Marketo offers 5 key applications that sit on top of the Marketo platform, including applications for marketing automation, social campaigns, sales insight, revenue cycle analytics, and marketing planning & management. Just some of the functionality provided by these applications include:Email MarketingRelationship Marketing Lead ManagementContent MarketingScoringNurturingSocial CampaignsEventsLanding PagesCampaign ManagementFinancial ManagementInbound MarketingReporting & Analytics10Marketo's Secret Sauce

How the Marketo team uses Marketo 2013 Marketo, Inc. Marketo Proprietary and Confidential Page # 2013 Marketo, Inc. Marketo Proprietary and Confidential9/24/132006 Marketo, Inc. CONFIDENTIALNameIm Jon, VP co-founderNameAwarenessFriendEngagedTarget

A Revenue CycleTOFUMOFUOpportunityCustomerLeadSales LeadNurturing DatabaseBOFUPage # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialStart with the funnel. We really have marketing initiatives dedicated to each part of the funnel.12NameAwarenessFriendEngagedTarget

Marketos Revenue CycleOpportunityCustomerLeadSales LeadNurturing DatabaseExposed to us via content, brand, or word of mouthPage # 2013 Marketo, Inc. Marketo Proprietary and Confidential13NameAwarenessFriendEngagedTarget

Marketos Revenue CycleOpportunityCustomerLeadSales LeadNurturing DatabaseFeels a relationship and trust with usPage # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialNameAwarenessFriendEngagedTarget

Marketos Revenue CycleOpportunityCustomerLeadSales LeadNurturing DatabaseNames are just names.Page # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialMany names are not yet our friendsNames are NOT leads, dont call them leads15NameAwarenessFriendEngagedTarget

Marketos Revenue CycleOpportunityCustomerLeadSales LeadNurturing DatabaseMeaningful interaction with usPage # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialNameAwarenessFriendEngagedTarget

Marketos Revenue CycleOpportunityCustomerLeadSales LeadNurturing DatabaseMeaningful interaction and qualified demographicsNurture until ready for next stepPage # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialNameAwarenessFriendEngagedTarget

Marketos Revenue CycleOpportunityCustomerLeadSales LeadNurturing DatabaseMarketing qualified lead SDR reach-outPage # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialMajority of leads NOT sales ready. This is OK since human interaction is part of developing the relationship (nurturing). These Lead are recycled back to Target for additional nurturing until Sales Ready.18NameAwarenessFriendEngagedTarget

Marketos Revenue CycleOpportunityCustomerLeadSales LeadNurturing DatabaseQualified as sales-ready by SDRPage # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialSales does on call, and converts if Opp19NameAwarenessFriendEngagedTarget

Marketos Revenue CycleOpportunityCustomerLeadSales LeadNurturing DatabaseAccepted and actively worked by salesPage # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialThis is how Marketing gets paid carry a quota for Opportunity created.Only Sales can create the opportunities. [Requires very solid definitions of what is an opp, since people get paid on it cant be subjective.]20Inbound Marketing & Content 2013 Marketo, Inc. Marketo Proprietary and Confidential Page # 2013 Marketo, Inc. Marketo Proprietary and Confidential21Dont Find Leads; Help Leads Find Youvs

Use brains, not budget.Page # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialHerbert Simon, one of the early leaders in attention economics, said A wealth of information means a dearth of whatever consumes information a wealth of information creates a poverty of attention.

In traditional marketing, companies needed to rent (or beg) attention from other peoples media. Whether its a display ad on a website, a booth at a tradeshow, or an email sent to a third-party list, companies are essentially renting attention that someone else built. This can be effective, but its also expensive and become less effective with attention scarcity.

In contrast, with inbound marketing, companies build up their own audience and attract their own attention. In other words, inbound marketing is about applying more brains, not more budget, to drive revenue. 22Brand awarenessBrand preference Risk reduction

BlogsDefinitive Guides

Resource Center

Video

WebinarsContent Marketing for Brand & Like

Page # 2013 Marketo, Inc. Marketo Proprietary and Confidential - 23Marketing needs to become like a publisher. Build your own audience and attention.

