McQuail's mass communication theory

4th edition

<§ SAGE Publications

London • Thousand Oaks • New Delhi

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Preface

tests

IX

1

3

16

35

60

91

Part I Theories

1 Introduction: first approaches

2 The rise of mass media

3 Concepts and models

4 Theory of media and theory of society

5 Mass communication and culture

6 New media - new theory? ^17

7 Normative theories of media and society \$\

Part II Structures 1 6 3

8 Media structure and performance: principles and accountability 165

9 Media structures and institutions

10 Global mass communication

Part III Organizations

11 The media organization in its context

12 The production of media culture 275

189

215

241

243

Part IV Content 301

13 Media content; issues, concepts and methods of analysis 303

14 Media genres and texts 331

PartV Audiences 357

15 Audience theory and research traditions 359

16 Audience formation and experience 383

PartVI Effects 413

17 The effect research tradition 415

18 Processes of short-term effect 429

19 Longer-term and indirect effects 449

Epilogue 475

20 The state of the art 477

Glossary 490

References 505

Index 536

viii mass c o m m u n i c a t i o n t h e o r y