Martins PointAn Estate on the Wadmalaw Sound

.............................Martins Point................................

WE’VE BEEN THINKING ABOUT YOU

__________________________________luxury simplified real estate

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It is rare when opportunity comes along that blends an exquisite, uncompromising property and a partnership for a shared vision of marketing.

“This is Martins Point, an unparalleled estate on the Wadmalaw Sound, and the partnership with Luxury Simplified Real Estate." Working toward a singular goal, that of showcasing for sale all of the lowcountry lifestyle that awaits the buyer of this luxury estate, we know just what it takes to complete the journey to “sold.”

This is the story of Luxury Simplified Real Estate. The sales team. The marketing team. And how, as partners, we get from here … to there.

THE LUXURY SIMPLIFIED GROUP............a perspective from the Founder............

My husband and I founded Luxury Simplified on the principal that our service would be different than that of your average real estate company, which is also expressed in our motto, ‘Dare to be Different’. Our desire was to create a company whose relationship with our clients extended throughout the life of their real estate needs. Whether it was buying or selling a home, renovation, restoration, design, or vacation rental, we wanted to be there every step of the way. We believe firmly this can only be achieved when we deliver on our brand promise - don’t just say you’re different, be different in EVERY WAY. The foundation of which begins and ends with superior customer service, without compromise.

After three short years, our business model has proven to be a success in the greater Charleston area. In fact, Luxury Simplified was recently named among Charleston’s 40 Most Dynamic Companies 2015, by Charleston Magazine.

Vertically Integrated Company

• Luxury Simplified Real Estate

• Luxury Simplified Construction

• Luxury Simplified Retreats

• Luxury Simplified Events

RR eal estate madesimple…

Luxury Simplified Value Proposition:We have had more success selling luxury equestrian properties on the barrier islands than any other agency - period. We have achieved this result by focusing on selling real estate differently. There is no denying that we live in a world full of digital consumers, and searching for property online has never been easier. In fact, technology has come a long way in providing consumers with the ability to have more control over the home buying process.

In this digital world, agents must step up in order to stay relevant and deliver on their commitment to the client. Fortunately, stepping it up is just what we do – everyday. We’re here to raise the bar on our industry and your expectations.

Here’s an example of how we’ve delivered for one other luxury client.

Here’s what our client’s had to say…

If you are fortunate to work with the team of Luxury Simplified to represent you in the sale of your property, you will know early on that you made a very wise decision. We first met with Sebrina and Terri to interview them to see if we felt they would be the team we would like to represent us. After meeting them, we didn’t consider interviewing another real estate agency. They were so enthusiastic and complementary of our home and gave us invaluable feedback for a listing price relative to other comparable properties on the market and those that had sold. They also showed us pictures of those properties. They had done their homework prior to our meeting. We were so impressed on our second meeting in that they brought their team of experts with them. They explained their marketing approach; who they thought their target market was; told us they would have an aerial photographer take photos as well as the collateral material they planned to create. When we saw the brochures and aerials we were overwhelmed by the quality, attention to detail and features they showcased were nothing less than spectacular. Throughout the whole process the communication after each was extremely informative. Our agent made herself available for each showing and since we were out of town gave us a peace of mind knowing she would be there. This company consists of all the things you would look for in doing business with them. They exude integrity, honesty, professionalism, attention to detail, enthusiasm, in depth knowledge of the market, personal care for your home, marketing genius (and that’s just the beginning), Having had a career in real estate, the greatest compliment one can receive in this business, is a referral. We consider it a privilege to refer Luxury Simplified to any of our friends and associates and know they would me more than thankful that we did so. We had extremely high expectations for the team of Luxury Simplified and we can say they exceeded them beyond our imagination.

They are simply the best!!! Brad & Marianne Blair

CUTTING EDGE MARKETING STRATEGIES

________________________ strategy that never stops evolving

NICE TO MEET YOU!Identifying and targeting the buyer of a distinc-tive lifestyle property means first developing a characterization of just what that person looks like … not just their financial statement, but what does their lifestyle look like?

• Where do they shop, eat, travel?• What is their education, their international

background, their hobbies and their interests?• How do they like to move through life, engage

with content, have content shared with them?• What are their "pain points”?

Knowing these sorts of lifestyle identifiers means we know our buyer long before they have even visited the property.

BEHAVIORAL RESEARCH PURE & SIMPLE

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This is behavioral research pure and simple. Knowing where to obtain, aggregating and examining on-line behavioral data until we know what this singular buy-er looks like. Outlining the answers to these key ques-tions, and many, many more, help to identify and de-velop the “buyer persona.”

Buyer Persona … To understand that defines the fun-damentals of the marketing strategy and allows us to pinpoint just how to meet this buyer in the digital spaces they are apt to inhabit.

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traditional marketing is antiquated

Buyers are taking control. They're tuning out old-school marketing that's impersonal and interrupts.

all in oneHubSpot software includes all the tools needed to do inbound marketing, plus award winning services and support to help companies master inbound marketing._______________________________________

Hubspot is an inbound marketing software platform that allows us to attract buyers, convert leads and close customers.

our tool

MARKETING ANALYTICS________________________they say a marketer’s job is never done

This is definitely true for the Luxury Simplified marketing team. We believe it is not only important to stay on the cutting edge of latest trends and marketing strategy, but also monitor and measure our performance relative to our competition. With the advanced technology available to us in our Enterprise Marketing Platform, we are able to continuously monitor not only our competitors, but also all messaging relating to luxury consumers.

Here’s a quick snapshot of Luxury Simplified positioning relative to our competition:

Luxury Simplified VS Handsome Properties

Luxury Simplified VS Daniel Ravenel, Sotheby’s

Luxury Simplified VS William Means, Christie’s

Understanding the data:

Marketing Grade – A holistic measure of a site’s online presence as measured by Hubspot’s Marketing Grader on a scale of 0-100.

Traffic Rank – Rank as compared to millions of other sites on the Internet. A lower rank is better.

Indexed Pages – Indexed Pages is the number of pages your website has had indexed by the most popular search engines.

Linking Domains – The number of domains currently linking to a site as recorded by

mozRank – A measure of link authority and popularity as measured by Moz on a scale of 0-10

Sea Islands lifestyle at its Best!

The Real Estate Team

“Dare to be Different”

“The foundation of Luxury Simplified Group is one of sensibility blended with a sense of quirky fun; of painting outside the lines, being a little bit irreverent”

This is our vision. Why? Because we know how to do what it takes to get the job done … and we are sure to have fun along the way.

Won’t you join us?

____________www.luxurysimplifiedgroup.com | 843 853 6055