Buyers put down their anti-marketing shields when they are actively seeking information or passively looking to be entertained or educated. Thats when companies can begin to engage and build relationships with them and influence the buying preference.

Three key benefits {keep talking short here}:Increased brand awareness. Customer is actively seeking information, shows up high in the search results, youll get free brand awareness. Potential buyers can also get exposed to your content and your brand through their social networks. If you create content that people are compelled to share, you are earning highly relevant brand exposures and you minimize the chance of being tuned out. Better brand preference. All other things being equal, people are more likely to buy from a company they have a relationship with. Of course, this requires you to create content that people like or even love. Mediocre content may get you noticed, but it wont do much to build Likes. (Also, high search rankings.)Risk reduction. Branding and emotions; trust and risk. Nobody got fired by buying IBM. People trust thought leaders.

[Note the Purple cow. Regardless of what content you create, it needs to be remarkable to stand out in a world where more and more people are creating content. Dont be louder, sound different.]

What kinds of content to create?Research data, funny videos, curated lists, infographics, thought leadershipTypes of ContentNOYESMOSTLYNOThought leadership and entertainment to build brand and awarenessTools that help buyers find you when they are looking for solutionsCompany-specific information to help evaluate and reaffirm selectionBuying guides, RFP templates, ROI calculators, whitepapers, analyst reports, webinars Pricing, demos, services information, 3rd party reviews, customer case studiesGated?Early StageMiddle StageLate StageContent must always be relevant and helpfulPage # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialMap content to the buying stage {keep it short}24Four Tips to Build ContentAppoint executive editorInvest in content creatorsContent consumersGreat communicatorsSelf-promotersDistribute creation: content staff + all internal + community-generatedCreate a content / social policyInvest approx 10% of marketing headcount into contentPage # 2013 Marketo, Inc. Marketo Proprietary and Confidential25Top of the Funnel 2013 Marketo, Inc. Marketo Proprietary and Confidential Page # 2013 Marketo, Inc. Marketo Proprietary and Confidential26

We Invest In Broad Mix Of Programs

PPCOnline AdsAppExchangeSpons WebinarsSocial AdsStrategic PREventsSocialBlogsSEOPaidUnpaidGreat ContentPage # 2013 Marketo, Inc. Marketo Proprietary and Confidential27Reach & EngagementSocial LiftSocial LiftSocial LiftSocial LiftSocial LiftLanding Pages

Website

Facebook PagesOnline AdsEmail

Social LiftEvents

Making Every Campaign SocialPage # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialSee customer preso

28

Page # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialAnother example these roadshows!!29

Page # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialTest & Tune With Social Funnel MetricsJumpStart Tour Referral Results13% of participants shared363 incremental registrations16% increase in registrations

Page # 2013 Marketo, Inc. Marketo Proprietary and Confidential31Source: Marketo Revenue Cycle Analytics, Q2-2013 paid programs only (as of 7/22/2013)Sponsored email is the workhorse for TOFUTradeshows, events, and PPC drive expensive targetsVirtual tradeshows = low cost targets

What Drives ResultsPage # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialHERE IS THE MONEY SLIDE! (Literally and figuratively.)Summarizes our ROI

= PPC + 3rd party emails32

But Not All Targets Are Equal

Contribution of Targets & Opps By Program TypeDont write off an entire program categoryPage # 2013 Marketo, Inc. Marketo Proprietary and Confidential33Middle of the Funnel 2013 Marketo, Inc. Marketo Proprietary and Confidential Page # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialOK, so weve generated Prospects from Inbound and Outbound sources. What next?34All NamesTarget & RecycledEngagedLeadNurturing Lead Nurturing Plugs the LeakBuilding relationships with qualified prospects regardless of their timing to buy, with the goal of earning their business when they are ready.LeadOpportunitySalesLeadMQLSALSQLMarketo Data:% new Targets not Opp ready: 98%Target to Opp time: 123 days avg% Slow Leads: 80%50% more MQLs at 33% lower cost per leadPage # 2013 Marketo, Inc. Marketo Proprietary and Confidential35Lead Nurturing RelevanceABCD123Stages1. BUYING STAGESEarly: Be a Better MarketerMid: Why Marketing AutomationLate: Why MarketoCustomer: Success2. BUYING PROFILESMarketingSalesExec

Get The Definitive Guide to Lead Nurturinghttp://marketo.com/DG2LN Page # 2013 Marketo, Inc. Marketo Proprietary and Confidential36Send four educational / enjoyable messages for every one soft promotion and one hard promotionThe 4-1-1 Rule for Nurturing

411Page # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialFor twitter: For every one self-serving tweet, you should re-tweet one relevant tweet and most importantly share four pieces of relevant content written by others. Joe Pulizzi and TippingPoint labs

37

Page # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialExample: Topic of Interest Triggers

Attends eventDownloads contentClick emailFills out formScore is changed

Page # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialHeres an example of how Marketo created even more relevance.

Topic of interest nurturing: Nurture tracks based on four different topics that we thought our customers were interested in (email, social marketing, marketing automation, and Microsoft Dynamics). We listen for signs that may be interested in this (events attended, web visits, keywords used etc.), and if so assign them to the specific track nurture track.

If they get to the end of that specific track, we put them back to regular until they do something else specific.39StandardNurtureTriggered InterestsLiftOpen %21.7%Open %34.0%57%Clickto Open %23.4%Clickto Open %37.1%59%Page # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialResult: Big lift!

More on our blog about this: http://blog.marketo.com/blog/2013/06/topic-of-interest-based-nurturing.html

40ScoringMarketing Operations 2013 Marketo, Inc. Marketo Proprietary and Confidential Page # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialA Framework for Lead ScoringExplicitWhat the prospect tells youInferredWhat you observe or inferFitAre you interested in them?DemographicsFirmographicsBANTData appendData qualityCorporate emailLocationInterestAre theyinterested in you?BANTLatent behaviors (engagement)Active behaviors (sales readiness)Get The Definitive Guide to Lead Scoringhttp://bit.ly/DGtoLS

Page # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialBrings us to lead scoring also a complicated topic also wrote a book. I dont have a single word to sum it all up, but I do have a matrix. Note: worked at BCG lots of 2X2 matrices in this section.

Fit vs interest == if only focus on who you are interested in, you may be the sad guy in high school who wonders why the head cheerleader wont go out with him you need to pay attention to whos interested in you. At Marketo, we keep our forms short, and tend to trust the info we can infer more than what someone tells us For Fit, we focus primarily on data append using Reachforce and Data.com to figure out industry and company size. For interest, we trust behaviors

42OverviewSort Score powers SDR lead queue view

Page # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialGet rid of old sort score43Content ScoringIntentStageEarlyInvestmentPremiumContentMidLatePage # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialAct Now

Act Now actions are prioritized above Lead ScoringPage # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialDemo ScoreDemo Score is a measure of buyer fit

Page # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialDemo ScoreNegative Demo Score of -3 or less removes you from queuePositive Demo Scoree.g., Marketing Manager title, SFDC/Dynamics customerNegative Demo Scoree.g., Generic email address, Illegitimate phone number

Page # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialDemo ScorePersonal AttributesCompany AttributesRelevanceNot a TargetPage # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialDecay RateDecay Rate reduces Lead Scorebased on inactivity over time

Page # 2013 Marketo, Inc. Marketo Proprietary and Confidential

Continuous ImprovementSDR teamWeekly meetings w/ SDR teamAd-hoc emails from SDRsSnapshot fieldsCapture Sort, Lead, and Demo Score at SQL creationRegression analysis

We are constantly fine-tuning Sort ScorePage # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialRevenue Analytics 2013 Marketo, Inc. Marketo Proprietary and Confidential Page # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialOK, so weve generated Prospects from Inbound and Outbound sources. What next?51Accurately Tracking Investment vs Budget

Page # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialNext, lets focus on Investment side of ROI. Notice its investment, not cost. You invest in growth, marketing is a growth driver.

-Then you enter and track your budget plan-as invoices come in from your financial system, you can map them to line items-you can also map your Marketo programs to specific budget categories or line items-you can track planned, forecasted and actual spend, and indicate whether forecasted spend is committed or optional52Why Measuring Return is HardMultiple touches. Seven touches needed to convert a cold lead into a saleMultiple influencers. Typical buying committee has 5-21 peoplePage # 2013 Marketo, Inc. Marketo Proprietary and Confidential53Track All Touches Across PeopleScreenshot: Marketo Revenue Cycle Analytics

Page # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialStep 1: Important to track all touches54

Track All Touches Across PeopleScreenshot: Marketo Revenue Cycle AnalyticsPage # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialStep 1: Important to track all touches55

What Generates Pipeline for Marketo?Source: Marketo Revenue Cycle Analytics, June 2013* Percentage of all programs in channel that achieve MT Ratio > 5Nurture Email - CTANurture EmailPaid Online (PPC+Email)Nurture (New)% Above Min*N/A52%100%39%79%46%100%38%N/AN/AN/A29%38%52%7.6Page # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialHere we see what works for Marketo over the last 12 months to generate prospects.

Explain columns

Website+Blog = 38% of all opps

But Id be a bad stock picker if I put all my money in one stock, and Id be a bad marketer if I bet all my prospect generation on one source.

The reality is you need a portfolio of prospects and channels to achieve the best results. In fact, Marketo runs an average of 40 different Prospect generating programs each and every month across all these sources. 56Revenue Cycle ModelerScreenshot: Marketo Revenue Cycle Analytics

Page # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialModelNote Success Path and Detours; Inventory and SLAs57

Filter/Drill into data, e.g. by Program Type, Business Unit, Geography, etc.Key topic areas:Balance (Reach)FlowConversionVelocityTrends over timeScreenshot: Marketo Revenue Cycle AnalyticsPage # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialGoogle Analytics for Revenue58A Platform for SuccessMarketo Platform(Multi-tenant SaaS, globally hosted)Database Systemof RecordERP & OtherEnterprise AppsCustomer Systems(CRM, E-Commerce, Call Center, etc.)Workflow EngineTime-SeriesAnalytics EngineEnterprise DataIntegration EngineExtensibleArchitecture

Prospect and Customer Touch PointsMarketo ApplicationsLaunchPoint Partner AppsMarketing AutomationSocial MarketingSalesInsightRevenue AnalyticsLeadDataSearch Engine MarketingOnline Advertising and moreMarketingManagementPage # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialMarketo provides the de facto cloud-based marketing platform for modern marketers, helping them make the shift to behavioral-based marketing that spans todays digital, social, mobile, and offline channels.

Marketo offers 5 key applications that sit on top of the Marketo platform, including applications for marketing automation, social campaigns, sales insight, revenue cycle analytics, and marketing planning & management. Just some of the functionality provided by these applications include:Email MarketingRelationship Marketing Lead ManagementContent MarketingScoringNurturingSocial CampaignsEventsLanding PagesCampaign ManagementFinancial ManagementInbound MarketingReporting & Analytics59What Industry Influencers are Saying

Marketo Named Leader in 2013 and 2012 Magic Quadrants for CRM Lead Management The Marketo platform excels in aligning the activities of sales and marketing functions to a defined demand creation model. Marketo Scored as a Top Marketing Automation Platform

For the third year in a row, Marketo takes the coveted category winner crown. Earlier this year, the company launched its social marketing application, which allows for the integration of social, email, mobile, and Web channelsThe company scored highly in the customer satisfaction category.Marketo Named CRM Market Winner Three Years in a RowMarketo continues to deliver on product functionality, such as expanding its marketing analytics capability, LaunchPoint for partner applications, integration with Facebook and social applications, and revenue modeling.

Marketo Voted Best Marketing Application by Salesforce Users for Fifth Year Running We congratulate Marketo on being selected by customers as a leader in marketing and applaud their ongoing commitment to delivering customer success.Page # 2013 Marketo, Inc. Marketo Proprietary and ConfidentialOur customer list speaks for itselfbut others in the industry are often talking about Marketo. This is just a sampling of acknowledgements made so far in 2013 regarding Marketos industry leadership.60Marketo State-of-the-Art Marketing Automation

2013 Marketo, Inc. Marketo Proprietary and Confidential Page # 2013 Marketo, Inc. Marketo Proprietary and Confidential